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Last update: June 5, 2015
  • Grand Livina Marketing Plan

    Grand Livina Marketing Plan

    EXECUTIVE SUMMARY Nissan Grand Livina is the latest product of Nissan, launched on April 2007. It is projected as the "people's car", which fulfills the needs of the customers: an economical, wide-spaced vehicle with reasonable price. The objectives of the marketing plan is aligned with Nissan's objectives, which are being one of the Top 5 car manufacturers in Indonesia, increasing profit, and expanding market share. This plan describes the situation which is currently dealt with,

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    Essay Length: 3,286 Words / 14 Pages
    Submitted: June 2, 2011
  • Donut Boom In Indonesia And The Proposed Marketing Strategy

    Donut Boom In Indonesia And The Proposed Marketing Strategy

    CHAPTER 2 - RESEARCH RESULT The research result was analyzed using SPSS and qualitative methods. These are the results on customer preference, customer profile, and feedback. 2.1 Customer Preference Statistical Analysis The customer preference being investigated in this research is the preference in the variables of a donut cafй which drives customers to go to donut cafйs. The main variables being analyzed are: product, price, situation in the cafй, and service. These main variables are

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    Essay Length: 2,310 Words / 10 Pages
    Submitted: June 3, 2011
  • Marketing

    Marketing

    Executive Summary Pure will change the way consumers clean their homes and businesses. Pure's focus on health and well-being combined with an environmentally conscious approach is both timely and sophisticated. As consumers search for a healthier alternative to their current lifestyle, Pure will be available to make the transition seamless. Pure will be the way of the future, providing a clean, pure environment, making our homes, businesses and the earth a safer place. Market research

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    Essay Length: 2,286 Words / 10 Pages
    Submitted: June 3, 2011
  • Marketing Intelligence

    Marketing Intelligence

    TASK 2 (LOC2/AC1) We have conducted a short interview with the manager of a KFC outlet in Kajang and recorded the interview in a form of CD. The CD would be submitted along with the assignment copies. Moving on, there are many types of market research techniques that can be used to collect information on level of satisfaction towards KFC's "Jom Jimat Menu". However, here we only state the two major types of market research

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    Essay Length: 1,188 Words / 5 Pages
    Submitted: June 3, 2011
  • Hospitality Marketing In Cyprus

    Hospitality Marketing In Cyprus

    1 Executive Summary 2 2 Introduction 3 3 Rationale behind the choice of the country 3 3.1 GDP 3 3.2 Disposable Income 4 3.3 Leisure Expenditure 5 4 Analysis of country's external environment (Industry Issues) 6 4.1 Political and Legislative Environment 6 4.2 Terrorism and security 6 4.3 Positive growth factors 7 4.4 Negative growth factors 8 4.5 Market Opportunities 9 5 Choice of the entry mode 10 6 Product Marketing 11 6.1 Product 11

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    Essay Length: 2,951 Words / 12 Pages
    Submitted: June 4, 2011
  • Samsung Smart Fridge Business To Business Marketing Plan

    Samsung Smart Fridge Business To Business Marketing Plan

    Samsung Smart Fridge Marketing Plan Prepared by: Elizaveta Chernova Susanne Pfisterer Kelly Seawell Semih Yilmaz CONTENTS Page EXECUTIVE SUMMARY......................................................................4 MISSION STATEMENT........................................................................5 CURRENT MARKET POSITION...........................................................5-9 Product Target Market Analysis Place Price Promotion Processes Physical Evidence MARKET OVERVIEW......................................................................9-10 Description Laws and Regulations Current Business Trends SWOT ANALYSIS........................................................................10-13 Strengths Weaknesses Opportunities Threats Key Issues Key Opportunities Competitor Analysis ASSUMPTIONS................................................................................13 Sales Revenue Customer Base OBJECTIVES................................................................................13-15 ANSOFF'S MATRIX..........................................................................15 STRATEGY.................................................................................16-21 Corporate Strategies Target Market Positioning Statement Brand Development Strategy Pricing

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    Essay Length: 6,568 Words / 27 Pages
    Submitted: June 4, 2011
  • Marketing Comparison

    Marketing Comparison

    Marketing Comparison: International and Domestic Australia and the United States As defined by the American Marketing Association, "Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" (AMA, 2004). The definition is applied to any product, business firm...in any targeted country. Marketing is the core of any business venture. Two basic functions are

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    Essay Length: 1,534 Words / 7 Pages
    Submitted: June 5, 2011
  • Euro Currency Markets

    Euro Currency Markets

    The Euro Currency Market The European Union's currency, the euro, "is now in use by 12 nations with a total population of 300 million people in an economic zone two-thirds the size of the US economy" (Posen, 2005). According to Posen (2005), since its introduction on January 1, 1999, the euro has been readily accepted both at home and in global capital markets. "Several nations in eastern Europe and around the Mediterranean are eager to

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    Essay Length: 1,078 Words / 5 Pages
    Submitted: June 5, 2011
  • Labor Market: Correctional Officers

    Labor Market: Correctional Officers

    Labor Market Research: Correctional Officers There has been an ongoing shortage of corrections officers around the nation. There are several factors that influence the supply and demand for correctional officers. The first factor for the shortage is recruitment, meaning that it is hard to find qualified personnel to fill vacant positions. Along with unqualified personnel, you have training issues, where there is not enough training facilities or funding to train new officers. Other factors deal

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    Essay Length: 718 Words / 3 Pages
    Submitted: June 6, 2011
  • Internet Marketing Management

    Internet Marketing Management

    Introduction This report has been conducted in order to evaluate Suitshop website and to give them advice on what improvements can be made against the criteria that has been established from the theories which are branding, internet marketing strategies and marketing mix. The report will take into account the internet marketing concept. Suitshop website is not popular among consumers at the moment and is struggling with top competitors like Debenhams and Next online who are

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    Essay Length: 4,390 Words / 18 Pages
    Submitted: June 6, 2011
  • How To Enter Export Markets

    How To Enter Export Markets

    Information Required to Evaluate Export Markets April 25, 2005 1. Key Market Indicators a. Population (000'): b. Pop Growth % : c. Literacy : d. School children : e. GDP (US$'000) : f. Per Cap US$ : g. Exchange Rate : I Rs h. Exchange Rate : US$ i. Inflation : 2. Current Market Size - Pens Volume Value (US$'000) '000 Ns % US$'000 % A Local Production B Imports C Re-exports D Local consumption

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    Essay Length: 457 Words / 2 Pages
    Submitted: June 7, 2011
  • Market Segmentation

    Market Segmentation

    Market Segmentation ________________________________________ Targeting a segment of the market can be a powerful strategy. It's the concentration of marketing effort to dominate a market niche. Market segmentation is the process of identifying and targeting groups of individuals who are similar to one another. Markets can be segmented in many different ways: by product or service needs, by sensitivity to price, by geographic area, by demographic segment, or by psychographics and lifestyles. Successful segmentation depends on

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    Essay Length: 636 Words / 3 Pages
    Submitted: June 7, 2011
  • Callaway Golf Marketing

    Callaway Golf Marketing

    Summary: * Callaway's growth and diversification have come from its development of advanced technology through its own research and design. * CGC has developed golf clubs and merchandise for every kind of golfer at beginners' level of golf to pro. * The golf industry is extremely competitive and demands that golf companies develop the best technologies that will appeal to the masses of golfers. Golfers tend to try any brand if it will make them

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    Essay Length: 595 Words / 3 Pages
    Submitted: June 7, 2011
  • Marketing Mix

    Marketing Mix

    Marketing Concepts Assignment 1 - The Marketing of Business This essay will be divided into four parts. The first two parts will be composed of two interviews to business owners/managers, with the objective of their explaining how they identify and provide for their customers' needs. The next two parts will be made up of three interviews each, asking customers of the previous businesses if their needs have been fulfilled. Interview with The Big Chill Bar

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    Essay Length: 1,189 Words / 5 Pages
    Submitted: June 7, 2011
  • International Marketing

    International Marketing

    1.0 Executive Summary Saturation of Walkers Snack Foods home market in the UK has encouraged the company's Executive Directors to examine the option of launching internationally. After analysing the internal and external environment, the decision was taken to launch the Walkers' brand into East China. China was identified as a significant growth market for foreign branded snack foods. Walkers has put in place a plan to enter the market through Foreign Direct Investment with the

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    Essay Length: 8,655 Words / 35 Pages
    Submitted: June 7, 2011
  • Free Market Addiction

    Free Market Addiction

    The country should take a new look at drug legalization as a solution to a problem that has been long out of control. Although a person may feel that he or she can't live without their particular addiction, there is no scientific proof or medical test for an addict. Since drug legalization is the topic of this essay let us focus on alternatives to the War on Drugs. One possibility for controlling drug abuse is

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    Essay Length: 516 Words / 3 Pages
    Submitted: June 7, 2011
  • Nike Marketing Plan

    Nike Marketing Plan

    Nike Marketing Plan By: Marketing Management - MM522 March 2004 Outline I. Executive Summary II. Table of Contents III. Company History IV. Marcoenvironment a. Demographic b. Economic c. Social d. Political e. Technological f. Ecological V. Competitive Advantage a. Industry Environment b. Operating Environment VI. Four P's of Marketing a. Product b. Place c. Promotion d. Price VII. Core Competencies a. Strengths b. Weaknesses c. Opportunities d. Threats VIII. Business Life Cycle IX. Marketing Goals

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    Essay Length: 7,388 Words / 30 Pages
    Submitted: June 8, 2011
  • Vehicle Target Markets

    Vehicle Target Markets

    Vehicle Target Markets Name University of Phoenix MBA 570 Date Vehicle Target Markets The purpose of this analysis paper is to discover the differences and similarities between the target markets of a Nissan Sentra, a Ford F-150 truck, a Dodge Grand Caravan, and a BMW Z4 Roadster. The automobile industry has always tried to target groups of people that would be able to afford the sticker prices of vehicles being produced. Here are the target

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    Essay Length: 1,008 Words / 5 Pages
    Submitted: June 8, 2011
  • Schwinn Bicycles Marketing Case Analysis

    Schwinn Bicycles Marketing Case Analysis

    1. What are the strengths and weaknesses of Schwinn? What opportunities and threats face the company? A. Strengths a. Schwnn brand is known for quality with more than 100 years experience manufacturing bicycles. b. Schwinn is under new management with vision and direction. This new management is not afraid to compete within the high end target market. c. Schwinn can offer high end consumers the prestige of "Handmade in the USA." d. Under new management

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    Essay Length: 824 Words / 4 Pages
    Submitted: June 8, 2011
  • Nike Marketing

    Nike Marketing

    Nike's Marketing Operations Nike was first developed in Oregon by Phil Knight in the 1960s and founded in 1972. Nike is a major manufacturer of athletic shoes, apparel, and sports equipment. Nike markets its products under its own brand name as well as Air Jordan, Nike Golf, Team Starter, and under brands from wholly owned subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike's advertisement campaigns often incorporate new sporting ideology, which often involve

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    Essay Length: 319 Words / 2 Pages
    Submitted: June 8, 2011
  • Nokia Brand Marketing

    Nokia Brand Marketing

    Has the brand done a great job wit relationship marketing: marketing, experiential marketing to one-to-one marketing? What did the brand do? Why was it effective? Could others learn from that? Nokia has done a really great job with relationship to marketing. In order to explain this, we will explain the general strategy that this Brand uses for its products, then the activities they have taken along with some specific examples. Later on we will see

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    Essay Length: 742 Words / 3 Pages
    Submitted: June 8, 2011
  • Marketing Plan

    Marketing Plan

    McBride Financial services is a mortgage lender that provides loans for home purchasing and refinancing. McBride Financial Services' mission is to be the preeminent provider of low cost mortgage services. With a great a marketing plan we can make that statement true and prove that McBride Financial Services will be the preeminent provider for low cost mortgage services. Establishing a marketing plan McBride Financial services will be able to expand their operations, offer new products,

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    Essay Length: 777 Words / 4 Pages
    Submitted: June 8, 2011
  • A Review Of The Literature On The Topic Of Market Orientation And The Firm With Reference To Three Articles.

    A Review Of The Literature On The Topic Of Market Orientation And The Firm With Reference To Three Articles.

    A Review of the Literature on the Topic of Market Orientation and the Firm with reference to three articles. Word count: 2,990 Introduction Because the focus on market orientation has steadily increased over the last decade, academicians and marketing managers have begun to debate the effectiveness of market orientation as a profit enhancing strategy. Researchers and marketing managers are attempting to measure the benefits and costs associated with the implementation of market orientation. For researches

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    Essay Length: 2,983 Words / 12 Pages
    Submitted: June 8, 2011
  • Market&Brand Management

    Market&Brand Management

    MARKET&BRAND MANAGEMENT Vault Career Guide to Marketing & Brand Management Looking for a new challenge? The Vault Job Board has thousands of top marketing jobs for all experience levels. Visit www.vault.com. xi INTRODUCTION 1 Functional Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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    Essay Length: 3,832 Words / 16 Pages
    Submitted: June 8, 2011
  • Perceptual Maps In Marketing: Thorr Motorcycles

    Perceptual Maps In Marketing: Thorr Motorcycles

    Perceptual Maps in Marketing: Thorr Motorcycles Thorr Motorcycles is a company plagued with waning sales of their products. Thorr must make some decisions to boost their sales. With the use of a perceptual map, Thorr will be able to develop a visual representation that will act as a guide to assist the company in regaining their sales and their place in the market. Thorr Motorcycles is suffering from decrease in the sales of the Cruiser

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    Essay Length: 1,236 Words / 5 Pages
    Submitted: June 8, 2011

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