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  • Marketing

    Marketing

    1. A marketing channel is a system of marketing institutions that promotes the physical flow of goods and services, along with ownership title, from producer to consumer or business user; also called a distribution channel. The choice of marketing channels should support the firm's overall marketing strategy, for a lawn products business, the best marketing channels would be direct channels, producer to wholesaler to business user, and producer to wholesaler to retailer to consumer. Selling

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    Essay Length: 685 Words / 3 Pages
    Submitted: December 2, 2010
  • Personal Protective Equipment Market In Indonesia

    Personal Protective Equipment Market In Indonesia

    INTRODUCTION In the lines of work where serious injuries are everyday threats and employees are exposed to hazardous environment, companies are taking precaution measures in order to make sure that their employees are protected from harms and injuries. These lines of work include workers in the oil field, offshore, mining location and construction site. The best safeguard for the workers are by wearing Personal Protective Equipment (PPE) depending on the requirement. Personal protective equipment is

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    Essay Length: 1,709 Words / 7 Pages
    Submitted: December 3, 2010
  • Marketing In Progress

    Marketing In Progress

    How integrated marketing communications provides synergy within an organisation The purpose of this essay is to discuss the notion that integrated marketing communications provides synergy within an organisation. In order to do that it is imperative to define IMC first. Marketing communications are communications with target audiences, having the purpose of influencing costumer behaviour. It involves managing the marketing communications mix. The marketing communication mix also known as the promotional mix consists of 4 elements;

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    Essay Length: 737 Words / 3 Pages
    Submitted: December 3, 2010
  • Marketing Trends

    Marketing Trends

    Marketing strategies are affected and influenced by external factors. Although these factors are uncontrollable, they can by influenced by marketing activities. Marketing decisions are based on consideration of the five environmental factors which are social, economic, political/legal, technological, and competitive. Consideration of these factors can aid in the reduction of threats and maximize the opportunities (Bearden & Laforge, 2004). All these factors are considered at Staples when making successful marketing decisions. Social environment refers to

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    Essay Length: 855 Words / 4 Pages
    Submitted: December 3, 2010
  • Market Analysis For Marks & Spencers

    Market Analysis For Marks & Spencers

    ⅠCompany Introduction & Background Marks and Spencer is one of the UK's leading retailers. It has four operating divisions, UK retail, international retail, financial services and ventures. UK retail is further divided into women's wear, menswear, lingerie; children's wear, home, beauty and food. It is the largest clothing retailer in the UK by turnover. Sir Richard Green Bury was the chairman and chief-executive of the British retailing giant Marks and Spencer from 1988 to 1999.

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    Essay Length: 3,361 Words / 14 Pages
    Submitted: December 3, 2010
  • Marketing Placebo

    Marketing Placebo

    Shiv, Baba, Carmon, Ziv and Ariely, Dan (2005), "Placebo Effects of Marketing Actions: Consumers May Get What They Pay For," Journal of Marketing Research, 42 (November), 383-393. This article describes marketing activities including pricing, quality, and advertising claims, can change the actual efficiency of the products in the tests. The article speaks of the placebo effects derived from the anticipated products efficiency. In the three experiments used in this article, it observes the conclusion that

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    Essay Length: 546 Words / 3 Pages
    Submitted: December 3, 2010
  • Marketing Research

    Marketing Research

    Pizza Hut strategic plan Executive Summary This proposal describes Pizza Hut and the introduction of a new product called "The Extreme." A brief history of Pizza Hut is provided at the beginning of this proposal along with an analysis of the fast food industry. Current trends in demographics and eating habits are included. A SWOT analysis has been done to identify Pizza Hut's strengths, weaknesses, opportunities, and threats so that these factors can be taken

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    Essay Length: 4,844 Words / 20 Pages
    Submitted: December 4, 2010
  • Merit And Demerit Of Free Market

    Merit And Demerit Of Free Market

    Free market is a market place which supply and demand is unregulated except by the government competition policy, and rights in physical and intellectual property are upheld. There are no artificial barriers put in place by the government to restrict the flow of goods and services between trading nation. Free market economy also as known as Market economy, Free Economy and Free- enterprise Economy. In the free market economy, firm can improves the efficiency of

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    Essay Length: 461 Words / 2 Pages
    Submitted: December 4, 2010
  • Marketing Audit

    Marketing Audit

    Marketing Audit Approach I have chosen to conduct a marketing audit on Blockbuster. Blockbuster Inc. is a leading global provider of in-home rental and retail movie and game entertainment, with over 9,000 stores worldwide (Blockbuster, 2006). The following is an action plan on how to develop this audit for submission in Week 6. An Action Plan Executive Summary: a. The information in this part of the audit will cover conclusions and recommendations to management. b.

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    Essay Length: 569 Words / 3 Pages
    Submitted: December 5, 2010
  • Capital Market Analysis: A Dicussion On Efficient Market Hypothesis

    Capital Market Analysis: A Dicussion On Efficient Market Hypothesis

    Answer to Question 1: Efficient Market Hypothesis was firstly brought forward by E. Fama in 1960s. Its main believing is in that security prices fully reflect all available information in an efficient market, which allows investors to earn no above average risk-adjusted return (Fama, 1965). Although some technical studies and opportunistic investors have stretched hard in searching for proofs to challenge the efficient market hypothesis, and to prove above average returns could be gained by

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    Essay Length: 3,338 Words / 14 Pages
    Submitted: December 5, 2010
  • Apple

    Apple

    1.0 Introduction Apple Computer, Inc. (Apple) designs, manufactures and markets personal computers and related software, services, peripherals and networking solutions. The Company also designs, develops, and markets a line of portable digital music players along with related accessories and services, including the online distribution of third-party music, audio books, music videos, short films and television shows (Company Description). Apple's products and services include the Macintosh line of desktop and notebook computers: the iPod digital music

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    Essay Length: 3,548 Words / 15 Pages
    Submitted: December 6, 2010
  • Marketing Audit For Staarbucks

    Marketing Audit For Staarbucks

    1.0 Executive Summary Starbucks is the leading specialty coffee and roaster retailer in the industry, with over 9,000 stores worldwide. Likewise, Starbucks strives to provide appealing products demanded by its customers. Its vision is to "establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow" (Starbucks.com). While most specialty retailers dream of becoming the leader in the coffee industry, Starbucks is the leading segment

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    Essay Length: 2,958 Words / 12 Pages
    Submitted: December 6, 2010
  • Short Version Marketing Plan

    Short Version Marketing Plan

    Short Version Marketing Plan What Why When How Who Product What does the product have to do? What articulated wants or unarticulated needs does it fill? What is the window of opportunity? How will the product fill these wants and needs? What is our best guess at who is going to buy our product? Presence Where in the virtual and physical world do we need to sell our product? Why will the marketplaces and market

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    Essay Length: 251 Words / 2 Pages
    Submitted: December 6, 2010
  • Marketing Priciples

    Marketing Priciples

    This essay will try to give my opinion on whether marketing is evil or good. The essay will also try to address some of the good consequences and the bad ones of marketing. I have also tried to further explain the effects these consequences have on the society. I have also tried to tackle issues such as ethics of marketing and social well being and values. Who wouldn't agree that marketing to some extent is

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    Essay Length: 1,619 Words / 7 Pages
    Submitted: December 7, 2010
  • Services Marketing- Airlines Emotional Strategy

    Services Marketing- Airlines Emotional Strategy

    Introduction The ability to link unique positive emotions with service brands is an essential strategy for all service firms. "Consumers who have an emotional link with a brand are less likely to be price sensitive so long as they continue to derive emotional satisfaction from the brand" (Mahajan & Wind, 2002). To outperform rivals, organizations must use emotion to differentiate their services from others. The following literature analysis will examine the role of emotions within

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    Essay Length: 3,523 Words / 15 Pages
    Submitted: December 7, 2010
  • Marketers Frequently Adapt And Change The Well Established Marketing Theoties And Models

    Marketers Frequently Adapt And Change The Well Established Marketing Theoties And Models

    Introduction The business environment is passing through rapid changes due to a major driver of the new economy: on-line technology. Marketing theories and models dominant today are going to be passй tomorrow. In addition, the pure essence of the marketing science is that ought to be adaptive. Borden defines the marketer as a "decider", an "artist", a "mixer of ingredients", who sometimes follows a recipe prepared by others, sometimes prepares her/his own recipe as s/he

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    Essay Length: 1,219 Words / 5 Pages
    Submitted: December 7, 2010
  • Marketing Reseach

    Marketing Reseach

    [Massey University employees can obtain a copy of this Agreement from the Human Resources Section] INDIVIDUAL EMPLOYMENT AGREEMENT CONTENTS PART 1: PARTIES & COVERAGE 4 1.1 Parties to Agreement (Aca&Gen) 4 1.2 Application of Clauses (Aca&Gen) 4 1.3 Variations of Agreement (Aca&Gen) 4 1.4 Definitions (Aca&Gen) 4 1.5 Other Rules, Regulations and Policies (Aca&Gen) 5 1.6 Summer School (Aca&Gen) 5 PART 2: DUTIES & OBLIGATIONS 6 2.1 Termination of Employment (Aca&Gen) 6 2.2 Abandonment

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    Essay Length: 9,670 Words / 39 Pages
    Submitted: December 8, 2010
  • Marketing In A 3rd World Country

    Marketing In A 3rd World Country

    Posted 1/2/2006 6:10 PM E-Mail Newsletters Sign up to receive our free Tech e-newsletter and get the latest tech news, Hot Sites & more in your inbox. E-mail: Select one: HTML Text File-sharing barons face day of reckoning By Alex Veiga, Associated Press LOS ANGELES -- Weeks before the original Napster shut down for good in 2001, Internet users were flocking to alternative song-swapping programs. Nearly 20 million people used Morpheus in its first

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    Essay Length: 1,096 Words / 5 Pages
    Submitted: December 8, 2010
  • Marketing Concepts

    Marketing Concepts

    Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging value with others. Marketing involves building and managing profitable exchange relationships with customers. The role of marketing is to understand consumers, create value, and build strong customer relationships. All of these steps form the basis for the fourth step, building profitable customer relationships and create customer delight. In the final step, the customer

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    Essay Length: 381 Words / 2 Pages
    Submitted: December 8, 2010
  • B2b And B2c Marketing Strategies

    B2b And B2c Marketing Strategies

    Marketing is an integral part of any business operation, regardless of platform or environment (brick and mortar versus virtual); type of product sold or service rendered and target market. With the advent of Internet technology, new business models or sites such as business-to-business (B2B) and business-to-consumer (B2C), have emerged which require the employment of different marketing strategies and tools to attract and retain customers. The following sections will provide a comparison of the marketing strategies

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    Essay Length: 1,368 Words / 6 Pages
    Submitted: December 9, 2010
  • Total Market Offering

    Total Market Offering

    Total Market Offering Cabela's is the world's foremost outfitter in hunting, fishing, and outdoor gear. (www.cabelas.com) They already have a slight edge on their competition and have to be very particular about which products they promote and sell. Magellan is introducing the eXplorist TH1800, the latest in GPS technology, which possesses features, advantages, and benefits that can match Cabela's needs. One of Cabela's most important needs (as it is in most companies) is to have

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    Essay Length: 879 Words / 4 Pages
    Submitted: December 9, 2010
  • Global Marketing Management

    Global Marketing Management

    Global marketing management first involves the same elements as any type of marketing management and then must take into account the different requirements of the global marketplace, the different opportunities, and the pitfalls that must be avoided in this developing arena. Deciding what works and what does not and seeing to it that the company follows what works is the job of the marketing manager. While the purpose of marketing is the same in the

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    Essay Length: 1,194 Words / 5 Pages
    Submitted: December 9, 2010
  • Marketing

    Marketing

    Preparing for this paper was both educational and upsetting. My original plan was to compile information about the marketing strategies pertaining to my company, Golden American Life Insurance. In doing so, I retrieved information from the marketing department and the sales force. As I continued my research, I began interviewing upper management in both the marketing and sales departments; this is where I ran into a problem. It seems that the information related to the

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    Essay Length: 2,144 Words / 9 Pages
    Submitted: December 10, 2010
  • Mobile Marketing

    Mobile Marketing

    Mobile Advertising : a new communication media Mobile marketing is becoming the most productive and cost effective medium for reaching a highly desirable demographic. It purposes are numerous : canvassing, building up customer loyalty and of course selling. The mobile phone is a good tool to exchange information with customers with several medium : Small Message Service (SMS), Mini Message Service (MMS), video MMS or internet. Today, it is also possible to pay with

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    Essay Length: 1,137 Words / 5 Pages
    Submitted: December 10, 2010
  • Webiste Marketing Concepts

    Webiste Marketing Concepts

    Website Marketing Concepts In order for a company to achieve its goals, the company must have a strategy that mixes the correct elements of marketing. The term Marketing Mix refers to "the four Ps" of marketing (Kotler & Keller, 2006). When creating a mix, a company should keep the needs of their target market in mind. The company must also understand the needs of the customer, then create marketing strategies that will satisfy the "segment"

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    Essay Length: 690 Words / 3 Pages
    Submitted: December 10, 2010

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