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  • Sports Nutritional Market Executive Summary

    Sports Nutritional Market Executive Summary

    Sports Nutritional Category - Executive Summary Over the past 5 years the market has seen an enormous increase in the sports nutritional product category. These products range from energy drinks and nutritional bars to diet products and nutritional supplements, and each day new products are being introduced into the market. With nutrition and taste being two of the most important aspects of the product, creating and maintaining products in this category is simplified. This has

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    Essay Length: 1,205 Words / 5 Pages
    Submitted: October 29, 2010
  • Marketing Of Ge

    Marketing Of Ge

    Brief Contents Objective: Lambin (2000) states that '' marketing is a business philosophy and an action-oriented process which is valid for every organization in contact with its constituency of users.'' He make the distinction between marketing as a ''system of thought'' (or strategic marketing) and as an ''active process'' (or operational marketing). (Lambin, J-J., (2000), Market-Driven Management: Strategic and operational Marketing, Macmillan). With reference to academic literature and to an organization of your choice,

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    Essay Length: 7,894 Words / 32 Pages
    Submitted: October 29, 2010
  • Manufacturing Project

    Manufacturing Project

    Introduction The main task of this project is to develop the whole manufacturing process of the finished joint providing all necessary information, drawings, calculations and other required data. The process starts with raw materials to be used and ends up with assembly process. All planning steps should be explained. Manufacturing process is developed taking in mind that new technologies are introduced and new methods are discovered. All finished products should be competitive not only in

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    Essay Length: 1,570 Words / 7 Pages
    Submitted: October 29, 2010
  • Avon Marketing Channel

    Avon Marketing Channel

    History of Avon Avon was founded in 1886 as the California Perfume Company by a book salesman named Mr. David McConnell. He got the idea of opening this company when he discovered that the rose oil perfumes he was giving away with the books were the primary reason people were buying his books not the book it self. In 1914 the first international office opened in Montreal, Canada and in 1916 California Perfume Company first

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    Essay Length: 942 Words / 4 Pages
    Submitted: October 29, 2010
  • Flavored Mineral Water Strategy - Japanese Market

    Flavored Mineral Water Strategy - Japanese Market

    South Beach Company (SoBe) Flavored Mineral Water Strategy - Japanese Market INTRODUCTION: South Beach Beverage Company, SoBe, makes and markets herbal enhanced beverages. These beverages, called "healthy refreshments" have been designed to market to active persons concerned with their health. Other products that SoBe sells online are hats, shirts, limited collectibles, children's clothing, sportswear, and some other miscellaneous items to include duffle bags and water bottles. SoBe products are available throughout Canada, Puerto Rico,

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    Essay Length: 3,167 Words / 13 Pages
    Submitted: October 29, 2010
  • Fedex Marketing Mix

    Fedex Marketing Mix

    FedEx Marketing Mix Federal Express is an express transportation company, founded in 1973 by Frederick W. Smith. During his college years, he recognized that the United States was becoming a service-oriented economy and needed a reliable, overnight delivery service company designed to solely transport packages and documents. He wrote a Yale term paper on this idea and received a C. His professor thought it would never work. Fortunately for Frederick Smith, he did not take

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    Essay Length: 739 Words / 3 Pages
    Submitted: October 30, 2010
  • Project

    Project

    Business Plan Business Plan: Progressive Consulting What follows is a complete business plan for a hypothetical company. Please copy or save to your disk and use as an example in developing your own business plan. If you would like to read a series of articles jump to Web Marketing . For additional business aids click on The Practical Tools of Consulting 1. 0 Executive Summary Progressive Consulting will be formed as a consulting company specializing

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    Essay Length: 3,889 Words / 16 Pages
    Submitted: October 31, 2010
  • Marketing External Environments

    Marketing External Environments

    IÐŽ¦m not sure if I am taking the right definition of ÐŽ§external environmentsЎЁ in my answer, but I will talk about them in the way I have learned about them before. There are always a number of external factors that affect customers, and if a marketing team is good they will take all of them into consideration. Demographics: Defined as: The characteristics of human populations and population segments, especially when used to identify consumer markets.

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    Essay Length: 628 Words / 3 Pages
    Submitted: October 31, 2010
  • B2b Vs B2c Marketing Differences

    B2b Vs B2c Marketing Differences

    B2B vs. B2C Marketing Differences Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions. "Traditional marketing in the business-to-business environment

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    Essay Length: 807 Words / 4 Pages
    Submitted: October 31, 2010
  • Goblin Market

    Goblin Market

    It is difficult to cull a satisfying thematic interpretation from Christina Rossetti's "Goblin Market." Obvious themes might be "that one should be careful of temptation," or "that little girls should not talk to strange men." One might even go on to the end of the poem and decide the theme is "that sisters should love one another." These are rather trite ideas, however, and while the poem definitely supports them (and they are easily defended

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    Essay Length: 631 Words / 3 Pages
    Submitted: October 31, 2010
  • Undercover Marketing

    Undercover Marketing

    Undercover Marketing Undercover Marketing is an unconventional strategy used to attract consumers. It is where the consumer doesn't realize they're being marketed to. The goal of any undercover campaign is to generate a "buzz" about a new product. The largest appeal of undercover marketing is that it offers free "word of mouth" that can reach many consumers. There are a few ways to implement this kind of marketing. One way is to hire models or

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    Essay Length: 616 Words / 3 Pages
    Submitted: October 31, 2010
  • Marketing Differences Between B2c And B2b Websites

    Marketing Differences Between B2c And B2b Websites

    Differences in Marketing for B2C and B2B Sites March 27, 2006 Differences in Marketing for B2C and B2B Sites Introduction Marketing in an electronic-business/commerce (e-business/e-commerce) arena today is truly no different than the ole 'brick and mortar' business. Business-to-business (B2B) and business-to-consumer (B2C) sites need to have a crafty approach to implement marketing strategies and develop an effective marketing plan to reach the intended (targeted) market. Thus, the mixing or blending of the four Ps

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    Essay Length: 1,477 Words / 6 Pages
    Submitted: October 31, 2010
  • Third Term Project

    Third Term Project

    Third Term Project Beyond the Waves Value: Thirty points applied to English, Social and Science marks You will research your topic using the internet, McConnell Library, school library, UCCB library. You must show references from at least three of these places. Magazines and old newspapers are good information sources. You will work in pairs on the topic. Each person must contribute to the building of each section. The research work can be divided up, but

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    Essay Length: 2,107 Words / 9 Pages
    Submitted: October 31, 2010
  • Service Management Project

    Service Management Project

    Service Management Project Janelle E. McCloskey University of Phoenix Online Fundamentals of business Systems Development BSA/3 Anjit Bose November 21, 2005 Executive Summary PPG Industries Information Technology (IT) Department has evaluated The Information Technology Infrastructure Library (ITIL) which will be implemented as the solution for effective information service management. Managers and IT associates will now be able to track and develop the diverse applications and computer systems that are now in place, and any

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    Essay Length: 479 Words / 2 Pages
    Submitted: October 31, 2010
  • Marketing

    Marketing

    Even though Coca-Cola and Pepsi control nearly 40% of the entire beverage market, the changing health-consciousness of the market could have a serious affect. Of course, both Coke and Pepsi have already diversified into these markets, allowing them to have further significant market shares and offset any losses incurred due to fluctuations in the market ("Cola Wars", 1991). Consumer buying power also represents a key threat in the industry. The rivalry between Pepsi and Coke

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    Essay Length: 321 Words / 2 Pages
    Submitted: October 31, 2010
  • Playground Project

    Playground Project

    Jean Piaget studied cognitive development and divided his development into four stages. The first stage was the sensorimotor stage, then the pre-operational stage, then the concrete operations stage, and last the formal operations. We built our playground for children of the pre-operational stage, ages 2-7 yrs. In this stage the children can't understand the principle of reversibility. They also can't understand the idea of changing some of an objects characteristic while keeping others the same,

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    Essay Length: 251 Words / 2 Pages
    Submitted: November 1, 2010
  • Schlieffen Plan

    Schlieffen Plan

    There are six main reasons the Schlieffen Plan failed. The first reason is that, in order to invade France, the German first and second armies were in Belgium needing to get to and conquer Fort Liege. They'd expected Belgium not to fight back and allow German control but Belgium did. This delayed Germany 10 days however they still conquered Fort Liege. If Belgium hadn't resisted German forces then the Germans would've had those extra 10

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    Essay Length: 541 Words / 3 Pages
    Submitted: November 1, 2010
  • Planning

    Planning

    Planning is fundamental to any organization in its ability to succeed. Planning is the first step any organization must do before carrying forward toward any new initiative. Ethics is a consideration that organizations must keep in mind when planning all facets of their organizastions objectives. Ethics is: The system of rules governing the ordering of values. (Batemen et al, 2004). In other words, ethics is what should be the guide for how businesses conduct business.

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    Essay Length: 937 Words / 4 Pages
    Submitted: November 1, 2010
  • Marketing Myopia

    Marketing Myopia

    Marketing Myopia is a term used in marketing that describes and unnecessarily common affliction among business people. It is the failure to see "down the road". Many business people make their decisions based on current circumstances. They do not think about what will likely happen in their industry in the future? One reason shortsightedness is so common is that people feel that they can not predict the future accurately. While this is a legitimate

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    Essay Length: 260 Words / 2 Pages
    Submitted: November 2, 2010
  • Beer Industry Marketing Analysis

    Beer Industry Marketing Analysis

    CUTIVE SUMMARY This paper discusses the potential profitability of the beer industry. II. INTRODUCTION The Beer makes up most of the alcoholic beverage industry, with a 74% volume in 2002 (Alcoholic Beverages, 2005). The production of beer around the world has increased from 36.85 billions gallons in 2000 to 38.78 billion gallons in 2003 (Alcoholic Beverages, 2005). Beer production has been a part of society close to the beginning of civilization. A Mesopotamian tablet dating

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    Essay Length: 2,134 Words / 9 Pages
    Submitted: November 2, 2010
  • Marketing

    Marketing

    Unit 5 _____________________________________________________________________________________ Learning Objectives Unit 5 is divided into two lessons: Lesson 5A: Personal and Online Selling Lesson 5B: The Marketing Plan Unit 5 wraps up the promotional techniques with personal and online selling, then calls on you to pull it all together for your project with a final Marketing Plan in place of a final exam. This will complete the "learning by doing" part of the course and give you a taste of

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    Essay Length: 1,990 Words / 8 Pages
    Submitted: November 3, 2010
  • Market Analysis Stratergy

    Market Analysis Stratergy

    MARKET ANALYSIS 1.1 MAREKT SIZES AND TRENDS The market for the product can be divided into two segments: the Consumer and the Business Segments. Within the consumer and Business segments, it can be further segmented into four different sub-segments each, based on different characteristics or profile of the sub-segments. 1.1-1 BUSINESS SEGMENTS The market size of the Business market has grown from about 6.3 million units in Period 1 to about 7.1 million units in

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    Essay Length: 10,477 Words / 42 Pages
    Submitted: November 3, 2010
  • Market Pricing

    Market Pricing

    Executive Summary Price is said to be the biggest factor in the marketing mix. If the price is not right, then the product will not sell. Consumers feel that they have to get something back, such as an intrinsic value from the products. Pricing is affixed with many different variables such as the flexibility of price, geographic term, discounts and price levels over the product cycle. A marketing manager must also consider what type of

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    Essay Length: 550 Words / 3 Pages
    Submitted: November 3, 2010
  • A Simple Plan Movie Review

    A Simple Plan Movie Review

    In A Simple Plan, director Sam Raimi delivers many emotionally effective scenes. He enhances each scene with vital, well placed filmmaking techniques. Raimi's techniques include implementing direct dialogue and conflict, exploiting the special bond between two brothers, and the portrayal of greed in the wrong people. The scenes which this effectiveness is presented the strongest are Jacob's talk with Hank in the car, Jacob's death in the nature preserve, and the final burning of

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    Essay Length: 834 Words / 4 Pages
    Submitted: November 3, 2010
  • Business Plan

    Business Plan

    SQUEAL PROJECT PLAN THE SQUEAL TEAM: Brooke Ballantyne Cen Campbell Andrea Freeman Reece Steinberg SQUEAL LIBR/ARST 570: Management of Libraries and Archives Executive Summary This Project Management Plan is the result of the time and energy spent by the members of SQUEAL (Students Quietly Undertaking to Encourage Apt Learning), who have embarked upon the task of learning about management in an information environment. The path we have chosen is outlined in this document. SQUEAL is

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    Essay Length: 4,242 Words / 17 Pages
    Submitted: November 4, 2010

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