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  • Whole Foods Market

    Whole Foods Market

    Whole Foods Market Case Study I. History/Introduction Whole Foods Market was founded 1980 in Austin, Texas by three businessmen who felt that the natural food industry was ready for a supermarket setup. Two separate individual companies, Safer Way Natural Foods and Clarksville Natural Grocery, formed Whole Foods Market. After 27 years of operation, the company has come a long way. Today Whole Foods Market is the leading retailer of natural and organic foods, with 194

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    Essay Length: 2,227 Words / 9 Pages
    Submitted: December 19, 2010
  • Sample Marketing Plan

    Sample Marketing Plan

    Lone Star Stone Geo-Stone June 9, 2006 Executive Summary For over 20 years, Lone Star Stone has provided natural stone veneers to developers and designers at competitive prices. Lone Star Stone has formatted its brand image and personality so that it is now the "premier supplier of manufactured stone veneers" to developers, contractors, and designers. Now, Lone Star Stone is on the verge of launching Geo-Stone, a new consumer product for the Do-It-Yourself and

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    Essay Length: 2,174 Words / 9 Pages
    Submitted: December 19, 2010
  • Comparing Robert Frost'S "After Apple-Picking" To "Apples" By Laurie Lee

    Comparing Robert Frost'S "After Apple-Picking" To "Apples" By Laurie Lee

    Comparing Robert Frost's "After Apple-picking" to "Apples" by Laurie Lee Poetry is an attempt to describe the nature and intensity of one's feelings and opinions. Often, however, these thoughts are too vague or complex to articulate. How does a poet translate these abstract ideas into something more tangible and workable? Simple, metaphorical objects and situations can be used to represent more elusive concepts. These can be interpreted in many different ways, however, and poets

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    Essay Length: 2,305 Words / 10 Pages
    Submitted: December 19, 2010
  • Marketing Mix

    Marketing Mix

    Marketing Mix Paper MKT 421/ Marketing Instructor: Ellen Thomas Sharron Milne January 29, 2007 Marketing Mix Paper Introduction Purpose: Organizations use elements of the marketing mix like a chef uses the elements of a recipe. If an element of a recipe were used alone, the end product would not taste very good, but if the elements are used in the right proportions, the recipe works. Organizations use the elements of the marketing mix in the

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    Essay Length: 1,425 Words / 6 Pages
    Submitted: December 19, 2010
  • Marketing Mix

    Marketing Mix

    Marketing Mix Paper Introduction Purpose: Organizations use elements of the marketing mix like a chef uses the elements of a recipe. If an element of a recipe were used alone, the end product would not taste very good, but if the elements are used in the right proportions, the recipe works. Organizations use the elements of the marketing mix in the same manner. The purpose of this paper is to describe the elements of the

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    Essay Length: 1,416 Words / 6 Pages
    Submitted: December 19, 2010
  • Kellogs Internet Marketing

    Kellogs Internet Marketing

    Kellogs Internet Marketing Kellogg's strategy was to produce a web site provided specific product line and brand information to interested consumers. The page displays particular product descriptions, nutrition information, and recipes. Provided as well are company contacts allowing direct consumer response. Corporation facts and financial statements are also available. The overall goal of these sites are to reinforce the brand images portrayed by the companies' other advertisements, such as, television commercials, radio spots and print

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    Essay Length: 785 Words / 4 Pages
    Submitted: December 20, 2010
  • Harley Davidson Marketing

    Harley Davidson Marketing

    Never before has any organization ever had such brand recognition as the shield and bar of Harley Davidson. There are hundreds, probably thousands of biceps, ankles, backs and shoulders permanently branded with the easily identifiable logo. These people pay money to have their bodies tattooed with this emblem, when the company should be paying them to advertise their company. HISTORY OF THE COMPANY AND PRODUCT Harley Davidson Company is the largest United States motorcycle

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    Essay Length: 2,039 Words / 9 Pages
    Submitted: December 20, 2010
  • Marketing Mix

    Marketing Mix

    Marketing Mix Steve Zimmerman Marketing 421 Andrew Thraen April 24, 2007 Marketing Mix In order for a company to achieve their marketing objectives they need to have a strategy that includes different marketing elements. One of these elements is the marketing mix. The marketing mix is a combination of elements used in the sale of a product. The marketing mix is centered on combining elements to create a successful marketing mix that will increase sales.

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    Essay Length: 1,296 Words / 6 Pages
    Submitted: December 20, 2010
  • Strategic Analysis Of Apple

    Strategic Analysis Of Apple

    A Strategic Analysis of Apple Corporation Timothy Pivovarnik Jeff Shaver Adam Siler Richard Sterling Dave Strubbe   EXECUTIVE SUMMARY 3 HISTORY OF APPLE 4 THE PC INDUSTRY 10 THE ONLINE MUSIC INDUSTRY 12 THE FUTURE OF APPLE 12 PERSONAL COMPUTERS - A SHIFT IN STRATEGY 12 APPLE IN THE LIVING ROOM 14 STRATEGIC ALLIANCES AND ENTERTAINMENT 15 EXTERNAL ANALYSIS 17 TECHNOLOGICAL ENVIRONMENT 17 Brand Awareness - Style at a Premium 17 Interoperability 18 Technology and

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    Essay Length: 9,475 Words / 38 Pages
    Submitted: December 20, 2010
  • Cultural Differences In Internet Marketing

    Cultural Differences In Internet Marketing

    iffCultural Differences in International Marketing Cultures around the world differ in ways that are fundamental to how all aspects of business are conducted and the international marketer must be sensitive to them. Fons Trompenaars, an expert in cross-cultural management, describes the kinds of dilemmas these differences pose and looks at ways of resolving them The impact of culture has long been recognised by marketing professionals in organisations that operate internationally. The necessity of understanding local

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    Essay Length: 3,394 Words / 14 Pages
    Submitted: December 20, 2010
  • How Stock Market Prices Affect Us?

    How Stock Market Prices Affect Us?

    Don't expect fireworks in your investment portfolio between now and the end of the year. Slower growth in the economy and profits, plus the move higher in interest rates, leaves limited scope for eye-popping returns. Stocks are still the best bet over the long term, but their upside potential in the near term is fading after a gain of about 5% so far this year and a robust rally over the past 12 months. Look

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    Essay Length: 598 Words / 3 Pages
    Submitted: December 20, 2010
  • Green Marketing

    Green Marketing

    In recent years, due to the enormous amount of environmental pollution which directly connects with many manufactures and consumers, environmental issues have been noticed increasingly (Arnould, zinkhan and Price 2004). Because of the attention of the society, more and more firms starting to accept the responsibility of being less harmful to the environment. Companies which adopt policies of environmental sustainability and develop strategies such as ÐŽ§Green MarketingЎЁ or ÐŽ§Environmental MarketingЎЁ are not only to reduce

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    Essay Length: 426 Words / 2 Pages
    Submitted: December 20, 2010
  • Marketing Stacy's Pita Chips

    Marketing Stacy's Pita Chips

    To Stacy, From Stacy Marketing and Stacy's Pita Chip Company Marketing is not just about selling and advertising products and services. In general, marketing is associated with identifying the particular wants and needs of a target market of customers, and then working to satisfy those customers better than the competition. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution or place (Bethel,

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    Essay Length: 1,709 Words / 7 Pages
    Submitted: December 20, 2010
  • Relationship Marketing

    Relationship Marketing

    Table of contents A. Introduction 2 B. Theoretical framework 3 Introduction to Relationship Marketing 3 Relationship Quality and Value 6 Customer satisfaction 8 Trust & Commitment 9 Importance of management 10 C. Discussion 11 CRM, the tool to apply relationship marketing 11 Selecting the Right Customer 14 Customer Information, a Strategic Marketing tool 16 Buyer Supplier Relationship 20 Reverse Marketing, another perspective to Relationship Marketing 23 Buyer is Marketer 24 D. Conclusion 26 E. References

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    Essay Length: 7,131 Words / 29 Pages
    Submitted: December 21, 2010
  • Market Monopoly

    Market Monopoly

    Market Monopoly: New York Power Authority A person living in New York or a company that is located in New York is likely to be obtaining their electricity from the New York Power Authority. The New York Power Authority is the only state-wide provider of electricity providing its services through the use of 17 generating facilities and over 1,400 miles of transmission lines. The company was established in 1931 and is presently regarded as the

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    Essay Length: 535 Words / 3 Pages
    Submitted: December 21, 2010
  • Market Economy Status

    Market Economy Status

    Market Economy Status (MES) In fact, the Market Economy Status (MES) is critical in anti-dumping proceedings. Such proceedings in fact vary from country to country. Generally speaking, to substantiate a dumping charge a country should calculate the dumping margins of the alleged dumping country. If the alleged dumping country has not been considered as having MES (in other words, in that country the State still has significant influence on individual companies), it would be difficult

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    Essay Length: 269 Words / 2 Pages
    Submitted: December 21, 2010
  • Gap Marketing Strategy Plan

    Gap Marketing Strategy Plan

    Strategy Brief (Part I) April 3, 2007 GOALS AND OBJECTIVES The retail landscape has changed dramatically since the Gap's emergence as a powerhouse several decades ago. As the company has grown to become one of the giants of its industry, new challenges, including a more complex market and a more competitive landscape, have arisen that threaten to unseat the Gap from its casual-wear throne. Compounding the problem, the company has responded to this new

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    Essay Length: 3,054 Words / 13 Pages
    Submitted: December 22, 2010
  • Current Marketing Trends And Strategies

    Current Marketing Trends And Strategies

    Introduction Now is the right time to come in and buy a new car. If you buy now, you will receive a free gift with your purchase. Have you thought about taking a vacation this month? This would be the perfect gift for any loved one. These are some common phrases and questions that everyone hears on a day to day basis. Whether it is on television, the radio, or on the internet, advertisement is

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    Essay Length: 1,752 Words / 8 Pages
    Submitted: December 22, 2010
  • Internal And External Factors Of Apple Computers

    Internal And External Factors Of Apple Computers

    Internal and External Factors of Apple Computers Globalization, Technology, and E-business are all major factors influencing today's business world. They influence many of our business related decisions on a daily basis. Some of these decisions could be deciding to use a computer to order a new desk from Singapore or using your cell phone to make a conference call in India. Even Apple's management functions are not immune to these critical factors. Apple began selling

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    Essay Length: 1,121 Words / 5 Pages
    Submitted: December 22, 2010
  • Relationship Marketing

    Relationship Marketing

    Relationship marketing has become a dominant form of marketing theory in recent times. It has evolved from other forms of marketing and has countless benefits for businesses that use the relationship strategy. It is limitless in the type of businesses it can be adopted by with new technology and media making it even more popular. The study of marketing is one that has been fixed on an evolving range of marketing segments over the last

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    Essay Length: 2,209 Words / 9 Pages
    Submitted: December 22, 2010
  • My Job At A Apple Plant

    My Job At A Apple Plant

    In the course of working my way through school, I have taken many jobs I would rather forget. I have spent nine hours a day lifting heavy automobile and truck batteries off the end of an assembly belt. I have risked the loss of eyes and fingers working a punch press in a textile factory. I have served as a ward aide in a mental hospital, helping care for brain damaged men who would break

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    Essay Length: 556 Words / 3 Pages
    Submitted: December 22, 2010
  • Despite Competition Success, Sportswomen Will Be Far More Successful If They Are Attractive And Marketable.

    Despite Competition Success, Sportswomen Will Be Far More Successful If They Are Attractive And Marketable.

    It is a growing issue that some elite sportswomen are more �successful’ merely because of their looks and sex appeal. As a result, they gain much more publicity and recognition because of the sponsorship and marketing. The Australian Sports Commission (online) claims that sexploitation, the sexualising of athletes, applies to forms of marketing which focus attention on the sexual attributes of female athletes. In this context, the value of the sportswoman is judged primarily in

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    Essay Length: 1,212 Words / 5 Pages
    Submitted: December 22, 2010
  • Marketing And Demand Potential

    Marketing And Demand Potential

    Marketing Demand and Potential ÐŽ§Market demand for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program. Market potential is the limit approached by market demand as industry marketing expenditures approach infinity for a given marketing environment.ЎЁ (Kotler, 2001, pg. 63). This paper will focus on the potential of opening

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    Essay Length: 1,003 Words / 5 Pages
    Submitted: December 22, 2010
  • Marketing Research

    Marketing Research

    Marketing Research Market research is ÐŽ§the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the companyЎЁ (Kotler, 2001, p.46). In order to carry out effective planning and control, managers must have relevant and accurate information on a continual basis. Market information can be verbal, visual, or written data that is relevant to the decision at hand. The market research process (Kotler, 2001, p.49), is comprised of

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    Essay Length: 769 Words / 4 Pages
    Submitted: December 22, 2010
  • An Analysis Of Segmentation, Targetting And Positioning Strategy Of Ipod - Apple

    An Analysis Of Segmentation, Targetting And Positioning Strategy Of Ipod - Apple

    AN ANALYSIS OF SEGMENTATION, TARGETTING AND POSITIONING STRATEGY OF IPOD - APPLE Contents Executive Summary_____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________________________4 -SWOT Analysis_______________________________________________ 4 -Competitor Analysis ___________________________________________ 5 Marketing Objectives____________________________________________6 Identifying Target Market -Selecting Target Market_________________________________________7 -Target Market_________________________________________________7 Developing Marketing Strategies Marketing Mix: -Product________________________________________________________7 -Price__________________________________________________________8 -Promotion______________________________________________________8 -Place__________________________________________________________8 Implementing the Marketing Plan____________________________________9 Monitoring and Controlling -Developing a Financial Forecast____________________________________10 -Comparing actual and planned results________________________________11 -Revising the marketing strategies____________________________________11 Appendix A_____________________________________________________12 References______________________________________________________14 Executive Summary The focus of

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    Essay Length: 2,271 Words / 10 Pages
    Submitted: December 23, 2010

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