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Last update: March 21, 2016
  • Apple Product Review

    Apple Product Review

    Strengths. Apple is a very successful company. Sales of its iPod music player had increased its second quarter profits to $320 (June 2005). The favourable brand perception had also increased sales of Macintosh computers. So iPod gives the company access to a whole new series of segments that buy into other parts of the Apple brand. Sales of its notebooks products is also very strong, and represents a huge contribution to income for Apple. Brand

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    Essay Length: 694 Words / 3 Pages
    Submitted: June 5, 2011
  • Planned Obsolescence

    Planned Obsolescence

    Planned obsolescence is the process of deliberately producing a product with a short product life cycle in order to pressure consumers into buying replacement products. The principle behind planned obsolescence is to shorten the time between each purchase in an effort to create a continuous flow of sales. As Brooks Stevens once said, planned obsolescence is "instilling in the buyer the desire to own something a little newer, a little better, a little sooner than

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    Essay Length: 1,729 Words / 7 Pages
    Submitted: October 31, 2011
  • Planned Obsolescence

    Planned Obsolescence

    The question i have gone for is ‘What effects does planned obsolescence have on Sustainability and the environment?’. in this essay i want to aim at finding out and explaining a bit on what Planned Obsolescence actually is and the effects it has towards the environment. Planned obsolescence is the practice of producing consumer goods requiring frequent replacement, The manufacturer designs the product not to last a long period of time or may need to

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    Essay Length: 873 Words / 4 Pages
    Submitted: November 28, 2017
  • Marketing Plan For A New Product

    Marketing Plan For A New Product

    Introduction In this assignment, I am going to invent a product, examine all the environmental aspects surrounding it and relate them to the micro and macro environments. I will then carry out a SWOT analysis and an environmental analysis and then draw a number of conclusions and recommendations for my imaginary company. My product I have chosen to invent a product for which there seems to be a market, or at least, there is

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    Essay Length: 1,896 Words / 8 Pages
    Submitted: September 11, 2010
  • The Effect Of Work Design On Other Organisational Functions And Activities Including Production, Finance, Human Resources, And Marketing Etc.

    The Effect Of Work Design On Other Organisational Functions And Activities Including Production, Finance, Human Resources, And Marketing Etc.

    The effect of Work Design on other organisational functions and activities including Production, Finance, Human Resources, and Marketing etc. Work Design is closely related to operations management and within this is will have the greatest effect on production, which is an operations function, rather than finance, human resources or marketing which are separate business functions. Production Productivity has been generally defined as a ratio of a measure of output to a measure of some or

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    Essay Length: 1,107 Words / 5 Pages
    Submitted: December 26, 2010
  • Nd Apple Approach Marketing Of Their Products

    Nd Apple Approach Marketing Of Their Products

    How Dell and Apple Approach Marketing of Their Products Marketing 505 Introduction While Apple has been widely acknowledged as the leader in computer design and innovation, others, such as Dell, have been seen as having the marketing know-how. Dell sells easily 10x the volume Apple does, thus making hardware a commodity, Apple's contrary view of marketing may, indeed, be the wave of the future, even as it looks to the past, where the value is

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    Essay Length: 4,851 Words / 20 Pages
    Submitted: December 30, 2010
  • Marketing Plan For Mn Design

    Marketing Plan For Mn Design

    As per the case report, MN design is facing increasing revenues but lower gross profit margins. To elaborate the challenges faced by MN design- with revenues increasing but gross profit margins on the decline, it is evident that MN’s operating expenditures are on the rise. Further the Trade-show industry has been going through rapid changes which not only have the made the Trade-show industry more competitive but also changed the way business is being done.

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    Essay Length: 1,753 Words / 8 Pages
    Submitted: January 4, 2011
  • Product Life Cycle Analysis For The Apple Ipod

    Product Life Cycle Analysis For The Apple Ipod

    The alarm clock rings and its time to go for a jog and get the morning routine off to a good start. After my morning jog I take a shower while listening to my favorite high-energy-time-to-wake-up music. The weather channel says it is going to be a rainy morning, so I grab my umbrella and head for the door. During the car ride I toggle between the news and my French audio lessons. All

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    Essay Length: 1,616 Words / 7 Pages
    Submitted: March 11, 2011
  • Services Marketing Plan For Dnm Design Studio

    Services Marketing Plan For Dnm Design Studio

    Executive Summary DNM is a designer / tailor-made service provider for a wide range of casual and formal wear. DNM will create a prototype from a list of specifications and personality profile along with line of work from the customer, or from DNM's technical background. Once the custom designs are made the customer can then choose from the array of product available and customized for them and choose made to orders. This service is useful

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    Essay Length: 2,738 Words / 11 Pages
    Submitted: March 19, 2011
  • Product And Service Design Pepsi

    Product And Service Design Pepsi

    Introduction The PepsiCo challenge is to keep up with archrival The Coca-Cola Company - never ends for the world's soft-drink maker. PepsiCo's soft drinks (including Pepsi, Mountain Dew, and Slice) make up about one-quarter of its sales. (Bottling operations are run independently). Pepsi Co also owns Frito-Lay, the world's number 1 maker of snacks such as corn chips (Doritos, Fritos) and potato chips (Lay's, Ruffles, WOW!). PepsiCo sells its Gatorade sports drink and Tropicana orange

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    Essay Length: 3,940 Words / 16 Pages
    Submitted: March 26, 2011
  • Multimedia Production And Design

    Multimedia Production And Design

    Executive Summary This documentation will consist of an in depth proposal and production document for creating a CD-ROM for students considering University. With the rapid increase in the number of students, enrolling into higher education (http://www.hesa.ac.uk/) the demand to provide and supply an efficient and effective environment is becoming more and more critical. Although the number of people obtaining higher education qualification is increasing and becoming popular, it is still considered that higher education is

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    Essay Length: 2,469 Words / 10 Pages
    Submitted: April 3, 2011
  • Designing A Quality Product

    Designing A Quality Product

    DESIGNING QUALITY FOR PRODUCTS DESIGNING QUALITY FOR PRODUCTS DESIGNING QUALITY FOR PRODUCTS The design of a production system is a challenging activity. Requirements from the market for agile production systems and requirements from employees for more autonomy and responsibility demand a new way of designing production systems. The human element possesses qualifications and creativity that should be used more effectively in the design procedure. Product development translates customer expectations for functional requirements into specific engineering

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    Essay Length: 7,643 Words / 31 Pages
    Submitted: April 11, 2011
  • New Product Marketing Plan Counpon Scanner

    New Product Marketing Plan Counpon Scanner

    ScanZ Technologies Coupon eCompanion® Marketing Plan   Table of Contents Executive Summary 5 Product Description 7 Customer 7 Value Proposition: 7 Product Features: 8 SWOT Analysis 9 Strengths: 9 Weaknesses: 9 Opportunities: 9 Threats: 9 Target Market 10 Competitive Analysis 12 Pricing 14 Channels 16 Sales Channel 16 Delivery Channel 16 Warehousing Channel 16 Marketing Communications 18 Budget 21   Executive Summary Of the 300 Million citizens in the United States it is estimated

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    Essay Length: 4,306 Words / 18 Pages
    Submitted: May 12, 2011
  • Apple, Inc. Public Relations Plan

    Apple, Inc. Public Relations Plan

    Current Corporate Situation Apple, Inc. was founded in 1976, formerly known as Apple Computer, Inc., the company changed its name to Apple Inc. in January 2007. The company is headquartered in Cupertino, California. Apple, Inc. and its subsidiaries participate in the design, manufacture, and marketing of personal computers and related software, services, peripherals, and networking solutions worldwide. Apple also provides a line of portable digital music players, as well as related accessories and services, including

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    Essay Length: 3,377 Words / 14 Pages
    Submitted: June 16, 2011
  • Apple Ipod Marketing Plan

    Apple Ipod Marketing Plan

    Assessment task Marketing Plan Apple Ipod Contents Executive Summary____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________________________4 -SWOT Analysis_______________________________________________ 4 -Competitor Analysis ___________________________________________ 6 Marketing Objectives__________________________________________ 7 Identifying Target Market -Selecting Target Market_________________________________________7 -Target Market_________________________________________________7 Developing Marketing Strategies Marketing Mix: -Product_____________________________________________________ ___8 -Price_______________________________________________________ ___8 -Promotion___________________________________________________ ___9 -Place_______________________________________________________ ___9 Implementing the Marketing Plan__________________________________10 Monitoring and Controlling -Developing a Financial Forecast____________________________________10 -Comparing actual and planned results________________________________11 -Revising the marketing strategies____________________________________11 Appendix ______________________________________________________12 Appendix A_____________________________________________________13 Appendix B_____________________________________________________14 Appendix C_____________________________________________________15 Executive

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    Essay Length: 2,197 Words / 9 Pages
    Submitted: June 25, 2011
  • Production Plan For Riordan Manufacturing

    Production Plan For Riordan Manufacturing

    Production Plan Production Plan for Riordan Manufacturing OPS/571 October 18, 2010 James Pekny Production Plan for Riordan Manufacturing Riordan Manufacturing, a fortune 1000 established in 1991 by Dr. Riordan a professor of chemistry. The company employs 550 people and has projected annual earnings of $46 million and revenues in excess of $1 billion. The corporate headquarters is in San Jose, California, and some of their customers are automotive parts manufacturers, aircraft manufacturers, the Department of

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    Essay Length: 310 Words / 2 Pages
    Submitted: August 14, 2012
  • Apple and Samsung - Assessment of Our Plan for Our Sales Presentation to a New Potential Customer

    Apple and Samsung - Assessment of Our Plan for Our Sales Presentation to a New Potential Customer

    ________________ Sworn declaration By submitting this assignment I confirm that I am aware of DBS’s policy regarding cheating, plagiarism and all other forms of academic impropriety. The coursework submitted is my own or my group’s work, and all other sources consulted have been appropriately acknowledged. I am aware that in the case of doubt an investigation will be held. Reference to the volume of the work The volume of the written part of the assignment

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    Essay Length: 2,643 Words / 11 Pages
    Submitted: May 12, 2016
  • Design Thinking and Innovation at Apple

    Design Thinking and Innovation at Apple

    DESIGN THINKING AND INNOVATION AT APPLE Introduction The success of Apple was result of well-defined strategic moves and innate sense of marketing timing. They tried to understand how people used computing devices and they were committed to develop “insanely great products”. IPod was one of its greatest achievement at that time. By the time the competitors were growing but the company was not afraid to try new experiments. Since being founded in 1976, Apple has

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    Essay Length: 969 Words / 4 Pages
    Submitted: February 21, 2017
  • Fella Design Business Plan

    Fella Design Business Plan

    Table of Contents Abstract Page No. 1. Executive Summary 2.0 The Company Description 4.0 Industry, Target Customer, and Competitor Analysis 5.0 Marketing Plan 6.0 Operations Plan 7.0 Human Resource Plan 8.0 Financial Plan 9.0 Succession Plan 10.0 Appendix 11.0 References Executive Summary This is a business plan of an existing furniture manufacturing and retail store company known as Fella Design. Fella Design is a handmade furniture manufacturing and retail store business that is located all

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    Essay Length: 5,125 Words / 21 Pages
    Submitted: April 11, 2017
  • Burt's Bees Situation Analysis, the Product and Creative Work Plan

    Burt's Bees Situation Analysis, the Product and Creative Work Plan

    Burt’s Bee’s is a company classified under the personal care industry. The personal care and beauty industry is one that is especially dependent on the customer. The consumer’s beauty and personal care regimen is always evolving. The consumer’s wants and needs change as they go through their life, have families, and age. The industry of personal care and beauty is in high demand right now and growing quickly, which means more people are coming into

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    Essay Length: 1,229 Words / 5 Pages
    Submitted: April 30, 2017
  • Design Product and Service About Pepsi

    Design Product and Service About Pepsi

    Nguyễn Hoàng Phúc – 1010256 Activity 3 This is my favorite photo, because it is our first anniversary. We went to Vung Tau on a motorcycle and she talked with me on long distances. We stayed at a 5 star hotel. The hotel is very nice and full of facilities but it is very expensive. Early morning we go to see the sunrise and breakfast at the hotel. In the afternoon, we bathe and watch

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    Essay Length: 382 Words / 2 Pages
    Submitted: March 29, 2019
  • A-One Starch Products Limited Marketing Planning for Liquid Glucose

    A-One Starch Products Limited Marketing Planning for Liquid Glucose

    A-One Starch Products Limited (B): Marketing Planning for Liquid Glucose In July 1996, Mr S C Jain, Senior Executive, Marketing was considering preparing a marketing plan for Gluco-One for the period 1996-97. Gluco One was the brand of liquid glucose produced and marketed by A-One Starch. Planning for Gluco-One had become important as the brand accounted for 18 to 20 per cent of the company's total sales but its growth in sales, growth in price

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    Essay Length: 4,491 Words / 18 Pages
    Submitted: July 12, 2019
  • Duck Production Business Plan

    Duck Production Business Plan

    College Of Agriculture Central Luzon State University Science City of Munoz, Nueva Ecija DUCK PRODUCTION PROJECT (BUSINESS PLAN) Cruz, Christian S. BRIEF PROJECT PROFILE NAME OF THE PROJECT : : Christian’s Duck farm PROJECT PROPONENT : Christian Cruz PROJECT SITE : Brgy.Plusapis, Science City Of Muñoz, Nueva Ecija PROJECT SIZE : 1,000 pekin ducks PRODUCT OFFERED : Pekin ducks for Meat Purposes TARGET CLIENTS : Meat Vendors and restaurants PRODUCT SELLING PRICE : P 120.00

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    Essay Length: 3,957 Words / 16 Pages
    Submitted: July 31, 2019
  • People And Strategic Planning

    People And Strategic Planning

    Vic Napier The prevailing model of strategic planning begins with the formulation of vision and mission statements, goes on to internal and external analysis, then the development, refinement, implementation and measurement of objectives, and finally, the importance of starting the process over again. One thing is conspicuously absent from the strategic planning process- exactly how people figure into it! Without people any business or organization just an abstract concept that represents little more than a

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    Essay Length: 2,055 Words / 9 Pages
    Submitted: July 7, 2010
  • Apple Inc. Marketing

    Apple Inc. Marketing

    MARKETING FUNDAMENTAL PROJECT Apple Products Project Members: Steve Chiam Tao Cheng 1001366B Halimatus Sa'diah Bte Ariffin 1005919D Ho Wai Leong 1000578C Nur Fatimah Bte A Rahman 1003580F Pamela Wong Chien Nee 1001440E Ryan Leo Sheng Hua 1001410H Subject Tutor: Ms Christine Ng Submission Date: 12 July 2010 by 5pm CONTENT PAGE Index | Description | Page | 1. | Content Page | | 2. | Executive Summary | | 3. | Introduction | | 4.

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    Essay Length: 3,842 Words / 16 Pages
    Submitted: July 15, 2010

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