Business Plan of Opening a Book Store in Bangladesh

Business Plan of Opening

a  Book Store

in Bangladesh

Business Plan of Opening a Book Store in Bangladesh[pic 1]

                        Prepared for:

                           Nighat Farjana

                    Lecturer  of Uttara University

                Prepared  by:

                                       ANGEL

                               August 16, 2015

Flyleaf Books Store

House No.4 Rd No.15, Dhaka 1230

Ph: +880 2-8413320  Fax: 513-934-2246

Ph: Toll Free in Bangladesh 1-800-654-0403

August  16, 2015

Nighat Farjana

Lecturer of Uttar University

Dear Teacher:

Here is an depth qualitative study of Plan of Opening a Book Store in Bangladesh, which is authorized on  7 June 2015.

We contracted the book store of Advanced Marketing, a Cincinnati marketing firm, to conduct the study in collaboration with four member from the District. The study revealed positive and negative attitudes. This report describes our attitudes in details.

In light of these findings, the report identifies several strategies that can be implemented to make our Book Store a success.

Thank you for authorizing this report. We look forward to working with you to create our most successful Book Store ever.

Sincerely yours,

Angel Group

 Contents………………………………………………………………………………………. 4

 Executive Summary……………………………………………………………………….…… v

Introduction………………………………………………………………………………..……v

 Objecr of the store…………………………………………………………………………….. vi

 Location of the store…………………………………………………………………………..  vi

 Need for the store………………………………………………………………………..……..vii

Preparation for the store……..………………………………………………………..…....viii

 Key to success……….………………………………………………………………………..viii

Motivation …………..…………………………………………………………………………viii

Product…………………. ……………………………………………………………………viii

 Market Analysis Summary………………………………………………………………….....ix

 Market Segmentation…..............................................................................................................x

 Strategy and Implantation Summary…...xi

Market Strategy………………………………………………………………………………..xii

Sells Strategy…………………………………………………………………………………..xii

Sells Forecasts…………………………………………………………………………………xiii

Management Summary…………………………………………………………………………xiii

Pendent Part………………………………………………………………………………...xv

Appendix………………………………………………………………………..…………ix-xv

 Executive Summary

Flyleaf Books Store has expanded much effort to promote knowledge. But many people of our country didn’t want to read different kind of books. They don’t feel interest to read books without their school or college related books. The main preps of our book store are to interest the students for reading more books.

Background. As background for opening the store, we consulted the literature on social marketing. This literature stressed the importance of segmenting the audience and then directing promotional materials toward specific segments.

Research Methods. Using the finding of a study conducted by the National Laboratory Research Firm (NLRF) the researchers show sometimes a Book Store has most success in Bangladesh. To identify the reader the researcher shows some specific steps. If we follow the steps we could be successful.

Perceived Barriers of Book Store. The cost of the book store a little bit high, lack of information, small amount of reader, lack of capital, etc.

Knowledge about a book store. The customer have a positive attitudes towards the book store.

Possible Marketing Strategies. Some different steps could be powerful strategies for opening a book store.

Introduction
Flyleaf Books is a start-up used bookstore in the Dhaka, Bangladesh area. It is the goal of the company management to acquire local market share in the used bookstore industry through low price, a dominant selection of products, a competitive variety of services including a buyback/trade program and hard to find book search, plus a relaxing, friendly environment that encourages browsing and reading.