Cheesecake Bakery Business Plan

1.0 Executive Summary

Cheesecake Bakery (CB) is a dessert bar and bakery located in the Harlem New York. CB’s vision is becoming a new concept with an old-fashioned feel in order to become a favorite spot for New York natives. CB also hopes to become a destination for the thousands of tourists, both American and foreign, who visit New York every year. As the reported national leader in money spent in restaurants, New York is an optimal location for launching a new restaurant concept.

Mr. Jason has extensive experience in sales marketing and management. Mr. Coleman also has 20 signed partners from three separate dessert shops with years of experience in finance and business administration. As expansions increase due to the development of the Harlem Empowerment Zone over the next few years, CB will receive an added boost of increased traffic. Therefore, we are aggressively planning for a 50% increase in sales the second year of business.

By creating a new niche in the restaurant industry, CB will increase sales by more than $145,000 over three years while maintaining a gross margin of 80%. Through a philosophy of "nothing but the best" regarding both product and service, CB will establish itself as an exceptional dessert bar in New York. We also will gain a competitive advantage in take out and catered desserts.

This plan outlines our company concept, philosophy and forecasted financials. CB hopes to find seed money of $300,000 to launch our business in June of 2008.

Products and Services

CB intends to offer a broad range of cheesecakes. We intend to cater to different cultural tastes of New York’s varied neighborhoods and ethnicities.

Cheesecake Varieties

Amaretto Mousse Cheesecake Easy Lemon Cheesecake

Baileys Chocolate Cheesecake

Easy Sour Cream

Cheesecake Chewies Eggnog Cheesecake Ii

Cheesecake Pie E-Z Cheezy Pie

Chocolate Chip Cookie Dough Cheesecake Famous Cheesecake

Chocolate Cookie Cheesecake

Flan Cheesecake

Chocolate Lover's Cheesecake

Fluffy Two Step Cheesecake

Chocolate Mint Cheesecake

Fruit Filled Cheesecake

Chocolate Mousse Cheesecake

Fruit In Crust Cheesecake

Chocolate Swirl Cheesecake

Fudge Truffle Cheesecake

Christmas Cheese Cake

Golden Raisin Cheesecake

Coffee-Flavored Liquor Chocolate

Good For You Cheesecake

Colby Cheesecake

Chipped Chocolate Hazelnut

Company Special Cheesecake

Hershey's (R) Chocolate Lover's

Cream Cheese Pie

Honey Vanilla / Gingersnap Crust

Creamy Ambrosia Cheesecake

Irish Cream Cheesecake

Creamy Caramel Flan

Italian Cheesecake

Creamy Cheesecake

Italian Cheesecake

Daiquiri Chiffon Cheesecake Pretzel Crust

Key Lime Cheesecake

Deep-Dish Cheesecake Coffee Cake

Ladyfinger Cheesecake

Double Layer Pumpkin Cheesecake

New York Style Cheesecake

Easy Cheesecake Pie

Highlights

2008 2009 2010

1.1 Objectives

1. Attain sales of $166,000 in the first year.

2. Increase second year sales by 50% and third year by 30%.

3. Expand to two stores by the third year of business.

1.2 Mission

CB is a hospitality company dedicated to providing high-quality desserts in a comfortable atmosphere for clients who seek a fun "gourmet" experience outside restaurants. We intend to make enough profit to generate a fair return for our investors and to finance continued growth and development in quality products. We also maintain a friendly, fair, and creative work environment, which respects diversity, new ideas, and hard work. We plan to hire three full-time bakers, 5 stockpersons a delivery driver and customer service representative.

1.2 Keys to Success

• Dedication to the finest quality ingredients and "make it happen no matter what" customer service.

• Ongoing employee education and recognition programs.

• Give back to the community.

2.0 Company Summary

CB is a dessert bar concept based in the New York, New York. It emphasizes handmade gourmet desserts in a casual atmosphere. Watching your dessert be prepared right in front of you is the unique selling point of our business.

2.1 Company Ownership

CB is a sole proprietorship seeking seed money. Our goal is to become incorporated in the State of New York.

2.2 Start-up Summary

Our start-up costs

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