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  • Fedex Marketing Mix

    Fedex Marketing Mix

    FedEx Marketing Mix Federal Express is an express transportation company, founded in 1973 by Frederick W. Smith. During his college years, he recognized that the United States was becoming a service-oriented economy and needed a reliable, overnight delivery service company designed to solely transport packages and documents. He wrote a Yale term paper on this idea and received a C. His professor thought it would never work. Fortunately for Frederick Smith, he did not take

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    Essay Length: 739 Words / 3 Pages
    Submitted: October 30, 2010
  • Marketing External Environments

    Marketing External Environments

    IÐŽ¦m not sure if I am taking the right definition of ÐŽ§external environmentsЎЁ in my answer, but I will talk about them in the way I have learned about them before. There are always a number of external factors that affect customers, and if a marketing team is good they will take all of them into consideration. Demographics: Defined as: The characteristics of human populations and population segments, especially when used to identify consumer markets.

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    Essay Length: 628 Words / 3 Pages
    Submitted: October 31, 2010
  • B2b Vs B2c Marketing Differences

    B2b Vs B2c Marketing Differences

    B2B vs. B2C Marketing Differences Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions. "Traditional marketing in the business-to-business environment

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    Essay Length: 807 Words / 4 Pages
    Submitted: October 31, 2010
  • Goblin Market

    Goblin Market

    It is difficult to cull a satisfying thematic interpretation from Christina Rossetti's "Goblin Market." Obvious themes might be "that one should be careful of temptation," or "that little girls should not talk to strange men." One might even go on to the end of the poem and decide the theme is "that sisters should love one another." These are rather trite ideas, however, and while the poem definitely supports them (and they are easily defended

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    Essay Length: 631 Words / 3 Pages
    Submitted: October 31, 2010
  • Apple History

    Apple History

    Symptoms Since its inception, Apple has had major changes at the top of the organization. In, as little as, ten years four CEO's were giving the position and then dismissed because of inabilities to bring the company to profitability and an increase in market share. Apple had no clear business strategy, no statement of direction that could be used as a plan for deciding for which businesses the company should be in and which

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    Essay Length: 863 Words / 4 Pages
    Submitted: October 31, 2010
  • Undercover Marketing

    Undercover Marketing

    Undercover Marketing Undercover Marketing is an unconventional strategy used to attract consumers. It is where the consumer doesn't realize they're being marketed to. The goal of any undercover campaign is to generate a "buzz" about a new product. The largest appeal of undercover marketing is that it offers free "word of mouth" that can reach many consumers. There are a few ways to implement this kind of marketing. One way is to hire models or

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    Essay Length: 616 Words / 3 Pages
    Submitted: October 31, 2010
  • Marketing Differences Between B2c And B2b Websites

    Marketing Differences Between B2c And B2b Websites

    Differences in Marketing for B2C and B2B Sites March 27, 2006 Differences in Marketing for B2C and B2B Sites Introduction Marketing in an electronic-business/commerce (e-business/e-commerce) arena today is truly no different than the ole 'brick and mortar' business. Business-to-business (B2B) and business-to-consumer (B2C) sites need to have a crafty approach to implement marketing strategies and develop an effective marketing plan to reach the intended (targeted) market. Thus, the mixing or blending of the four Ps

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    Essay Length: 1,477 Words / 6 Pages
    Submitted: October 31, 2010
  • Marketing

    Marketing

    Even though Coca-Cola and Pepsi control nearly 40% of the entire beverage market, the changing health-consciousness of the market could have a serious affect. Of course, both Coke and Pepsi have already diversified into these markets, allowing them to have further significant market shares and offset any losses incurred due to fluctuations in the market ("Cola Wars", 1991). Consumer buying power also represents a key threat in the industry. The rivalry between Pepsi and Coke

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    Essay Length: 321 Words / 2 Pages
    Submitted: October 31, 2010
  • Apple Ipod

    Apple Ipod

    Technology has changed in the terms of portable music and with the invention of the Apple iPod in 2001, the ease and accessibility to download and listen to music has never been easier; and until recently as competitive. The Apple Computer has developed a device that weighs no more than 6.2 ounces (and as few as 3.6 ounces) and can hold up to 10,000 songs. Despite the weak market overall, the market for digital media

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    Essay Length: 2,768 Words / 12 Pages
    Submitted: November 1, 2010
  • Marketing Myopia

    Marketing Myopia

    Marketing Myopia is a term used in marketing that describes and unnecessarily common affliction among business people. It is the failure to see "down the road". Many business people make their decisions based on current circumstances. They do not think about what will likely happen in their industry in the future? One reason shortsightedness is so common is that people feel that they can not predict the future accurately. While this is a legitimate

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    Essay Length: 260 Words / 2 Pages
    Submitted: November 2, 2010
  • Beer Industry Marketing Analysis

    Beer Industry Marketing Analysis

    CUTIVE SUMMARY This paper discusses the potential profitability of the beer industry. II. INTRODUCTION The Beer makes up most of the alcoholic beverage industry, with a 74% volume in 2002 (Alcoholic Beverages, 2005). The production of beer around the world has increased from 36.85 billions gallons in 2000 to 38.78 billion gallons in 2003 (Alcoholic Beverages, 2005). Beer production has been a part of society close to the beginning of civilization. A Mesopotamian tablet dating

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    Essay Length: 2,134 Words / 9 Pages
    Submitted: November 2, 2010
  • Marketing

    Marketing

    Unit 5 _____________________________________________________________________________________ Learning Objectives Unit 5 is divided into two lessons: Lesson 5A: Personal and Online Selling Lesson 5B: The Marketing Plan Unit 5 wraps up the promotional techniques with personal and online selling, then calls on you to pull it all together for your project with a final Marketing Plan in place of a final exam. This will complete the "learning by doing" part of the course and give you a taste of

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    Essay Length: 1,990 Words / 8 Pages
    Submitted: November 3, 2010
  • Market Analysis Stratergy

    Market Analysis Stratergy

    MARKET ANALYSIS 1.1 MAREKT SIZES AND TRENDS The market for the product can be divided into two segments: the Consumer and the Business Segments. Within the consumer and Business segments, it can be further segmented into four different sub-segments each, based on different characteristics or profile of the sub-segments. 1.1-1 BUSINESS SEGMENTS The market size of the Business market has grown from about 6.3 million units in Period 1 to about 7.1 million units in

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    Essay Length: 10,477 Words / 42 Pages
    Submitted: November 3, 2010
  • Market Pricing

    Market Pricing

    Executive Summary Price is said to be the biggest factor in the marketing mix. If the price is not right, then the product will not sell. Consumers feel that they have to get something back, such as an intrinsic value from the products. Pricing is affixed with many different variables such as the flexibility of price, geographic term, discounts and price levels over the product cycle. A marketing manager must also consider what type of

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    Essay Length: 550 Words / 3 Pages
    Submitted: November 3, 2010
  • Marketing Rules

    Marketing Rules

    This is an introduction with insight on what Guerrilla Marketing is. The main idea of Guerrilla Marketing is to try and get the most out of advertising, by using the least expense. There was a statement that suggested using alternative plans rather than standard expensive plans discussed in textbooks. Most of those plans are developed for large corporations with a huge spending budget. Guerrilla's don't have the same revenue to spend on large advertising campaigns.

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    Essay Length: 2,033 Words / 9 Pages
    Submitted: November 4, 2010
  • Hispanic Marketing

    Hispanic Marketing

    Executive Summary "Latinos are changing the way the country looks, feels, and thinks, eats, dances, and votes. From teeming immigrant meccas to small-town America, they are filling churches, building businesses, and celebrating this Latin heritage.... In America, a country that constantly redefines itself, the rise of Latinos also raises questions about race, identity, and culture - and whether the United States will ever truly be one nation." (Larmer, pg. 50) This passage aptly describes the

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    Essay Length: 4,463 Words / 18 Pages
    Submitted: November 4, 2010
  • Marketing Communications Plan

    Marketing Communications Plan

    2. Executive Summary Batelco will have the opportunity to participate in the Cairo ICT Trade Fair & Forum 2004. In this endeavor, Batelco will join the Arab World's top IT & Telecommunications Trade Fair and Forum. This document will highlight the main objectives for participating in this forum, the products and services to be promoted, the marketing and communications objectives to be carried out, the target audience, the key messages, timing, budget, measurements and

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    Essay Length: 1,498 Words / 6 Pages
    Submitted: November 5, 2010
  • Retail Market

    Retail Market

    India Update INDIA -- you may never have been there, but there's a pretty good chance the sound of your voice has, if you've made any tech support calls lately. The country's emergence as a provider of such services, however, is only one aspect of a much broader transformation underway.With rapid economic growth and a huge expansion in education that is fulfilling the culture's deeply ingrained respect and thirst for knowledge, India appears to be

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    Essay Length: 5,615 Words / 23 Pages
    Submitted: November 5, 2010
  • Marketing Definition

    Marketing Definition

    Marketing definition Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing

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    Essay Length: 959 Words / 4 Pages
    Submitted: November 5, 2010
  • Apex Dry Cleaning Marketing Proposal

    Apex Dry Cleaning Marketing Proposal

    Apex Dry Cleaners is a full service dry cleaners that offers a variety of services for its customers such as same day service dry cleaning (in by 9 am, out by 5pm), next day laundry service, and pressing. Apex has been in business since 1993, and is owned by Mr. and Mrs. John Allen. Apex is conveniently located in a small strip shopping center at the intersection of Randall Mill and Davis Street. Since both

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    Essay Length: 1,498 Words / 6 Pages
    Submitted: November 5, 2010
  • Market Research Proposal For Friskies Go-Cat

    Market Research Proposal For Friskies Go-Cat

    CONTENT Covering Letter 2 Executive Summary 3 1 Introduction 4 2 Background 4 3 Research Purpose ЁC Management Decision Problem 4 4 Marketing Problem and Research Objectives 5 5 Management Decision Criteria 8 6 Research Design Rationale 8 7 Research Design 9 8 Field Work 10 9 Data Analysis 11 10 Reporting 13 11 Materials Required 13 12 Cost 13 13 Contractual Requirements 14 14 Timing 14 15 Accreditation 14 16 Project Management 14 REFERENCES

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    Essay Length: 3,309 Words / 14 Pages
    Submitted: November 5, 2010
  • Motorola's Market Share

    Motorola's Market Share

    Companies are always looking for ways to produce more revenue. Whether it is reaching out to different demographics or entering new product markets, entities are always planning that next step to succeed. Even if they hold a great amount of market share, their focus is always to predict the next hot item. An article in Business 2.0 discusses Motorola's Chief Technology Officer, Padmasree Warrior, and her next plan of attack for Motorola. The popular Razr

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    Essay Length: 993 Words / 4 Pages
    Submitted: November 6, 2010
  • Apple

    Apple

    Apple Computer, Inc. Case Description: This case basically walks you through the ups and downs in the history of the Apple Company. Steve Jobs and Steve Wozniak started the company in 1976 with the Apple I. In 1984, the company expanded with the Macintosh, which was the first affordable computer. After the introduction of the Macintosh, the company continued to grow and introduced the Mac II, Powerbook, iMac, and most recently the iPod line. Apple

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    Essay Length: 1,171 Words / 5 Pages
    Submitted: November 6, 2010
  • Marketing Plan

    Marketing Plan

    Executive Summary Kleenmaid St George is an Australian company that began on the Sunshine Coast in 1987 and quickly gained advantage in the market through offering better service than its competitors, and providing quality products. Main competitors of Kleenmaid are LG, and Fisher & Paykel, with Miele occupying top position at the high end of the white goods market. The bottom end (the mass market), and the majority share of the market, is occupied by

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    Essay Length: 3,411 Words / 14 Pages
    Submitted: November 7, 2010
  • Shrewd Marketing

    Shrewd Marketing

    BUZZ NET.COM Company and Concept: Buzz Net.com is an interactive music marketing company that is doing business in a very different way. Founded in 2006, it offers a fresh and creativity spin on traditional music marketing. It provides its customers with new and innovative ways in which they can sell their product. From CDs to pod casting we offer the latest and most cost effective ways to be successful in the ever changing and fickle

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    Essay Length: 2,067 Words / 9 Pages
    Submitted: November 7, 2010

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