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  • The Effect Of Brand-Name Placement On Television Advertising Effectiveness

    The Effect Of Brand-Name Placement On Television Advertising Effectiveness

    ABSTRACT: Is advertising more effective when the advertised brand name is revealed at the onset of an advertising message or when it is withheld until the end of the message? Given the propensity of advertising to withhold the brand name, advertisers apparently presume the latter, perhaps because they believe that the practice sustains attention to the advertisement. The network model of memory and related theories of associative learning imply superior advertising effectiveness when the brand

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    Essay Length: 346 Words / 2 Pages
    Submitted: March 7, 2011
  • Is Mobile Advertising Effective?

    Is Mobile Advertising Effective?

    Annotated Bibliography Qin, G., Rau, P. P., & Salvendy, G. (2010). Measuring perceived interactivity of mobile advertisements. Behaviour & Information Technology,29(1), 35-44. doi:10.1080/01449290802666770 This article analyzes perceived interactivity of mobile advertisements from a study. As cellphones increase, mobile communication becomes an ideal platform for advertising. There are six correlated considerations about interactivity in mobile advertising: user control, two-way communication between companies and customers, synchronicity, connectedness, playfulness, and interpersonal communication. After knowing these considerations, advertisers should

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    Essay Length: 930 Words / 4 Pages
    Submitted: February 28, 2016
  • Is Super bowl advertising super effective ?

    Is Super bowl advertising super effective ?

    IS SUPER BOWL ADVERTISING SUPER EFFECTIVE ? About 140 million Americans and 700 million total global viewers tune in to Super Bowl Sunday, making the event one of the largest occasions for home entertainment. Advertising time during the Super Bowl is limited and priced at a premium. The fight for the prime spots starts months in advance of the actual airtime. In 1993, the cost for a 30 - second time slot was a high

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    Essay Length: 1,054 Words / 5 Pages
    Submitted: November 14, 2010
  • Advertising'S Effect On Eating Disorders

    Advertising'S Effect On Eating Disorders

    The anxiety girls and women experience from feeling unattractive is arguably one of the most pervasive and damaging consequence of advertising. The media shows only one body type in advertisements - that of a very tall and thin woman - a woman who would meet the criteria for anorexia as 15% below normal weight (class movie). Ad companies sell this image, alter photos digitally, and associate perfection with thinness. In reality, this abnormal slim body

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    Essay Length: 434 Words / 2 Pages
    Submitted: November 18, 2010
  • Tobacco Advertising & Its Dangeroues Effects On Young People

    Tobacco Advertising & Its Dangeroues Effects On Young People

    Tobacco Advertising and its dangerous effects on young people. Tobacco Advertising Makes Young People Their Chief Target Everyday 3,000 children start smoking, most them between the ages of 10 and 18. These kids account for 90 percent of all new smokers. In fact, 90 percent of all adult smokers said that they first lit up as teenagers (Roberts). These statistics clearly show that young people are the prime target in the tobacco wars. The cigarette

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    Essay Length: 2,321 Words / 10 Pages
    Submitted: November 23, 2010
  • The Effects Of Advertising

    The Effects Of Advertising

    The Effects of Advertising Advertising is considered a paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. Variations include publicity, public relations, product placement, sponsorship, time shifted advertising, underwriting, and sales promotion. Every major medium is used to deliver these messages such as the television, radio, movies, magazines, newspapers, the internet, and billboards. Advertisements can also be seen on the seats of grocery carts, on the walls

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    Essay Length: 2,100 Words / 9 Pages
    Submitted: December 18, 2010
  • How Effective Is Advertising?

    How Effective Is Advertising?

    How effective is advertising? "I love quarter backs eatin' dirt, pom-poms and short skirts, fans that won't quit, and those twins"("Twins", 2003)! We all remember the popular Coors light commercial aired during football season featuring lustful blonde twins. Market campaigning specializes in whom they want their ads to reach. The Coors commercial for example was obviously directed to the football fans that like busty blondes-men. Beer and wine commercials have been being produced in numerous

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    Essay Length: 803 Words / 4 Pages
    Submitted: December 20, 2010
  • The Effect Of Advertising On Tobacco And Alcohol Consumption

    The Effect Of Advertising On Tobacco And Alcohol Consumption

    Researchers study the effects of tobacco and alcohol advertising because the consumption of these substances is known to have potentially adverse health consequences. Tobacco use results in illness in proportion to its consumption, with about one-third of tobacco consumers dying as a result of these illnesses. Alcohol is different in that about nine out of 10 adults use alcohol in limited amounts with no adverse outcomes. The other one in ten abuses alcohol, which results

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    Essay Length: 1,074 Words / 5 Pages
    Submitted: December 21, 2010
  • Tobacco Advertising And Its Effects On Young Adults

    Tobacco Advertising And Its Effects On Young Adults

    In this world there are many injustices that deal with our children. A main injustice is the advertising of tobacco directed to our youths. Every day 3,000 children start smoking, most of them between the ages of 10 and 18. These kids account for 90 percent of all new smokers. In fact, 90 percent of all adults state that they first start smoking as a teenager. The statistics clearly show that young people are the

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    Essay Length: 552 Words / 3 Pages
    Submitted: January 5, 2011
  • Effective Radio Advertising Starts With Singular Focus

    Effective Radio Advertising Starts With Singular Focus

    Effective Radio Advertising Starts with Singular Focus We've all heard the radio ads before. The audio reads like a lifeless brochure. How much sales material can be crammed into thirty or sixty seconds? Radio advertising is different than print advertising, yet many advertisers, ad agencies and radio stations treat it the same. Keep in mind that radio listeners are preoccupied with other tasks - driving, working, etc. Why make your message more difficult to absorb

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    Essay Length: 578 Words / 3 Pages
    Submitted: March 17, 2011
  • Effects Of Cell Phone Advertising For The Last 20 Years

    Effects Of Cell Phone Advertising For The Last 20 Years

    Effects of Cell Phone Advertising for the last 20 years This paper sets out to explore the correlation between cell phone advertising and the effects it has had on our society. I will provide evidence that advertising has transformed our social norms in regards to cell phone usage. First topic of discussion will be on the history of the cell phone, discussing the advances they have made in the last 20 years. Next will be

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    Essay Length: 2,783 Words / 12 Pages
    Submitted: March 20, 2011
  • Effects On Advertising

    Effects On Advertising

    The average American is exposed to at least three thousand ads every day and will spend three years of his or her life watching television commercials (Kilbourne, 1999). Although some people, especially advertisers, continue to argue that advertising simply reflects the society (Kilbourn, 1999). Advertising sells more to consumers than just products. It sells hidden images of the product that is being advertised. As the amount of advertising and exposure increase, the influential effects on

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    Essay Length: 1,434 Words / 6 Pages
    Submitted: March 31, 2011
  • The Effects of Different Advertising Appeals Towards Generation Y.

    The Effects of Different Advertising Appeals Towards Generation Y.

    CHAPTER 1 1. Research Background In recent years, advertising online through the web and social media has become a rising trend in the advertising industry. However, traditional media channels have yet to be completely replaced in Malaysia. In a research done by the Malaysian Communications and Multimedia Commission (2009), there is a rising 10% growth of spending on advertising in the Asia-Pacific region in the coming years. Hence, showing that the advertising industry is a

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    Essay Length: 9,018 Words / 37 Pages
    Submitted: November 30, 2016
  • The Effects of Food Advertisements and Childhood Obesity

    The Effects of Food Advertisements and Childhood Obesity

    Title: The Effects of Food Advertisements and Childhood Obesity Introduction: Obesity is an epidemic that is plaguing children and families causing many health issues. When children are obese during childhood, it increases the likelihood of obesity in adulthood. A contributing factor is junk food that has very little nutritional value. These food options have been targeted toward young children and teenagers. This work will focus on the causes of childhood obesity and its effects on

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    Essay Length: 352 Words / 2 Pages
    Submitted: March 27, 2017
  • The Effect Of The Atomic Bomb On The World

    The Effect Of The Atomic Bomb On The World

    On August 6, 1945 the Enola Gay carried the very first atomic bomb. It was to be dropped on the city of Hiroshima, where 140,000 people perished. The hope of immediate surrender did not happen. So on August 9, 1945 three days later the second atomic bomb was dropped in another attempte for Japanese surrender on Nagasaki. It was over; the struggle from the Japanese was ended. But was it justified? Did we need to

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    Essay Length: 554 Words / 3 Pages
    Submitted: July 12, 2010
  • Advertising

    Advertising

    THE FORECAST IS SUNNY FOR THE WEATHER CHANNEL When The Weather Channel, the first 24 - hour all - weather network, began broadcasting in 1982, it quickly became the object of mockery. "Many in the industry ridiculed us, suggesting that the only type of advertiser we would attract would be a raincoat company or a galoshes company," remembers Michael Eckert, The Weather Channel's CEO. Besides pondering where advertising support would come from, critics questioned what

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    Essay Length: 1,482 Words / 6 Pages
    Submitted: July 14, 2010
  • Cause Effect Essay

    Cause Effect Essay

    Definition: In this kind of essay, the aim is to explain the causes (reasons) or the effects (results) of an event or situation. e.g. Causes of air pollution (multiple factors leading to air pollution). e.g. Effects of watching too much TV (many effects of a situation). Sometimes an event causes something to happen, and that situation leads to another event, and it causes another event to happen. This is called the causal chain or domino

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    Essay Length: 1,062 Words / 5 Pages
    Submitted: July 18, 2010
  • Television Violence Has Negative Effects On Children's Behavior

    Television Violence Has Negative Effects On Children's Behavior

    Major Writing Assignment: Pro/Cons Television Violence Has Negative Effects on Children's Behavior The conducting of studies during the past years have revealed that television violence has increased and that there has been strong evidence which suggest that television violence does play a major contributing factor in the learning of aggressive behavior in children who frequently view violent shows which are shown during prime times, when children are most likely to be captivated by them. As

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    Essay Length: 664 Words / 3 Pages
    Submitted: July 26, 2010
  • The Effects Of The National Economy

    The Effects Of The National Economy

    . SWOT Strengths As Soft and Silky Shaving Gel has been a premier line of women's personal-care products since 1986, they are clearly doing many things properly that is allowing for consistent growth. The first major strength that the Ms-Tique Corporation can be accredited for is their understanding of the market. As they have been in the industry for a long time, they understand their target market very well and continue to brand a high-end

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    Essay Length: 1,837 Words / 8 Pages
    Submitted: July 31, 2010
  • Causes And Effects Of The Civil War

    Causes And Effects Of The Civil War

    Did you know America's bloodiest battle fought on their own soil was the Civil War? The Civil War was fought on American soil between the northern states and the southern states. Many causes provoked the war, which would affect the nation for decades to come. Slavery, the Missouri Compromise, and John Brown's attack on Harpers Ferry, Virginia, were some of the many causes. In turn hundreds of thousands of soldiers died, the South's economy

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    Essay Length: 726 Words / 3 Pages
    Submitted: August 22, 2010
  • Salem Witchcraft Trials Cause And Effect

    Salem Witchcraft Trials Cause And Effect

    In 1692 the area of Salem town and Salem village became very vulnerable to conflict. Severe weather such as hurricanes had damaged land and crops, the effects of King Phillips War began to impact New England society, and colonists were being forced off of the frontiers by Native peoples. The Church and the government were in heavy conflict. And those residing in Salem began to grow suspicious of one another when some prospered and others

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    Essay Length: 583 Words / 3 Pages
    Submitted: August 23, 2010
  • Manipulative Advertising

    Manipulative Advertising

    Business Ethics May 4, 1999 Final Exam Manipulative Advertising According to Tom L. Beauchamp, manipulative advertising "limits free and informed action" (472). It is sort of like convincing customers to purchase something, but it is based on incorrect or inconclusive information. "Advertisers use attractive rates, enticing images, and a variety of forms of suggestion to hinder or block reasoned choice" (479). One example is "phony discounting where retailers present fake percentage markdown from suggested retail

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    Essay Length: 909 Words / 4 Pages
    Submitted: August 23, 2010
  • The Photoelectric Effect

    The Photoelectric Effect

    Introduction The Quantum Theory was the second of two theories which drastically changed the way we look at our physical world today, the first being Einstein's Theory of Relativity. Although both theories revolutionized the world of physics, the Quantum Theory required a period of over three decades to develop, while the Special Theory of Relativity was created in a single year. The development of the Quantum Theory began in 1887 when a German physicist, Heinrich

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    Essay Length: 1,259 Words / 6 Pages
    Submitted: August 24, 2010
  • Subliminal Advertising

    Subliminal Advertising

    "They can manipulate anything from your political views to your reproductive behavior, all in the interest of making a buck" says expert Wilson Bryan Key who wrote the most popular subliminal advertising book ever, Subliminal Subduction. Subliminal Advertising is an important method of influencing consumers to buy company's products. Subliminal advertising, which first came to the public attention in 1957 is embedded, camouflaged, or hidden words and/or symbols in advertisements. Although most of the subliminal

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    Essay Length: 1,735 Words / 7 Pages
    Submitted: August 30, 2010
  • Effects Of Child Abuse

    Effects Of Child Abuse

    Effects Of Child Abuse Child abuse has many effects on children. It doesn't have the same effects on every person. Effects of abuse can vary by age. I. Millions of children abused. A. Kinds of abuse 1. Mental 2. Emotional 3. Sexual 4. Neglect II. Every case is different A. Different ways of dealing with abuse. B. Common effects 1. Nightmares 2. Difficulty sleeping 3. Low self-esteem C. Feelings D. Children play by themselves

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    Essay Length: 1,541 Words / 7 Pages
    Submitted: August 30, 2010

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