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  • The Effect Of Brand-Name Placement On Television Advertising Effectiveness

    The Effect Of Brand-Name Placement On Television Advertising Effectiveness

    ABSTRACT: Is advertising more effective when the advertised brand name is revealed at the onset of an advertising message or when it is withheld until the end of the message? Given the propensity of advertising to withhold the brand name, advertisers ...

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    Essay Length: 346 Words / 2 Pages
    Submitted: March 7, 2011
  • Is Mobile Advertising Effective?

    Is Mobile Advertising Effective?

    Annotated Bibliography Qin, G., Rau, P. P., & Salvendy, G. (2010). Measuring perceived interactivity of mobile advertisements. Behaviour & Information Technology,29(1), 35-44. doi:10.1080/01449290802666770 This article analyzes perceived ...

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    Essay Length: 930 Words / 4 Pages
    Submitted: February 28, 2016
  • Is Super bowl advertising super effective ?

    Is Super bowl advertising super effective ?

    IS SUPER BOWL ADVERTISING SUPER EFFECTIVE ? About 140 million Americans and 700 million total global viewers tune in to Super Bowl Sunday, making the event one of the largest occasions for home entertainment. Advertising time during the Super Bowl ...

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    Essay Length: 1,054 Words / 5 Pages
    Submitted: November 14, 2010
  • Advertising'S Effect On Eating Disorders

    Advertising'S Effect On Eating Disorders

    ... pervasive and damaging consequence of advertising. The media shows only one body type in advertisements - that of a very tall and ...

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    Essay Length: 434 Words / 2 Pages
    Submitted: November 18, 2010
  • Tobacco Advertising & Its Dangeroues Effects On Young People

    Tobacco Advertising & Its Dangeroues Effects On Young People

    Tobacco Advertising and its dangerous effects on young people. Tobacco Advertising Makes Young People Their Chief ...

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    Essay Length: 2,321 Words / 10 Pages
    Submitted: November 23, 2010
  • The Effects Of Advertising

    The Effects Of Advertising

    The Effects of Advertising Advertising is considered a paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. Variations include publicity, public relations, product placement, sponsorship, time ...

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    Essay Length: 2,100 Words / 9 Pages
    Submitted: December 18, 2010
  • How Effective Is Advertising?

    How Effective Is Advertising?

    How effective is advertising? "I love quarter backs eatin& ...

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    Essay Length: 803 Words / 4 Pages
    Submitted: December 20, 2010
  • The Effect Of Advertising On Tobacco And Alcohol Consumption

    The Effect Of Advertising On Tobacco And Alcohol Consumption

    Researchers study the effects of tobacco and alcohol advertising because the consumption of these ...

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    Essay Length: 1,074 Words / 5 Pages
    Submitted: December 21, 2010
  • Tobacco Advertising And Its Effects On Young Adults

    Tobacco Advertising And Its Effects On Young Adults

    ... children. A main injustice is the advertising of tobacco directed to our ...

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    Essay Length: 552 Words / 3 Pages
    Submitted: January 5, 2011
  • Effective Radio Advertising Starts With Singular Focus

    Effective Radio Advertising Starts With Singular Focus

    Effective Radio Advertising Starts with Singular Focus We've all heard the radio ads before. The audio reads like a lifeless brochure. How much sales material can be crammed into thirty or sixty seconds? Radio advertising is different than print ...

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    Essay Length: 578 Words / 3 Pages
    Submitted: March 17, 2011
  • Effects Of Cell Phone Advertising For The Last 20 Years

    Effects Of Cell Phone Advertising For The Last 20 Years

    Effects of Cell Phone Advertising for the last 20 years This paper sets out to explore the correlation between cell phone advertising and the effects it has had on our society. I will provide evidence that advertising has transformed our social norms ...

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    Essay Length: 2,783 Words / 12 Pages
    Submitted: March 20, 2011
  • Effects On Advertising

    Effects On Advertising

    The average American is exposed to at least three thousand ads every day and will spend three years of his or her life watching television commercials (Kilbourne, 1999). Although some people, especially advertisers, continue to argue that advertising ...

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    Essay Length: 1,434 Words / 6 Pages
    Submitted: March 31, 2011
  • The Effects of Different Advertising Appeals Towards Generation Y.

    The Effects of Different Advertising Appeals Towards Generation Y.

    CHAPTER 1 1. Research Background In recent years, advertising online through the web and social media has become a rising trend in the advertising industry. However, traditional media channels have yet to be completely replaced in Malaysia. In a research ...

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    Essay Length: 9,018 Words / 37 Pages
    Submitted: November 30, 2016
  • The Effects of Food Advertisements and Childhood Obesity

    The Effects of Food Advertisements and Childhood Obesity

    Title: The Effects of Food Advertisements and Childhood Obesity Introduction: Obesity is an epidemic that is plaguing children and families causing many health issues. When children are obese during childhood, it increases the likelihood of obesity in ...

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    Essay Length: 352 Words / 2 Pages
    Submitted: March 27, 2017
  • The Effect Of The Atomic Bomb On The World

    The Effect Of The Atomic Bomb On The World

    On August 6, 1945 the Enola Gay carried the very first atomic bomb. It was to be dropped on the city of Hiroshima, where 140,000 people perished. The hope of immediate surrender did not happen. So on August 9, 1945 three days later the second atomic bomb ...

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    Essay Length: 554 Words / 3 Pages
    Submitted: July 12, 2010
  • Advertising

    Advertising

    ... that the only type of advertiser we would attract would be a raincoat company or a galoshes company," remembers Michael Eckert, The Weather Channel's CEO. Besides pondering where advertising support would come from, critics ...

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    Essay Length: 1,482 Words / 6 Pages
    Submitted: July 14, 2010
  • Cause Effect Essay

    Cause Effect Essay

    ... the causes (reasons) or the effects (results) of an event or situation. e.g. Causes of air pollution (multiple factors leading to air pollution). e.g. Effects of watching too much TV (many effects of a situation). Sometimes an event ...

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    Essay Length: 1,062 Words / 5 Pages
    Submitted: July 18, 2010
  • Television Violence Has Negative Effects On Children's Behavior

    Television Violence Has Negative Effects On Children's Behavior

    ... /Cons Television Violence Has Negative Effects on Children's Behavior The ...

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    Essay Length: 664 Words / 3 Pages
    Submitted: July 26, 2010
  • The Effects Of The National Economy

    The Effects Of The National Economy

    . SWOT Strengths As Soft and Silky Shaving Gel has been a premier line of women's personal-care products since 1986, they are clearly doing many things properly that is allowing for consistent growth. The first major strength that the Ms-Tique ...

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    Essay Length: 1,837 Words / 8 Pages
    Submitted: July 31, 2010
  • Causes And Effects Of The Civil War

    Causes And Effects Of The Civil War

    Did you know America's bloodiest battle fought on their own soil was the Civil War? The Civil War was fought on American soil between the northern states and the southern states. Many causes provoked the war, which would affect the nation for ...

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    Essay Length: 726 Words / 3 Pages
    Submitted: August 22, 2010
  • Salem Witchcraft Trials Cause And Effect

    Salem Witchcraft Trials Cause And Effect

    ... damaged land and crops, the effects of King Phillips War began ...

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    Essay Length: 583 Words / 3 Pages
    Submitted: August 23, 2010
  • Manipulative Advertising

    Manipulative Advertising

    Business Ethics May 4, 1999 Final Exam Manipulative Advertising According to Tom L. Beauchamp, manipulative advertising "limits free and informed action" (472). It is sort of like convincing customers to purchase something, but it is based on ...

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    Essay Length: 909 Words / 4 Pages
    Submitted: August 23, 2010
  • The Photoelectric Effect

    The Photoelectric Effect

    Introduction The Quantum Theory was the second of two theories which drastically changed the way we look at our physical world today, the first being Einstein's Theory of Relativity. Although both theories revolutionized the world of physics, the ...

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    Essay Length: 1,259 Words / 6 Pages
    Submitted: August 24, 2010
  • Subliminal Advertising

    Subliminal Advertising

    "They can manipulate anything from your political views to your reproductive behavior, all in the interest of making a buck" says expert Wilson Bryan Key who wrote the most popular subliminal advertising book ever, Subliminal Subduction. ...

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    Essay Length: 1,735 Words / 7 Pages
    Submitted: August 30, 2010
  • Effects Of Child Abuse

    Effects Of Child Abuse

    Effects Of Child Abuse Child abuse has many effects on children. It doesn't have the same effects on every person. Effects of abuse can vary by age. I. Millions of children abused. A. Kinds of abuse 1. Mental 2. Emotional 3. Sexual 4. Neglect II. ...

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    Essay Length: 1,541 Words / 7 Pages
    Submitted: August 30, 2010

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