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  • Marketing

    Marketing

    All companies compete with one another; they strive for excellence and to be the best. They have to compete with each other to win over markets and to be the one who ends up on top. Most businesses are guided by the maxim "nothing ventured, nothing gained" (Spulber 7). Winning a market requires a company to have an aggressive investment and growth. Although many companies try to keep costs down for the consumer, low

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    Essay Length: 1,165 Words / 5 Pages
    Submitted: August 25, 2010
  • Marketing Strategy In E-Commerce

    Marketing Strategy In E-Commerce

    MARKETIN STRATEGY IN E-COMMERCE Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor

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    Essay Length: 4,481 Words / 18 Pages
    Submitted: August 27, 2010
  • Catalina Marketing

    Catalina Marketing

    History Catalina Marketing Corporation was founded in 1983 by five friends, Tom Mindrum, Mike O'Brien, George Off, Mike Scroggie and Brian Yeatman, while on a boating trip to Catalina Island in Southern California. The five friends were remarkably similar, though different. All five had experience in the consumer research field. All five had strong areas (whether research, computer technology or sales) at which they excelled. All five were looking for a new line of work

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    Essay Length: 2,438 Words / 10 Pages
    Submitted: August 27, 2010
  • Leadership And Management

    Leadership And Management

    Lead and Manage People Leadership is the key dynamic force that motivates and co ordinates an organization to accomplish its objectives. A leader creates a vision for the others and then directs them towards achieving that vision. To be a leader you must have followers who have confidence in you and who give you their support and commitment to a goal. My Leadership Role I have been employed at Harley Nursing Home since September 1997

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    Essay Length: 556 Words / 3 Pages
    Submitted: August 29, 2010
  • Strategic Human Resource Management

    Strategic Human Resource Management

    Q. Critically analyse the article for the meaning of strategic human resource management and identify the factors impacting on strategic human resource management in contemporary organisations. Before an argument can be put in place about whether human resource management (HRM) can be strategic, we need to be aware that human resources (HR) is more then maintaining personal functions. Corporate and economic developments since the 1950ÐŽ¦s have dictated that businesses, to remain competitive, need to view

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    Essay Length: 5,299 Words / 22 Pages
    Submitted: August 31, 2010
  • Customer Relationships Marketing

    Customer Relationships Marketing

    Literature Review The Evolving Sales and Marketing Landscape Marketing and business development professionals are confronting a rapidly different and changing business landscape. The traditional business model that was once the standard is now being transformed due to technology drivers that make advanced marketing and sales capabilities possible. The business model of yesterday supported mass marketing, mass production, and standardized cookie-cutter products and services. Enterprises will have fall behind the competition if they continue to rely

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    Essay Length: 2,025 Words / 9 Pages
    Submitted: September 2, 2010
  • The Management Of 21st Century: Hong Kong

    The Management Of 21st Century: Hong Kong

    Hong Kong is the most suitable place for business. It is characterized by its high degree of internationalization, business friendly environment, rule of law, free trade and free flow of information, open and fair competition. Therefore, the business management is a very important part in the business. The management of Hong Kong includes the external environment and the internal environment. The external environment includes the economic environment, labour market and social environment. In the economic

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    Essay Length: 1,023 Words / 5 Pages
    Submitted: September 3, 2010
  • Management Functions

    Management Functions

    Introduction: Broadcasting, the transmission of information by radio or television, is a major factor affecting the television industry today. Broadcasting is currently achieved through analogue, a system that has existed since television began in the 1940's and 50's. "Analogue converts sound and pictures into waves, which are then transmitted through the air and picked up by our rooftops or indoor aerials." But, because of rapid technological advances in the modern era, analogue will soon be

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    Essay Length: 2,482 Words / 10 Pages
    Submitted: September 4, 2010
  • Business Management

    Business Management

    There are many different fields in the business world. Business Management is the largest field in the corporate world. It takes responsibility, skill and determination to form a successful business of any type. There are numerous areas within a business that need the skills of management. Control of expenses, payroll, time management, and to initially raise capital to start a business all are areas in which management has to play an important role. Any businesses

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    Essay Length: 1,177 Words / 5 Pages
    Submitted: September 5, 2010
  • Total Quality Management

    Total Quality Management

    Running head: QUALITY IMPROVEMENT Needs Assessment for Quality Improvement XXXX November 20, 2006 Abstract Corporate process improvement is a major factor towards improved efficiency and customer service. The financial accrual process is used at XXX Incorporated, and this process is reviewed, a needs assessment conducted to determine possible process improvements. An 'As-Is' flow chart of the accrual process is supplied, the relationship to the organization's strategic plan is discussed, the internal and external customers are

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    Essay Length: 2,158 Words / 9 Pages
    Submitted: September 5, 2010
  • Managing Global

    Managing Global

    Assignment 1 Managing from a global perspective requires managers to pay close attention to factors in the external environment, which may affect an organisation's success. It may be, however, that factors in the internal environment will also influence success in a global environment. It is important for global managers to be familiar with the factors of the external environment and pay close attention to the management of the internal environment because factors from both the

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    Essay Length: 1,498 Words / 6 Pages
    Submitted: September 6, 2010
  • It Project Manager

    It Project Manager

    Introduction This study examines several Internet policies and whether the communication of these policies to the user or customer of the service provided by a company providing a service or merchandise has significantly changed during a three-year period between 1999 and 2001. Five characteristics of these Internet policies were studied based on the published policies appearing on the Internet sites of these companies. These examined policies included statements regarding privacy, security, shipping, returns, and warranty.

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    Essay Length: 1,860 Words / 8 Pages
    Submitted: September 6, 2010
  • The Importance Of Marketing

    The Importance Of Marketing

    P. James Drake August 08, 2002 BUAD 340B Principles of Marketing The Importance of Market Research Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of

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    Essay Length: 445 Words / 2 Pages
    Submitted: September 7, 2010
  • Marketing Plan For A New Product

    Marketing Plan For A New Product

    Introduction In this assignment, I am going to invent a product, examine all the environmental aspects surrounding it and relate them to the micro and macro environments. I will then carry out a SWOT analysis and an environmental analysis and then draw a number of conclusions and recommendations for my imaginary company. My product I have chosen to invent a product for which there seems to be a market, or at least, there is

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    Essay Length: 1,896 Words / 8 Pages
    Submitted: September 11, 2010
  • Lifestyles Fitness Center-Marketing

    Lifestyles Fitness Center Lifestyles Fitness Center May 16 (Updated with Financial data 01-28-2001) Javon Jones Chief Executive Officer Lifestyles Fitness Shopping Center Someplace, CO 64093 (303) 555-5555 Prepared with the assistance of The Institute for Entrepreneurial Studies and Development And Small Business Development Colorado State University Table of Contents 1 Executive Summary 3 Present Situation 5 Objectives 6 Management 8 Product / Service Description 10 Market Analysis Customers Competition Focus Group Research Risk 14 Marketing

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    Essay Length: 4,830 Words / 20 Pages
    Submitted: September 11, 2010
  • Rational Systems, Mcdonaldization

    Rational Systems, Mcdonaldization

    George Ritzer describes McDonaldization as "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world". McDonaldization is the idea that our society is becoming more efficient and more fast paced. Rational systems can be defined as "unreasonable, dehumanizing systems that deny the humanity, the human reason, of the people who work within them or are served

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    Essay Length: 606 Words / 3 Pages
    Submitted: September 20, 2010
  • Marketing Ethics

    Marketing Ethics

    The question of whether or not marketing is completely unethical is the question most critics of marketing seem to be focusing their attention on. Ethics provide the basis for deciding whether a particular action is morally good or morally bad (Britt 553). But, each individual develops different opinions, moral standards, and values. So, marketers will deal with similar issues differently because there is no "correct" way to handle any given issue. Marketers face various

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    Essay Length: 633 Words / 3 Pages
    Submitted: September 21, 2010
  • Marketing Paper

    Marketing Paper

    Barnes and Noble is one of the biggest booksellers in the world. This wasn't always so. B&N started off as a small bookstore in New York City. During that time, the store was not doing very well. Actually, it was about to close when it was bought by another store. Being bought out was one of the best things that could have happened to the store. Barnes and Noble today, has changed the way people

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    Essay Length: 778 Words / 4 Pages
    Submitted: September 22, 2010
  • Market Research

    Market Research

    1. Introduction An increasing amount of attention is being paid in the literature to business Guanxi or relationship in Asia particularly in the business dominated economies of the Hong Kong, Singapore, Taiwan and the People's Republic of China. Chinese business relationships and contracts that needs to be understood and worked within to successfully conduct business and management in most countries in the region. However, the attention is directed to the different perspective on the importance

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    Essay Length: 2,881 Words / 12 Pages
    Submitted: September 26, 2010
  • Marketing Segmentation

    Marketing Segmentation

    The Greatest Marketing Secret of All If there is something about which I am pretty adamant, it's the concept of attracting clients that are pre-qualified and willing to do business. And this involves many different things. In fact, most of it comes down to three core practices: 1) Focus, 2) targeting, and 3) multiplication (such as focusing on a niche, market targeting, and multiplying one's marketing efforts). However, this fundamental magnetism is not only based

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    Essay Length: 1,001 Words / 5 Pages
    Submitted: September 28, 2010
  • Marketing Mix

    Marketing Mix

    The Marketing Mix Marketing strategy is integrated with the marketing program, or marketing mix. The marketing mix traditionally includes variables such as price, product, promotion, and place. For this reason, the marketing mix deals more with implementation, and is not defined specifically as part of marketing strategy. Marketing mix is frequently used in combination with strategy to help marketing managers promote their product and/or service and it provides a useful framework for decision-making. The

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    Essay Length: 671 Words / 3 Pages
    Submitted: September 28, 2010
  • Marketing And Politics

    Marketing And Politics

    Global and Domestic Marketing Cultural: Globalization is an inevitable process, and so are the inevitable issues with different cultures. On the one hand, the world is becoming more homogeneous, and distinctions between national markets are not only fading but, for some products, will disappear altogether. This means that cultural difference is a global issue, not just the United States. On the other hand, the differences among nations, regions, and ethnic groups in terms of cultural

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    Essay Length: 337 Words / 2 Pages
    Submitted: September 30, 2010
  • Stock Market

    Stock Market

    The Stock Market Crash In 1987, the DOW lost 500 points. This was a major occurrence and many countries worldwide were suffering the same thing. Even at that time there was a lot of concern when the DOW goes down that much, because the usual reaction is a depression. This however was not even close to the disastrous events that were eminent after the depression of 1929. As a matter of fact there are measures

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    Essay Length: 703 Words / 3 Pages
    Submitted: September 30, 2010
  • Bubbles In Stock Markets

    Bubbles In Stock Markets

    'The stock market's movements are generally consistent with rational behaviour by investors. There is no need to invoke fads, animal spirits, or irrational exuberance to understand the movements of the market.' Discuss in relation to the information technology bubble and its collapse. Introduction In a perfectly efficient market, it is assumed that all investors have access to all available information of future stock prices, dividend payoffs, inflation rates, interest rates and all other economic factors

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    Essay Length: 1,636 Words / 7 Pages
    Submitted: September 30, 2010
  • Fucntions Of Management

    Fucntions Of Management

    Introduction One would be amazed to hear that 48 million customers are served everyday in 119 countries at a McDonald's and as of 2004 there were 31,561 system-wide restaurants (2005 fact sheet). Being enrolled in a management course, one automatically begins to think about how many managers there must be in place to manage all those locations. Though McDonald's is a franchise and all restaurants are individually owned, the four functions of management are still

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    Essay Length: 1,788 Words / 8 Pages
    Submitted: October 2, 2010

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