- Term Papers and Free Essays

The Persuasive Advertising of the Nike Just Do essays and research papers


374 The Persuasive Advertising of the Nike Just Do Free Essays: 1 - 25

Go to Page
Last update: October 22, 2017
  • Persuasive Speech On Subliminal Advertising And Cults

    Persuasive Speech On Subliminal Advertising And Cults

    Note to OPP user: this was written as an outline to a persuasive speech, but it includes pretty much every word of the speech and it could probably be edited into essay form. This speech references advertisements that I couldn't include in my submission to this website. The Ralph Lauren example can most likely be found in a women's magazine. It is a 3-page ad, the first page features a young couple, the woman having

    Essay Length: 1,696 Words / 7 Pages
    Submitted: October 25, 2010
  • Advertising Persuasive Paper

    Advertising Persuasive Paper

    The reality of advertising is right under our noses and in front of our eyes. Wherever we are or whatever we are doing, the fact is we are likely to be surrounded and influenced by advertisements. Shakespeare advertised his plays, of course, but not in the commercial sense we know today. For more than a hundred years, though, commercial advertisements for products and services have been vying for the attention of the consumer. Those businesses

    Essay Length: 1,623 Words / 7 Pages
    Submitted: November 22, 2010
  • Advertising


    THE FORECAST IS SUNNY FOR THE WEATHER CHANNEL When The Weather Channel, the first 24 - hour all - weather network, began broadcasting in 1982, it quickly became the object of mockery. "Many in the industry ridiculed us, suggesting that the only type of advertiser we would attract would be a raincoat company or a galoshes company," remembers Michael Eckert, The Weather Channel's CEO. Besides pondering where advertising support would come from, critics questioned what

    Essay Length: 1,482 Words / 6 Pages
    Submitted: July 14, 2010
  • Manipulative Advertising

    Manipulative Advertising

    Business Ethics May 4, 1999 Final Exam Manipulative Advertising According to Tom L. Beauchamp, manipulative advertising "limits free and informed action" (472). It is sort of like convincing customers to purchase something, but it is based on incorrect or inconclusive information. "Advertisers use attractive rates, enticing images, and a variety of forms of suggestion to hinder or block reasoned choice" (479). One example is "phony discounting where retailers present fake percentage markdown from suggested retail

    Essay Length: 909 Words / 4 Pages
    Submitted: August 23, 2010
  • Subliminal Advertising

    Subliminal Advertising

    "They can manipulate anything from your political views to your reproductive behavior, all in the interest of making a buck" says expert Wilson Bryan Key who wrote the most popular subliminal advertising book ever, Subliminal Subduction. Subliminal Advertising is an important method of influencing consumers to buy company's products. Subliminal advertising, which first came to the public attention in 1957 is embedded, camouflaged, or hidden words and/or symbols in advertisements. Although most of the subliminal

    Essay Length: 1,735 Words / 7 Pages
    Submitted: August 30, 2010
  • Advertising And Alcohol

    Advertising And Alcohol

    Advertising and Alcohol Alcohol manufacturers use a variety of unscrupulous techniques to advertise alcoholic beverages to children. Perhaps the worst example is Anheuser-Busch Co., the world's largest brewer, which uses child-enticing cartoon images of frogs, dogs, penguins and lizards in ads for Budweiser beer. These Budweiser cartoon characters are hugely popular with children, just like Joe Camel ads. A KidCom Marketing study once found these Budweiser cartoon character ads were American children's favorite ads. This

    Essay Length: 1,387 Words / 6 Pages
    Submitted: September 15, 2010
  • Persuasive Speech

    Persuasive Speech

    LAWS GOVERNING RAPE According to the Indian Penal Code, a man is said to have committed `rape' when he has had sexual intercourse with a woman under these conditions: Against her will With her consent when her consent has been obtained by putting her or any person in whom she is interested in, in fear of death or hurt. With her consent, when the man knows that he is not her husband and that her

    Essay Length: 598 Words / 3 Pages
    Submitted: September 21, 2010
  • How Is Australian Nationhood Constructed In The Australian Advertisements?

    How Is Australian Nationhood Constructed In The Australian Advertisements?

    In your chosen advertisement, how is Australian nationhood constructed? Delta Advertisement These advertisements are not the first time that Australian celebrities have been used to portray a national identity to the world. Paul Hogan invited Americans to come down under two decades ago and this saw the number of tourists rise from under a million to over five million visitors a year. At the Sydney 2000 Olympic games, "Celebrities became focal points through which expressions

    Essay Length: 1,350 Words / 6 Pages
    Submitted: October 10, 2010
  • Why Advertising Is An Ethical Problem

    Why Advertising Is An Ethical Problem

    Why is advertising an ethical problem? * If it is, it is because it is often intrusive, deceptive, or manipulative -- or, at least, this is what people say about it. * Another problem is the money and resources devoted to advertising; billions are spent each year (around $500 billion in fact) that, perhaps, could go to education, health care, research, reforestation, or other worthy causes. We'll come back to this, but first we look

    Essay Length: 1,512 Words / 7 Pages
    Submitted: October 15, 2010
  • Children Interacting With Television Advertising Introduction

    Children Interacting With Television Advertising Introduction

    Children Interacting with Television Advertising Introduction The following research has sought to understand the influence of television on children over the past twenty years using a variety of social models, from public policy and industry self-regulation, to how children receive and process media messages and the parental responsibility in monitoring what is acceptable for children to view. As a baseline, our research used a model of children interacting with television. We expounded on this model

    Essay Length: 7,221 Words / 29 Pages
    Submitted: October 21, 2010
  • The Right Brain Approach: Psychology In Advertising

    The Right Brain Approach: Psychology In Advertising

    I've always been interested in advertising. I usually pay close attention to commercials when they come on the television or the radio. I like pointing out what I do and don't like about the commercials, and whether or not I believe that they will be successful in enhancing the sales of the product or service they are advertising. I don't know much about what goes into advertising. I simply like giving my opinions. Advertising is

    Essay Length: 1,330 Words / 6 Pages
    Submitted: October 28, 2010
  • Advertisement Comparison

    Advertisement Comparison

    Advertising is the chief profitable industry in the United States today. Billboards, signs, magazines, newspapers, radios, televisions, and computers are just some of the places where advertisements are found. At the heart of any one company's advertising campaign is the consumer. The consumer has complete control of their own money and can choose to buy any product or service they desire. Advertising does not control the consumers on what they buy. It only informs them

    Essay Length: 1,154 Words / 5 Pages
    Submitted: October 28, 2010
  • Advertising: The Good And Bad

    Advertising: The Good And Bad

    Advertising is a persuasive communication attempt to change or reinforce one's prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to 'persuade' to consumer

    Essay Length: 1,171 Words / 5 Pages
    Submitted: October 28, 2010
  • Making Everyone A Millionaire(Persuasive Speech 9/11/2001)

    Making Everyone A Millionaire(Persuasive Speech 9/11/2001)

    Scott Andersen 2/28/02 Speech 111 Making Everyone a Millionaire 1: Introduction 1: In a story in the New York Times written by David Barstow. It's estimated that over 1.6 billion dollars have been raised by charity organizations since the attacks on Sept 11th. That money has been raised for victims of that tragic dayÐ'.....But where has all the money gone? 2: I started this speech as a simple exploration into the Red Cross and its

    Essay Length: 1,162 Words / 5 Pages
    Submitted: October 30, 2010
  • Women And Advertising

    Women And Advertising

    In the year 1999, $120 billion was spent on marketing products to consumers (Killing Us Softly 3). Along with products, the advertising industry sells the intangible: "Ads sell a great deal more than products. They sell values, images, and concepts of success of worth, love and sexuality, popularity, and normalcy. They tell us who we are and who we should be. Sometimes they sell addictions" (Kilbourne, Beauty and the Beast). When the average person

    Essay Length: 2,406 Words / 10 Pages
    Submitted: October 30, 2010
  • Nona's Sweet Advertising

    Nona's Sweet Advertising

    Nona's Sweets Executive Summary This brand communication campaign has as its primary objective to establish Nona's Sweets as a high end bakery in the University area of Charlotte, North Carolina and to maintain brand awareness of Nona's Sweets goods among the families, businesses, and churches in the area that crave high quality baked goods. From its beginning in a home in Charlotte, North Carolina four years ago, Nona's Sweets has expanded. Today they are to

    Essay Length: 4,303 Words / 18 Pages
    Submitted: November 2, 2010
  • Nike Inc

    Nike Inc

    Nike Inc. The topic that I have chosen to do a research project on is Nike Inc. I chose to do my research on Nike because I am for one, very much interested in Nike, and secondly I am very interested in Nike’s clothing, shoes, and accessory line. Basketball players “wanna be like Mike”, but shoe companies “wanna be like NIKE.” NIKE is the worlds #1 company and controls more than 40% of the US

    Essay Length: 3,814 Words / 16 Pages
    Submitted: November 2, 2010
  • Semiotic Analysis Of Advertisement

    Semiotic Analysis Of Advertisement

    Media Studies Assignment brief In this essay i have to choose an image from the media and decode it using semiotic analysis. I have chosen the advert for the fragrance 'Givenchy', this image strongly relies upon the use of photographic imagery, it is symbolic because the actual main image of the man does not look like object it is advertising. The name suggests this is a product exclusively aimed at men, and you would

    Essay Length: 710 Words / 3 Pages
    Submitted: November 3, 2010
  • Nike By Asaikia

    Nike By Asaikia

    Nike Former University of Oregon track coach and co-founder of Nike Bill Bowerman once said: "If you have a body, you are an athlete!" (NikeBiz) This way of thinking is how Nike conducts every aspect of their business. Every person is a potential athlete or "consumer". This is a common term when used in the realm of athletics but when Bill Bowerman said this it was in direct reference to the shoe industry. From their

    Essay Length: 2,431 Words / 10 Pages
    Submitted: November 4, 2010
  • Persuasive Letter

    Persuasive Letter

    Dear Dad, WOW! Dad, I just had a great idea! You know how you and I watch Uof L ballgames on T.V. and scream and yell at the ref when he makes a bad call? You know how we go wild when they win or make a great play? How about us doing that in person and going to see the real live U of L ballgame? I know what you're thinking. You're thinking that

    Essay Length: 341 Words / 2 Pages
    Submitted: November 4, 2010
  • Children And Advertising

    Children And Advertising

    Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials, but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. "The average American child sees more than 40,000 commercials a year, and advertisers spend more than $12 billion annually marketing to them--double the

    Essay Length: 1,443 Words / 6 Pages
    Submitted: November 4, 2010
  • Advertising Plan

    Advertising Plan

    Table of Contents I. Introduction II. Situation Analysis a. Strength b. Weakness c. Opportunities d. Threats III. Key Planning Decisions a. Advertising Objectives b. Target Audience c. Competitive Advantage d. Image, Personality and Position IV. Implementation a. Billboard b. Radio Advertisement c. Television Advertisement V. Evaluation VI. Budget VII. Creative and Media Strategy VIII. Appendices a. Sample Questionnaire b. Survey Results I. Introduction Ateneo de Davao University is a premier Filipino, Catholic and Jesuit

    Essay Length: 5,521 Words / 23 Pages
    Submitted: November 5, 2010
  • Controversial Television Advertisement

    Controversial Television Advertisement

    Controversial Television Advertising Introduction Parents today have an obligation to keep their children safe from the harsh reality of life around them. Just by turning on the television a child is subjected to violence and provocative images, or is shown the "coolness" of lighting up a cigarette and drinking a beer. Television advertisements pose a threat to preserving a child's innocence; they go above and beyond being an advertisement and become a weapon that is

    Essay Length: 493 Words / 2 Pages
    Submitted: November 5, 2010
  • Advertising Media Plan

    Advertising Media Plan

    ____________________________________________________________ __________________ Overview In mid-December, the Hansen's Natural Corporation's (HNC) Monster Energy sector awarded the communications firm Peak Advertising an opportunity to plan a comprehensive awareness media campaign. The plan that Peak Advertising is developing will provide HNC with a semi-broad, comprehensive, cost-effective media strategy along with additional strategies for extending and multiplying the penetration of the media campaign messages. In an intense planning cycle, Peak Advertising is designing this national media strategy based on

    Essay Length: 1,359 Words / 6 Pages
    Submitted: November 6, 2010
  • Jumpman23- The Appeal Of Advertising

    Jumpman23- The Appeal Of Advertising

    Jumpman23 Michael Jordan has star power that bridges age, race, and socioeconomic class. Nike understands this aspect of the popular superstar and decided to give him his own clothing line named Jumpman23. It is the most popular form of sports apparel available and the white logo that adorns each article of apparel is known worldwide. Michael Jordan is arguably the most loved and respected athlete of this generation, thus the ad for this company depicted

    Essay Length: 1,328 Words / 6 Pages
    Submitted: November 6, 2010

Go to Page