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  • Taj Brand Relationship Spectrum

    Taj Brand Relationship Spectrum

    ________________ REASONS FOR CREATION OF MULTIPLE BRANDS * The TAJ Umbrella Branding was diluting the image of the TAJ Brand * The hotels in its portfolio offered two-star experiences, five-star experiences, and everything in between. Taj’s “mixed bag” of brands was confusing customer perceptions at a time when competition was fiercest. * To target customers from all social class segments * Although the Taj brand retained celebrity status, it was losing the emotional appeal critical

    Essay Length: 326 Words / 2 Pages
    Submitted: August 9, 2016
  • The Role Of Customer's Perception Of Service Brand On The Customer Value Creation Process

    The Role Of Customer's Perception Of Service Brand On The Customer Value Creation Process

    ABSTRACT The focus of this research is the role of customer's perception of service brand on the customer value creation process. Three factors which represent the customer's perception of service brand are chosen as the independent variables, they are: brand image, company image and employee trust. The other two independent variables are: cost and service quality. Through multiple regression analysis, the research shows that the influential factors to create customer value are cost and company

    Essay Length: 3,544 Words / 15 Pages
    Submitted: July 13, 2010
  • Brands And Intangible Assets

    Brands And Intangible Assets

    Social and Environmental Responsibilities 社會及環境責任 Social and Environmental Responsibilities 社會及環境責任 社會及環境責任 Social and Environmental Responsibilities 房協以服務社群為首要任務,在推動可持續發 展房屋方面更是不遺餘力,故在規劃、設計、 興建、營運及保養轄下屋邨時,皆會綜合考慮 環境及社會因素。此外,社會投資亦是我們其 中一項營運目標。我們透過不同活動,協助房 屋業培育專才,並參與及支持慈善活動,為弱 勢社群籌款。一直以來,我們關懷長者,並透 過發展業務和房屋計劃,提升長者的生活質 素。事實上,我們亦盡量在業務範圍內為有需 要人士伸出援手。 With a primary objective to serve the community, the Housing Society is dedicated to developing sustainable housing by integrating environmental and social considerations in the planning, design, construction, operation and maintenance provisions of our housing estates. Moreover, we also take social investment as part of our business objectives. Through various

    Essay Length: 2,935 Words / 12 Pages
    Submitted: July 15, 2010
  • Brand New Face Of Indian Youth

    Brand New Face Of Indian Youth

    Higher Order Thinking Questions- a Necessity In the Board's question paper in Economics of Class XII, there will be higher order thinking questions of 15 to 20 marks. The objective is to assess the students' understanding, analytical ability and interpretation. In the course content for Economics, an attempt is made to introduce basic concepts used in the study of this subject. Many of these concepts are also interrelated. Memorising these concepts and their relationship will

    Essay Length: 878 Words / 4 Pages
    Submitted: July 26, 2010
  • Brand: Arm & Hammer

    Brand: Arm & Hammer

    Running Head: THE LITTLE YELLOW BOX The Little Yellow Box Abstract The Arm & Hammer Brand Baking Soda has been a staple of American life since 1846. The brand once only used for baking enjoyed a resurgence of interest in the 1970's by reinventing itself and its usefulness without changing a single ingredient. The new marketing campaign would eventually expand the Arm & Hammer brand to include deodorants, laundry detergents, cleaning supplies, and even toothpaste.

    Essay Length: 1,833 Words / 8 Pages
    Submitted: November 5, 2010
  • Brands As Communities

    Brands As Communities

    Introduction Today's world seems to be driven by consumerism. However, as consumer brands shift from the present intent of offering an experience to offering an identity, consumers find themselves connected with others as fellow members of a branded community. Do some drivers choose to pay a premium for a BMW automobile purely for its unique performance capabilities, or perhaps for the message it conveys to themselves and the others around them? Likely the later, although

    Essay Length: 1,722 Words / 7 Pages
    Submitted: November 20, 2010
  • Brand Architecture

    Brand Architecture

    Branding is increasingly discussed during strategic planning session conversations among senior level decision makers and in boardrooms throughout the corporate world. That is because of the substantial impact a well-managed brand can have on the bottom line. Corporations must routinely ask "how should we allocate existing financial and human resources among our brands to grow shareholder value". Firms should focus on getting the most from existing brands through better organizing and managing brands and brand

    Essay Length: 451 Words / 2 Pages
    Submitted: November 29, 2010
  • The Role Of Bejing Brand

    The Role Of Bejing Brand

    Explain the role of the Beijing brand in the context of product strategy, and identify its importance in attracting the targeted sponsorship required. Introduction On July 13th 2001, China's capital, Beijing, won the right to host the 2008 Olympic Games. The Games will be held between August 8th and 24th 2008. China is not seen in the most positive light by most of the world's population who generally regard the nation as being backward, overpopulated

    Essay Length: 4,263 Words / 18 Pages
    Submitted: December 2, 2010
  • Virgin Group Brand Case Study

    Virgin Group Brand Case Study

    Shelley Mantei Virgin: Branding Culture Subject: Virgin Group Ltd. Sir Richard Branson started with a student magazine and a mail order record company in 1971. His Virgin empire is now comprised of over 200 companies [Fig.3] and spans three continents. Not only is Virgin one of Britain's most respected brands, but it is also becoming an international superbrand. They are involved in planes, trains, finance, soft drinks, music, mobile phones, holidays, cars, wines, publishing,

    Essay Length: 3,075 Words / 13 Pages
    Submitted: December 3, 2010
  • Brand Nokia

    Brand Nokia

    What is Brand? American Marketing Association defines Brand as "Name, term, symbol, sign, or design or a combination of them, intended to identify a seller or a group of sellers and to differentiate them from those of competitors". Thus a brand identifies the seller or maker. A brand is a complex symbol that can convey up to six levels of meaning viz. Attributes, Benefits, Values, Culture, personality and User. Scott Davis suggests visualizing a Brand

    Essay Length: 5,088 Words / 21 Pages
    Submitted: December 7, 2010
  • Wine And Branding

    Wine And Branding

    Building Brand Equity in the Wine Industry \"I think, in general in the wine business, people don't understand the need to build brands. That will become more and more of a problem among mid-sized wineries."i - David Higgins, Brown-Forman Beverages Worldwide Wine Group President Can you imagine a world where the wine from your wine company is the most recognized and purchased on the shelf, where prices don't have to be altered when competitors make

    Essay Length: 544 Words / 3 Pages
    Submitted: December 8, 2010
  • Brand Strategy

    Brand Strategy

    INDIVIDUAL PAPER: BRAND STRATEGY FOR PEEJAY ENGINEERING CO LTD. The image and value of the brand is critical in consumer markets and a strong one is invaluable to an organization especially in today's global economy, where the battle for customers is intensified each day. It isn't just about the color of the logo, the type face used or even the images used. A brand is the source of a promise to a consumer of what

    Essay Length: 815 Words / 4 Pages
    Submitted: December 10, 2010
  • Consumer Evaluations Of Sales Promotion: The Effect On Brand Choice

    Consumer Evaluations Of Sales Promotion: The Effect On Brand Choice

    The Authors Begoсa Alvarez Alvarez, Department of Business Administration, University of Oviedo, Oviedo, Spain Rodolfo Vбzquez Casielles, Department of Business Administration, University of Oviedo, Oviedo, Spain Abstract Purpose - This study evidences the influence that sales promotion has on brand choice behaviour. Establishments wish to influence consumers' buying behaviour, and thus they launch strong promotional campaigns or introduce changes in their price policies, among other actions. However, they are not always capable of achieving their

    Essay Length: 3,742 Words / 15 Pages
    Submitted: December 10, 2010
  • Guildford Spectrum Business Plan

    Guildford Spectrum Business Plan


    Essay Length: 5,697 Words / 23 Pages
    Submitted: December 14, 2010
  • Yum Brands Overview

    Yum Brands Overview

    Yum Brands Incorporated (YUM), incorporated in 1997, is a quick service restaurant (QSR) with over 34,000 units in more than 100 countries and territories. Yum consists of six operating segments: KF C, Pizza Hut, Taco Bell, Long John Silvers (LJS), A&W all American Food Restaurants (A&W)and YUM Restaurants International ( YRI). (Rueter, 2007) YUM also previously known as Tricon understands that successful marketing strategies are required to remain on top of the competitive market. According

    Essay Length: 505 Words / 3 Pages
    Submitted: December 18, 2010
  • Strategy To Increase Sales Of Repertoire Brands

    Strategy To Increase Sales Of Repertoire Brands

    The preferred strategy to increase sales of a repertoire brand is to seek new customers in order to gain a larger market share. First and foremost, many marketers considered brand loyalty as the central theme in formulating marketing strategy for the various market types. Organizations with larger base of 'loyal customers' have been associated with greater profitability and higher rates of return of investment (Buzzell et al. 19, p. 98). The measurement of brand loyalty

    Essay Length: 591 Words / 3 Pages
    Submitted: December 23, 2010
  • Adidas:Behind The Brand

    Adidas:Behind The Brand

    When adidas entered the marketplace some 50 years ago, its focus was to produce shoes crafted specifically for soccer and running. Establishing the brand as the choice for professional athletes eventually parlayed into preference in the mainstream. In the 80's, Run DMC furthered adidas’s street cred with the rap “My adidas,” paying homage to their favorite shell-toe. But by the early 90's, Nike and Reebok were out-marketing adidas вЂ" even in Germany, its own turf.

    Essay Length: 847 Words / 4 Pages
    Submitted: December 23, 2010
  • Nike Brand Analysis

    Nike Brand Analysis

    Brand Analysis Assignment Nike 1. What is the positioning strategy of the brand ÐŽV that is, how is it different from other brands in the market? How is it communicated through promotional materials? Nike is a brand that usually signs top athletes of every sport from across the world to lucrative deals so that the athletes can wear and represent Nike to its fullest. Nike, unlike its competitors, wants to be seen more as a

    Essay Length: 1,520 Words / 7 Pages
    Submitted: December 26, 2010
  • Luxury Brand

    Luxury Brand

    LUXURY BRANDS AND STANDARD POPULATION Introduction. First Part: The industry of the luxury. 1 - History of the luxury 2 - General characteristics of the luxury. 3 - Principal actors of the luxury. Second Part : luxury brands and general public. 1 - Identity of brand 2 - Communication of the luxury brands. Ð'* Targets Ð'* Positioning Ð'* Strategy of the means 3 - Luxury and general public Conclusion Bibliography Webography Appendices Introduction One can

    Essay Length: 5,551 Words / 23 Pages
    Submitted: December 30, 2010
  • Ethan Brand

    Ethan Brand

    Analysis of Nathaniel Hawthorne's Ethan Brand Nathaniel Hawthorne's short story, Ethan Brand, opens with a lime burner, by the name of Bartram, and his son sitting and watching his kiln at nightfall. Bartram hears a solemn roar of laughter. This laugh scares his son, and is mistaken by Bartram as a laugh of a drunken man. Bartram throws open the kiln door flooding the place with light and providing a better view of this laughing

    Essay Length: 1,006 Words / 5 Pages
    Submitted: December 31, 2010
  • Xlri Brand Building

    Xlri Brand Building

    This is a term-paper on building the brand for a B-school (XLRI SChool of business and human resiurces, Jamshedpur, India) REJUVENATION OF XLRI AS A BRAND A lady, sitting next to Raymond Loewy, the man who gave the world the coke bottle, at dinner, struck up a conversation. "Why", she asked "did you put two Xs in Exxon?" "Why ask?" Loewy asked "Because", she said," I couldn't help noticing?" "Well", he responded, "that's the answer."

    Essay Length: 2,557 Words / 11 Pages
    Submitted: January 3, 2011
  • Corporate Brand Equity Derives From Overall Impression By All Stakeholders

    Corporate Brand Equity Derives From Overall Impression By All Stakeholders

    According to Fombrun(1996, 194) a company’s corporate brand equity or reputation derives from the (healthy) relationships with the following audiences: • customers • investors • employees • competitors • the local community • government, and • the public at large Corporate reputation is formed by all the different stakeholder groups of the organisation in response to information received, and experience of the organisation. The various groups take different cues and different sets of attributes into

    Essay Length: 351 Words / 2 Pages
    Submitted: January 4, 2011
  • Doppleganger Brand Imaging

    Doppleganger Brand Imaging

    An Analysis on Thompson, Rindfleisch, and Arsel’s “Emotional Branding and the Strategic Value of the Doppelganger Brand Image” Emotional branding has never been a topic that I have ever had a conversation about nor have I cared much about it. After reading this article I have learned a great deal about emotional branding versus the significance of the doppelganger brand image. Even after reading both sides of the story I believe that there is a

    Essay Length: 567 Words / 3 Pages
    Submitted: January 4, 2011
  • Evaluate The Importance Of Branding, And Brand Loyalty, To Successful Marketing.

    Evaluate The Importance Of Branding, And Brand Loyalty, To Successful Marketing.

    Marketing and branding, two of the most common used words in the contemporary world, is closely linked to each other without doubts, but the importance of branding to successful marketing is enquired to measure in term of the question. In fact, various people have different ideas on marketing and branding. For most of people, or customers, the two are normally combined in their minds or even equal to each other. For example, people could raise

    Essay Length: 1,669 Words / 7 Pages
    Submitted: January 5, 2011
  • Branding And Its Dangers And Advantages.

    Branding And Its Dangers And Advantages.

    “When choices become vast, the only things that matter are brand names.” (Michael Eisner, CEO, Disney)….“ will sell its fixed assets to focus on managing its brand, becoming the вЂ?Coca-Cola’ of the web” (Jeff Bezos, CEO, a. Does every company need to вЂ?brand’ itself and its products as these quotes above suggest? b. What added вЂ?dangers’/advantages are brought about by branding in a global marketplace? Supplement your answer with examples where possible. Brands have

    Essay Length: 3,858 Words / 16 Pages
    Submitted: January 5, 2011

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