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  • Xbox: Marketing Audit

    Xbox: Marketing Audit

    Marketing Audit Approach: Microsoft Xbox 360 Company Description Microsoft is motivated and inspired every day by how our customers use our software to find creative solutions to business problems, develop breakthrough ideas, and stay connected to what's most important to them (Microsoft Corporation, 2006). Microsoft is in various technological areas (computers, IT programs, IT Solutions, and gaming systems). This Marketing audit will focus on the Microsoft Xbox 360. Currently, Microsoft has three goals for the

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    Essay Length: 1,531 Words / 7 Pages
    Submitted: November 22, 2010
  • How Is Scion Addressing Its Target Market With Regard To Positioning And The Product Itself?

    How Is Scion Addressing Its Target Market With Regard To Positioning And The Product Itself?

    How is Scion addressing its Target Market with regard to Positioning and the Product itself? Positioning is the act of designing Scion's offering and image, to occupy a distinctive place in the minds of Generation Y Consumers, whom are the Target Market. (Kotler, Keller, 2006, p. 310) The people in Scion's Target Demographic, the 17% of Generation Y whom Marketers consider to be Trendsetters, tend to be all too aware of the car company's attempts

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    Essay Length: 3,366 Words / 14 Pages
    Submitted: November 22, 2010
  • Marketing Plan (Funeral Home)

    Marketing Plan (Funeral Home)

    Marketing Plan 8/23/04 EXECUTIVE SUMMARY It starts off with a competition analysis. This gives a good background on the competition of the industry. It goes into detail about key points in the competition at a national level and also at a local level dealing with our own personal competition. The plan conducts a SWOT analysis in detail about how our business matches up with its competition. The SWOT analysis takes me into our business relationships.

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    Essay Length: 4,562 Words / 19 Pages
    Submitted: November 24, 2010
  • Apple Competitive Advantage

    Apple Competitive Advantage

    Introduce a brief background of the business and its history. Use the 'Brand Royalty' article to help you on this. Competitive advantage is when a firm sustains profits that exceed the average for its industry, the firm is said to possess a competitive advantage over its rivals. The goal of much of business strategy is to achieve a sustainable competitive advantage. There are two main types of competitive advantage. Cost advantage and differentiation advantage. A

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    Essay Length: 3,138 Words / 13 Pages
    Submitted: November 24, 2010
  • B2b B2c Marketing

    B2b B2c Marketing

    Ethical Theorist; Judith Butler An influential female ethical theorist in modern intellectual American society is Judith Butler. Judith is a professor at Maxine Elliot in the Rhetoric and Comparative Literature at the University of California, Berkeley. Dr.Butler received her Ph.D. from Yale in 1984. In addition, Judith has also published "Gender Trouble" that creates thinking on feminist ideas and is one of the first founding texts of the queer theory, "Queer theory is a brand-new

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    Essay Length: 350 Words / 2 Pages
    Submitted: November 24, 2010
  • Define Marketing Paper

    Define Marketing Paper

    Defining Marketing Paper Introduction The Department of State and Regional Development defines marketing as "finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. Marketing includes market research, deciding on products and prices, advertising, promoting, distributing and selling" (2006). The Center for Media Literacy defines marketing as "The way in which a product or media text is sold to a target audience" (2003). Marketing is

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    Essay Length: 1,198 Words / 5 Pages
    Submitted: November 25, 2010
  • A Proposal For A New Market Strategy For The Thomas Burberry London Perfume Range

    A Proposal For A New Market Strategy For The Thomas Burberry London Perfume Range

    A proposal for a new market strategy for the Thomas Burberry London perfume range 1.0 Introduction The organisation I have decided to propose a new marketing strategy for is Thomas Burberry. This organisation is a distinctive luxury brand with international recognition and broad appeal. They design, source, manufacture and distribute high-quality apparel and accessories. Burberry was founded in Basingstoke, England in 1856; they have a unique heritage associated with Great Britain and position themselves

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    Essay Length: 6,553 Words / 27 Pages
    Submitted: November 25, 2010
  • Apple Risks

    Apple Risks

    As you know, Apple has been enjoying a very nice ride over the last couple of years. When you took over the company again in 1997, the future looked bleak. Today, however, we have a market cap of 105 billion, ahead of Dell and behind Intel. Our iPod device owns more than 70% of the MP3 player market. Four billion songs have been purchased legally from iTunes. The iPhone is changing the entire wireless industry.

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    Essay Length: 624 Words / 3 Pages
    Submitted: November 26, 2010
  • Dryden Marketing

    Dryden Marketing

    Executive Summary The American Marketing Association is the largest marketing association in the world, consisting of 45,000 members. AMA is also the market leader in their industry. In addition to offering association membership, AMA offers a wide variety of marketing publications, including books and journals. AMA has recently expressed interest in implementing a certification program that would expand consumer's knowledge and augment his/her marketability in jobs. There is currently no widely accepted and comprehensive marketing

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    Essay Length: 3,523 Words / 15 Pages
    Submitted: November 26, 2010
  • Apple Ipod Case

    Apple Ipod Case

    Marketing Management 2007 Apple iPod Case Study Table of contents 1 ANSWER TO QUESTION 1 1 1.1 HOW WOULD YOU DEFINE THE MARKET FOR THE APPLE IPOD? WHICH ARE THE RELEVANT EXISTING AND FUTURE COMPETITORS? 1 2 ANSWER TO QUESTION 2 1 2.1 HOW WOULD YOU DEFINE APPLE’S COMPETITIVE ADVANTAGE? 1 3 ANSWER TO QUESTION 3 2 3.1 HOW IMPORTANT IS CUSTOMER LOYALTY FOR APPLE? 2 3.2 WOULD YOU RECOMMEND A STRICT EXIT STRATEGY FOR

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    Essay Length: 2,212 Words / 9 Pages
    Submitted: November 26, 2010
  • Marketing To Children Consumers

    Marketing To Children Consumers

    Marketing Research: Children's Breakfast Cereal Consumer Report Investigation to identify key influences that determine children's consumer behaviour and knowledge of branded cereals Investigation into the effects of key influences on children's consumer behaviour and brand knowledge to determine a new marketing strategy. Executive summary This research aims to identify key influences that effect children's consumer behaviour and brand knowledge in relation to the children's cereal industry. As children are becoming increasingly powerful in today's

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    Essay Length: 6,915 Words / 28 Pages
    Submitted: November 27, 2010
  • Recommend How Dell Should React To Slower Growth And Increased Competition In Its Core Market Segments. Explain How Your New Or Modified Positioning Strategy Enables Dell To Leverage Some Of Its Existing Advantages.

    Recommend How Dell Should React To Slower Growth And Increased Competition In Its Core Market Segments. Explain How Your New Or Modified Positioning Strategy Enables Dell To Leverage Some Of Its Existing Advantages.

    Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages. Dell’s advantage is primarily due to cost drivers rather than differentiation drivers. Dell’s cost advantage in 1996 was estimated at 13% of revenues and was derived primarily through lower component prices, lower carrying costs and reduced distribution costs all linked to shorter

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    Essay Length: 1,064 Words / 5 Pages
    Submitted: November 28, 2010
  • Black Market

    Black Market

    The Black Market also known as the underground market is the part of economic activity involving illegal dealings. Typically the buying and selling of merchandise or services illegally. Goods such as weapons and illegal drugs are inherently illegal, merchandise may also be stolen or may be otherwise legal goods sold illicitly to avoid tax payments or licensing requirements, such as cigarettes. Black markets develop when the state places restrictions on the production or provision of

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    Essay Length: 1,142 Words / 5 Pages
    Submitted: November 29, 2010
  • Apple Analysis

    Apple Analysis

    Over the past four years (1999 to 2002), Apple's share of the global PC market has shrunk from 9.4% to 2.6%. In the past six years, against a backdrop of unparalleled profitability in information technology, Apple was profitable in only three of those six years, despite a slew of provocative product introductions. It may be that the business model at Apple is somewhat flawed. Apple's Steve Jobs, who returned to the company in 1996, did

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    Essay Length: 2,128 Words / 9 Pages
    Submitted: November 29, 2010
  • Rural Mobile Market In India.

    Rural Mobile Market In India.

    India’s telecommunication sector is witnessing an explosive growth, as falling tariffs and rising incomes are bringing mobile phones within the reach of millions of new customers, according to Emerging Rural Mobile Market in India. Mobile industry players are eyeing rural India as their new area of opportunity. The companies are encouraged by the fact that mobile users are expected to cross 230 million by 2007 end and 500 million by 2010. Rural areas are expected

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    Essay Length: 343 Words / 2 Pages
    Submitted: November 29, 2010
  • B2b Vs. B2c Marketing

    B2b Vs. B2c Marketing

    Introduction According to the American Marketing Association, "Marketing is an organizational function and set of a processes for creating, communicating, and delivering value to customers and for managing customer relationships in a way that benefits the organization and its stakeholders" (2006). In other words, it is how a company determines what a customer's needs are and gears its products or services towards those needs in a way that their customers perceive value and the company

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    Essay Length: 1,319 Words / 6 Pages
    Submitted: November 30, 2010
  • Saudi Stock Market

    Saudi Stock Market

    Article1 : Saudi Arabia Stock Market Opens to Foreigners Columnist : Brad Bourland Chief Economist, Saudi American Bank In early November the Saudi Finance Minister announced that foreigners, whether resident in Saudi Arabia or not, could now invest in the Kingdom's stock market through purchase and sale of mutual funds that trade in Saudi stocks. Before this, the only option available to foreigners who wanted to invest in Saudi stocks was a single closed-end mutual

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    Essay Length: 797 Words / 4 Pages
    Submitted: November 30, 2010
  • Marketing

    Marketing

    Introduction The marketing mix is a very valuable tool used by businesses. It encourages businesses to produce and sell goods that meet the needs of consumers and society efficiently. Marketing is defined as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives". The marketing mix is the blend of "tools" that an organization will use to achieve its

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    Essay Length: 1,557 Words / 7 Pages
    Submitted: November 30, 2010
  • Situation Analysis & Market Research

    Situation Analysis & Market Research

    Situation Analysis &Market Research Dirty Deeds Incorporated is a for-profit home cleaning service that was created by six entrepreneurs on July 7, 2005. In order to differentiate Dirty Deed Inc.'s cleaning service from their competitors, they are implementing a risquÐ"© alternative. Dirty Deeds Inc. will be targeting single men and women over the age of 18 in need of domestic cleaning services and desiring discreet adult entertainment. Teams of at least two men and/or women

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    Essay Length: 2,681 Words / 11 Pages
    Submitted: November 30, 2010
  • Baderman Marketing Plan

    Baderman Marketing Plan

    PR Campaign Introduction Industry leading organizations with successful strategies to influence stakeholders and convey a positive image use numerous tools. In today's world, communication is necessary to relay information to all stakeholders. To communicate the desired image to target groups, the organization must use Public Relations to provide the media information about company goals and objectives. This report describes how Baderman Resort's Public Relations Campaign will convey its diversity message to the publics. PR Campaign

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    Essay Length: 1,327 Words / 6 Pages
    Submitted: December 1, 2010
  • Marketing - Celebrities In Promoting Products

    Marketing - Celebrities In Promoting Products

    In the present market, there are many kinds of marketing methods. The products and services become more and more various. The marketing strategies also must be arranged more and more sophisticated. Using of celebrities to represent and promote products and services is the one of method. This is a special form of advertisement. Some enterprises are good at using this method, some enterprises will ask: Why is there no any echoes after put in a

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    Essay Length: 437 Words / 2 Pages
    Submitted: December 1, 2010
  • Calgene Inc.: Marketing

    Calgene Inc.: Marketing

    1. Do a traditional SWOT analysis (strengths, weaknesses, opportunities, and threats) of Calgene's situation in the spring of 1995. Strengths Ð'* R&D abilities in bioengineering technology Ð'* Competitive advantages in bioengineered product licenses and regulatory agency approval to market tomato (and other bioengineered products) Ð'* Competitive advantages in already test marketing "MacGregor's Tomatoes" Ð'* Competitive advantage of being "closer" to mass marketing its tomato Ð'* Success of industrial and edible oils and cotton seed divisions

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    Essay Length: 1,181 Words / 5 Pages
    Submitted: December 1, 2010
  • Apple I-Pod Paper

    Apple I-Pod Paper

    Apples I-Pod and I- Tunes in Digital Music and Video The Introduction of Apple's Digital music player, the I-pod, and an Online Music Store (I-Tunes) was and is quite a revolution in the way music is bought and sold. You can buy songs from the online store for a mere 99 cents per song. When you download a song on to your player it is permanently yours, you now have the song permanently on your

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    Essay Length: 945 Words / 4 Pages
    Submitted: December 1, 2010
  • Marketing Tools

    Marketing Tools

    Marketing Tools for Companies in the Travel Industry Marketing very easily determines a company's success. It is the basis from which a company gains a clientele and longevity. It is the very offering of a company's goods or services. Each company must ascertain which marketing techniques are best for it based on criteria determined by the industry. From there, the four "P's" of marketing form an overall plan for price, product, place and promotion. Customer

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    Essay Length: 589 Words / 3 Pages
    Submitted: December 1, 2010
  • Marketing

    Marketing

    CSubAway SSandwEich Sh op1s Success in the sandwich segment requires operators to work significantly harder than they did just a few years ago. There was a noticeable slowdown in the opening of new submarine sandwich shops in 1992, although the growth rate still exceeds most other restaurant segments. Competition has intensified, with hamburger chains such as Hardee's and Burger King experimenting with sub sandwiches as menu additions. Subs seem to be a category anyone can

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    Essay Length: 3,518 Words / 15 Pages
    Submitted: December 2, 2010

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