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  • Management & Leadership

    Management & Leadership

    Management and Leadership Management and leadership are two words that are considered synonymous but describe two different concepts. According to the dictionary, management is the act, manner, or practice of managing; handling, supervision, or control; leadership is the capacity or ability to lead. In many organizations, management is a job description; leadership is a positive trait. The purpose of this paper is to distinguish between the two, to look at the responsibilities that come with

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    Essay Length: 1,047 Words / 5 Pages
    Submitted: November 3, 2010
  • Management And Leadership

    Management And Leadership

    Leadership and Management are two notions that are often used interchangeably. However, these words actually describe two different concepts. For this paper, I am going to try to discuss these differences and explain why both terms are thought to be similar. Leadership is just one of the many assets a successful manager must possess. Care must be taken in distinguishing between the two concepts. The main aim of a manager is to maximize the output

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    Essay Length: 707 Words / 3 Pages
    Submitted: November 4, 2010
  • Historical Roles Of Men And Women In Leadership

    Historical Roles Of Men And Women In Leadership

    While analyzing professions held by men verses those held by women through history, the concept of history that needs to be observed is a vast period of time. For if all or most of known history about humans is not taken into consideration, then much of present day analysis of leadership gender roles might actually start to make sense. The previous sentence was not an error in thought or printing. Much of modern analysis of

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    Essay Length: 1,199 Words / 5 Pages
    Submitted: November 4, 2010
  • Society'S Subordination : Popular Culture'S Ideologies

    Society'S Subordination : Popular Culture'S Ideologies

    Like it or not, popular culture is an undeniable influence on how society perceives itself. When examining mass culture, one must keep in mind the equilibrium between how much we, as a society, affect the way popular culture is constructed and to what extent popular culture influences the way we view ourselves and shapes our ideologies. An aspect of popular culture that may serve to greatly exemplify this theory of society as both the

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    Essay Length: 2,951 Words / 12 Pages
    Submitted: November 4, 2010
  • Marketing Rules

    Marketing Rules

    This is an introduction with insight on what Guerrilla Marketing is. The main idea of Guerrilla Marketing is to try and get the most out of advertising, by using the least expense. There was a statement that suggested using alternative plans rather than standard expensive plans discussed in textbooks. Most of those plans are developed for large corporations with a huge spending budget. Guerrilla's don't have the same revenue to spend on large advertising campaigns.

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    Essay Length: 2,033 Words / 9 Pages
    Submitted: November 4, 2010
  • Hispanic Marketing

    Hispanic Marketing

    Executive Summary "Latinos are changing the way the country looks, feels, and thinks, eats, dances, and votes. From teeming immigrant meccas to small-town America, they are filling churches, building businesses, and celebrating this Latin heritage.... In America, a country that constantly redefines itself, the rise of Latinos also raises questions about race, identity, and culture - and whether the United States will ever truly be one nation." (Larmer, pg. 50) This passage aptly describes the

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    Essay Length: 4,463 Words / 18 Pages
    Submitted: November 4, 2010
  • Marketing Communications Plan

    Marketing Communications Plan

    2. Executive Summary Batelco will have the opportunity to participate in the Cairo ICT Trade Fair & Forum 2004. In this endeavor, Batelco will join the Arab World's top IT & Telecommunications Trade Fair and Forum. This document will highlight the main objectives for participating in this forum, the products and services to be promoted, the marketing and communications objectives to be carried out, the target audience, the key messages, timing, budget, measurements and

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    Essay Length: 1,498 Words / 6 Pages
    Submitted: November 5, 2010
  • Hip Hop: An American Culture

    Hip Hop: An American Culture

    Hip-Hop Over the course of history music has been a center piece in every culture. Every genre of music can be linked to a specific culture or demographic group. Within that link one can look at music beyond the sound of it. Music can be seen as an emotion, an inspiration, and a tool for communication. Within the last 50 years music has become a great unifier of diverse populations (www.csupomona.edu). This is evident

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    Essay Length: 1,726 Words / 7 Pages
    Submitted: November 5, 2010
  • Southern Culture

    Southern Culture

    Southern Culture What is Southern Culture? Southern culture is made up of three main things. The South is known for its hospitality, language and food. Southern culture is like no other culture in the world. Southern hospitality is the best in the world. People that live in the South are very nice and are always willing to help another person in any way they can. If someone is from out of town and needs

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    Essay Length: 403 Words / 2 Pages
    Submitted: November 5, 2010
  • Retail Market

    Retail Market

    India Update INDIA -- you may never have been there, but there's a pretty good chance the sound of your voice has, if you've made any tech support calls lately. The country's emergence as a provider of such services, however, is only one aspect of a much broader transformation underway.With rapid economic growth and a huge expansion in education that is fulfilling the culture's deeply ingrained respect and thirst for knowledge, India appears to be

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    Essay Length: 5,615 Words / 23 Pages
    Submitted: November 5, 2010
  • Chinese Culture

    Chinese Culture

    Appreciation Deeply rooted in Chinese culture is a system based on ethics, morals, hierarchy and behavior. The behaviors in which Chinese people show and accept appreciation are very profound. In the Western culture, a sincere thank you or a thank you note is an acceptable way to extend appreciation. However, in China, a more tangible form of thank you or gift is preferred. The gift selected to show appreciation must be appropriate in the Chinese

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    Essay Length: 625 Words / 3 Pages
    Submitted: November 5, 2010
  • Marketing Definition

    Marketing Definition

    Marketing definition Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing

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    Essay Length: 959 Words / 4 Pages
    Submitted: November 5, 2010
  • Apex Dry Cleaning Marketing Proposal

    Apex Dry Cleaning Marketing Proposal

    Apex Dry Cleaners is a full service dry cleaners that offers a variety of services for its customers such as same day service dry cleaning (in by 9 am, out by 5pm), next day laundry service, and pressing. Apex has been in business since 1993, and is owned by Mr. and Mrs. John Allen. Apex is conveniently located in a small strip shopping center at the intersection of Randall Mill and Davis Street. Since both

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    Essay Length: 1,498 Words / 6 Pages
    Submitted: November 5, 2010
  • Market Research Proposal For Friskies Go-Cat

    Market Research Proposal For Friskies Go-Cat

    CONTENT Covering Letter 2 Executive Summary 3 1 Introduction 4 2 Background 4 3 Research Purpose ЁC Management Decision Problem 4 4 Marketing Problem and Research Objectives 5 5 Management Decision Criteria 8 6 Research Design Rationale 8 7 Research Design 9 8 Field Work 10 9 Data Analysis 11 10 Reporting 13 11 Materials Required 13 12 Cost 13 13 Contractual Requirements 14 14 Timing 14 15 Accreditation 14 16 Project Management 14 REFERENCES

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    Essay Length: 3,309 Words / 14 Pages
    Submitted: November 5, 2010
  • Cultural Values And Personal Ethics

    Cultural Values And Personal Ethics

    Personal, organizational, and cultural values can create a difficult problem when trying to make a business decision that includes all the previously stated. Personal values are what each individual holds dear to them living the types of lives that he or she like and would like to lead. Organizational values are what are best for the company to maintain a good public image and employee guidance. Cultural are set on traditions handed down from generation

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    Essay Length: 1,227 Words / 5 Pages
    Submitted: November 5, 2010
  • Why Was Florence Considered Important For Culture And Arts?

    Why Was Florence Considered Important For Culture And Arts?

    As the birthplace of the renaissance, Florence, Italy has been the innovator and contributor to humanityÐ'ÐŽÐ'Їs freedom from the medieval time. With its various collection of arts, landmarks, and architecture, Florence, Italy has been labeled as a substantial center for culture and the arts. As an amalgam of past and present, Florence has given birth to many talented people such as Michelangelo, Leonardo DaVinci, and Donatello. With all its past preserved and shown as a

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    Essay Length: 546 Words / 3 Pages
    Submitted: November 5, 2010
  • The Distortion Of Indonesian Culture

    The Distortion Of Indonesian Culture

    I.Pendahuluan Kebudayaan,adalah sebuah pola yang terintegrasi dari pengetahuan manusia, kepercayaan, dan perilaku. Kebudayaan, dapat didefinisikan, berisi bahasa, ide-ide, kepercayaan, kebiasaan,larangan-larangan, hukum,institusi, teknik, hasil karya seni, ritual, seremoni dan komponen lainnya yang terkait. Perkembangan kebudayaan tergantung kepada kapasitas manusia untuk belajar dan menerima pengetahuan yang kemudian diwariskan kepada generasinya. [1] Dengan melihat kebudayaan, sebagai contoh kebudayaan Jepang, atau kebudayaan Barat dapat dilihat nilai-nilai yang memiliki banyak perbedaan yang dijalankan didalam kedua masyarakat yang disebutkan diatas.Kebudayaan barat

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    Essay Length: 4,870 Words / 20 Pages
    Submitted: November 6, 2010
  • Motorola's Market Share

    Motorola's Market Share

    Companies are always looking for ways to produce more revenue. Whether it is reaching out to different demographics or entering new product markets, entities are always planning that next step to succeed. Even if they hold a great amount of market share, their focus is always to predict the next hot item. An article in Business 2.0 discusses Motorola's Chief Technology Officer, Padmasree Warrior, and her next plan of attack for Motorola. The popular Razr

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    Essay Length: 993 Words / 4 Pages
    Submitted: November 6, 2010
  • Understanding Cultural Differences

    Understanding Cultural Differences

    unintentionally offending others. Effective Communication Communication is an area that can be especially challenging for those uninformed about cultural differences. A simple nod of the head or smile may be interpreted as something you had not intended. For example, around the world a smile can relay many emotions, not just happiness or pleasure as in the U.S. In Japan, people smile when they are sad, angry, confused, and happy. Asians smile to show disagreement, anger,

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    Essay Length: 394 Words / 2 Pages
    Submitted: November 7, 2010
  • Popular Culture

    Popular Culture

    While studying the many aspects of popular culture; the highs and the lows, the fads and the popular trinkets of the times, I found myself looking for some distinct trend. A trend that would almost explain the urbanization and mixture of American culture into one entity as it seems today. The times came and went, the people and their goods increased and found success in various forms of business, but it all had to

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    Essay Length: 1,075 Words / 5 Pages
    Submitted: November 7, 2010
  • Marketing Plan

    Marketing Plan

    Executive Summary Kleenmaid St George is an Australian company that began on the Sunshine Coast in 1987 and quickly gained advantage in the market through offering better service than its competitors, and providing quality products. Main competitors of Kleenmaid are LG, and Fisher & Paykel, with Miele occupying top position at the high end of the white goods market. The bottom end (the mass market), and the majority share of the market, is occupied by

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    Essay Length: 3,411 Words / 14 Pages
    Submitted: November 7, 2010
  • The Importance Of Greek Culture

    The Importance Of Greek Culture

    Culture is what makes a society; what makes the diversity and uniqueness of the world we live in. Ancient Greek culture is much different from modern American culture, but they both have some similarities also. Americans developed some things from the Greek culture; like concepts of math and science, democracy, and also the modern view of beauty. Modern American culture has learned a lot from the Greeks and uses a lot of what we learned

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    Essay Length: 644 Words / 3 Pages
    Submitted: November 7, 2010
  • Shrewd Marketing

    Shrewd Marketing

    BUZZ NET.COM Company and Concept: Buzz Net.com is an interactive music marketing company that is doing business in a very different way. Founded in 2006, it offers a fresh and creativity spin on traditional music marketing. It provides its customers with new and innovative ways in which they can sell their product. From CDs to pod casting we offer the latest and most cost effective ways to be successful in the ever changing and fickle

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    Essay Length: 2,067 Words / 9 Pages
    Submitted: November 7, 2010
  • Culture Of Nasa

    Culture Of Nasa

    The culture within NASA is made up of several subcultures defined by the individual units among the organization however; there is a dominant culture that represents NASA as a whole. To clarify, subcultures make up a unique set of values within parts of the organization were as a dominant culture is a distinctive set of values that reflect the perceptions shared throughout the entire organization. The dominant cultures outlined by NASA include a culture of

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    Essay Length: 1,151 Words / 5 Pages
    Submitted: November 8, 2010
  • Market Segmentation

    Market Segmentation

    Market segmentation is the division of the total market into smaller, relatively homogeneous groups. It is necessary to segment or classify the various people or institutions in order to identify those with sufficient purchasing power, authority, and willingness to buy. Because no single marketing mix can satisfy all marketing segments, it is important to establish target markets and apply the appropriate marketing strategies in order to maximize market share. Since 1887, The Raleigh Bicycle

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    Essay Length: 444 Words / 2 Pages
    Submitted: November 8, 2010

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