Marketing and Operations Management essays and research papers
3,173 Marketing and Operations Management Free Essays: 851 - 875 (showing first 1,000 results)
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Bmw Marketing Strategy
For the purpose of this assignment, I will choose BMW, the luxury automobile maker that has established a mark for itself in the luxury car segment with its high performance cars. BMW is a powerful brand that is truly experienced by car lovers all over the world as a symbol of performance, power and luxury, all combined into its power packed machines that are treat to watch, drive and possess. That's why, it is truly
Rating:Essay Length: 867 Words / 4 PagesSubmitted: January 6, 2011 -
Crm And International Channel Management
University of Strathclyde Department of Marketing International Channel Management Individual Assignment CRM and International Channel Management Martha A. Katiforis 07/04/2003 Introduction The objective of this study is first to examine the CRM (Customer Relationship Management) concept as apparent in academic and business literature and second to investigate areas where CRM concept relates to International Channel Management (ICM) practice. The study is developed in two parts: Part A overviews CRM theory and practice interface while in
Rating:Essay Length: 2,346 Words / 10 PagesSubmitted: January 6, 2011 -
Acres Of Diamonds: The Value Of Effectively Managing Low-Dollar, High Transactional Volume Spend
ACRES OF DIAMONDS The Value of Effectively Managing Low-Dollar, High Transactional Volume Spend September 2005 ACRES OF DIAMONDS: The Value of Effectively Managing Low-Dollar, High Transactional Volume Spend The fact remains that the majority of procurement initiatives have traditionally focused on the big bang high-dollar, leveraged spend approach to procurement. While this approach is appropriate for certain commodities utilizing an event-centric tool, extensive research including a CAPS 2003 study indicates that it does not create
Rating:Essay Length: 1,627 Words / 7 PagesSubmitted: January 7, 2011 -
Market Research
Market research is the process of systematically gathering, recording and analyzing data and information about customers, competitors and the market. Its uses include to help create a business plan, launch a new product or service, fine tune existing products and services, and expand into new markets. Market research can be used to determine which portion of the population will purchase a product/service, based on variables like age, gender, location and income level. Market research is
Rating:Essay Length: 579 Words / 3 PagesSubmitted: January 8, 2011 -
E-Marketing
Marketing Communications Marketing Communications is the way that marketers communicate information about their product or service to their target audience. Marketing Communications, also called the Marketing Mix is usually described as the 4 P’s (Product, Price, Place and Promotion). David Pickton (2004) describes Marketing Communications as “all the promotional elements of the marketing mix which involve the communications between the organisation and its target audiences on all matters that affect marketing performance.” Marketing communications is
Rating:Essay Length: 2,171 Words / 9 PagesSubmitted: January 8, 2011 -
Nbk Call Center Operations
About National Bank of Kuwait First opened in Kuwait in 1952, the National Bank of Kuwait (NBK) is the first national bank in the Gulf Region. Founded by Khaled Zaid Al-Khaled, NBK is currently the largest financial institution in Kuwait and one of the leading banks in the Middle East. It has branches in New York , London, Paris, Geneva, Beirut, Jordan, Bahrain, Qatar, Singapore, Vietnam, Thailand, Iraq, Jeddah, and Shanghai. With capital resources of
Rating:Essay Length: 882 Words / 4 PagesSubmitted: January 8, 2011 -
Management
Critical analysis “Shirking Work: The War on Hooky” Please define the managerial issues and offer several managerial strategies to combat absenteeism The article for “Shirking: the War on Hooky” explained the difficult decision that a managers have to face with they coworkers abuse of absenteeism at work. Also the article evaluate how it causing companies billions of dollars when employees are taking advantage of the sick day policy and it decrease the productivity of the
Rating:Essay Length: 745 Words / 3 PagesSubmitted: January 8, 2011 -
Understanding And Managing Work-Related Stress
What is Stress? According to the Organizational Behavior textbook, it is an individual’s “adaptive response to a situation that is perceived as challenging or threatening to the person’s wellbeing” (p.198). Stress is a feeling that is created when we react to particular events, the body's way of rising to a challenge and preparing to meet a tough situation with focus, strength, stamina, and heightened alertness. The events that provoke stress are called stressors, and they
Rating:Essay Length: 3,824 Words / 16 PagesSubmitted: January 8, 2011 -
Functions Of Management
Functions of Management Management 330 Functions of Management Every organization has a mission and goals to accomplish. In order for the organization to reach this goal the company must implement its own management concepts. The basic functions of management are broken down into four different areas. This allows the organization to handle the strategic, tactical and operational decisions for the organization. The four functions of management are: planning, organizing, directing, and controlling. Planning “Planning is
Rating:Essay Length: 498 Words / 2 PagesSubmitted: January 8, 2011 -
Pennsummit, Llc Erp Project Manager
PennSummit, LLC ERP Project Manager What industry is this job in? Provide an industry description including sales volume, major competitors, and major customers. What are its products, and who are the company’s customers? This job is in the Utility Pole Industry, more specifically the Steel Pole Industry. Steel poles are strong and durable as well as 100 percent recyclable at the end of their long serviced lives. There are about 185 million utility poles in
Rating:Essay Length: 1,551 Words / 7 PagesSubmitted: January 9, 2011 -
Marketing Assignment
Running head: MARKETING ASSIGNMENT Marketing Assignment Lynette Jones University of Phoenix MBA 502 Facilitator: Dave Warren Marketing Assignment In 1998 Kathy Kudler came up with an innovative marketing idea for her community, she created Kudler Fine Foods. Kathy created this one stop gourmet shop to alleviate the frustration of her fellow gourmet cooks who like her were tired of going from place to place to find special ingredients. The marketing approach she took was to
Rating:Essay Length: 2,292 Words / 10 PagesSubmitted: January 9, 2011 -
Cnn - Service Marketing
Introduction Cable News Network, commonly referred to by its initials CNN, is a major cable television network founded in 1980 by Ted Turner. The network is now owned by Time Warner; the news network is a division of the Turner Broadcasting System. The company has leveraged its strong stable of internationally recognized brands like CNN, Cartoon Network and TNT to generate incremental revenues. CNN’s main competitors in the US market include: NBC News and FOX
Rating:Essay Length: 3,909 Words / 16 PagesSubmitted: January 9, 2011 -
Kitkat Marketing Objectives
This product was developed as a four-finger wafer crisp, initially launched in London and the South East in September 1935 as 'Rowntree’s Chocolate Crisp' and re-named two years later as KitKat Chocolate Crisp. It became KitKat after the Second World War. No one is sure where the name KitKat came from but it’s thought the famous KitKat Club of the 1920s had some influence. Within two years of launch, KitKat was established as Rowntree’s leading
Rating:Essay Length: 795 Words / 4 PagesSubmitted: January 9, 2011 -
Marketing Case Study: Four Seasons
Marketing Coursework Case Study: Four Seasons “Treat others as you would like to be treated” this is the golden rule and the basis for the success and recognized service quality of the Four Seasons hotel chain. The hotel chain founded in 1961 comprising of one modest motor hotel property in downtown Toronto is now the world's leading operator of luxury hotels and currently manages 74 properties within exceptional cities and resort destinations in 31 countries.
Rating:Essay Length: 2,939 Words / 12 PagesSubmitted: January 9, 2011 -
Marketing And Customer Relationships Worksheet
Marketing and Customer Relationship Concept Worksheet Table for Assignment One A: Concept B: Application of Concept in Scenario C: Citation of Concept in Reading D: Personal Experience in your Organization Product development TeraTech needs to develop a marketing plan to market their new product since marketing plans are critical to any marketing efforts. “Product development is a marketing strategy of selling new products to existing markets” (Kerin, 2006, p.40). Developing creative ways to increase business
Rating:Essay Length: 409 Words / 2 PagesSubmitted: January 9, 2011 -
Leaderhip Vs Management
Organisational Culture: The key to Competitive Advantage Table of Contents Table of contents 1 Abstract 2 Introduction 3 Discussion • Defining Organisational Culture 3 • The Relationship between Organisational Culture 5 & Competitive Advantage • Why is Managing Corporate Culture Important? 6 • Culture as a Source of Competitive Advantage 8 • Cultivating an Effective Organisational Culture 9 • Implications for Managers 10 Conclusions 11 Glossary 13 References 14 Organisational Culture: The Key to Competitive
Rating:Essay Length: 3,585 Words / 15 PagesSubmitted: January 9, 2011 -
Marketing Concept Of Positioning
The Newspaper article used: �Woolworths Select hits 1000 products’ From: The Australian Financial Review August 27, 2007 Author: Neil Shoebridge An article in The Australian Financial Review on 27 August 2007 shows how Woolworths uses the marketing concept of positioning in its sales efforts. Woolworths recognise their Home brand as a successful position for a product. Its Home brand is seen as a cheaper alternative with reasonable quality compared to the retail branded products. Woolworths
Rating:Essay Length: 460 Words / 2 PagesSubmitted: January 9, 2011 -
Change Management Plan
CrysTel is a telecommunication company operating in Illinois. Its product profile includes cables, wireless solutions, and network development. To keep up with the competition and rapid and frequent changes in the telecommunication business, the company must create a feasible plan. Interactive dialog with employees and apparent management commitment is important for creating satisfaction and enthusiasm to the new, proposed change. The management knows that resistance to change and lack of flexibility can put in danger
Rating:Essay Length: 555 Words / 3 PagesSubmitted: January 9, 2011 -
Human Resource Management In Blue Bird
Human resource management in BLUE BIRD Nathan runs his own business as selling kids’ clothes name BLUE BIRD. He owns five medium size stores in different places in Sydney. He has twenty employees working for him including his wife. Actually, his business is quite simple, cheaply buying the kids’ clothes from clothing factory in China and selling them in his shops. Since Nathan was studying management in university, he used some scientific management practices in
Rating:Essay Length: 706 Words / 3 PagesSubmitted: January 9, 2011 -
Wal-Mart Marketing Strategy
Just as students do their homework for a good grade, so must companies by developing sound strategic marketing plans. In business the bottom line is about revenue and how to increase revenue for the shareholders. However, your market strategy and plan can be the difference between success and failure. Let me start by defining two of the more popular marketing strategies, mass and targeted. Mass marketing is a marketing philosophy which the seller views the
Rating:Essay Length: 1,318 Words / 6 PagesSubmitted: January 10, 2011 -
Marketing Plan
The answers of question 1: This report is made for the CTO of a medium sized private company. The report will discuss and explain the differences between the internet and intranet. The report will also show that whether or not it would be beneficial to have an intranet for the business. Firstly, the following words will discuss the definitions and differences between the internet and intranet. The definition of internet was described (Stephen, 2003) that
Rating:Essay Length: 734 Words / 3 PagesSubmitted: January 10, 2011 -
Marketing Planning With 13 Easy Steps
How to create a marketing concept and a business model Purpose of memo The purpose of this memo is to outline a way how to create • a marketing idea and to expand it into • a marketing concept/plan and, furthermore, indicate the steps to turn it into • a business model. Process For the sake of clarity, with decompose the process of creating a marketing concept into individual steps. Each of the steps has
Rating:Essay Length: 801 Words / 4 PagesSubmitted: January 10, 2011 -
Knowledge Management Technologies
To: CEO, Boston Advertising From: Group 6 Date: April 2, 2008 Re: Knowledge Management System Recommendations Boston Advertising (BA) has grown significantly over the past few years. One of the competitive advantages of the firm is the ability to acquire, create, and share relevant information both externally (client-specific knowledge) and internally (project-team knowledge). Below are our recommendations for how BA can take advantage of new knowledge management technologies to help continue its growth. We have
Rating:Essay Length: 1,477 Words / 6 PagesSubmitted: January 10, 2011 -
Value Of Project Management
Project Managements Value to REINA Alaska, llc At REINA Alaska, project management is at the core of what they do. Project management principals, techniques and methodologies are utilized throughout the company to align the stream of projects to the company’s strategic objectives and goals. PMBOK states that “Project management is accomplished through the application and integration of the project management processes of initiating, planning, executing, monitoring and controlling, and closing” (Project Management Institute [PMI], 2004,
Rating:Essay Length: 344 Words / 2 PagesSubmitted: January 10, 2011 -
Strategic Management
1. Executive summary This report is addressed to the Managing Director of Cameron Balloons and attempts to offer a long-term strategy for Cameron Balloons. In this report, we also attempt to define a new mission statement since Cameron Balloon doesn’t have a formal one at the moment. After that, we will try to analyse the external and internal environment of the company by doing a PEST and SWOT analysis in order to help us providing
Rating:Essay Length: 348 Words / 2 PagesSubmitted: January 10, 2011