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Last update: October 13, 2016
  • Kentucky Fried Chicken And The Global Fast-Food Industry

    Kentucky Fried Chicken And The Global Fast-Food Industry

    Marketing Concepts - The following list of marketing concepts may be discussed when utilizing this case. However, each individual instructor may choose to emphasize certain concepts while placing minor emphasis on others and even perhaps ignoring certain aspects of the case situation. The Changing Role of Marketing Marketing Intelligence Market Segmentation Product Strategy Services Marketing Distribution strategy International Central Issue - This case discussion may be focused on any, or all, or any combination of

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    Essay Length: 464 Words / 2 Pages
    Submitted: December 12, 2010
  • Kentucky Friend Chicken And The Global Fast Food Industry

    Kentucky Friend Chicken And The Global Fast Food Industry

    4.0 PEST ANALYSIS The remote environment comprises factors that originate beyond, and usually irrespective of, any single firm's operating section: social, political, economic, technological and ecological factors. That environment presents firms with opportunities, threats, and constraints, but rarely does a single firm exert any meaningful reciprocal influence. 4.1 Social Factors The social factors that affect a firm involve the beliefs, values, attitudes, opinions, and lifestyles of persons in the firm's external environment, as developed from

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    Essay Length: 9,852 Words / 40 Pages
    Submitted: December 12, 2010
  • Charlotte Beers Case

    Charlotte Beers Case

    Charlotte Beers Case, assessment Background When Charlotte Beers (CB) arrives in 1992, O&M, previously one of the most creative and successful advertising agency in the world, faced a major crisis. Major advertising assignments have been lost, as the agency was disconnected from the demand of its costumers, revenues are in decline, and staff morale is low. Above all, the company seems to have lost its identity. The network and culture was fragmented (whereas O&M was

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    Essay Length: 780 Words / 4 Pages
    Submitted: December 13, 2010
  • Problem Solution: Harrison-Keyes, Inc.

    Problem Solution: Harrison-Keyes, Inc.

    Introduction Harrison-Keyes, Inc. is still desperately trying to establish a foothold in the struggling publishing industry. The global company with a focus on print media has been an established leading publisher in the business, scientific and technical information markets. The company has hired a new CEO, William Guardo, to replace the recently fired Meg McGill. Mr. Guardo is supportive of the e-publishing initiative only if it can be proven to be achievable and profitable. Harrison

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    Essay Length: 3,100 Words / 13 Pages
    Submitted: December 13, 2010
  • Quality Parts Case Study

    Quality Parts Case Study

    Week Four Case Study Quality Parts Company Anthony Decker Operations Management OSC301 University of Phoenix 6 December 2004 Week Four Case Study In the case study of the factitious company, Quality Parts Company (QPC), QPC supplies gizmos for a computer manufacturer located a few miles away. Although the text states that QPC manufactures only two models of gizmo, it also states that manufacture for models X and Y start at machine 2, the lathe,

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    Essay Length: 1,004 Words / 5 Pages
    Submitted: December 13, 2010
  • Management Case Study

    Management Case Study

    By making sure that businesses are running efficiently and effectively, managers must make wise and ethical decisions to ensure a profitable and stable working condition. As shown in Case Study #1, managers will often encounter employees requesting time off due to sickness, important events, or vacation; and it will often occur around the busiest times of the year: Christmas, Memorial Day, President's Day, even Labor Day. How do you effectively schedule a minimal staff to

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    Essay Length: 508 Words / 3 Pages
    Submitted: December 13, 2010
  • Importance Of Food And Society

    Importance Of Food And Society

    The Improtance of Food and Society By: Amanda Dittmer There was a time when I was able to walk in a grocery store, brows through the items. Without even thinking twice I would, like most, purchase the best priced items of what it was I needed. Now it seems when I walk into the store, my mind set has changed. I am noticing that I am putting price second, and gathering information on that product

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    Essay Length: 1,265 Words / 6 Pages
    Submitted: December 13, 2010
  • Meditech Surgical Case Analysis

    Meditech Surgical Case Analysis

    Meditech Surgical Case Analysis Paper Strategic Supply Chain Management Meditech is a leader in the endoscopic surgical instrument market. The company manufactures and market low cost endoscopy surgical equipment to hospitals and independent surgeons. The company's distribution operation is arranged and managed from a central storage warehouse that ships its products to domestic and international affiliates. The organization have been experiencing a good customer service experience in the past, however, lately customers have expressed concerns

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    Essay Length: 1,040 Words / 5 Pages
    Submitted: December 13, 2010
  • Interclean Problem Solution

    Interclean Problem Solution

    Running head: PROBLEM SOLUTION: InterClean Inc. Problem Solution: InterClean Inc. University of Phoenix June 28, 2006 Problem Solution: InterClean Inc. In today's world increasing competition, changing customer needs, the global economy and pressure from stakeholders have created many challenges for InterClean, Inc. (InterClean). Using a defined problem-solving technique such as the one used at the University of Phoenix will help InterClean understand the situations that lead to the problem; analysis of the challenges and opportunities

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    Essay Length: 4,356 Words / 18 Pages
    Submitted: December 14, 2010
  • Hbs Tivo Case Analyais

    Hbs Tivo Case Analyais

    TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chasm between the early market and the early majority. TiVo is a truly discontinuous innovation, a product that requires consumers to dramatically change their past behavior with the promise of gaining equally dramatic new benefits. TiVo's main challenge is convincing

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    Essay Length: 2,172 Words / 9 Pages
    Submitted: December 14, 2010
  • School Vs. Junk Food

    School Vs. Junk Food

    Junk food in school is a great idea because it appeals to more kids. Its brings money to the school and as a young adult in high school you should be able to choose what you eat. Junk food is tasty and kids want to eat it. It gives you a quick energy boost to stay up to be attentive to their instructor when there tired. It's also cheap so that the less fortunate kids

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    Essay Length: 315 Words / 2 Pages
    Submitted: December 14, 2010
  • Mc Donald Case Study

    Mc Donald Case Study

    The marketing process Introduction This case study is about marketing. Marketing is based on finding out what customers want, and then providing it. McDonald's is one of the world's best known brands. Branding is a vital part of the marketing process. A strong brand presents a clear, strong message. This is communicated through logos, colour schemes, slogans and other images. For instance, a key part of the McDonald's brand is its 'M' logo otherwise known

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    Essay Length: 472 Words / 2 Pages
    Submitted: December 14, 2010
  • Problem Solution

    Problem Solution

    Gap Analysis: Global Communications Many businesses pause to shift to a new market due to the uncertainty of financial instability. Global has the opportunity to slow down the decrease of their dwindling networks and make a promotion for new products and services. Global will need to meet its competition head on and offer a modification the current services on hand. The strategic advantages of moving rapidly outweigh any short term effects of losing reputation due

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    Essay Length: 1,375 Words / 6 Pages
    Submitted: December 14, 2010
  • Csob And Ipb Case Study

    Csob And Ipb Case Study

    CSOB and IPB case study Business architecture I recommend to use a product division oriented structure, for its advantage in better control and sharing the knowlegde, that will be essential factor of succes of implementing new strategies and company culture. Selecting a brand In selecction of a brand I recommend a creation of a new brand. A brand that would combinate both good features each bank is possesing. CSOB is seen as too corporate for

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    Essay Length: 378 Words / 2 Pages
    Submitted: December 14, 2010
  • Whirlpool Case Study

    Whirlpool Case Study

    1.0 Will Whirlpool Clean Up in Europe? (See appendix 1) 1.1 What are the advantages of consolidating production of product lines at single factories in the EU? What are the disadvantages? With the effect of the Single European Act on 1st July 1987, the emergence of European Union (EU) as a common market has essentially been created. The benefits of this act are substantial to European firms, economies, and workers. It eliminates conflicting national regulations

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    Essay Length: 6,278 Words / 26 Pages
    Submitted: December 14, 2010
  • Case Study Management

    Case Study Management

    This case is about the airlines. There are some airlines that are trying to compete each other some are successful and some are failing in business. There are some reasons to be a successful or failing for example a robust economy is packing planes and allowing big carriers to jack up airfares. At the same time, poor service and sky-high business fares are sending many travelers in search of alternatives to the major airlines. But

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    Essay Length: 435 Words / 2 Pages
    Submitted: December 14, 2010
  • Sun Life Financial - Case Report

    Sun Life Financial - Case Report

    SUN LIFE FINANCIAL - CASE REPORT For: teacher X Corporate strategy By: Sйbastien Younes Table of content Table of content 3 1. Executive Summary 4 2. Introduction 4 2.1. Company background 4 2.2. Sun Life Financial Involvement in China 5 3. Definition of the problem 6 4. Description of the procedure to solve the problem 7 5. The research 8 5.1. The main implications of the resource-based view 8 5.2. The competence based perspective of

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    Essay Length: 4,657 Words / 19 Pages
    Submitted: December 15, 2010
  • Case Analysis/Starbucks

    Case Analysis/Starbucks

    November 2, 2006 Make Conflict Work for You This article was found on the Training Magazine Website. Sharon Fink, the author eludes to the fact that every organization has conflict. The article states that conflict is natural and not something that should be avoided; instead it should be effectively managed. Ð''Healthy conflict', she states, generates creativity. Her suggestion to the challenges of conflict is to use personality testing. Personality tests are believed to capture a

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    Essay Length: 254 Words / 2 Pages
    Submitted: December 15, 2010
  • Effective Communication A Case Study

    Effective Communication A Case Study

    Running head: EFFECTIVE COMMUNICATION A CASE STUDY Effective communication a case study David Vigh University of Phoenix Public Relations MKT438 Douglas Bottomley Jun 20, 2006 Abstract This paper evaluated the communication efforts used to communicate the tragedy on December 2 1984 in Bhopal India when a UCC plant there leaked Liquefied Methyl Isocyanides which led to the death of between 1,700 and 4,000 people. The discussion will cover the history of the accident and discuss

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    Essay Length: 1,039 Words / 5 Pages
    Submitted: December 15, 2010
  • Problem Solution Lawerence Sports

    Problem Solution Lawerence Sports

    Problem Solution: Lawrence Sports Inc. Charles Baker MBA / 550 Instructor: Donna J. Adams Nov 21, 2006 Abstract In an effort to maintain financial viability in today's environment, corporations are required to adhere to the basic fundamentals of economics. A company's primary objective is to consistently increase revenue for their shareholders. Lawrence Sports is a company that manufactures and distributes sports equipment and protective gear. Lawrence has a cash flow problem do to its largest

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    Essay Length: 2,949 Words / 12 Pages
    Submitted: December 15, 2010
  • Strategy Marketing And Communications ÐŽV A Case Of Lg Electronics

    Strategy Marketing And Communications ÐŽV A Case Of Lg Electronics

    Introduction Leading mobile phone companies such as Samsung, LG Electronics and SonyEricsson are rushing to introduce strategic handsets, aiming to win a larger chunk in the market. In the fiery competition space, LG Electronics has introduced its first black-label (premium label) mobile phone which called ÐŽ§ChocolateЎЁ for the competition, and tried to use its new marketing strategy for spreading into a new market place that no one has took up before. This report first of

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    Essay Length: 2,323 Words / 10 Pages
    Submitted: December 15, 2010
  • Usa World Bank Problem Solution

    Usa World Bank Problem Solution

    Problem Solution: USA World Bank This paper will discuss the problems and solutions of USA World Bank (UWB) whom is a major bank with both an international and domestic presence. UWB has branch locations nationwide and enjoys a large consumer and small business base, and has been successful in several worldwide ventures. However, like all international organizations, UWB feels the need to develop profitable new products that will continue to expand its market share. Though

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    Essay Length: 2,790 Words / 12 Pages
    Submitted: December 15, 2010
  • Case Study : Kathryn Mcneil

    Case Study : Kathryn Mcneil

    Introduction The case of Kathryn Mc Neil deals with the issue of separation in the workplace regarding the nonperformance of a single mother whose work was suffering because of the tremendous additional burden of raising a child. The case was written in 1994 but in the intervening years significant decisions have been made by the law (in the US) protecting the rights of the single mother. The debate is no longer exclusively about professionalism versus

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    Essay Length: 1,130 Words / 5 Pages
    Submitted: December 16, 2010
  • Problem Solution: Harrison-Keyes Inc.

    Problem Solution: Harrison-Keyes Inc.

    Problem Solution: Harrison-Keyes Inc. Since its foundation in the late 1800's, Harrison-Keys has enjoyed success and it has been one of the leaders in the publishing business; specializing in scientific, technical and business books and journals, etc. Yet, the new trends in the industry like competition from low-cost retailers are jeopardizing Harrison's leadership in the market. The Board of Directors have fired the recently appointed CEO, Meg McGill; who favored the digital era and wanted

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    Essay Length: 1,307 Words / 6 Pages
    Submitted: December 16, 2010
  • Food & Grocery Retailing

    Food & Grocery Retailing

    1. SITUATION ANALISIS: In India we are starting from our first range of stores in New Delhi. We are here in India with a brand new format and model of differentiated marketing. What direction do we take? From our present movement we have an aim of achieving the number 1 position in food and grocery store and maintaining that position in the coming future. Analyzing the technical, legal and government policy changes. Internet presence: One

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    Essay Length: 3,620 Words / 15 Pages
    Submitted: December 16, 2010

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