Dental Marketing Plan and Strategies

1. Executive summary

A marketing plan is an extensive technique which describes a company's overall promotion initiatives. A marketing plan/procedure can be realized by the marketing mix. It’s a company paper written for the purpose of explaining the market position of a company and its strategy for the period covered by the promotion plan

In relation to DAVE’S DENTAL CLINIC a marketing plan is important, DAVE’S DENTAL CLINIC is a dental facility care exercised by Dave. It will offer common dental care, and the finest aesthetic dental work in the area, to the citizens of Canberra.

Intended achievement plan

The marketing plan intends to offer the customers dentistry services mentioned below but are not limited.

individual testing procedures; such as assessment of oral wellness issues, review of the wellness history, oral cancer testing, head and neck inspection, oral planning and getting hypertension and pulse

Taking and developing oral radiographs (x-rays)

Removing calculus and plaque (hard and soft deposits) from all surfaces of the teeth

Applying preventive materials to the tooth (e.g., sealants and fluorides)

Teaching sufferers appropriate dentistry strategies to maintain oral health;

(e.g., tooth brushing, flossing and nutritional counseling)

Counseling sufferers about good nutrition and its impact on oral health

Making opinions of patients' tooth for study molds (models of tooth used by dentists to evaluate individual treatment needs)

Performing documentation and office management activities

The plan intents to achieve the above mentioned objective in order to offer professional services to the people of Canberra once the establishment of the clinic is in place.

Product concept

Product concept is the understanding of the characteristics of the item to be able to display the best features and maximum features of the item. Promoters spend a lot of time and research to be able to target their joined viewers. Promoters will look into an item idea before marketing an item towards their customers. The product concept suggests that customers will prefer products that have better quality, efficiency and features in contrast to a normal item. Within the marketing plan, the clinic intends to offer its customers with better high quality product.

Product differentiation strategy

The clinic strategy is to distinguish its product and services from other providers to make its own more attractive and appealing to offer the people of professional service. Product difference is a technique that companies use to distinguish an item from similar offerings available on the industry. For small companies, an item difference technique may provide a competitive advantage in an industry dominated by larger companies. The difference technique the business uses must target a segment of the industry and deliver the message that the item is positively different from all other similar products available.

Positioning strategy

Positioning is a marketing idea that describes what a business should do to market its products or services to its customers. In positioning, the marketing division makes an image for the item based on its designed viewers. This is created through the use of marketing, price, place and item. The clinic will establish the technique and bring fourth its ideas to market its product thus the plan will implement the strategy to focus on how customers will get the products where and how.

Branding strategy

The clinic has to necessitate product branding within the plan as this will It informs them(customers) what they can anticipate from your services and products, and it distinguishes your providing from your competitors'. Your brand is based on who you are, who you want to be and who people understand you to be.

Product life cycle implications plan

Product development is the incubation level of the item life-cycle. There are no product sales and the company makes to present the item. As the item advances through its life-cycle, changes in the marketing mix usually are needed in order to modify to the changing difficulties and possibilities. The clinic has established the plan to facilitate product cycle and how it reaches the intended customer.

Pricing objectives strategy/plan

Identifying what your goals are is the first thing in costs. When determining on costs goals you must consider: 1) the overall financial, marketing, and ideal goals of the company; 2) the goals of your item or brand; 3) customer cost flexibility and cost points; and 4) the sources you have available.

Some of the more typical costs goals included in the clinic plan are:

Increase long-run profit

Increase short-run profit

Improve revenue (quantity)

Improve financial sales

Improve market share

Pricing strategy

One of the four significant components of the marketing mix is price. Cost is an important ideal issue because it is relevant to item placement. Furthermore, pricing impacts other marketing mix components such as item features, route choices, and marketing the Clinique will implement the following steps to counter the pricing strategy.

 Create strategy - perform promotion analysis, segmentation, focusing on, and positioning.

 Make promotion mix choices - determine the item, submission, and promotional tactics.

 Calculate the demand bend - comprehend how quantity required differs with cost.

 Determine cost - include fixed and varying costs associated with the item.

 Understand environmental factors - evaluate likely opponent actions, comprehend legal restrictions, etc.

 Set costs goals - for example, profit maximization, revenue maximization, or cost stabilizing (status quo).

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