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Last update: May 18, 2015
  • Taj Brand Relationship Spectrum

    Taj Brand Relationship Spectrum

    ________________ REASONS FOR CREATION OF MULTIPLE BRANDS * The TAJ Umbrella Branding was diluting the image of the TAJ Brand * The hotels in its portfolio offered two-star experiences, five-star experiences, and everything in between. Taj’s “mixed bag” of ...

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    Essay Length: 326 Words / 2 Pages
    Submitted: August 9, 2016
  • The Role Of Customer's Perception Of Service Brand On The Customer Value Creation Process

    The Role Of Customer's Perception Of Service Brand On The Customer Value Creation Process

    ... customer's perception of service brand on the customer value creation process. Three factors which represent the customer's perception of service brand are chosen as the independent variables, they are: brand image, company image and employee ...

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    Essay Length: 3,544 Words / 15 Pages
    Submitted: July 13, 2010
  • Brands And Intangible Assets

    Brands And Intangible Assets

    Social and Environmental Responsibilities 社會及環境責任 Social and Environmental Responsibilities 社會及環境責任 社會及環境責任 Social and Environmental Responsibilities 房協以服務社群為首要任務,在推動可持續發 展房屋方面更是不遺餘力,故在規劃、設計、 興建、營運及保養轄下屋邨時,皆會綜合考慮 環境及社會因素。此外,社會投資亦是我們其 中一項營運目標。我們透過不同活動,協助房 ...

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    Essay Length: 2,935 Words / 12 Pages
    Submitted: July 15, 2010
  • Brand New Face Of Indian Youth

    Brand New Face Of Indian Youth

    Higher Order Thinking Questions- a Necessity In the Board's question paper in Economics of Class XII, there will be higher order thinking questions of 15 to 20 marks. The objective is to assess the students' understanding, analytical ability and ...

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    Essay Length: 878 Words / 4 Pages
    Submitted: July 26, 2010
  • Brand: Arm & Hammer

    Brand: Arm & Hammer

    Running Head: THE LITTLE YELLOW BOX The Little Yellow Box Abstract The Arm & Hammer Brand Baking Soda has been a staple of American life since 1846. The brand once only used for baking enjoyed a resurgence of interest in the 1970's by reinventing ...

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    Essay Length: 1,833 Words / 8 Pages
    Submitted: November 5, 2010
  • Brands As Communities

    Brands As Communities

    ... by consumerism. However, as consumer brands shift from the present intent of offering an experience to offering an identity, consumers find themselves connected with others as fellow members of a branded community. Do some drivers choose ...

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    Essay Length: 1,722 Words / 7 Pages
    Submitted: November 20, 2010
  • Brand Architecture

    Brand Architecture

    Branding is increasingly discussed during strategic planning session conversations among senior level decision makers and in boardrooms throughout the corporate world. That is because of the substantial impact a well-managed brand can have on the bottom ...

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    Essay Length: 451 Words / 2 Pages
    Submitted: November 29, 2010
  • The Role Of Bejing Brand

    The Role Of Bejing Brand

    ... the role of the Beijing brand in the context of product ...

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    Essay Length: 4,263 Words / 18 Pages
    Submitted: December 2, 2010
  • Virgin Group Brand Case Study

    Virgin Group Brand Case Study

    Shelley Mantei vixendoll_13@hotmail.com Virgin: Branding Culture Subject: Virgin Group Ltd. Sir Richard Branson started with a student magazine and a mail order record company in 1971. His Virgin empire is now comprised of over 200 companies [Fig.3] and ...

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    Essay Length: 3,075 Words / 13 Pages
    Submitted: December 3, 2010
  • Brand Nokia

    Brand Nokia

    What is Brand? American Marketing Association defines Brand as "Name, term, symbol, sign, or design or a combination of them, intended to identify a seller or a group of sellers and to differentiate them from those of competitors". Thus a brand ...

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    Essay Length: 5,088 Words / 21 Pages
    Submitted: December 7, 2010
  • Wine And Branding

    Wine And Branding

    Building Brand Equity in the Wine Industry \"I think, in general in the wine business, people don't understand the need to build brands. That will become more and ...

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    Essay Length: 544 Words / 3 Pages
    Submitted: December 8, 2010
  • Brand Strategy

    Brand Strategy

    INDIVIDUAL PAPER: BRAND STRATEGY FOR PEEJAY ENGINEERING CO LTD. The image and value of the brand is critical in consumer markets and a strong one is invaluable to an organization especially in today's global economy, where the battle for customers is ...

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    Essay Length: 815 Words / 4 Pages
    Submitted: December 10, 2010
  • Consumer Evaluations Of Sales Promotion: The Effect On Brand Choice

    Consumer Evaluations Of Sales Promotion: The Effect On Brand Choice

    ... that sales promotion has on brand choice behaviour. Establishments wish to ...

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    Essay Length: 3,742 Words / 15 Pages
    Submitted: December 10, 2010
  • Guildford Spectrum Business Plan

    Guildford Spectrum Business Plan

    ... 17 AWARDS & ACHIEVEMENTS 18 SPECTRUM VALUES 19 TEN STEPS TO ...

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    Essay Length: 5,697 Words / 23 Pages
    Submitted: December 14, 2010
  • Yum Brands Overview

    Yum Brands Overview

    Yum Brands Incorporated (YUM), incorporated in 1997, ...

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    Essay Length: 505 Words / 3 Pages
    Submitted: December 18, 2010
  • Strategy To Increase Sales Of Repertoire Brands

    Strategy To Increase Sales Of Repertoire Brands

    The preferred strategy to increase sales of a repertoire brand is to seek new customers in order to gain a larger market share. First and foremost, many marketers considered brand loyalty as the central theme in formulating marketing strategy for the ...

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    Essay Length: 591 Words / 3 Pages
    Submitted: December 23, 2010
  • Adidas:Behind The Brand

    Adidas:Behind The Brand

    ... soccer and running. Establishing the brand as the choice for professional ...

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    Essay Length: 847 Words / 4 Pages
    Submitted: December 23, 2010
  • Nike Brand Analysis

    Nike Brand Analysis

    Brand Analysis Assignment Nike 1. What is the positioning strategy of the brand ÐŽV that is, how is it different from other brands in the market? How is it communicated through promotional materials? Nike is a brand that usually signs top athletes ...

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    Essay Length: 1,520 Words / 7 Pages
    Submitted: December 26, 2010
  • Luxury Brand

    Luxury Brand

    LUXURY BRANDS AND STANDARD POPULATION Introduction. First Part: The industry of the luxury. 1 - History of the luxury 2 - General characteristics of the luxury. 3 - Principal actors of the luxury. Second Part : luxury brands and general public. 1 - ...

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    Essay Length: 5,551 Words / 23 Pages
    Submitted: December 30, 2010
  • Ethan Brand

    Ethan Brand

    ... of Nathaniel Hawthorne's Ethan Brand Nathaniel Hawthorne's short story, Ethan Brand, opens with a lime burner, by ...

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    Essay Length: 1,006 Words / 5 Pages
    Submitted: December 31, 2010
  • Xlri Brand Building

    Xlri Brand Building

    ... a term-paper on building the brand for a B-school (XLRI SChool of business and human resiurces, Jamshedpur, India) REJUVENATION OF XLRI AS A BRAND A lady, sitting next to Raymond ...

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    Essay Length: 2,557 Words / 11 Pages
    Submitted: January 3, 2011
  • Corporate Brand Equity Derives From Overall Impression By All Stakeholders

    Corporate Brand Equity Derives From Overall Impression By All Stakeholders

    ... Fombrun(1996, 194) a company’s corporate brand equity or reputation derives from ...

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    Essay Length: 351 Words / 2 Pages
    Submitted: January 4, 2011
  • Doppleganger Brand Imaging

    Doppleganger Brand Imaging

    An Analysis on Thompson, Rindfleisch, and Arsel’s “Emotional Branding and the Strategic Value of the Doppelganger Brand Image” Emotional branding has never been a topic that I have ever had a conversation about nor have I cared much about it ...

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    Essay Length: 567 Words / 3 Pages
    Submitted: January 4, 2011
  • Evaluate The Importance Of Branding, And Brand Loyalty, To Successful Marketing.

    Evaluate The Importance Of Branding, And Brand Loyalty, To Successful Marketing.

    Marketing and branding, two of the most common used words in the contemporary world, is closely linked to each other without doubts, but the importance of branding to successful marketing is enquired to measure in term of the question. In fact, various ...

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    Essay Length: 1,669 Words / 7 Pages
    Submitted: January 5, 2011
  • Branding And Its Dangers And Advantages.

    Branding And Its Dangers And Advantages.

    “When choices become vast, the only things that matter are brand names.” (Michael Eisner, CEO, Disney)….“Amazon.com will sell its fixed assets to focus on managing its brand, becoming the вЂ?Coca-Cola’ of the web” (Jeff Bezos ...

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    Essay Length: 3,858 Words / 16 Pages
    Submitted: January 5, 2011

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