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  • Marketing Ethics

    Marketing Ethics

    The question of whether or not marketing is completely unethical is the question most critics of marketing seem to be focusing their attention on. Ethics provide the basis for deciding whether a particular action is morally good or morally bad (Britt 553). But, each individual develops different opinions, moral standards, and values. So, marketers will deal with similar issues differently because there is no "correct" way to handle any given issue. Marketers face various

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    Essay Length: 633 Words / 3 Pages
    Submitted: September 21, 2010
  • Marketing Paper

    Marketing Paper

    Barnes and Noble is one of the biggest booksellers in the world. This wasn't always so. B&N started off as a small bookstore in New York City. During that time, the store was not doing very well. Actually, it was about to close when it was bought by another store. Being bought out was one of the best things that could have happened to the store. Barnes and Noble today, has changed the way people

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    Essay Length: 778 Words / 4 Pages
    Submitted: September 22, 2010
  • Market Research

    Market Research

    1. Introduction An increasing amount of attention is being paid in the literature to business Guanxi or relationship in Asia particularly in the business dominated economies of the Hong Kong, Singapore, Taiwan and the People's Republic of China. Chinese business relationships and contracts that needs to be understood and worked within to successfully conduct business and management in most countries in the region. However, the attention is directed to the different perspective on the importance

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    Essay Length: 2,881 Words / 12 Pages
    Submitted: September 26, 2010
  • Marketing Segmentation

    Marketing Segmentation

    The Greatest Marketing Secret of All If there is something about which I am pretty adamant, it's the concept of attracting clients that are pre-qualified and willing to do business. And this involves many different things. In fact, most of it comes down to three core practices: 1) Focus, 2) targeting, and 3) multiplication (such as focusing on a niche, market targeting, and multiplying one's marketing efforts). However, this fundamental magnetism is not only based

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    Essay Length: 1,001 Words / 5 Pages
    Submitted: September 28, 2010
  • Marketing Mix

    Marketing Mix

    The Marketing Mix Marketing strategy is integrated with the marketing program, or marketing mix. The marketing mix traditionally includes variables such as price, product, promotion, and place. For this reason, the marketing mix deals more with implementation, and is not defined specifically as part of marketing strategy. Marketing mix is frequently used in combination with strategy to help marketing managers promote their product and/or service and it provides a useful framework for decision-making. The

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    Essay Length: 671 Words / 3 Pages
    Submitted: September 28, 2010
  • Marketing And Politics

    Marketing And Politics

    Global and Domestic Marketing Cultural: Globalization is an inevitable process, and so are the inevitable issues with different cultures. On the one hand, the world is becoming more homogeneous, and distinctions between national markets are not only fading but, for some products, will disappear altogether. This means that cultural difference is a global issue, not just the United States. On the other hand, the differences among nations, regions, and ethnic groups in terms of cultural

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    Essay Length: 337 Words / 2 Pages
    Submitted: September 30, 2010
  • Stock Market

    Stock Market

    The Stock Market Crash In 1987, the DOW lost 500 points. This was a major occurrence and many countries worldwide were suffering the same thing. Even at that time there was a lot of concern when the DOW goes down that much, because the usual reaction is a depression. This however was not even close to the disastrous events that were eminent after the depression of 1929. As a matter of fact there are measures

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    Essay Length: 703 Words / 3 Pages
    Submitted: September 30, 2010
  • Bubbles In Stock Markets

    Bubbles In Stock Markets

    'The stock market's movements are generally consistent with rational behaviour by investors. There is no need to invoke fads, animal spirits, or irrational exuberance to understand the movements of the market.' Discuss in relation to the information technology bubble and its collapse. Introduction In a perfectly efficient market, it is assumed that all investors have access to all available information of future stock prices, dividend payoffs, inflation rates, interest rates and all other economic factors

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    Essay Length: 1,636 Words / 7 Pages
    Submitted: September 30, 2010
  • Marketing Plan

    Marketing Plan

    Table of Contents Page 1.0 Executive Summary 3 2.0 Situation Analysis 3 2.1 Overview 3 2.2 Current Market Situation 4 2.3 SWOT analysis 5 2.3.1 Strengths 5 2.3.2 Weaknesses 6 2.3.3 Opportunities 7 2.3.4 Threats 7 2.3.5 Keys to success 8 3.0 Objectives 8 4.0 Marketing Strategy 9 4.1 Overview 9 4.2 Mission 9 4.3 Target segment 9 4.4 Positioning 10 4.5 Communication Program 10 5.0 Action Program 11 6.0 Expenses Forecast 12 7.0

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    Essay Length: 3,391 Words / 14 Pages
    Submitted: October 3, 2010
  • Marketing Golfball In Sweeden

    Marketing Golfball In Sweeden

    INTERNATIONAL MARKETING GROUP PAPER Table of Content Section page Executive Summary 3 Introduction 4 Mission statement 6 Consumers' analysis 6 Target market 7 Consumers' characteristics 8 Market demography 8 Target market by cities 9 External Analysis of Sweden/Infrastructure 9 Business-Related Infrastructure 10 Consumer-Oriented Infrastructure 10 Economy's analysis 10 Technical and Transportation Infrastructure 11 Political and Legal 12 Natural Resource Market Performance 12 Cultural 13 Social Environment 13 Competitive Analysis 13 Marketing Strategy 15 Marketing Mix

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    Essay Length: 4,209 Words / 17 Pages
    Submitted: October 4, 2010
  • Marketing Changes

    Marketing Changes

    There have been many significant changes within our society. One of this is the changing gender roles within our society and another is the changing attitudes toward health & fitness. Both of these have impacted on consumer preferences or buying habits. Gender roles are no longer as accurate as it once was. There is now a trend of reserved roles. This is due to the continued growth in a number of dual income households. There

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    Essay Length: 850 Words / 4 Pages
    Submitted: October 7, 2010
  • Marketing

    Marketing

    Race and Racism Race and racism have been around since mankind made its first steps on the planet and it has brought upon violence, submissiveness, cruelty, and sexism into the world. A great representation of these themes and issues was brought by LeRoi Jones, who wrote "The Dutchman". The play itself is a great representation of the relationships of races in America during the 60's and can even been connected to today's society. The Dutchman

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    Essay Length: 1,859 Words / 8 Pages
    Submitted: October 11, 2010
  • Water And Markets Economics Essay

    Water And Markets Economics Essay

    To what extent do markets determine the distribution and use of water in Australia. Water is an essential resource and is, fortunately, the most abundant resource on Earth. About three quarters of the Earth is covered by water, including oceans, rivers, lakes and glaciers. Of this water, however, only about three percent is fresh, with the remainder ruined by contamination such as salt and pollution. Australia is the driest inhabited continent on Earth. The country

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    Essay Length: 2,421 Words / 10 Pages
    Submitted: October 11, 2010
  • Elasticity Of Pecan Market

    Elasticity Of Pecan Market

    The article "Big Crop Won't Reduce Pecan Prices" is about how the market for pecans affects the both the wholesale market and the retail market. The article describes how pecans are relatively inelastic around major holidays, such as Thanksgiving and Christmas. It is stated that there was a 150 million pound increase in pecans from the previous year. Since there was such a great increase in quantity supplied, the price decreased. Since the demand for

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    Essay Length: 430 Words / 2 Pages
    Submitted: October 11, 2010
  • Marketing Of Inherently Dangerous Products

    Marketing Of Inherently Dangerous Products

    There are many products sold which can be classified as inherently dangerous. If one thinks about it, almost every product sold or and marketed if used in the wrong way could be harmful to oneself. Inherently dangerous products are those that even if the buyer uses it properly it can be harmful. As we saw in the video guns are an inherently dangerous product, they are meant to kill. The sale of guns is an

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    Essay Length: 735 Words / 3 Pages
    Submitted: October 12, 2010
  • Sirius Satellite Radio Marketing Plan

    Sirius Satellite Radio Marketing Plan

    Sirius Satellite Radio, Inc. SITUATION ANALYSIS COMPANY BACKGROUND SIRIUS Satellite Radio was incorporated on May 17, 1990 as Satellite CD Radio Inc. On November 18th 1999 the company changed their name to SIRIUS Satellite Radio Inc, which is the name under which the FCC license to distribute satellite radio was given to. SIRIUS Satellite radio currently offers over 100 of music, news, sports, talk, entertainment, traffic, weather, and children's programming to subscribers throughout the United

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    Essay Length: 2,330 Words / 10 Pages
    Submitted: October 13, 2010
  • Apple Case Analysis

    Apple Case Analysis

    Apple History Steve Jobs and Steve Wozniak founded Apple on April 1, 1976 in Santa Clara Valley, California. The two built the Apple I out of a garage and sold it. The first Apple I computer did not include a monitor, keyboard, or casing. Due to the high demand for the Apple I, Jobs realized that there was a market for small computers. He also realized that he could market the company's name and

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    Essay Length: 5,527 Words / 23 Pages
    Submitted: October 18, 2010
  • Marketing Process

    Marketing Process

    The tourist potential of the climatic, landscape, historical & cultural resources of Canada, & New York (USA) The designations I have chosen are both on the American continent. The statistics used are based on the European traveller. Because of the vast difference in population density of Canada and the U.S.A, I have decide to centre my comparison around the vast metropolis of New York and western Canada (Calgary-lively city lake Louise-scenic resort) Canada is situated

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    Essay Length: 2,988 Words / 12 Pages
    Submitted: October 20, 2010
  • Sports Marketing

    Sports Marketing

    When it comes to sports television what you can see on certain stations has become a very specific and high money motivated system. Whether the sport is baseball, football, the Olympics, NASCAR or college sports the industry has grown in leaps and bounds. But in order to see this concept fully grow into a big business situation you must first look at its humble and less complicated beginnings. In the beginning the NCAA was just

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    Essay Length: 1,638 Words / 7 Pages
    Submitted: October 25, 2010
  • A Career In Marketing

    A Career In Marketing

    Introduction Choosing a career in marketing can lead a person in many different directions within the defined roles of marketing. Composed of many facets and activities marketing careers offer a variety of avenues for the career minded to explore while offering growth and opportunities for advancement. A common denominator for many who choose a career in this field is the sense of ownership, or entrepreneurial spirit with regards to the products or services that they

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    Essay Length: 1,669 Words / 7 Pages
    Submitted: October 27, 2010
  • Target Market

    Target Market

    EZ Glider and EZ Glider Deluxe are the new invention products of BCB Corp. According to the market segmentation, the products are targeting by geographical area, demographics and behavioral. The product EZ Glider is the standard wooden chair with a cushioned back. On its left arm, there are buttons to function the chair. When people press on the red button, the chair pushes itself in and the green button can pull the chair out. On

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    Essay Length: 827 Words / 4 Pages
    Submitted: October 28, 2010
  • Sports Nutritional Market Executive Summary

    Sports Nutritional Market Executive Summary

    Sports Nutritional Category - Executive Summary Over the past 5 years the market has seen an enormous increase in the sports nutritional product category. These products range from energy drinks and nutritional bars to diet products and nutritional supplements, and each day new products are being introduced into the market. With nutrition and taste being two of the most important aspects of the product, creating and maintaining products in this category is simplified. This has

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    Essay Length: 1,205 Words / 5 Pages
    Submitted: October 29, 2010
  • Marketing Of Ge

    Marketing Of Ge

    Brief Contents Objective: Lambin (2000) states that '' marketing is a business philosophy and an action-oriented process which is valid for every organization in contact with its constituency of users.'' He make the distinction between marketing as a ''system of thought'' (or strategic marketing) and as an ''active process'' (or operational marketing). (Lambin, J-J., (2000), Market-Driven Management: Strategic and operational Marketing, Macmillan). With reference to academic literature and to an organization of your choice,

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    Essay Length: 7,894 Words / 32 Pages
    Submitted: October 29, 2010
  • Avon Marketing Channel

    Avon Marketing Channel

    History of Avon Avon was founded in 1886 as the California Perfume Company by a book salesman named Mr. David McConnell. He got the idea of opening this company when he discovered that the rose oil perfumes he was giving away with the books were the primary reason people were buying his books not the book it self. In 1914 the first international office opened in Montreal, Canada and in 1916 California Perfume Company first

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    Essay Length: 942 Words / 4 Pages
    Submitted: October 29, 2010
  • Flavored Mineral Water Strategy - Japanese Market

    Flavored Mineral Water Strategy - Japanese Market

    South Beach Company (SoBe) Flavored Mineral Water Strategy - Japanese Market INTRODUCTION: South Beach Beverage Company, SoBe, makes and markets herbal enhanced beverages. These beverages, called "healthy refreshments" have been designed to market to active persons concerned with their health. Other products that SoBe sells online are hats, shirts, limited collectibles, children's clothing, sportswear, and some other miscellaneous items to include duffle bags and water bottles. SoBe products are available throughout Canada, Puerto Rico,

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    Essay Length: 3,167 Words / 13 Pages
    Submitted: October 29, 2010

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