Penitizer Marketing Plan

INTRODUCTORY STAGE

Name of the product.

Our team has come up of the product called “Penitizer” which is a combination of a ball pen and a sanitizer; A ball pen is commonly used by the general public. By pairing the ordinary ball pen with a sanitizer, it will help the user of the pen to maintain and promote hygiene and cleanliness. Most of people now a day are after their health they tend to bring an alcohol spray or a hand sanitizer that they can use after they have done something that involves some dirty works. To help them to minimize their things and to not forget their sanitizer, we come up with this product.

The uniqueness of our product is that this product is still not out in the market here in the Philippines, this “Penitizer” is a ball pen together with a sanitizer, that can be use after using the ball pen to eliminate the germs or other things where people can get germs. The demand of this is product is that people will be curious about this because it will be the first one that will be out in the market here in the Philippines, it is also affordable and can help save money for it is a 2 in 1 product.

Gantt Chart

Key Activities

2016

2017

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Pre-Operating Planning and Organizing

Registration of Business ● Submission of AOI and By-laws to SEC

Location mapping, capital acquisition

Construction of building and facilities

Purchasing of Supplies and Equipment

Hiring of employees

Training of employees

Preliminary Campaign

Start of Operation

This Gantt chart explains the flow of our product from the month that the owners or company will plan on how it will be out on market, our target market and how the product would become known to the people through advertising until the start of the company’s operation. The registration of the business is also indicated here so that the netizens will be at ease and trust that the product cannot harm them.

Product Features and Benefits

Features

Has a fine ink and can be refillable if it runs out of hand sanitizer.

Contains approximately 80 sprays for hand-cleaning.

Hand sanitizer contains 62% Ethyl Alcohol as an active ingredient.

These bottles are filled with scented liquid sanitizers which meet FDA standards.

It is an instant hand antiseptic and anti-bacterial.

It contains vitamin E and aloe that keeps your hands stay moisturized.

Pen has an imprint area; 6mm x 31mm and available in many colors.

Benefits

Penitizer are convenient, portable, easy to use and not time consuming.

Small size conveniently fits in pocket or purse.

Sanitizer Spray Pen is a multi-purpose ball pen that provides cleanliness