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Marketing Plan Of Tesla Motors

Essay by   •  July 3, 2011  •  356 Words (2 Pages)  •  2,077 Views

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Marketing Plan of Tesla Motors (TM),

International Business,

I. Executive Summary

II. Marketing Challenge

III. Situation Analysis

Company analysis

• About TM

• Goals

• Focus

• Strengths

• Weaknesses

• Market Share

Customer Analysis

• Number

• Type

• Decision Process

• Concentration of Customer base for particular product

Competitor Analysis

• Market position

• Strengths

• Weaknesses

• Market Shares

• Subsidiaries, joint ventures, and distributors, etc.

Collaborators

Climate

Macro-environmental PEST analysis:

• Political and legal environment

• Economic environment

• Social and cultural environment

• Technological environment

IV. Market Segmentation

Segment 1

• Description

• Percent of sales

• What they want

• How they use product

• Support requirements

• How to reach them

• Price sensitivity

Segment 2

• USP

V. Selected Marketing Strategy Marketing Mix

4P

Product

• Brand name

• Scope of product line

• Warranty

• List Price

• Packaging

Price

...

...

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