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Last update: January 3, 2019
  • Market Environment

    Market Environment

    Market Environment The *market environment* is a marketing term and refers to all of the forces outside of marketing that affect marketing management's ability to build and maintain successful relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment. * The microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer

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    Essay Length: 1,409 Words / 6 Pages
    Submitted: January 1, 2011
  • Bless Be The Market

    Bless Be The Market

    Is there a difference between a Mexican and an American? In today's society it appears there is, even when I enter through the doors of the Catholic Church near my home am I met with the biases. Should the Catholic Church not be opposed to such a concept or does the Church agree with national borders? I ask such questions to begin investigating the views of the Catholic Church on social teaching. We find contradictions

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    Essay Length: 2,875 Words / 12 Pages
    Submitted: January 1, 2011
  • Marketing Environment

    Marketing Environment

    The Marketing Environment The environment forces that affect the company's ability to serve its customers 1. External Environment 2. Internal Environment External Environment Macro Environment: consist of larger societal forces that affect the entire microenvironment. The six forces making up the company's microenvironment * Demographic * Economic * Natural * Technological * Political * Cultural Forces Demographic is the study of the characteristics of human populations. * Age structure * Shifting family profiles * Geographic

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    Essay Length: 256 Words / 2 Pages
    Submitted: January 1, 2011
  • Electronic Auction Markets: Ebay Explored

    Electronic Auction Markets: Ebay Explored

    Introduction Electronic commerce has had a great impact on the global economy since its entry in the last decade, especially on the internet. The total retail revenue of e-commerce is represented by a growth rate larger than 25 percent (US Department of Commerce, 2005). "Despite the contraction in the high-tech industry during the recent recession, firms have continued to enter and expand their presence in e-commerce, and consumers have increased the number of purchases made

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    Essay Length: 2,389 Words / 10 Pages
    Submitted: January 1, 2011
  • Should The Federal Reserve Intervene Every Time The Stock Market Takes A Plunge?

    Should The Federal Reserve Intervene Every Time The Stock Market Takes A Plunge?

    1. For the most part, the Federal Reserve's main concern is first and foremost inflation, and secondarily unemployment. Given these two goals, should the Federal Reserve intervene every time the stock market takes a plunge? Let us first examine what happens when stock market takes a plunge and how the central banks can respond to that. Injection of money: As a result of stock market plunge and liquidity crisis the system may get jammed, credit

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    Essay Length: 1,395 Words / 6 Pages
    Submitted: January 2, 2011
  • Niche Marketing

    Niche Marketing

    Marketing Management Assignment 2 A niche market also known as a target market is a focused, targetable portion (subset) of a market sector. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly defined group of potential customers. A distinct niche market usually evolves out of a

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    Essay Length: 1,111 Words / 5 Pages
    Submitted: January 2, 2011
  • Gatorade:Marketing Channel Analysis

    Gatorade:Marketing Channel Analysis

    Gatorade is a sports beverage designed to replace electrolytes and carbohydrates lost while exercising. Gatorade is owned and produced by PepsiCo and is positioned to be sold at supermarkets and convenience stores. The thirst quenching drink is sold as a high performance sports beverage in 80 countries world wide, with over 50 flavors. Gatorade can be found anywhere that Pepsi products are sold. PepsiCo manufactures a flavor concentrate that it ships to independent bottling facilities.

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    Essay Length: 3,756 Words / 16 Pages
    Submitted: January 2, 2011
  • Secondary Data & Marketing Research Insight: "The Case Of Innocent Drinks".

    Secondary Data & Marketing Research Insight: "The Case Of Innocent Drinks".

    Executive Summary In this report I shall be looking at data compiled on the client and using this data I will analyse the market potential and demand for "health drinks" within the United Kingdom. Also I will consider whether it is viable to expand and develop the brand within the market whilst maintaining the socially responsible attitude of the company, in conjunction with the growing health trends and the client's ethical product production. The key

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    Essay Length: 1,591 Words / 7 Pages
    Submitted: January 2, 2011
  • Greeen Marketing

    Greeen Marketing

    According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe.Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions

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    Essay Length: 1,350 Words / 6 Pages
    Submitted: January 3, 2011
  • Toyota Marketing Mix 4 P's

    Toyota Marketing Mix 4 P's

    ECONOMIC GROWTH INEQUALITY AND POVERTY IN NIGERIA CHAPTER ONE: INTRODUCTION 1:1 BACKGROUND TO THE STUDY The growth pattern of the Nigerian economy has been quite sluggish over the last two decades. This fact is however connected to the highly increasing level of poverty, which is further exacerbated by the pandemic problem of inequality. According to the UNDP Millennium Human Development Report (2001), "Nigerian economy has been suffering from severe and persistent regression since the mid-1980's.

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    Essay Length: 9,681 Words / 39 Pages
    Submitted: January 3, 2011
  • Williams Energy Marketing

    Williams Energy Marketing

    1.- En el caso se establece que Williams ha caÐ"­do en “estrÐ"©s financiero” (financial distress). Por favor analice, mencione y discuta los factores que contribuyeron a que Williams cayera en tal estado. Los factores que contribuyeron a que Williams cayera en un estadote estrÐ"©s financieron son: Factores econÐ"Ñ-micos como: el colapso de sus negocios en telecomunicaciones y la debilidad en los mercados energÐ"©ticos Investigaciones por parte de reguladores a cerca de sus reportes y transacciones

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    Essay Length: 1,395 Words / 6 Pages
    Submitted: January 3, 2011
  • What Is Marketing

    What Is Marketing

    What is marketing? There are plenty of different definitions about how the marketing can be described. It is mainly about meeting the different needs and wants of customers and about understanding the customers themselves in order to find ways how to provide right products or services which are required. Marketing is the most important activity in a business and it is considered as a central function of many organizations which have implemented a market orientated

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    Essay Length: 1,079 Words / 5 Pages
    Submitted: January 3, 2011
  • Energy Drinks Market

    Energy Drinks Market

    Energy Drinks - Red Bull What are energy drinks? Cola and coffee drinks have long been promoted and known as "energy" drinks - meant to give you a little pick me up, mostly in the form of caffeine and sugar. Jolt Cola in the 80s was one of the early entries in the "energy drink" market, with double the caffeine of normal colas, it was marketed towards teens and college students as a way to

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    Essay Length: 1,253 Words / 6 Pages
    Submitted: January 3, 2011
  • A-Z Of Affiliate Marketing

    A-Z Of Affiliate Marketing

    Affiliate Marketing A-to-Z Brought To You By Affiliate Marketing Central © Copyright 2007 - All Rights Reserved Worldwide Introduction Being in the affiliate marketing business is not that hard now with the internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along. So with

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    Essay Length: 7,181 Words / 29 Pages
    Submitted: January 3, 2011
  • Market Structures

    Market Structures

    Market Structures March 16, 2005 Market Structures Part A: Over the course of a product life cycle, as the firm moves through the sequences of monopoly, oligopoly, monopolistic competition, and pure competition the profit opportunities diminish. What strategies could the firm pursue to prolong profitability? The highest profits and most consistent profits are achieved while the firm operates as a monopoly. In the scenario the firm, Quasar, operates within this structure when its product is

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    Essay Length: 811 Words / 4 Pages
    Submitted: January 3, 2011
  • I Pod Marketing Plan

    I Pod Marketing Plan

    Executive Summary The focus of this report is on new Apple Ipod product that has created increasing demands in various outlets. This product allows consumers to download not only their favourite music but also books and other literature which can be read and listened to. Additionally this Ipod can be used in your car and in other mobile settings. This report is for Apple to give a brief description of this product. Within this marketing

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    Essay Length: 1,228 Words / 5 Pages
    Submitted: January 3, 2011
  • Project Reframing Example: Executive Education Market Assessment For Ilu

    Project Reframing Example: Executive Education Market Assessment For Ilu

    Project Background The Industry Links Unit (ILU) was formed in 1997 as part of the Institute for Manufacturing (IfM), Cambridge University Engineering Department. Its primary objective was to carry out the commercial transactions of the IfM through the provision of industrial services and organising information events. It has built up a business in the provision of industrial services for large and small companies, and has a thriving events programme. Currently, as part of its next

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    Essay Length: 1,509 Words / 7 Pages
    Submitted: January 3, 2011
  • India's Growing Prosperity Opens Up A New Market For Luxury-Goods Firms

    India's Growing Prosperity Opens Up A New Market For Luxury-Goods Firms

    AT THE end of the 19th century, India's maharajahs discovered a Parisian designer called Louis Vuitton and flooded his small factory with orders for custom-made Rolls-Royce interiors, leather picnic hampers and modish polo-club bags. But after independence, when India's princes lost much of their wealth, the orders dried up. Then in 2002 LVMH, the world's largest luxury-goods group, made a triumphant return to India, opening a boutique in Delhi and another in Mumbai in 2004.

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    Essay Length: 1,636 Words / 7 Pages
    Submitted: January 4, 2011
  • Poetry Note Boook

    Poetry Note Boook

    Still I Rise You may write me down in history With your bitter, twisted lies, You may trod me in the very dirt But still, like dust, I'll rise. Does my sassiness upset you? Why are you beset with gloom? 'Cause I walk like I've got oil wells Pumping in my living room. Just like moons and like suns, With the certainty of tides, Just like hopes springing high, Still I'll rise. Did you want

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    Essay Length: 4,760 Words / 20 Pages
    Submitted: January 4, 2011
  • Marketing Definition

    Marketing Definition

    Introduction In this paper I will define marketing in my own words and also research what the definition is using two different sources. While supporting my answers with three examples from the business world, I will show the importance of marketing. Marketing applies to many different areas of an organization and after close review I will make it clear on how it relates. Personal Definition Marketing is how a company or organization promotes the service

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    Essay Length: 934 Words / 4 Pages
    Submitted: January 4, 2011
  • Marketing Innovation

    Marketing Innovation

    Marketing Innovation Strategy Marketing Innovation is a multifaceted occurrence, which can be operated in different ways. According to Doyle (1998) “Innovation in marketing is the latest analysis of the best practice and a unique collection of the empirical material describing both systems innovation and the launch of new product.” Refer to the article of Danaya Thongsima, the innovation studies have been composed of several diverse groups of researchers such as economists, management technologies, organizational sociologists

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    Essay Length: 310 Words / 2 Pages
    Submitted: January 4, 2011
  • Marketing Plan For The Casey Agency

    Marketing Plan For The Casey Agency

    Marketing Plan The Casey Agency I. Company Description The Casey Agency was founded in 1979 by Daniel J. Casey in Roselle, Illinois. When the agency was first started it offered Property and Casualty Insurance. In 1988 Daniel earned his Series 6 and Series 63 licenses, allowing the agency to offer investment and variable products to our clients. The agency is contracted with “A” or better rated insurance carriers to provide our clients the unique opportunity

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    Essay Length: 2,510 Words / 11 Pages
    Submitted: January 4, 2011
  • Marketing Plan For Mn Design

    Marketing Plan For Mn Design

    As per the case report, MN design is facing increasing revenues but lower gross profit margins. To elaborate the challenges faced by MN design- with revenues increasing but gross profit margins on the decline, it is evident that MN’s operating expenditures are on the rise. Further the Trade-show industry has been going through rapid changes which not only have the made the Trade-show industry more competitive but also changed the way business is being done.

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    Essay Length: 1,753 Words / 8 Pages
    Submitted: January 4, 2011
  • Marketing Strategies:- Ford Case Sudy

    Marketing Strategies:- Ford Case Sudy

    INTRODUCTION Marketing strategies varies from one market to another and from one product to another. For example the marketing strategy of Daewoo is different from Ford. The main marketing strategy of Daewoo was how to break onto the relatively mature USA market in order to become a meaningful player in a short period of time, while ford's problem was basically an internally focused one, indicating how IT influenced the organization design and global marketing strategy.

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    Essay Length: 4,063 Words / 17 Pages
    Submitted: January 4, 2011
  • Marketing

    Marketing

    DHL WORLD WIDE EXPRESS CASE SUMMARY The company was formed in San Francisco in September 1969 by Adrian Dalsey, Larry Hillblom and Robert Lynn. DHL legally comprised two companies : DHL Airways and DHL International was based in Brussels and managed all operations outside the united states. Revenues for 1990 were split : $ 600 Million for DHL Airways, and $ 1,400 Million for DHL International. One DHL executive commented, the main reason DHL is

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    Essay Length: 736 Words / 3 Pages
    Submitted: January 5, 2011

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