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Last update: May 28, 2015
  • Business Environment and Strategy Analysis

    Business Environment and Strategy Analysis

    Semester Project Part 1 Business Environment and Strategy Analysis Yihong Li 03/05/2019 Locate the following three reports for your company (most current fiscal year reports – ask me if you have a question on this): 1. Annual Report for the most recent year– gets from the corporate web site of your company (this is NOT the same as the SEC Form 10-K for most companies) https://s2.q4cdn.com/056532643/files/doc_financials/2018/annual/WMT-2018_Annual-Report.pdf 1. SEC Form 10-K – get from the SEC

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    Essay Length: 1,672 Words / 7 Pages
    Submitted: April 9, 2019
  • Diesel for Successful Living - Branding Strategies for an Up-Market Line Extension in the Fashion Industry

    Diesel for Successful Living - Branding Strategies for an Up-Market Line Extension in the Fashion Industry

    Diesel for Successful Living Branding Strategies for an Up-Market Line Extension in the Fashion Industry ________________ Introduction In 1978, Rosso founded a company called Diesel with Adriano Goldschmied, the pioneer of Italian casual wear. In 1985, Rosso bought out Goldschmied. In 1994, Diesel built The Pelican Hotel in South Beach, Miami. This hotel became a manifestation of Diesel philosophy. In 1995, Diesel opened www.diesel.com, one of the first online clothing web sites. In 1997, Diesel

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    Essay Length: 771 Words / 4 Pages
    Submitted: April 17, 2019
  • Longchamp’s Strategy

    Longchamp’s Strategy

    1. Separate brand? Yes. Longchamp’s strategy is focused on moving towards the traditional luxury segment because of its long term sustained growth potential and its matching DNA steeped in high quality artisanship and fine leatherworking, which does not align well with the lower price point, higher volume sales of Le Pliage, which uses resilient and light weight materials. Longchamp was perceived as accessible luxury because of Le Pliage’s lower price points, and therefore the brand

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    Essay Length: 553 Words / 3 Pages
    Submitted: April 17, 2019
  • P&g Marketing Strategy

    P&g Marketing Strategy

    C:\Documents and Settings\user\Application Data\Tencent\Users\710700553\QQ\WinTemp\RichOle\3U(NU{HWI}VU$`E$6VSP{[O.jpg Key Issue: P&G will have to decide whether they should expand SK-Ⅱ to global skin care and prestige beauty market. External environment: Japanese market is large, but the home market growth had slowed recently years. Strong innovative competitors also exist in Japan. China has high potential market growth, but it also has high tariff and low salary. The local competitors provide cheap products. EU market has huge number of potential consumers,

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    Essay Length: 318 Words / 2 Pages
    Submitted: April 23, 2019
  • Business Life Cycle Strategy Case Study

    Business Life Cycle Strategy Case Study

    Table of Contents Title 4 Introduction 4 Companies Background 4 I. Johnson and Johnson 5 II. Porton Biopharma 5 Characteristics of Growth and Mature Company 5 I. Mature Company 5 II. Growth Company 6 Business/Corporate Strategies 6 Johnson and Johnson and Porton Biopharma 6 Capital Structure 7 Johnson and Johnson and Porton Biopharma 7 Sources of Finance 7 Johnson and Johnson and Porton Biopharma 7 Dividend Policies 9 Johnson and Johnson and Porton Biopharma 9

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    Essay Length: 2,782 Words / 12 Pages
    Submitted: May 10, 2019
  • Business Strategy Analysis for Airbnb and Rosen Hotel

    Business Strategy Analysis for Airbnb and Rosen Hotel

    National University of Ireland, Dublin Bachelor of Business Studies (management) Intake 29 Group: B Module: Business strategy Essay Title: Business strategy analysis for Airbnb and Rosen hotel Submitted by: Li Weijie Student Number: 16213612 Lecturer: Cubie Lau & Shawn Wang Submission Date: 02/04/2019 Word Count:1200 1.0: Introduction Nowadays with the time advance and technology development, a lot of industry has been changed, new enterprise mode rises and traditional business mode decline. In such big environment,

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    Essay Length: 1,515 Words / 7 Pages
    Submitted: June 17, 2019

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