Sexuality And Advertising

Sexuality and Advertising

The article "Sexuality and Advertising," found in Ads, Fads, and Consumer Culture, was

written by Arthur Asa Berger. Berger explores the topic of how sex sells and why most of the

ads today have some sexual image. He puts a lot of effort and opinions in the passage. Berger's

article is well written because he states a point, uses a picture example, and is well researched.

Today ads are about the looks: great body, fair complexion, perfect hair, etc. Berger

points out "'Whatever she does her image sells'"(qtd in Berger page 393). He also points out

that by using a face cream, one will become "young and juicy", which can be a false

advertisement. The woman selling the product already has a naturally beautiful skin. The main

point of this would be that even the littlest things in an advertisement can turn into sex. Berger

does not go into much dept but puts enough to understand what he is the point in his passage.

He states that this topic is on the rise, especially in the United States.

The picture on page 398 is a great example of sex and advertising. The woman

obviously has a model figure body and the man is good looking himself. The sexual part of the

picture would be her back side as the man puts the pack of gum in her back pocket. Not to add

that both of them have their arms around each others waste. To go even more in detail, the

couple are touching their bodies against another. Also, even the logo can be mistaken as

sexual, "Everyone wants a piece". It should specify what type of piece. Everything is very

sexual, even with the younger crowds, that it can be easily misinformed. Berger uses plenty of

quotes and examples. Also he has a great example of a sexual picture with a sexual logo. This

ad is not only for the adult age but any age. Tons of

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