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Senior Marketing Manager

Essay by 24  •  July 13, 2010  •  305 Words (2 Pages)  •  1,394 Views

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Summary of the Company:

Company founded in 1989 at Cabot, VT revenue in 1989 $100,000.

1999 revenue 13 million.

Very large expenses in Admin and Freight.

Net Income 1999 2% or $260,000. Not a lot.

Difficulty to keep steady profits till 1997 after VC money injection (Now 1999 they want their money back).

Two products 8oz and 32oz.:

- 8oz 86% of revenue or 11.18 millions.

- 12 different flavors.

- 32oz 14% of revenue or 1.82 millions.

- 4 different flavors.

Company started to explore different presentations like multipack.

Company advantage:

- Longer shelf life 50 days to 30 days.

- Better quality product due to better quality milk.

- No artificial thickeners.

Strong relationships with leading natural food retailers.

Organic market 1999 $6.5 billion, expected growth to $13.3 billion by 2003.

Marketing expense for $390,000

Time Line

1989 Founded company at Cabot, VT revenue $100,000

1997 Infusion of capital from Venture Capital

1999 Revenue of $13 million, VC's want to cash out

2000 produce 12 refrigerated yogurt flavors in 8oz cups

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