A Look at Leadership in a Market Culture essays and research papers
2,457 A Look at Leadership in a Market Culture Free Essays: 101 - 125 (showing first 1,000 results)
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Transactional Leadership
Transactional leadership involves a social exchange. It "focuses on interpersonal interactions between managers and employees" (Kreitner & Kinicki, 2005 p. 613). In transactional leadership "Leaders are seen as engaging in behaviors that maintain a quality interaction between themselves and followers" (Kreitner & Kinicki, 2005 p. 613). The two characteristics of Transactional leadership are: "Leaders use contingent rewards to motivate employees, and leaders exert corrective action only when subordinates fail to obtain performance goals" ( Kreitner
Rating:Essay Length: 542 Words / 3 PagesSubmitted: October 30, 2010 -
Fedex Marketing Mix
FedEx Marketing Mix Federal Express is an express transportation company, founded in 1973 by Frederick W. Smith. During his college years, he recognized that the United States was becoming a service-oriented economy and needed a reliable, overnight delivery service company designed to solely transport packages and documents. He wrote a Yale term paper on this idea and received a C. His professor thought it would never work. Fortunately for Frederick Smith, he did not take
Rating:Essay Length: 739 Words / 3 PagesSubmitted: October 30, 2010 -
Marketing External Environments
IÐŽ¦m not sure if I am taking the right definition of ÐŽ§external environmentsÐŽÐ in my answer, but I will talk about them in the way I have learned about them before. There are always a number of external factors that affect customers, and if a marketing team is good they will take all of them into consideration. Demographics: Defined as: The characteristics of human populations and population segments, especially when used to identify consumer markets.
Rating:Essay Length: 628 Words / 3 PagesSubmitted: October 31, 2010 -
B2b Vs B2c Marketing Differences
B2B vs. B2C Marketing Differences Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions. "Traditional marketing in the business-to-business environment
Rating:Essay Length: 807 Words / 4 PagesSubmitted: October 31, 2010 -
Definition Of Leadership
In its simplest terms, leadership is the process of influencing the behavior of another person while fully respecting the freedom of that person (Encarta). Two aspects of this definition are important. First, a significant part of effective leadership is the close connection between the leader and the follower, which often determines the success of the leader's mission. Unfortunately, this leader-follower relationship cannot be created according to some simple formula. Without inspiration, involvement, and encouragement from
Rating:Essay Length: 1,500 Words / 6 PagesSubmitted: October 31, 2010 -
Goblin Market
It is difficult to cull a satisfying thematic interpretation from Christina Rossetti's "Goblin Market." Obvious themes might be "that one should be careful of temptation," or "that little girls should not talk to strange men." One might even go on to the end of the poem and decide the theme is "that sisters should love one another." These are rather trite ideas, however, and while the poem definitely supports them (and they are easily defended
Rating:Essay Length: 631 Words / 3 PagesSubmitted: October 31, 2010 -
Cultural & Parental Affects On Child Development
Cultural and Parental Affects on Child Development How parent styles and culture can affect child development is an interesting question. Really the question isn't how it can affect development but how will it affect child development. No matter where or how a child is raised it will be affected by both parent styles and culture, even if it's a lack of them. Parents parent in many different styles. It would be close to impossible to
Rating:Essay Length: 983 Words / 4 PagesSubmitted: October 31, 2010 -
Undercover Marketing
Undercover Marketing Undercover Marketing is an unconventional strategy used to attract consumers. It is where the consumer doesn't realize they're being marketed to. The goal of any undercover campaign is to generate a "buzz" about a new product. The largest appeal of undercover marketing is that it offers free "word of mouth" that can reach many consumers. There are a few ways to implement this kind of marketing. One way is to hire models or
Rating:Essay Length: 616 Words / 3 PagesSubmitted: October 31, 2010 -
Marketing Differences Between B2c And B2b Websites
Differences in Marketing for B2C and B2B Sites March 27, 2006 Differences in Marketing for B2C and B2B Sites Introduction Marketing in an electronic-business/commerce (e-business/e-commerce) arena today is truly no different than the ole 'brick and mortar' business. Business-to-business (B2B) and business-to-consumer (B2C) sites need to have a crafty approach to implement marketing strategies and develop an effective marketing plan to reach the intended (targeted) market. Thus, the mixing or blending of the four Ps
Rating:Essay Length: 1,477 Words / 6 PagesSubmitted: October 31, 2010 -
Youth Culture Module
Introduction 'Identities and Individualism: Youth cultures' is aimed at lower secondary, level 6. As a part of a 'suite of modules for Levels 1 to 6,' this module addresses the very important issue of identity in today's world (QSCC 2002:4). It not only allows for flexibility in discovering one's position within a group in society but how they relate to and within the broader world scheme. The module explores identity as constructed by the media
Rating:Essay Length: 1,922 Words / 8 PagesSubmitted: October 31, 2010 -
Cultural Event On Princess Mononoke
Cultural Event on Princess Mononoke Kevin Robert Copenhaver In the beginning of the story, a Warrior of the Omishi tribe has to fight a giant boar god who has been possessed by a demon. Before dying, the demonic, wormlike aura surrounding the boar god shoots out and grabs ahold of his arm and leaves a dangerous looking scar. Upon killing the boar god, a "small iron ball" (or musket shot) is found inside his remains.
Rating:Essay Length: 713 Words / 3 PagesSubmitted: October 31, 2010 -
Marketing
Even though Coca-Cola and Pepsi control nearly 40% of the entire beverage market, the changing health-consciousness of the market could have a serious affect. Of course, both Coke and Pepsi have already diversified into these markets, allowing them to have further significant market shares and offset any losses incurred due to fluctuations in the market ("Cola Wars", 1991). Consumer buying power also represents a key threat in the industry. The rivalry between Pepsi and Coke
Rating:Essay Length: 321 Words / 2 PagesSubmitted: October 31, 2010 -
Is Orgnaisational Culture An Important Factor For Organisational Change?
For the last few decades, the construct of organisational culture has caused much debate from both practitioners and academics. However the general consensus is that organisational culture can be defined as the values, including attitudes and beliefs. Artefacts, including tangible material elements of the culture, such as logos or mission statements and finally assumptions referring to invisible core elements, which may include the shared collective vision within the organisation (Schein, 1985.) The way in which
Rating:Essay Length: 2,089 Words / 9 PagesSubmitted: November 1, 2010 -
World Culture
Africa Africa is a continent of natural resources both living and non living. These resources affect how African countries deal with other countries and how it works internally. One example of this is diamonds. Sierra Leone is a country in Africa that has gone through various political regimes and has gone through great conflict. Various war factions want to have control over the diamond mines and they force workers to perform this backbreaking work. These
Rating:Essay Length: 1,106 Words / 5 PagesSubmitted: November 1, 2010 -
Chose In Leadership Books
So, you want to be a leader but don't know where to start? Well, after camping out in the self-help section at my local bookseller, I've got good news and bad news. The good news is that you've got lots of help to choose from. The bad news is that you've got lots of help to choose from. In my brief reconnaissance, I discovered a legion of writers who are just itching to let you
Rating:Essay Length: 885 Words / 4 PagesSubmitted: November 1, 2010 -
Ð''Mcdonalds In Moscow And Coke In China Will Do More To Create A Global Culture Than Military Colonization Could Ever Do' Benjamin Barber.
Ð''McDonalds in Moscow and Coke in China will do more to create a global culture than military colonization could ever do' Benjamin Barber. While it is clear that a peaceful introduction to another culture through trade and commercial enterprise will always be better accepted than a military imposition of a foreign culture, it is not true to say that any culture will bend to another influence by an action as simple as eating a hamburger
Rating:Essay Length: 1,985 Words / 8 PagesSubmitted: November 1, 2010 -
Book Review Moral Leadership: Getting To The Heart Of School Improvement By: Thomas J. Sergiovanni
The heart of leadership has to do with what a person believes, values, dreams about, and is committed to. - Sergiovanni Summary Target Audience of the Book: According to the author in the introduction of the book, this work was basically intended to serve as a guide for developing moral leadership in schools geared toward superintendents, supervisors, principals, and any other persons at the upper levels of school management. The author's design was to provoke
Rating:Essay Length: 802 Words / 4 PagesSubmitted: November 1, 2010 -
Marketing Myopia
Marketing Myopia is a term used in marketing that describes and unnecessarily common affliction among business people. It is the failure to see "down the road". Many business people make their decisions based on current circumstances. They do not think about what will likely happen in their industry in the future? One reason shortsightedness is so common is that people feel that they can not predict the future accurately. While this is a legitimate
Rating:Essay Length: 260 Words / 2 PagesSubmitted: November 2, 2010 -
Cultures
A Christmas Season in Poland In today's society, it is very important to have knowledge of the different cultures that surround us. Most individuals that are born and raised in America practice the beliefs and social life of Americans. Most Americans tend to forget there are other cultures that surround us in our everyday life. However being born and raised as Americans, it is easy to ignore our descendents and our ancestors' cultural background. In
Rating:Essay Length: 1,947 Words / 8 PagesSubmitted: November 2, 2010 -
Culture And Education
Individualistic vs Collectivist Cultures in Schools As a female American teacher reports to an immigrant Latino father that his daughter is doing well in class - speaking out, expressing herself, taking an active role - he looks down at his lap and does not respond. Thinking that perhaps he has not understood, the teacher again praises his daughter's ability to speak out in class and explains that it is very important for children to participate
Rating:Essay Length: 1,293 Words / 6 PagesSubmitted: November 2, 2010 -
Beer Industry Marketing Analysis
CUTIVE SUMMARY This paper discusses the potential profitability of the beer industry. II. INTRODUCTION The Beer makes up most of the alcoholic beverage industry, with a 74% volume in 2002 (Alcoholic Beverages, 2005). The production of beer around the world has increased from 36.85 billions gallons in 2000 to 38.78 billion gallons in 2003 (Alcoholic Beverages, 2005). Beer production has been a part of society close to the beginning of civilization. A Mesopotamian tablet dating
Rating:Essay Length: 2,134 Words / 9 PagesSubmitted: November 2, 2010 -
Marketing
Unit 5 _____________________________________________________________________________________ Learning Objectives Unit 5 is divided into two lessons: Lesson 5A: Personal and Online Selling Lesson 5B: The Marketing Plan Unit 5 wraps up the promotional techniques with personal and online selling, then calls on you to pull it all together for your project with a final Marketing Plan in place of a final exam. This will complete the "learning by doing" part of the course and give you a taste of
Rating:Essay Length: 1,990 Words / 8 PagesSubmitted: November 3, 2010 -
Market Analysis Stratergy
MARKET ANALYSIS 1.1 MAREKT SIZES AND TRENDS The market for the product can be divided into two segments: the Consumer and the Business Segments. Within the consumer and Business segments, it can be further segmented into four different sub-segments each, based on different characteristics or profile of the sub-segments. 1.1-1 BUSINESS SEGMENTS The market size of the Business market has grown from about 6.3 million units in Period 1 to about 7.1 million units in
Rating:Essay Length: 10,477 Words / 42 PagesSubmitted: November 3, 2010 -
Market Pricing
Executive Summary Price is said to be the biggest factor in the marketing mix. If the price is not right, then the product will not sell. Consumers feel that they have to get something back, such as an intrinsic value from the products. Pricing is affixed with many different variables such as the flexibility of price, geographic term, discounts and price levels over the product cycle. A marketing manager must also consider what type of
Rating:Essay Length: 550 Words / 3 PagesSubmitted: November 3, 2010 -
Leadership
Leadership Definition There are lots of definitions and interpretations for the term LEADERSHIP. One is "A relationship through which one person influences the behaviour or actions of other people" (Mullins, L.J. 2002, Management and Organisational Behaviour, 6th Edition, FT Publishing, p904). Another popular definition would be, "the process of influencing an organization or groups within an organization in its efforts towards achieving a goal" (Johnson, Scholes & Whittington, 2005, Exploring Corporate Strategy, 7th Edition, FT
Rating:Essay Length: 1,867 Words / 8 PagesSubmitted: November 3, 2010