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Business Plan Of A Restaurant

Essay by   •  July 31, 2010  •  4,151 Words (17 Pages)  •  3,448 Views

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...........Let's get together

Proposed By:

Indu Bhalla

Prerna Mehta

Sahil Joon

Shanu Kukreti

Yashna Diesh

Amrita Wig

1. Executive Summary


'Huddle' plans to fulfil the need of a good Italian restaurant in the flagship location in GK-1, M-Block market and will ensure a successful presence in the food and beverage service industry. Our 'Huddle' will be the leading Italian restaurant in this area, with a rapidly developing consumer brand and growing customer base. The signature line of pizzas and pasta dishes will be getting people to talk about us. Huddle also serves distinct salads, desserts, and beverages.

'Huddle' will reinvent the pasta experience for individuals, families, and take out customers with discretionary income by selling high quality, innovative products at good looking prices, designing tasteful, convenient locations, and providing industry-benchmark customer service.

GK-1 M-Block is a busy market and with this high concentration of customers there are no Italian restaurants around and a tremendous need for an upscale restaurant that offers items for both the children and adults.

The gross in excess of 2.7 crore rupees in sales in its first year of operation, ending March 31, 2010. First year operations will produce a net profit before tax of 34.77 lakh rupees. This will be generated from an investment of 6 crore in initial capital.

Expansion plans will follow in the financial year 2012. Owner's funding and internally generated cash flow will enable another "huddle" restaurant open. Sales projections for the next twelve quarters are based upon the calculations given to us by 'The Italia' .Site surveys will be done and prime locations will be targeted for restaurant expansion.

This plan will result in sales revenues growing to Rs. 3.78 crore by Financial Year 2012 and generating profit after tax of Rs. 60 lakh.

A rapid growth potential has been recognized by the management through the quick success and fast return-on-investment from the first location. Payback of total invested capital on the first location will be realized in less than 2 years of operation. Cash flow becomes positive from operations in second quarter and profits are substantial in the first year.

'Huddle' will be a successful restaurant unit featuring a variety of boldly flavored, made-to-order menu items. Our restaurant will create an inviting environment that includes good-subtle interiors, and excellent music via a self prepared playlist, which appeals to everyone. Our concept offers elements of a casual all day diner, featuring a flexible service model that allows our guests to choose among convenient dining options such as quick casual counter service, casual dining table service or take-out. The Customer coming over for the first time is no big-a-deal, really..It's making him come back for the second time that matters the most to us.

We want to establish our brand through coordinated marketing and operational execution that ensures brand recognition and the quality and consistency of our concept. These efforts include marketing and promotional programs to support our restaurant. Our concept is further strengthened by our emphasis on operational excellence supported by stringent operating guidelines and comprehensive employee training.


'Huddle' has the objective of initially opening a single location at Greater Kailash-1, M Block market. Our objective is to introduce a restaurant in that locality because of its prime location, it is one of the central locations of South Delhi and mainly catering to people who visit the market and get hold of them by our unique restaurant serving an exotic variety of food and mesmerising ambience.

1.2Mission Statement

▪ The mission is to have great tasting food along with efficient and friendly service because customer satisfaction is paramount.

▪ Employee welfare will be equally important to our success. Everyone will be treated fairly and with the utmost respect.

▪ We will combine menu variety, atmosphere, ambiance and a friendly staff to create a sense of 'place' in order to reach our goal of overall value in the dining/entertainment experience.

▪ To ensure that each guest receives prompt, professional, friendly and courteous service, to maintain a clean, comfortable well maintained premises for our guests.

▪ To thank each guest for the opportunity to serve them.

1.3Key Factor's to Success

Our Logo which shows a group of people standing shoulder by shoulder signifies Warmth and Togetherness .That's how we decided on our Tagline: ...........Let's get together

▪ Our restaurant would be 'A place of 'Togetherness': Sharing good times together.

▪ It will definitely be a place to share experiences and moments with near and dear ones.

▪ A place to rejuvenate and relax

▪ Our interiors would have Subtle Branding in the form of colours :Orange & Black,

* Orange signifies Cheerfulness, Brightness.

* Gives vibes of friendship, fun, Energy ,Zest and Enthusiasm.

* Black denotes Sophistication, Boldness & Uniqueness.

➢ Through excellent Ambience and feel we would try to get hold of customers by the first contact of which leads to a Brand Recall: Brand identification is paramount.

➢ Serving Quality food: Consistency in the taste is of utmost importance. Our customers should not feel



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