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  • Nokia's Strategy

    Nokia's Strategy

    Nokia in India Introduction Nokia, the global leader in mobile handsets had come a long way since it entered India in 1995. From winning the CII Brand of the Year award in 2005 to being invited to Harvard to talk on how the company had penetrated the Indian market, Nokia’s Indian operations had become a global case study of sorts. In brand surveys across Indian cities and demographics, Nokia topped the awareness list. More than

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    Essay Length: 1,782 Words / 8 Pages
    Submitted: November 29, 2010
  • Browns Strategies

    Browns Strategies

    Browns strategies are derived from the current ecological problems that have been fueled by our consumer oriented mentalities. To correct these problems Brown has suggested that we must implement a rapid systematic change that focuses on conserving our natural resources and environment. As consumers, our demands exceed the Earth's capability to regenerate its resources at a sufficient rate. Unless the market can convey the signals that reflect reality, consumers, government policy makers, and corporate planners

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    Essay Length: 1,315 Words / 6 Pages
    Submitted: November 30, 2010
  • Computer Engineering

    Computer Engineering

    A Strong Background in Computer Technology Will Benefit Future Engineers Computer technology has advanced dramatically over the past ten years. Technology has advanced from computers the size of a room that can only perform one particular task, to personal computers (PC’s) that will fit on a desk and perform multiple tasks. Understanding computers and their programs and being able to apply that knowledge is very important in today’s workplace. Engineering is a field that requires

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    Essay Length: 1,041 Words / 5 Pages
    Submitted: November 30, 2010
  • Generic Strategies

    Generic Strategies

    In the article "Generic Strategies", the world-renowned master of competitive strategy, Michael Porter, pilots the reader through a macro-level guide to the three chief mechanisms that a company can use to achieve that elusive business world goal: Sustainable competitive advantage. Porter exalts that companies are essentially faced with a mutually exclusive decision in terms of broad level strategy. Deciding between more than one broad or generic strategy significantly increases the risk that the company

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    Essay Length: 339 Words / 2 Pages
    Submitted: December 1, 2010
  • Strategy Of Ikea

    Strategy Of Ikea

    Executive summary Swedish company IKEA was the world's largest furniture retailer since the early 1990s. It sold inexpensive furniture of Scandinavian design. The company operated in 55 countries with a workforce of 76,000. IKEA offered nearly 12,000 items to the home furnishings market worldwide. It sold a wide range of products including furniture, accessories, bathrooms and kitchens at 186 retail stores in 30 countries across Europe, North America, Southeast Asia, Middle East and Austral. IKEA

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    Essay Length: 4,943 Words / 20 Pages
    Submitted: December 2, 2010
  • Strategy Analysis

    Strategy Analysis

    Expanding Abroad As a company looks to expand into international markets, it is essential that its entry strategy is based on the firm's larger strategy. The company should know what advantages may be gained by expanding into a new country and what competitive advantages it already has which it can bring to the new market. A company must also frame any decision to enter a foreign market in the risks associated with the market. Under

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    Essay Length: 1,906 Words / 8 Pages
    Submitted: December 5, 2010
  • Kudler Fine Foods Diversity Strategy

    Kudler Fine Foods Diversity Strategy

    Executive Summary Kudler Fine Foods will utilize diversity to strengthen its customer base and to create a workforce that reflects the diversity of its products. Goals Kudler Fine Foods expects this program to increase its customer comment card responses by 25%, thereby allowing focus on what the customer wants. It will decrease employee turnover to 50%, further strengthening stability, as well as increasing applicant flow by 25%, enhancing the potential diversity of the workforce. This

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    Essay Length: 4,710 Words / 19 Pages
    Submitted: December 6, 2010
  • Strategy Development

    Strategy Development

    STRATEGY DEVELOPMENT INTRODUCTION The analysis phase has now been completed and its time to start developing your strategy. Before you are going to formulate your strategy, it is however necessary to study and apply the strategic tools of "The Five Forces Model" and "The Activity Cost-Chain". These two very important strategic tools will help you to summarize and present all the information gathered in the analysis phase in a sensible manner. You can also view

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    Essay Length: 4,735 Words / 19 Pages
    Submitted: December 7, 2010
  • Services Marketing- Airlines Emotional Strategy

    Services Marketing- Airlines Emotional Strategy

    Introduction The ability to link unique positive emotions with service brands is an essential strategy for all service firms. "Consumers who have an emotional link with a brand are less likely to be price sensitive so long as they continue to derive emotional satisfaction from the brand" (Mahajan & Wind, 2002). To outperform rivals, organizations must use emotion to differentiate their services from others. The following literature analysis will examine the role of emotions within

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    Essay Length: 3,523 Words / 15 Pages
    Submitted: December 7, 2010
  • Don'T Know Much About Strategy

    Don'T Know Much About Strategy

    DON'T KNOW MUCH ABOUT STRATEGY Is the military shortchanging its war colleges - and its future? Author(s): Laura Peterson Date: July 9, 2006 Page: E4 Section: Ideas LAST SEPTEMBER, in a speech commemorating the 60th anniversary of the National War College in Washington, D.C., alumnus and former Secretary of State Colin Powell warned students that they would graduate into a world facing radically different threats, and ideas about how to fight them, than when he

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    Essay Length: 1,225 Words / 5 Pages
    Submitted: December 8, 2010
  • Entry Strategies: Strategic Alliances

    Entry Strategies: Strategic Alliances

    ENTRY STRATEGIES: STRATEGIC ALLIANCES I. INTRODUCTION The past two decades has been an era of global evolution, in which the globalisation of markets, the convergence of and rapid shifts in technologies, and the breakdown of many traditional industry boundaries, has rendered strategic alliances a competitive necessity (Ohmae, 1989). A single firm is unlikely to possess all the resources and capabilities to achieve global competitiveness. Therefore, collaboration among organisations that possess complementary resources is often necessary

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    Essay Length: 3,949 Words / 16 Pages
    Submitted: December 9, 2010
  • Computer

    Computer

    *Online shopping Online shopping addiction comes in the form of many kinds. There is the person who is addicted to buying items from the many online shops. Then there is the person who is addicted to auction type buying. Either one could put a person in debt in a matter of seconds. Just one click of the mouse could take money from their credit card and rack up enormous debts. This type of addiction usually

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    Essay Length: 440 Words / 2 Pages
    Submitted: December 9, 2010
  • B2b And B2c Marketing Strategies

    B2b And B2c Marketing Strategies

    Marketing is an integral part of any business operation, regardless of platform or environment (brick and mortar versus virtual); type of product sold or service rendered and target market. With the advent of Internet technology, new business models or sites such as business-to-business (B2B) and business-to-consumer (B2C), have emerged which require the employment of different marketing strategies and tools to attract and retain customers. The following sections will provide a comparison of the marketing strategies

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    Essay Length: 1,368 Words / 6 Pages
    Submitted: December 9, 2010
  • Mobil & Grid Computing

    Mobil & Grid Computing

    A Wireless Evolution For 26 years we've been analyzing the global wireless industry. An evolution is occurring in wireless and portable computing: Wireless Internet. As with many evolutions, it is a slow and complicated process. There is confusion, hype, unrealistic expectations. There are multiple players: Wireless operators, device manufacturers, infrastructure vendors, software developers, content providers, advertisers, marketers. The industry is progressing, but in turmoil. Consumers want wireless Internet access, but they often can't get what

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    Essay Length: 630 Words / 3 Pages
    Submitted: December 10, 2010
  • Brand Strategy

    Brand Strategy

    INDIVIDUAL PAPER: BRAND STRATEGY FOR PEEJAY ENGINEERING CO LTD. The image and value of the brand is critical in consumer markets and a strong one is invaluable to an organization especially in today's global economy, where the battle for customers is intensified each day. It isn't just about the color of the logo, the type face used or even the images used. A brand is the source of a promise to a consumer of what

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    Essay Length: 815 Words / 4 Pages
    Submitted: December 10, 2010
  • Marketing Strategy

    Marketing Strategy

    Strategy and Implementation Summary Strategy Pyramid Firstly, Trust Cleaning Services employs a strategy that targets the working society. Because working people are seldom at home to clean their homes, it is a very good idea to provide cleaning services to these people. It has been surveyed that most people do not mind paying an extra fee for a service that would ease their already burdened lifestyle. The second group that we are targeting would be

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    Essay Length: 665 Words / 3 Pages
    Submitted: December 11, 2010
  • Strategy Versus Brutality

    Strategy Versus Brutality

    Victory is oftentimes attained not only by brute strength of the fist but more so by the shrewd prudence of the mind. Homer's epics, The Iliad and The Odyssey, prove the aforementioned statement to be accurate. Set against the backdrop of the Trojan War, The Iliad additionally involves a bitter argument between Agamemnon and Achilles. Achilles, a demigod, is renowned for his awesome physical prowess that stirs fear into the heart of any man. The

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    Essay Length: 1,911 Words / 8 Pages
    Submitted: December 12, 2010
  • National Drug Strategy

    National Drug Strategy

    Proposed Strategy The President's 2004 National Drug Strategy was comprised of three key areas: prevention and education, treatment, and market disruption. The White House highlighted several programs that address prevention and education in schools nation-wide, supporting the initiatives financially. Schools that design and implement their own student drug-testing programs will receive a portion of the proposed federal budget funding. An Anti-drug campaign funneled through the media is the second highlight designed to reach out to

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    Essay Length: 1,492 Words / 6 Pages
    Submitted: December 12, 2010
  • Ict Strategy: Does A Federated Organisational Structure

    Ict Strategy: Does A Federated Organisational Structure

    Declaration 1. I know that plagiarism is wrong. Plagiarism is to use another’s work and pretend that it is one’s own. 2. I have used the Harvard convention for citation and referencing. Each contribution to, and quotation in this essay from the work(s) of other people has been attributed, and has been cited and referenced. 3. This essay is my own work. 4. I have not allowed, and will not allow, anyone to copy my

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    Essay Length: 671 Words / 3 Pages
    Submitted: December 13, 2010
  • Anheuser Busch Strategy

    Anheuser Busch Strategy

    Executive Summary From our research, Anheuser-Busch is content with being the number one beer company in the world, increasing sales each year in operation. We found that Anheuser-Busch met many views associated with the world, business, and behavioral dimensions. The company also displayed its stability as we reviewed one of its most successful products Budweiser, owned by Anheuser-Busch, under the marketing view and the financial view. Not only do they hold almost half of the

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    Essay Length: 1,766 Words / 8 Pages
    Submitted: December 14, 2010
  • Marketing Research And Strategy

    Marketing Research And Strategy

    Article Review: Pursuing a Growth Strategy Introduction Marketing is an integral part of an organization. Marketing is a process for creating value in and awareness of a product or service, informing and communicating to customers about what a company offers, and engaging customer relationships to reach desired results. Ultimately, marketing benefits the organization and its stakeholders because marketing can drive profits if done correctly. Marketing is an art that requires marketing managers to research, create

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    Essay Length: 781 Words / 4 Pages
    Submitted: December 14, 2010
  • The Hidden Job Market: Strategies For Survival

    The Hidden Job Market: Strategies For Survival

    The Hidden Job Market: Strategies for Survival As many new and potential graduates begin to prepare themselves for the job market, two important concepts, networking and mentoring, will help them to strategize. Networking and mentoring are the keys to success! They have become the forefront of the job search process. According to Jobhunt.org, “between % and 85% of all jobs are not posted or advertised on the web or in newspapers”. These jobs are only

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    Essay Length: 974 Words / 4 Pages
    Submitted: December 14, 2010
  • History Taking Strategy: Anorexia Nervosa

    History Taking Strategy: Anorexia Nervosa

    History Taking Strategy: Anorexia Nervosa Eating disorders have been popularized by society's fascination with weight and a thin body. These disorders can be grouped in to three categories: refusing to maintain a minimally normal body weight (anorexia nervosa), eating in binges and then purging (bulimia nervosa), and bingeing without purging. The Merek Manual defines anorexia nervosa as a disorder characterized by a distorted body image, and extreme fear of obesity, refusal to maintain a minimally

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    Essay Length: 1,006 Words / 5 Pages
    Submitted: December 14, 2010
  • Hardballing Strategies

    Hardballing Strategies

    HARDBALL STRATEGIES 'Differentiation is the only route to competitive advantage in the race to attract the best people' Ralph Tribe, HR director of Getty Images 'Ethical doesn't mean soft. We've had 10 years of year on year profits.' Helen Sweeney, HR director, Co-operative Financial Services It is such quotes by eminent HR specialists which makes one rethink the context HR deals with in the current day scenario. It is all very well to believe that

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    Essay Length: 991 Words / 4 Pages
    Submitted: December 15, 2010
  • The Strategy Of The Allies On D-Day

    The Strategy Of The Allies On D-Day

    In the years since 1945, it has become increasingly evident that the alliance between the British and the United States was often in disagreement over the correct strategy to insure the final defeat of the Axis powers. Early on, both British and American staffs could agree that Germany represented a greater military threat than Japan, but they did not often see eye to eye on the strategy that would most efficiently defeat them. The

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    Essay Length: 1,772 Words / 8 Pages
    Submitted: December 15, 2010

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