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Last update: May 13, 2015
  • Strategic Market Plan Project

    Strategic Market Plan Project

    Strategic Market Plan Project Group 21 - X Vacations Table of Contents: Executive Summary..........................................................................................2 Company Mission ............................................................................................3 Marketing Objectives .......................................................................................4 Research Analysis ............................................................................................5 Customers ..............................................................................................6 Company .............................................................................................7 Competitors .........................................................................................10 Segmentation .................................................................................................13 Strategic Marketing Plan ..................................................................................17 Targeting ............................................................................................17 Positioning ..........................................................................................19 Positioning Statement ...................................................................19 Marketing Mix .....................................................................................20 Product .....................................................................................20 Price .........................................................................................22 Place .........................................................................................23 Promotion .................................................................................26 References ...................................................................................................28 Appendices ..................................................................................................29 Executive Summary X-Vacation is a company with an innovative solution for the average family vacation. With our services,

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    Essay Length: 5,010 Words / 21 Pages
    Submitted: December 13, 2010
  • Planning, Management, And Control System For Capital Engineering Projects

    Planning, Management, And Control System For Capital Engineering Projects

    Summary of the project Heublein, Inc., develops manufactures, and markets consumer food and beverages products domestically and internationally. The capital project process of Heublein was chiefly concern with the financial justification of the project including a focus on cost benefit analysis and minimal emphasis on execution of the projects, since there were no mechanism to assure that non-financial results were achieved. As a result of these weaknesses, some major projects went over budget and optimal

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    Essay Length: 471 Words / 2 Pages
    Submitted: July 31, 2010
  • Marketing Plan For A New Product

    Marketing Plan For A New Product

    Introduction In this assignment, I am going to invent a product, examine all the environmental aspects surrounding it and relate them to the micro and macro environments. I will then carry out a SWOT analysis and an environmental analysis and then draw a number of conclusions and recommendations for my imaginary company. My product I have chosen to invent a product for which there seems to be a market, or at least, there is

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    Essay Length: 1,896 Words / 8 Pages
    Submitted: September 11, 2010
  • Marketing Plan

    Marketing Plan

    Table of Contents Page 1.0 Executive Summary 3 2.0 Situation Analysis 3 2.1 Overview 3 2.2 Current Market Situation 4 2.3 SWOT analysis 5 2.3.1 Strengths 5 2.3.2 Weaknesses 6 2.3.3 Opportunities 7 2.3.4 Threats 7 2.3.5 Keys to success 8 3.0 Objectives 8 4.0 Marketing Strategy 9 4.1 Overview 9 4.2 Mission 9 4.3 Target segment 9 4.4 Positioning 10 4.5 Communication Program 10 5.0 Action Program 11 6.0 Expenses Forecast 12 7.0

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    Essay Length: 3,391 Words / 14 Pages
    Submitted: October 3, 2010
  • Sirius Satellite Radio Marketing Plan

    Sirius Satellite Radio Marketing Plan

    Sirius Satellite Radio, Inc. SITUATION ANALYSIS COMPANY BACKGROUND SIRIUS Satellite Radio was incorporated on May 17, 1990 as Satellite CD Radio Inc. On November 18th 1999 the company changed their name to SIRIUS Satellite Radio Inc, which is the name under which the FCC license to distribute satellite radio was given to. SIRIUS Satellite radio currently offers over 100 of music, news, sports, talk, entertainment, traffic, weather, and children's programming to subscribers throughout the United

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    Essay Length: 2,330 Words / 10 Pages
    Submitted: October 13, 2010
  • Marketing Plan

    Marketing Plan

    Executive Summary Kleenmaid St George is an Australian company that began on the Sunshine Coast in 1987 and quickly gained advantage in the market through offering better service than its competitors, and providing quality products. Main competitors of Kleenmaid are LG, and Fisher & Paykel, with Miele occupying top position at the high end of the white goods market. The bottom end (the mass market), and the majority share of the market, is occupied by

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    Essay Length: 3,411 Words / 14 Pages
    Submitted: November 7, 2010
  • Marketing Plan (Funeral Home)

    Marketing Plan (Funeral Home)

    Marketing Plan 8/23/04 EXECUTIVE SUMMARY It starts off with a competition analysis. This gives a good background on the competition of the industry. It goes into detail about key points in the competition at a national level and also at a local level dealing with our own personal competition. The plan conducts a SWOT analysis in detail about how our business matches up with its competition. The SWOT analysis takes me into our business relationships.

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    Essay Length: 4,562 Words / 19 Pages
    Submitted: November 24, 2010
  • Baderman Marketing Plan

    Baderman Marketing Plan

    PR Campaign Introduction Industry leading organizations with successful strategies to influence stakeholders and convey a positive image use numerous tools. In today's world, communication is necessary to relay information to all stakeholders. To communicate the desired image to target groups, the organization must use Public Relations to provide the media information about company goals and objectives. This report describes how Baderman Resort's Public Relations Campaign will convey its diversity message to the publics. PR Campaign

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    Essay Length: 1,327 Words / 6 Pages
    Submitted: December 1, 2010
  • Short Version Marketing Plan

    Short Version Marketing Plan

    Short Version Marketing Plan What Why When How Who Product What does the product have to do? What articulated wants or unarticulated needs does it fill? What is the window of opportunity? How will the product fill these wants and needs? What is our best guess at who is going to buy our product? Presence Where in the virtual and physical world do we need to sell our product? Why will the marketplaces and market

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    Essay Length: 251 Words / 2 Pages
    Submitted: December 6, 2010
  • Marketing Plan

    Marketing Plan

    Game Days Have you ever been to a sports bar or restaurant and thought it could be so much more? At "Game Days" that is exactly what we are going to accomplish. Game Days is a sports bar combined with a restaurant that caters to the sports fan market meanwhile attracting non-sports fans because of the excellent cuisine offered. Whether your team is one of the thirty-two NFL (National Football League) teams, one of the

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    Essay Length: 3,228 Words / 13 Pages
    Submitted: December 12, 2010
  • Spa Marketing Plan

    Spa Marketing Plan

    Strategies to Increase your business as a Licensed Hair Dresser. Trixie D Matthews Strayer University BUS 517 Managing the Business Project Professor Trina Greer September 3, 2006 Abstract The purpose of this research paper is to address various issues in ethnic hair salons. First and foremost is why they are not profitable in the beauty industry. I see a growing need to tackle this problem. This paper details the problems and solutions for African

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    Essay Length: 2,391 Words / 10 Pages
    Submitted: December 12, 2010
  • Barco Projection Systems (A): Worldwide Niche Marketing

    Barco Projection Systems (A): Worldwide Niche Marketing

    Q1. What are the key differences between Sony's and Bacro's strategies as far as their product roll out is concerned prior to Aug 1989 in the projector market (that is, you need to compare and contrast the chronological order and the scan rate/prices/other features of the models that both players introduced in the market prior to Aug 1989)? Why is it that both players were playing such different strategies prior to Aug 1989? Barco launched

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    Essay Length: 1,695 Words / 7 Pages
    Submitted: December 14, 2010
  • Marketing Planning For A Shoe Company

    Marketing Planning For A Shoe Company

    Contents Introduction 3 Objectives 3 Ansoff Matrix 4 Assumptions/Barrier to entry 5 Porters five forces model 6 Marketing Mix 7 Key problems, which may make implementation, plan difficult 10 Conclusion/Recommendation 11 Bibliography 12 Appendices 14 1 Introduction Southern Shoe Company was a manufacturer of ladies wide-fitting, non-fashionable, plastic shoes in July 1991. Their recent sales had fluctuated quite aggressively in a market that had demonstrated a very high level of bankruptcies amongst manufacturers. The company

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    Essay Length: 4,197 Words / 17 Pages
    Submitted: December 18, 2010
  • Sample Marketing Plan

    Sample Marketing Plan

    Lone Star Stone Geo-Stone June 9, 2006 Executive Summary For over 20 years, Lone Star Stone has provided natural stone veneers to developers and designers at competitive prices. Lone Star Stone has formatted its brand image and personality so that it is now the "premier supplier of manufactured stone veneers" to developers, contractors, and designers. Now, Lone Star Stone is on the verge of launching Geo-Stone, a new consumer product for the Do-It-Yourself and

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    Essay Length: 2,174 Words / 9 Pages
    Submitted: December 19, 2010
  • Project Management Plan

    Project Management Plan

    POOH ENTERTAINMENT LTD ______________________________________________________________________________ Music club "White space" Project Management Plan ______________________________________________________________________________ Prepared By: Evdokiya Taleva Date of Publication: 03.12.2006 ______________________________________________________________________________ TABLE OF CONTENTS PROJECT EXECUTIVE SUMMARY 1 PROJECT OVERVIEW 1 PROJECT OBJECTIVES 1 PROJECT SCOPE 2 IN SCOPE: 2 OUT OF SCOPE: 2 DELIVERABLES PRODUCED 2 ORGANIZATIONAL IMPACT 3 PROJECT ESTIMATED EFFORT / COST / DURATION 3 ESTIMATED COST: 3 ESTIMATED EFFORT HOURS: 3 ESTIMATED DURATION: 3 PROJECT ASSUMPTIONS 4 PROJECT RISKS 4 PROJECT

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    Essay Length: 2,353 Words / 10 Pages
    Submitted: December 22, 2010
  • Z-Wing Marketing Plan

    Z-Wing Marketing Plan

    Situation Analysis Market Summary There has been fierce competition brewing between Z-Wing and its nearest competitor, Janssen, for the past 10 years. Z-Wing has garnered 50% of the world's aviation market, but Janssen has recently captured 47% of the market. The global commercial aviation market is growing at a low 5% per year. SWOTT Analysis The strengths and weaknesses identified in a SWOTT analysis are internal and something that the company can do something about.

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    Essay Length: 660 Words / 3 Pages
    Submitted: December 23, 2010
  • Marketing Plan - Phase Iii

    Marketing Plan - Phase Iii

    Marketing Plan - Phase III Introduction Wal-Mart's third phase of its marketing plan to market and sell furniture in the new Wal-Mart furniture stores will describe the attributes of its product and services in greater detail than in the first two phases presented by Team B. Furthermore, the third phase will describe the pace at which Wal-Mart's newly proposed product line will move through the product life cycle as well as the factors that

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    Essay Length: 1,735 Words / 7 Pages
    Submitted: December 25, 2010
  • Implementation Plan For Friar Tucker Moods Project

    Implementation Plan For Friar Tucker Moods Project

    Implementation Plan for Friar Tucker Moods Project University of Phoenix Implementation Plan for Friar Tucker Moods Friar Tucker International future is bright with many diverse and promising new projects. FTI serves the hospitality industry in various divisions of sports and family entertainment, cuisine and hotel chains. FTI strategic and implementation planning play an important role in the success of future projects. In order to obtain goals and objectives FTI will need to examine the selection

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    Essay Length: 1,667 Words / 7 Pages
    Submitted: December 28, 2010
  • Marketing Plan Example

    Marketing Plan Example

    Marketing Plan I. EXECUTIVE SUMMARY Star Software, Inc., is a small, family-owned corporation in the first year of a transition from first-generation to second-generation leadership. Star Software sells custom-made calendar programs and related items to about 400 businesses, which use the software mainly for promotion. Star's 18 employees face scheduling challenges, as Star's business is highly seasonal, with its greatest demand during October, November, and December. In other months, the equipment and staff are sometimes

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    Essay Length: 3,383 Words / 14 Pages
    Submitted: December 30, 2010
  • Marketing Plan

    Marketing Plan

    2.0 Introduction Founded in year 2001, Oriental-E Auto (OEA) is led by a team of experienced Sales Person & Directors in the automotive field who deals with the sales of used cars in Selangor, Malaysia. OEA consists of comprehensive and quality selection of the used cars in Malaysia. The cars range from Proton, Perodua, Honda, Toyota, Nissan, Ford, Mercedes Benz, BMW and various other brands. The main sales centre located in Jln Kapar, Klang while

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    Essay Length: 2,319 Words / 10 Pages
    Submitted: December 30, 2010
  • Marketing Plan For Scent Sense

    Marketing Plan For Scent Sense

    The purpose of this document is to outline the marketing strategies for the revolutionary product that is Scent Sense. This document will be used to set goals to be achieved in the foreseeable future by further developing strategic plans for each section included in this marketing plan. Scent Sense is in the unique position to offer a high-quality device that will change people's computer experience. By enabling users to "get their smell on", we have

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    Essay Length: 2,108 Words / 9 Pages
    Submitted: January 1, 2011
  • I Pod Marketing Plan

    I Pod Marketing Plan

    Executive Summary The focus of this report is on new Apple Ipod product that has created increasing demands in various outlets. This product allows consumers to download not only their favourite music but also books and other literature which can be read and listened to. Additionally this Ipod can be used in your car and in other mobile settings. This report is for Apple to give a brief description of this product. Within this marketing

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    Essay Length: 1,228 Words / 5 Pages
    Submitted: January 3, 2011
  • Project Reframing Example: Executive Education Market Assessment For Ilu

    Project Reframing Example: Executive Education Market Assessment For Ilu

    Project Background The Industry Links Unit (ILU) was formed in 1997 as part of the Institute for Manufacturing (IfM), Cambridge University Engineering Department. Its primary objective was to carry out the commercial transactions of the IfM through the provision of industrial services and organising information events. It has built up a business in the provision of industrial services for large and small companies, and has a thriving events programme. Currently, as part of its next

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    Essay Length: 1,509 Words / 7 Pages
    Submitted: January 3, 2011
  • Marketing Plan For The Casey Agency

    Marketing Plan For The Casey Agency

    Marketing Plan The Casey Agency I. Company Description The Casey Agency was founded in 1979 by Daniel J. Casey in Roselle, Illinois. When the agency was first started it offered Property and Casualty Insurance. In 1988 Daniel earned his Series 6 and Series 63 licenses, allowing the agency to offer investment and variable products to our clients. The agency is contracted with “A” or better rated insurance carriers to provide our clients the unique opportunity

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    Essay Length: 2,510 Words / 11 Pages
    Submitted: January 4, 2011
  • Marketing Plan For Mn Design

    Marketing Plan For Mn Design

    As per the case report, MN design is facing increasing revenues but lower gross profit margins. To elaborate the challenges faced by MN design- with revenues increasing but gross profit margins on the decline, it is evident that MN’s operating expenditures are on the rise. Further the Trade-show industry has been going through rapid changes which not only have the made the Trade-show industry more competitive but also changed the way business is being done.

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    Essay Length: 1,753 Words / 8 Pages
    Submitted: January 4, 2011

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