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Creating And Implementing An Artist Career Plan

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Creating and Implementing an Artist Career Plan

All successful artist should start out with a career plan . They must see their talent as a business and plan where they would like to be in the future. Mapping out a career plan does'nt just involve the artist it also involves everybody on the team whether it be lawyers, publicists, stylists etc. All are included in creating a plan and applying all needed facets of it.

"Why is having a career plan so important?" This is a question that many ask. Having a plan is important because it prevents an artist from wandering aimlessly professionally. In an industry where timing is every wasting precious moments on people or situation that aren't going to benefit the artist or perhaps hinder the artist in the long run, having a structured plan could mean the difference between success and failure. Having talent is one thing, properly exposing and reaping the rewards of it is another. There are many people that get chances and have one hit song, and then are never heard of again. This has a lot to do with their planning; either not capitalizing on the chances they had or planning to cash out when they have the chance. We must remember that failure in our eyes could be a victory in another's.

Managers are as responsible as an artist when it comes to setting goals and moving towards attaining them. Managers have a lot of responsibilities when it comes to the artist. They need to make sure they are following through professionally, and staying aware to opportunities that could further the career of the artists. This means brokering deals and trying to solidify business situation as promptly as possible. When getting started to setting the career plan, preparation always needs to be a top factor. Unforeseen occurrences happen and the way they are dealt with shows the keenness on the part of the manager . Having paper work stating the exact duties of the manager is very important so the two parties don't get confused and it causes problems later on down the road.

Goals are the most important factors in a career plan. Whether short term or long, they are stepping stones in building an artist's career from the ground up. It varies from career to career, genre and what they artist truly wants to achieve good about singing for Goals must be set reasonably, and realistically. Setting a goal that is unrealistic, wastes valuable time; and can often stunt growth professionally. Setting and attaining short term goals are great ways to build the esteem and morale of an artist and the team behind it up. It is better to have smaller victories than one big loss. Different people plan for different things in life, that's why a good manager should have experience, and be able to help an artist reach as many goals as possible if they are representing them.

Setting long term goals gives a broad overview of your expected future. You need to ask yourself questions like, "What is your ultimate goal," "Where would you like to be in 10 years," "Where will your money circulate from," and so on. Your long term goals should always motivate you to always work hard in the essence of achieving them, that doesn't mean that over the ten year process your goals will never change, they may, then you just have new ones, as long as you have something to look forward to every moment.

Setting short term goals are more important. You need to know what it is you want to accomplish by the end of the year, or a year from when your career takes off. Short term goals can even be broken down into quarters, this is done to keep the artist consistent and on track. For example, if an artist writes their own music and has a short term goal to have six of a twelve songs written and recorded on time in order to produce an album in eight months, the artist and manager need to make sure by the forth month at least the six songs are done, otherwise it may be unrealistic for the artist to accomplish their goal for the twelve songs on time depending on the artist and their circumstances. The artist should also remember to copyright the songs just in case people want to license them for movies or video games etc.

After you set your goals, the process of working toward them begins. You have a plan, now you just have to follow it. Everyone has to risk rejection at some time or another, the artist has to have enough confidence in his work, and understand that everyone has a different opinion on everything. Artists have to know how to deal with rejection, and move on to the next place he or she may fit. Being stuck on one thought can only slow you down, and allow you to give up. The manager has to know too, maybe the artist needs to alter the pitch of their voice, or change their look, and these are the suggestions of different labels. It would be the manager's job to make those suggestions to the artist, give a logic reason, and help follow through with the changes. Obstacles and strategies play a very important while on your journey. They should also be mapped out and taken into consideration during the plan structure.

Both the artist and the manager need to recognize, acknowledge and face obstacles when they are presented, that is the first step to overcoming the issue at hand. Once you've seen, and studied the problem you would be able to figure out the best solution to overcome it. For example rapper 50 Cent was originally signed to Colombia Records and dropped a short while after due to personal issues and basically didn't fit the "criteria" of an artist they wanted to represent, and of course they didn't believe he was of



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