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  • Strategic Market Plan Project

    Strategic Market Plan Project

    Strategic Market Plan Project Group 21 - X Vacations Table of Contents: Executive Summary..........................................................................................2 Company Mission ............................................................................................3 Marketing Objectives .......................................................................................4 Research Analysis ............................................................................................5 Customers ..............................................................................................6 Company .............................................................................................7 Competitors .........................................................................................10 Segmentation .................................................................................................13 Strategic Marketing Plan ..................................................................................17 Targeting ............................................................................................17 Positioning ..........................................................................................19 Positioning Statement ...................................................................19 Marketing Mix .....................................................................................20 Product .....................................................................................20 Price .........................................................................................22 Place .........................................................................................23 Promotion .................................................................................26 References ...................................................................................................28 Appendices ..................................................................................................29 Executive Summary X-Vacation is a company with an innovative solution for the average family vacation. With our services,

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    Essay Length: 5,010 Words / 21 Pages
    Submitted: December 13, 2010
  • New Product Marketing

    New Product Marketing

    In Japan, many homes have an electronic toilet seat rather than the conventional ones we use in the United States. The seat features an integrated, self-sanitizing bidet with a nozzle the size of a pencil that comes out from underneath the toilet seat and squirts water (adjusted to the user's comfort) to cleanse one' body after using the toilet. An attached blow drying unit eliminates the need for wiping with toilet paper. Users can adjust

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    Essay Length: 1,157 Words / 5 Pages
    Submitted: December 14, 2010
  • Guildford Spectrum Business Plan

    Guildford Spectrum Business Plan

    CONTENTS HISTORY 4 FACILITY 5 MANAGEMENT 5 CUSTOMER SERVICES 6 POOLS 7 ARENA 8 SPECKY'S PIRATE SHIP 8 ACTION SUITE 8 ICE 8 HEALTH SUITE 9 BOWLING 9 ATHLETICS STADIUM 9 MEMBERSHIPS 10 active CARD 10 CATERING 10 SHOPS 10 CRECHE 11 TECHNICAL 11 FINANCE 11 MARKETING 12 COMPETITION 14 CATCHMENT AREA 14 ICT 14 TRAINING 15 HEALTH & SAFETY 16 MANAGEMENT STRUCTURE 17 AWARDS & ACHIEVEMENTS 18 SPECTRUM VALUES 19 TEN STEPS TO SUCCESS

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    Essay Length: 5,697 Words / 23 Pages
    Submitted: December 14, 2010
  • Change Management Plan Paper

    Change Management Plan Paper

    Running head: CHANGE MANAGEMENT PLAN Change Management Plan Paper University of Phoenix Change Management Plan Paper This paper will discuss CrysTel a telecommunication company that has come to the realization that they need to develop a corporate culture that can support constant change. The first topic reviewed will be the Implications of Organizational Change and associated impact on employee behavior. The next topic the paper will discuss is the proposed change model and the

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    Essay Length: 2,615 Words / 11 Pages
    Submitted: December 14, 2010
  • Utopian Design

    Utopian Design

    Jenna Haag Political Utopia Final Utopian Design Jennatopia I envision both an intentional community and, eventually, a global utopia. The goal of the intentional community would be to serve as a model which would, I hope, inspire others to emulate it, contributing to a wave of evolutionary change. Its fundamental values and concepts would be a high degree of individual freedom coupled with a high degree of individual responsibility, voluntary cooperation, mutual aid, freedom of

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    Essay Length: 1,316 Words / 6 Pages
    Submitted: December 15, 2010
  • Business Plan

    Business Plan

    DESIGNING A TOTAL HOSPITALWIDE INFORMATION SYSTEM This paper is a general description of the elements and components of a Total Hospital-wide Information System (THIS) for a typical general hospital. It is a guide to the development of a typical system and is not meant to be all-inclusive nor should it be taken as a project brief or specifications for a system. A Total Hospital-wide Information System is an attempt to provide a mechanism for the

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    Essay Length: 1,755 Words / 8 Pages
    Submitted: December 15, 2010
  • The Transition From Economic Planning - Consequences On The Health Sector

    The Transition From Economic Planning - Consequences On The Health Sector

    The Transition from Economic Planning - Consequences on the Health Sector Since the late 1970's, many of the world's command economies have undergone radical reforms in pursuit of the higher productivity experienced in market economies. Subsequently, these economies have experienced a tradeoff between equity and efficiency as the transition process coincided with growing domestic inequity. This discussion is an analysis of equity-efficiency tradeoffs in the health sector, focusing particularly on the effects of reduced public

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    Essay Length: 2,519 Words / 11 Pages
    Submitted: December 15, 2010
  • Products, Inc.: The Personal-Care Industry

    Products, Inc.: The Personal-Care Industry

    Problem: Which strategy should be chosen for business development to guarantee company's growth, prosper, and triumph against competitors in the near, intermediate, and longer-term future? Competition: Rivalry among competing sellers in the beauty products industry is strong. The creation of innovative products is vital to success. This industry focuses on continually developing cutting edge products using the latest science and technology. Rivalry is stronger when customer's costs to switch brands are low. Switching costs in

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    Essay Length: 496 Words / 2 Pages
    Submitted: December 16, 2010
  • Strategic Planning For Information Technology

    Strategic Planning For Information Technology

    Strategic Planning for Information Technology Executive Summary Strategic planning for information technology is one component of an overall company vision for success. This analysis enables IT professionals to successfully define short and long-term goals and discover the resources necessary to realize such goals. To ensure success, the strategic plan should be developed in a thorough but rapid manner, consist of a brief, succinct compilation of analyzed data, and provide opportunities by which additional planning and

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    Essay Length: 3,592 Words / 15 Pages
    Submitted: December 16, 2010
  • Msft And Apple Shares Comparison

    Msft And Apple Shares Comparison

    Assessment You are a young financial analyst and you are given the job to make a choice of investment in the computer industry. You are to make in an in-depth analysis of Apple and Microsoft shares, which will be divided in three parts: 1- A financial statement analysis whose aim is to help you to decide which firm you would prefer to invest in. 2- A portfolio analysis which will should help you to estimate

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    Essay Length: 9,128 Words / 37 Pages
    Submitted: December 17, 2010
  • Management Planning And Ethics

    Management Planning And Ethics

    Today the focus of this paper will be on a multi-level marketing company. As an entrepreneur of a billion dollar company, I have learned many levels of planning. The planning function of management in my Tahitian Noni International Organization, encompass several things to achieve my goals and accomplish my planned activities. When deciding on the different types of activities to participate, the planning function consist of the resources, finances, and business strategies used. Setting up

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    Essay Length: 1,100 Words / 5 Pages
    Submitted: December 17, 2010
  • Management Planning

    Management Planning

    Planning is a management function that involves making decisions about goals and activities to be pursued in the future by an organization. It is a purposeful effort directed and controlled by top executives and draws on knowledge and experience throughout organization. Effective planning helps organizations adapt to change by identifying opportunities, improving decision-making and avoiding crises. Planning sets the direction for other functions of management and for teamwork. All levels of management engage in planning.

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    Essay Length: 1,388 Words / 6 Pages
    Submitted: December 17, 2010
  • A Happy Productive Employee

    A Happy Productive Employee

    A Happy Productive Employee Every company needs a motivation and incentives for the employees. Incentive programs can assist the company in helping the employees enjoy their work a bit more, and happy employees are more productive and work better with each other and the company's clients. (Incentives/Appreciations) Incentives alone are not enough. Having the lines of communication is a major goal for managers and upper management. Employees must know they can discuss work issues with

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    Essay Length: 700 Words / 3 Pages
    Submitted: December 17, 2010
  • Productivity And Cost

    Productivity And Cost

    Productivity and Cost In this paper, I will describe a company that has made a strategic decision based on productivity, wages and benefits, and other fixed and variable costs. I will also include the decision that was made and discuss the outcomes. In addition, I will incorporate the law of diminishing marginal productivity and the relationship between productivity and cost. For the purpose of this paper, I have chosen the company Visteon Automotive Systems. Visteon

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    Essay Length: 1,117 Words / 5 Pages
    Submitted: December 17, 2010
  • Care Plan Disatser

    Care Plan Disatser

    Nursing Diagnosis Injury, risk for/actual (trauma, suffocation, poisoning) Interventions 1. Acquire information about nature of emergency, accident or disaster. 2. Prepare are and equipment, check and restock supplies. 3. Assist in prioritizing (triaging) patients for treatment. Monitor for /treat life threatening injuries 4. Determine primary needs/ specific complaints of the patient. Check for medical tag alert. 5. Obtain additional medical information including preexisting conditions, allergies, and current medication. Perform more in-depth assessment as time allows/condition

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    Essay Length: 649 Words / 3 Pages
    Submitted: December 17, 2010
  • Management Assessment For Personal Planning And Development

    Management Assessment For Personal Planning And Development

    The need for individuals to take charge of the development of their own learning and careers has expanded for a variety of reasons: the rate of change in organizations is ever increasing, and the knowledge and skills needed to perform in our work settings is continuously being modified. Having completed a personal inventory to assist in how our idiosyncrasies affect our relationships with others in the workplace can only help us be more effective managers

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    Essay Length: 3,796 Words / 16 Pages
    Submitted: December 17, 2010
  • Ordinary People: Treatment Plan

    Ordinary People: Treatment Plan

    The Jarrett family from the movie Ordinary People have a variety of issues. Complicating matters is the complex, tangled nature of these issues. To combat these issues we need a clear plan. In the absence of a clear plan there would be a great deal of floundering about. Floundering which would likely end in opening hurts we can not resolve. Therefore let us be clear about what we are setting out to accomplish. Step

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    Essay Length: 2,474 Words / 10 Pages
    Submitted: December 18, 2010
  • Planning Simulation Mgt 330

    Planning Simulation Mgt 330

    Management Planning Simulation for Cartwright-Porter Regional Airport Strategic Thought was approached by Prindle Corporation to assist with strategic planning for Cartwright-Porter Regional Airport. Prindle Corporation first asked the team from Strategic Thought to develop a Vision, Mission, and Values statement to determine a future course for the airport. Next, Prindle Corporation asked Strategic Thought to determine the best use for five hundred and sixty-five acres of undeveloped land to increase profits and appeal to eco-tourism

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    Essay Length: 1,345 Words / 6 Pages
    Submitted: December 18, 2010
  • Analysis And Design Of An Is

    Analysis And Design Of An Is

    The analysis and design of an information system, done well, often eliminates jobs in a company. Economic theory strongly supports the creation of new jobs when this happens, but generally there is a time lag between the loss and creation of jobs. Support or contradict this theory. A well defined and implemented informational system can eliminate positions within a company. Usually, this is due to a number of factors, including efficiency and redundancy. An information

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    Essay Length: 3,501 Words / 15 Pages
    Submitted: December 18, 2010
  • A Sample Business Plan

    A Sample Business Plan

    A SAMPLE BUSINESS PLAN Your Business, Inc. A well-written business plan is a crucial ingredient in preparing for business success. Without a sound business plan, a firm merely drifts along without any real direction. Yet, entrepreneurs, who tend to be people of action, too often jump right into a business venture without taking time to prepare a written plan outlining the essence of the business. You should begin by writing down the answer to

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    Essay Length: 2,192 Words / 9 Pages
    Submitted: December 18, 2010
  • Marketing Planning For A Shoe Company

    Marketing Planning For A Shoe Company

    Contents Introduction 3 Objectives 3 Ansoff Matrix 4 Assumptions/Barrier to entry 5 Porters five forces model 6 Marketing Mix 7 Key problems, which may make implementation, plan difficult 10 Conclusion/Recommendation 11 Bibliography 12 Appendices 14 1 Introduction Southern Shoe Company was a manufacturer of ladies wide-fitting, non-fashionable, plastic shoes in July 1991. Their recent sales had fluctuated quite aggressively in a market that had demonstrated a very high level of bankruptcies amongst manufacturers. The company

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    Essay Length: 4,197 Words / 17 Pages
    Submitted: December 18, 2010
  • Evolution And Intelligent Design

    Evolution And Intelligent Design

    Evolutionist Position Science is defined by the National Academy of Science as being limited to the natural, observable world. The Scientific Method is the process used by scientists to investigate the world based on what we can observe, test, record, replicate and verify. Facts and theories are different things, not rungs in a hierarchy of increasing certainty. Facts are the world's data. Theories are structures of ideas that explain and interpret facts. (Gould 1983) A

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    Essay Length: 2,195 Words / 9 Pages
    Submitted: December 19, 2010
  • Planned Parenthood Vs. Caey (1992)

    Planned Parenthood Vs. Caey (1992)

    Planned Parenthood vs. Casey (1992) In Planned Parenthood vs. Casey, a Supreme Court case which took place in 1992, five provisions of the Pennsylvania Abortion Control Act of 1982 were being challenged as unconstitutional under another case, Roe vs. Wade. Roe Vs. Wade was the case that first recognized a constitutional right to abortion a legal liberty under a clause in the Fourteen Amendment. The five provisions being challenged were the "informed consent" rule, the

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    Essay Length: 903 Words / 4 Pages
    Submitted: December 19, 2010
  • Managing Diversity Using A Strategic Planned Change Approach

    Managing Diversity Using A Strategic Planned Change Approach

    Managing diversity using a strategic planned change approach Earnest Friday, Shawnta S. Friday The Authors Earnest Friday, Management in the College of Business Administration, Florida International University, Miami, Florida, USA Shawnta S. Friday, School of Business and Industry at Florida A&M University, Tallahassee, Florida, USA Abstract Many organizations have implemented various types of initiatives within the last few decades in an effort to deal with diversity. A possible missing vinculum (link) between how an organization

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    Essay Length: 6,031 Words / 25 Pages
    Submitted: December 19, 2010
  • Business Plan

    Business Plan

    Because they are currently the only travel agency focused on European adventure vacations that is located in the Seattle area, Northwind Traders has a substantial opportunity to dominate the region. In order to maintain and improve their current position in the region, they will need to invest in a Web site, as well as database software and systems, and in refurbishing the shop premises. Northwind Traders maintains the following advantages over existing competition: ongoing support

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    Essay Length: 8,451 Words / 34 Pages
    Submitted: December 19, 2010

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