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Last update: September 15, 2015
  • Marketing Plan For A New Product

    Marketing Plan For A New Product

    Introduction In this assignment, I am going to invent a product, examine all the environmental aspects surrounding it and relate them to the micro and macro environments. I will then carry out a SWOT analysis and an environmental analysis and then draw a number of conclusions and recommendations for my imaginary company. My product I have chosen to invent a product for which there seems to be a market, or at least, there is

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    Essay Length: 1,896 Words / 8 Pages
    Submitted: September 11, 2010
  • Lifestyles Fitness Center-Marketing

    Lifestyles Fitness Center Lifestyles Fitness Center May 16 (Updated with Financial data 01-28-2001) Javon Jones Chief Executive Officer Lifestyles Fitness Shopping Center Someplace, CO 64093 (303) 555-5555 Prepared with the assistance of The Institute for Entrepreneurial Studies and Development And Small Business Development Colorado State University Table of Contents 1 Executive Summary 3 Present Situation 5 Objectives 6 Management 8 Product / Service Description 10 Market Analysis Customers Competition Focus Group Research Risk 14 Marketing

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    Essay Length: 4,830 Words / 20 Pages
    Submitted: September 11, 2010
  • Audit Paper

    Audit Paper

    The Topps Company, among other things discussed later, is in the business of manufacturing chewing gum and confections. According to the Business and Company Resource Center, the Topps is involved in ten different industry categories. They are listed here with their respective SIC/NAICS codes: Commercial Printing (29), Chewing Gum (2067), Candy and Other Confectionary products (2064), Periodicals Publishing and Printing (2721), Dolls and Stuffed Toys (3942), other Commercial Printing (323119), Confectionary Manufacturing from Purchased

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    Essay Length: 4,882 Words / 20 Pages
    Submitted: September 12, 2010
  • Deaf Technology

    -TTY TTYs (also called Telecommunication Devices for the Deaf (TDD) and text telephones) are used for two-way text conversation over a telephone line. They are the primary tool used by deaf people (and some hard of hearing people) for telephone conversation. Other visual telecommunications technologies and services, such as Internet chat and messaging, email, e-paging, and fax and e-mail are also used in telecommunications by people who are deaf or hard of hearing. -TRS Telecommunications

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    Essay Length: 436 Words / 2 Pages
    Submitted: September 15, 2010
  • Benefits Of Technology

    Benefits Of Technology

    Ever since it developed, there has been controversy over whether or not mechanical inventions benefit our lives. Technology is the technical means people use to improve their surroundings. It is also a knowledge of using tools and machines to do tasks efficiently. We use technology to control the world in which we live. Technology is people using knowledge, tools, and systems to make their lives easier and better. People use technology to imrove their ability

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    Essay Length: 349 Words / 2 Pages
    Submitted: September 15, 2010
  • Marketing Ethics

    Marketing Ethics

    The question of whether or not marketing is completely unethical is the question most critics of marketing seem to be focusing their attention on. Ethics provide the basis for deciding whether a particular action is morally good or morally bad (Britt 553). But, each individual develops different opinions, moral standards, and values. So, marketers will deal with similar issues differently because there is no "correct" way to handle any given issue. Marketers face various

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    Essay Length: 633 Words / 3 Pages
    Submitted: September 21, 2010
  • Technology

    Technology

    currently we are faced with a period of time that heavily revolves around technology. Now we live in a society that is very over dependent and relies heavily on technology to complete its tasks. Since technology has come into our lives we feel that now we could never live without it. This shows the high degree of expectations and faith in technology that is apparent everywhere around us. Technology was once considered a luxury,

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    Essay Length: 2,003 Words / 9 Pages
    Submitted: September 21, 2010
  • Technology Wave

    Technology Wave

    Technology sweeps the world everyday bringing more ease into our homes, office's, vehicle's, school's, and worksites alike. With this new technology, jobs become easier, faster, and more efficient making life easier for busy parents and students. Along with the ease come laziness and a wave of other "problems." I'll explain these "problems" in more detail a little later. The controversy I see is " Is the lack of physical exercise worth the gain of

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    Essay Length: 954 Words / 4 Pages
    Submitted: September 21, 2010
  • Telecom Technology

    Telecom Technology

    1.0 Executive Summary Over the last four years, OSS Telecom Technology, a well respected $300 million steel conglomerate, has built up significant interests in the telecom sector ranging from wireless and paging services to billing software. OSS Telecom Technology Taiwan, was formed in Taiwan in 1994 to pursue opportunities in the Operations Support Systems (OSS) telecom software market, with a particular focus on customer care and billing software solutions (CCB systems). Since 1994, OSS Telecom

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    Essay Length: 8,155 Words / 33 Pages
    Submitted: September 22, 2010
  • Information Technology And The Other Degree Programs

    Information Technology And The Other Degree Programs

    Information Technology and the Other Degree Programs Introduction This paper is primarily about the Information Technology Department and how the Information Systems, the Computer Science Departments, and Computer Engineering courses relate to Information Technology. Each of these specialties has their similarities and differences to the Information Technology department. Georgia Southern University has a strong College of Information Technology, which offers three disciplines, which are the Computer Science Department, the Information Systems Department, and the Information

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    Essay Length: 557 Words / 3 Pages
    Submitted: September 22, 2010
  • Marketing Paper

    Marketing Paper

    Barnes and Noble is one of the biggest booksellers in the world. This wasn't always so. B&N started off as a small bookstore in New York City. During that time, the store was not doing very well. Actually, it was about to close when it was bought by another store. Being bought out was one of the best things that could have happened to the store. Barnes and Noble today, has changed the way people

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    Essay Length: 778 Words / 4 Pages
    Submitted: September 22, 2010
  • Technology In Education

    Technology In Education

    Technology in Education With technology benefiting various fields, life has suddenly become a joyful journey for everyone. In the simple forms, like electronic stoves, telephones displaying caller's ID and automobiles the ride of life has become a pleasure. In the same way, the lives of students have also taken a leap towards easiness. When we talk about technology in education the first and foremost advancement is the computer and internet. If a student has the

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    Essay Length: 683 Words / 3 Pages
    Submitted: September 23, 2010
  • Impact Of Technology

    Impact Of Technology

    Impact of Technology & Ethical Decision Making Michael Sreckov University of Phoenix Management 331 Mr. Robert Stack June 01, 2005 The decision making process will always present ethical challenges to managers. Is this the right thing to do? This question is the center of the ethical dilemma for any one who is a decision maker in corporations through out the world. A collection of many factors will be taken in consideration in answering to this

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    Essay Length: 424 Words / 2 Pages
    Submitted: September 23, 2010
  • Market Research

    Market Research

    1. Introduction An increasing amount of attention is being paid in the literature to business Guanxi or relationship in Asia particularly in the business dominated economies of the Hong Kong, Singapore, Taiwan and the People's Republic of China. Chinese business relationships and contracts that needs to be understood and worked within to successfully conduct business and management in most countries in the region. However, the attention is directed to the different perspective on the importance

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    Essay Length: 2,881 Words / 12 Pages
    Submitted: September 26, 2010
  • Work/Life Balance & Technology

    Work/Life Balance & Technology

    . Do you think computers and technology have made your life/work easier? Examine the past 3-5 years and discuss the work-life balance and technology's effect on it. Such that I am not one for a lot of socializing, technology has made both my life and work easier. I don't even have to deal with the pizza person anymore. I can just place my order, pay for it online, and sign the receipt when he gets

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    Essay Length: 263 Words / 2 Pages
    Submitted: September 27, 2010
  • Marketing Segmentation

    Marketing Segmentation

    The Greatest Marketing Secret of All If there is something about which I am pretty adamant, it's the concept of attracting clients that are pre-qualified and willing to do business. And this involves many different things. In fact, most of it comes down to three core practices: 1) Focus, 2) targeting, and 3) multiplication (such as focusing on a niche, market targeting, and multiplying one's marketing efforts). However, this fundamental magnetism is not only based

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    Essay Length: 1,001 Words / 5 Pages
    Submitted: September 28, 2010
  • Marketing Mix

    Marketing Mix

    The Marketing Mix Marketing strategy is integrated with the marketing program, or marketing mix. The marketing mix traditionally includes variables such as price, product, promotion, and place. For this reason, the marketing mix deals more with implementation, and is not defined specifically as part of marketing strategy. Marketing mix is frequently used in combination with strategy to help marketing managers promote their product and/or service and it provides a useful framework for decision-making. The

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    Essay Length: 671 Words / 3 Pages
    Submitted: September 28, 2010
  • Marketing And Politics

    Marketing And Politics

    Global and Domestic Marketing Cultural: Globalization is an inevitable process, and so are the inevitable issues with different cultures. On the one hand, the world is becoming more homogeneous, and distinctions between national markets are not only fading but, for some products, will disappear altogether. This means that cultural difference is a global issue, not just the United States. On the other hand, the differences among nations, regions, and ethnic groups in terms of cultural

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    Essay Length: 337 Words / 2 Pages
    Submitted: September 30, 2010
  • Stock Market

    Stock Market

    The Stock Market Crash In 1987, the DOW lost 500 points. This was a major occurrence and many countries worldwide were suffering the same thing. Even at that time there was a lot of concern when the DOW goes down that much, because the usual reaction is a depression. This however was not even close to the disastrous events that were eminent after the depression of 1929. As a matter of fact there are measures

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    Essay Length: 703 Words / 3 Pages
    Submitted: September 30, 2010
  • Bubbles In Stock Markets

    Bubbles In Stock Markets

    'The stock market's movements are generally consistent with rational behaviour by investors. There is no need to invoke fads, animal spirits, or irrational exuberance to understand the movements of the market.' Discuss in relation to the information technology bubble and its collapse. Introduction In a perfectly efficient market, it is assumed that all investors have access to all available information of future stock prices, dividend payoffs, inflation rates, interest rates and all other economic factors

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    Essay Length: 1,636 Words / 7 Pages
    Submitted: September 30, 2010
  • Information Technology

    Information Technology

    naging expectations is a very tough challenge for CIO in today's business. I think the initial step should be for the Chief IT Officer and the Chief Executive Officer along with the Chief Financial Officer is to sit down and have a meeting at the time of hire. All three of them should agree on the job description and what leeway will be allowed in the IT area. It should also be understood that the

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    Essay Length: 1,144 Words / 5 Pages
    Submitted: October 1, 2010
  • Marketing Plan

    Marketing Plan

    Table of Contents Page 1.0 Executive Summary 3 2.0 Situation Analysis 3 2.1 Overview 3 2.2 Current Market Situation 4 2.3 SWOT analysis 5 2.3.1 Strengths 5 2.3.2 Weaknesses 6 2.3.3 Opportunities 7 2.3.4 Threats 7 2.3.5 Keys to success 8 3.0 Objectives 8 4.0 Marketing Strategy 9 4.1 Overview 9 4.2 Mission 9 4.3 Target segment 9 4.4 Positioning 10 4.5 Communication Program 10 5.0 Action Program 11 6.0 Expenses Forecast 12 7.0

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    Essay Length: 3,391 Words / 14 Pages
    Submitted: October 3, 2010
  • Management Audit Coc Australia

    Management Audit Coc Australia

    A Management Audit of Christian Outreach Centre - Australia Managing in the Global Business Environment. TABLE OF CONTENTS 1 SCOPE OF THIS AUDIT 3 2 CHRISTIAN OUTREACH CENTRE 3 2.1 Brief Overview of Christian Outreach Centre 3 2.2 The Ministry Support Centre 4 3 THE ENVIRONMENT 4 3.1 The Internal Environment 4 3.2 The External Environment 4 3.3 The General Environment 5 3.4 The Culture of COC 5 4 PLANNING 5 4.1 Business Planning 5

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    Essay Length: 2,565 Words / 11 Pages
    Submitted: October 3, 2010
  • Marketing Golfball In Sweeden

    Marketing Golfball In Sweeden

    INTERNATIONAL MARKETING GROUP PAPER Table of Content Section page Executive Summary 3 Introduction 4 Mission statement 6 Consumers' analysis 6 Target market 7 Consumers' characteristics 8 Market demography 8 Target market by cities 9 External Analysis of Sweden/Infrastructure 9 Business-Related Infrastructure 10 Consumer-Oriented Infrastructure 10 Economy's analysis 10 Technical and Transportation Infrastructure 11 Political and Legal 12 Natural Resource Market Performance 12 Cultural 13 Social Environment 13 Competitive Analysis 13 Marketing Strategy 15 Marketing Mix

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    Essay Length: 4,209 Words / 17 Pages
    Submitted: October 4, 2010
  • Future Of Voip Technology

    Future Of Voip Technology

    Future of VoIP Technology VoIP is a relatively new technology and so the benefits are just beginning to be realized. VoIP technology has the ability to completely change the telephone industry as we know it. Big changes are in store for the way we use telephones and this section will address some of the changes to expect. Obstacles still stand in the way of progression and there are problems that need to be addressed before

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    Essay Length: 611 Words / 3 Pages
    Submitted: October 6, 2010

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