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Last update: June 5, 2015
  • Relationship Marketing

    Relationship Marketing

    Table of contents A. Introduction 2 B. Theoretical framework 3 Introduction to Relationship Marketing 3 Relationship Quality and Value 6 Customer satisfaction 8 Trust & Commitment 9 Importance of management 10 C. Discussion 11 CRM, the tool to apply ...

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    Essay Length: 7,131 Words / 29 Pages
    Submitted: December 21, 2010
  • Market Monopoly

    Market Monopoly

    Market Monopoly: New York Power Authority A ...

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    Essay Length: 535 Words / 3 Pages
    Submitted: December 21, 2010
  • Market Economy Status

    Market Economy Status

    Market Economy Status (MES) In fact, the Market Economy Status (MES) is critical ...

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    Essay Length: 269 Words / 2 Pages
    Submitted: December 21, 2010
  • Three Communication Principles

    Three Communication Principles

    Choose three of the communication principles stated in the text. Use personal experiences to explain why you agree or disagree with them. One of the principles of communication is that “emotions ...

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    Essay Length: 1,287 Words / 6 Pages
    Submitted: December 22, 2010
  • Gap Marketing Strategy Plan

    Gap Marketing Strategy Plan

    ... , new challenges, including a more complex market and a more competitive landscape, have ...

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    Essay Length: 3,054 Words / 13 Pages
    Submitted: December 22, 2010
  • Current Marketing Trends And Strategies

    Current Marketing Trends And Strategies

    Introduction Now is the right time to come in and buy a new car. If you buy now, you will receive a free gift with your purchase. Have you thought about taking a vacation this month? This would be the perfect gift for any loved one. These are some common ...

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    Essay Length: 1,752 Words / 8 Pages
    Submitted: December 22, 2010
  • Relationship Marketing

    Relationship Marketing

    Relationship marketing has become a dominant form of marketing theory in recent times. It has evolved from other forms of marketing and has countless benefits for businesses that use the relationship strategy. It is limitless in the type of businesses it ...

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    Essay Length: 2,209 Words / 9 Pages
    Submitted: December 22, 2010
  • Despite Competition Success, Sportswomen Will Be Far More Successful If They Are Attractive And Marketable.

    Despite Competition Success, Sportswomen Will Be Far More Successful If They Are Attractive And Marketable.

    ... because of the sponsorship and marketing. The Australian Sports Commission (online) claims that sexploitation, the sexualising of athletes, applies to forms of marketing which focus attention on the ...

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    Essay Length: 1,212 Words / 5 Pages
    Submitted: December 22, 2010
  • Marketing And Demand Potential

    Marketing And Demand Potential

    Marketing Demand and Potential ÐŽ§Market demand for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program ...

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    Essay Length: 1,003 Words / 5 Pages
    Submitted: December 22, 2010
  • Marketing Research

    Marketing Research

    Marketing Research Market research is ÐŽ§the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the companyЎЁ (Kotler, 2001, p.46). In order to carry out effective planning and ...

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    Essay Length: 769 Words / 4 Pages
    Submitted: December 22, 2010
  • Functions Of Marketing

    Functions Of Marketing

    First and foremost marketing is a process and a function that influence an organisation's ability to deliver value to customers. The American Marketing Association (2006) define marketing as "an organizational function and a set of processes for ...

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    Essay Length: 571 Words / 3 Pages
    Submitted: December 23, 2010
  • Tetrosyl: Marketing Strategies

    Tetrosyl: Marketing Strategies

    In this highly competitive industry, first and foremost, Tetrosyl would need to develop a strategic plan based on market intelligence of intensive analyses of the industry, customers, competitors, distribution channels and emerging technologies. Tetrosyl ...

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    Essay Length: 578 Words / 3 Pages
    Submitted: December 23, 2010
  • Network Marketing Industry

    Network Marketing Industry

    Become a Referring Travel Agent TODAY! If you haven't had the time to explore YTB further by checking out the information available at www.savvytravelplans.com or my YTB provided website www.ytb.com/savvytravelplans, you owe it to yourself to take ...

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    Essay Length: 1,546 Words / 7 Pages
    Submitted: December 23, 2010
  • International Marketing

    International Marketing

    ... ;s operations. * An outline of the Marketing Research undertaken to help the ...

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    Essay Length: 2,900 Words / 12 Pages
    Submitted: December 23, 2010
  • Marketing Management

    Marketing Management

    Discussion Board 1 Obesity has become one of the largest problems in American health. The problem has grown and grows each year. The importance of daily exercise dwindles and the fast food industries sky rockets. Take for example all the problems Obesity ...

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    Essay Length: 322 Words / 2 Pages
    Submitted: December 23, 2010
  • Market Analysis: Ss&C Technologies

    Market Analysis: Ss&C Technologies

    Product SS&C is primarily a software company which markets and sells its products/services into seven markets: Insurance entities and pension funds, Institutional asset mgmt, Hedge funds and family offices, Financial institutions (retail banks credit ...

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    Essay Length: 1,796 Words / 8 Pages
    Submitted: December 23, 2010
  • Z-Wing Marketing Plan

    Z-Wing Marketing Plan

    Situation Analysis Market Summary There has been fierce competition brewing between Z-Wing and its nearest competitor, Janssen, for the past 10 years. Z-Wing has garnered 50% of the world's aviation market, but Janssen has recently captured 47% of ...

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    Essay Length: 660 Words / 3 Pages
    Submitted: December 23, 2010
  • Pepsi Marketing Mix

    Pepsi Marketing Mix

    ... onto its share of the market since its inception note in ...

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    Essay Length: 1,258 Words / 6 Pages
    Submitted: December 23, 2010
  • Luxottica Marketing

    Luxottica Marketing

    ... store within the optical retail market. Lenscrafters product mix consists of ...

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    Essay Length: 987 Words / 4 Pages
    Submitted: December 23, 2010
  • Marketing Comparison: International And Domestic

    Marketing Comparison: International And Domestic

    Running head: MARKETING COMPARISON Marketing Comparison: International and Domestic Australia and the United States Debra C. Howard University of Phoenix-Online Marketing Comparison: International and Domestic Australia and the United States As defined ...

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    Essay Length: 1,809 Words / 8 Pages
    Submitted: December 24, 2010
  • Full Disclosure Principle

    Full Disclosure Principle

    The full disclosure principle states that any future event ...

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    Essay Length: 1,034 Words / 5 Pages
    Submitted: December 24, 2010
  • Key Elements Of Marketing

    Key Elements Of Marketing

    My definition of Marketing would have to be describing as a way to sell products or business. Nowadays there are various ways that marketing is used in business. For instance, a lot of business owners who are either starting out or have been in business ...

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    Essay Length: 623 Words / 3 Pages
    Submitted: December 24, 2010
  • Marketing Mix

    Marketing Mix

    The marketing elements center around four distinct functions, sometimes called the Four Ps: product, place, price, and promotion. These combinations of marketing elements are used in a selling a product. These functions are considered in planning a ...

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    Essay Length: 1,271 Words / 6 Pages
    Submitted: December 24, 2010
  • Your Firm Is Hiring A New Marketing Manager

    Your Firm Is Hiring A New Marketing Manager

    Your firm is hiring a new marketing manager and you and one ...

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    Essay Length: 349 Words / 2 Pages
    Submitted: December 24, 2010
  • Housing Market Changes

    Housing Market Changes

    Personal Changes “Home, sweet home” is a popular phrase that shows how people feel about having a house. Many people like knowing that they own a house. Owning a house gives people a sense of accomplishment because the process of owning a house ...

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    Essay Length: 1,427 Words / 6 Pages
    Submitted: December 24, 2010

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