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Cuzco Enterprises/ Business Plan

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2357 w Diversy Ave

Chicago IL 60639

(773) 255-1393

Fax (773) 448-6779

Executive Summary

By focusing on its heritage and the strength and experience CUZCO CASUAL WEAR # 2 will continue to enhance their quality, uniqueness, and valuable customer service.

o This business plan leads the way. It renews our vision and strategic focus on the quality and value we put in our products and the market segment originally targeted. Our vision has been broadened by the success we have found in the marketplace, to the extent of adding new products and current plans on additional items and services. It has given us a step-by-step plan to meet and exceed our goals for increased sales, gross margin, and profitability.

o This plan includes this summary, and chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan.


1. Increase sales to more than $100,000 over the next three years.

2. Move gross margin to above 55% over the current merchandise line and maintain that level.

3. Add new products such tailoring service, a leather jacket section, and sport wear section.

4. Improve inventory turnover, reduce the cost of goods sold while maintaining the high quality of our products

5. To provide jobs to the Hispanic community that are rewarding and fulfilling.

Business Description

Mission: I am Fausto Cuzco Entrepreneur owner of Cuzco Enterprises Corp. We are here to provide you with high quality merchandise products, fast service and the most important goal in our enterprising is your " satisfaction"

Industry back ground

Cuzco Enterprises Corp was created in February 2002 by a 29 year old novice young man named Fausto Cuzco. Under this parent name, he opened his first store in a small mall in south side Chicago, CUZCO CASUAL WEAR #1. Currently my friend Patricia and I own this store. Sales have been growing steadily with the cost of goods sold consistently decreasing. But to make significant headway in this area, we need to expand our business into new territories.

Goals and potential of the new venture

Constantly striving to supply what the consumer is asking for, we continually review what is available in the marketplace, and what isn't. Improving on what is available and providing new products and services to the areas of need will assure our success in a market driven by consumer demand. By introducing new merchandise and services in our second location, we are expecting to increase our revenue.

Uniqueness of product or service

In our new 30ft long times 10 ft wide location, we will divide our store into 4 sections, sporting, leather, general merchandise and tailoring. We will be offering tailoring service not only to people that made a purchase but to anybody that requires that service. We have a person that will be there in an 8-hour shift. Also we will have a leather jacket section with a volume of 100 units in 25 different styles. The prices will range from $50 to $400. We will also have a soccer sporting section with a approximate total volume 280 items such as t-shift, pants, jackets, hats, soccer shoes, balls, genuine USA mayor league uniforms as well Latin American teams' uniforms. The rest of the store will carry general men's and women's clothing. I estimate that the total volume in this location would be around 300 items.


Target market: My target market will be the Hispanic community living in that area. While there are many retail stores near the proximity of my future enterprise, I have approached the market as a Specialty Retailer: a provider of authentic high quality leather, sport clothing, and tailoring service. By selling sporting retail in that community, I am targeting young Hispanic men and women that are soccer funs and like to wear merchandise that represent their favorite team. In my survey that I did a month ago, I found that 47% of the people were not familiar or didn't know where a sporting store was located. When I asked them how serious they were to purchase a sporting merchandise, I found that a great number of people were potential customers. In my current store, I have many people that asked me for more selection of leather jackets. In the new location, I will be targeting those customers that are looking for a greater selection and quality of leather jackets. My prices will meet the budget demand of my prospective customers because I will carry different brands and prices.

Market size and trends

With the changing face of America, it's more important than ever to accurately pinpoint your audience. Hispanics comprise the largest growing market in the country, increasing 53% in the last 10 years-5 times the rate of non-Hispanics. By the year 2005, Hispanics will constitute 13% of the population with over 36 million, making them the largest minority group in the U.S.

There are more than 7.6 million Hispanic households in the United States, averaging 3.6 people per household. The average Hispanic household spends $ 30,013 annually. More than 58% of Hispanic over 18 is employed full time. Hispanics are a young population. The median age of U.S. Hispanics is 26.5 compared to a median of 32.2% of non-Hispanics. Hispanics spend on average $250 more per year on retail.

In my new future location, I estimate that 50% of the population is of Latino background.


There are 6 retail stores within a 1-mile radius. The closest store is around 60 feet away from my new location. Another larger store of about



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