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Global Communications Benchmarking And Gap Analysis

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Global Communications Benchmarking Research

The leadership of Global Communication lost their vision for the company and the employees. In an attempt to remain competitive, the leaders missed the mark in looking for the best solutions to their problems of decreased revenue and productivity. Staying in touch with the strategies that brought them previous success in addition to creative solutions and improvements, the organizational atmosphere can be steered into the direction it needs to go to remain competitive with increased revenue and look forward to diversification and longevity. Companies such as Google, Wegmans, Disney, BMW, Toyota and Universal seem to have a formula for success. These companies have loyal employees and a loyal customer base and have been in business with large profits over many years. The companies did not have this type of success overnight and had to endure growing pains just like any other organization. They have had to return to the drawing board on decisions that involve customer satisfaction, diversifying, and solutions for improving operations. The leaders have had to be visionaries. In this analysis the strategies used and implemented by these eight companies will be discussed.

The common thread throughout the organizational infrastructure at Google, Wegmans, BMW, Toyota, Disney, Universal, and Sprint Nextel provided a vision for the company, commitment to excellence, customer service, reduced costs, employee satisfaction, and emotional intelligence. The leadership at Google, BMW ,Toyota and Sprint Nextel decided that the company must remain competitive in the technology market. The company leaders remained focused on the things they did well. The decision related to diversifying has risks and should be considered carefully making sure the benefits outweigh the risks. The organizational leadership like so many other companies struggle with those challenges. The approach to remain on the cutting edge of technology, the company employs the best and brightest. Leaders are using emotional intelligence tend to hire individuals or experts that are not looking at circumstances the same way. They are paid for their expertise in the areas and their ability to analyze and look beyond the average. Offering those employees competitive pay, along with additional perks has seemed to retain their staff and promote employee satisfaction. At Wegman's Grocery, BMW and Toyota over the years their vision has remained consistent which is the commitment to their employees, vendors, and to the community. Always looking to improve and make operations and services better for the consumer has been their mission. They have a superior product and longevity is in their future as long as the strategy and vision remains true to their mission.

Disney and Universal, BMW and Toyota Sprint and Nextel are competitors. They each have similar products and visions. They seem to understand the strategy that they need to employ is to continue to make major improvements to keep the consumers interested and coming back. The employees are an important part of their success. Providing employee training to ensure each guest has a most memorable experience while at Disney or Universal is instrumental in the company's growth and productivity.

Research has shown that companies that use strategies to create an environment where employees are satisfied and happy in what they are doing are more willing to go the extra mile for the customer. Customers who are satisfied with a product or service will continue to use it again and this is good for business.


When comparing these companies they all have chosen paths vastly different from one another to achieve success. BMW and Toyota have focused solely in manufacturing quality cars while maintaining low costs. In contrast Disney and Universal have made a living through diversification. Disney and Universal have many irons in the coals from theme parks, television, animation and hotels just to name a few. Where BMW and Toyota have focused on doing one thing truly well (manufacturing cars) Disney and Universal have provided many services to many different groups.

Google, Nortel and J2 have focused most of their attention on an international audience by providing many services from broadband to communications solutions. Customer service and the treatment of their employees is a major focus of management. Wegman's too has focused on a variety of products and the treatment of their employees but they have found success while remaining domestic.

When looking at these companies one can plainly see these companies have a great deal in common but how each has accomplished their success has been vastly different. Most of these companies are leaders in their perspective industries and yet they all have found ways to provide theirs services in unique ways making these companies efficient, profitable and desired places of employment.


Although, all of the companies were of a different industry and faced with different dilemmas within their industry they were all able to overcome these challenges and "benchmark the best practices to develop what would be best for the employees and the organization." (Pomeroy 2007)

Google an Internet business and search engine and was faced with decisions on how to maintain strategies to remain competitive and diversified.

Wegman's a large chain store was faced with compromising their vision and values or their loyalty to the consumer.

Disney and Universal, Sprint Nextel have both faced the problem of competition and diversification.

BMW and Toyota both being automobile manufacturers also seen some of the same issues as the other fore mention companies. They dilemmas were maintaining their reputation and status within the automobile industry. They credit their company's success due to there the dedication, collaboration and cooperation of all the employees by keeping the vision and mission alive.

J2 Global Communications Inc. and Nortel both being communication carriers were faced with competition and expansion.

Synopsis of Google and Wegman's - Angela Mackell


The Issue

Google, like many other organizations had to decide on strategies to remain competitive and make a decision about diversification. "Google's empire is built on one business-matching internet users with advertisers looking for leads." (To Diversify, or Not, 2006)



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