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  • Corporate Social Responsibility At Air New Zealand

    Corporate Social Responsibility At Air New Zealand

    ... overriding effect on national security. Air New Zealand is an international airline registered and based in New Zealand. It provides cargo transport services and air passenger within New Zealand, as well as to and ...

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    Essay Length: 1,880 Words / 8 Pages
    Submitted: July 3, 2011 Autor: anton
  • Marketing

    Marketing

    new product development B8604 summer 2003 M/W 10:00-11:30 AM, ROOM: 209 WJW OFFICE HOURS: M/W 11:45 AM - 1:00 PM Rajeev kohli ( 506 uris hall ( 854-4361 ( rk35@columbia.edu overview The development of new products and services is perhaps the most ...

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    Essay Length: 15,334 Words / 62 Pages
    Submitted: July 13, 2010 Autor: anton
  • Mcdonalds: Marketing Management

    Mcdonalds: Marketing Management

    Coursework on MANAGING MARKET Coursework Title MACRO ENVIRONMENT & MARKETING MIX 1. INTRODUCTION In the year ...

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    Essay Length: 4,080 Words / 17 Pages
    Submitted: July 13, 2010 Autor: anton
  • Senior Marketing Manager

    Senior Marketing Manager

    Nature View Summary of the Company: Company founded in 1989 at Cabot, VT revenue in 1989 $100,000. 1999 revenue 13 million. Very large expenses in Admin and Freight. Net Income 1999 2% or $260,000. Not a lot. Difficulty to keep steady profits till 1997 ...

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    Essay Length: 305 Words / 2 Pages
    Submitted: July 13, 2010 Autor: anton
  • Apple Inc. Marketing

    Apple Inc. Marketing

    MARKETING FUNDAMENTAL PROJECT Apple Products Project ...

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    Essay Length: 3,842 Words / 16 Pages
    Submitted: July 15, 2010 Autor: anton
  • State And Market

    State And Market

    Source : Economist, 2/17/96, Vol. 338 Issue 7953, p64, 2p, 4 graphs Abstract : Presents the final brief in a series on economic fallacies which argues in favor of markets, not because they always work perfectly, but because the alternative is usually ...

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    Essay Length: 2,195 Words / 9 Pages
    Submitted: July 15, 2010 Autor: anton
  • Financial Market

    Financial Market

    Financial market In economics, a financial market is a mechanism that allows people to easily buy and sell (trade) financial securities (such as stocks and bonds), commodities (such as precious metals or agricultural goods), and other fungible items of ...

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    Essay Length: 632 Words / 3 Pages
    Submitted: July 18, 2010 Autor: anton
  • International Marketing

    International Marketing

    A firm's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a ...

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    Essay Length: 3,598 Words / 15 Pages
    Submitted: August 24, 2010 Autor: anton
  • Marketing

    Marketing

    ... each other to win over markets and to be the one who ends up on top. Most businesses are guided by the maxim "nothing ventured, nothing gained" (Spulber 7). Winning a market requires a company to have an ...

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    Essay Length: 1,165 Words / 5 Pages
    Submitted: August 25, 2010 Autor: anton
  • Marketing Strategy In E-Commerce

    Marketing Strategy In E-Commerce

    MARKETIN STRATEGY IN E-COMMERCE Marketing Strategy and E-Commerce Introduction With ...

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    Essay Length: 4,481 Words / 18 Pages
    Submitted: August 27, 2010 Autor: anton
  • Catalina Marketing

    Catalina Marketing

    History Catalina Marketing Corporation was founded in 1983 ...

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    Essay Length: 2,438 Words / 10 Pages
    Submitted: August 27, 2010 Autor: anton
  • Customer Relationships Marketing

    Customer Relationships Marketing

    Literature Review The Evolving Sales and Marketing Landscape Marketing and business development professionals are confronting a rapidly different and changing business landscape. The traditional business model that was once the standard is now being ...

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    Essay Length: 2,025 Words / 9 Pages
    Submitted: September 2, 2010 Autor: anton
  • The Importance Of Marketing

    The Importance Of Marketing

    P. James Drake August 08, 2002 BUAD 340B Principles of Marketing The Importance of Market Research Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and ...

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    Essay Length: 445 Words / 2 Pages
    Submitted: September 7, 2010 Autor: anton
  • Marketing Plan For A New Product

    Marketing Plan For A New Product

    ... which there seems to be a market, or at least, there is

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    Essay Length: 1,896 Words / 8 Pages
    Submitted: September 11, 2010 Autor: anton
  • Lifestyles Fitness Center-Marketing

    ... 6 Management 8 Product / Service Description 10 Market Analysis Customers Competition Focus Group Research Risk 14 Marketing

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    Essay Length: 4,830 Words / 20 Pages
    Submitted: September 11, 2010 Autor: anton
  • Marketing Ethics

    Marketing Ethics

    The question of whether or not marketing is completely unethical is the question most critics of marketing seem to be focusing their attention on. Ethics provide the basis for deciding whether a particular action is morally good or morally bad (Britt 553 ...

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    Essay Length: 633 Words / 3 Pages
    Submitted: September 21, 2010 Autor: anton
  • Marketing Paper

    Marketing Paper

    Barnes and Noble is one of the biggest booksellers in the world. This wasn't always so. B&N started off as a small bookstore in New York City. During that time, the store was not doing very well. Actually, it was about to close when it was bought ...

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    Essay Length: 778 Words / 4 Pages
    Submitted: September 22, 2010 Autor: anton
  • Market Research

    Market Research

    1. Introduction An increasing amount of attention is being paid in the literature to business Guanxi or relationship in Asia particularly in the business dominated economies of the Hong Kong, Singapore, Taiwan and the People's Republic of China. ...

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    Essay Length: 2,881 Words / 12 Pages
    Submitted: September 26, 2010 Autor: anton
  • Marketing Segmentation

    Marketing Segmentation

    The Greatest Marketing Secret of All If there is something about which I am pretty adamant, it's the concept of attracting clients that are pre-qualified and willing to do business. And this involves many different things. In fact, most of it comes ...

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    Essay Length: 1,001 Words / 5 Pages
    Submitted: September 28, 2010 Autor: anton
  • Marketing Mix

    Marketing Mix

    The Marketing Mix Marketing strategy is integrated with the marketing program, or marketing mix. The marketing mix traditionally includes variables such as price, product, promotion, and place. For this reason, the marketing mix deals more with ...

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    Essay Length: 671 Words / 3 Pages
    Submitted: September 28, 2010 Autor: anton
  • Marketing And Politics

    Marketing And Politics

    Global and Domestic Marketing Cultural: Globalization is an inevitable process, and so are the inevitable issues with different cultures. On the one hand, the world is becoming more homogeneous, and distinctions between national markets are not only ...

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    Essay Length: 337 Words / 2 Pages
    Submitted: September 30, 2010 Autor: anton
  • Stock Market

    Stock Market

    The Stock Market Crash In 1987, the DOW ...

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    Essay Length: 703 Words / 3 Pages
    Submitted: September 30, 2010 Autor: anton
  • Bubbles In Stock Markets

    Bubbles In Stock Markets

    'The stock market's movements are generally consistent with rational behaviour by investors. There is no need to invoke fads, animal spirits, or irrational exuberance to understand the movements of the market.' Discuss in relation to the ...

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    Essay Length: 1,636 Words / 7 Pages
    Submitted: September 30, 2010 Autor: anton
  • Marketing Plan

    Marketing Plan

    Table of Contents Page 1.0 Executive Summary 3 2.0 Situation Analysis 3 2.1 Overview 3 2.2 Current Market Situation 4 2.3 SWOT analysis 5 2.3.1 Strengths 5 2.3.2 Weaknesses 6 2.3.3 Opportunities 7 2.3.4 Threats 7 2.3.5 Keys to success 8 3.0 Objectives 8 ...

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    Essay Length: 3,391 Words / 14 Pages
    Submitted: October 3, 2010 Autor: anton
  • Marketing Golfball In Sweeden

    Marketing Golfball In Sweeden

    INTERNATIONAL MARKETING GROUP PAPER Table of Content Section page Executive Summary 3 Introduction 4 Mission statement 6 Consumers' analysis 6 Target market 7 Consumers' characteristics 8 Market demography 8 Target market by cities 9 External ...

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    Essay Length: 4,209 Words / 17 Pages
    Submitted: October 4, 2010 Autor: anton

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