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Last update: February 6, 2019
  • How Do Psychological Factors And Extended Product (Self) Affect The Consumer Behaviour In Buying Brassiere?

    How Do Psychological Factors And Extended Product (Self) Affect The Consumer Behaviour In Buying Brassiere?

    Introduction Brassiere (bra) is a timeless item that has been with women for ages. It is like a jewel box that jealously cherishes the femininity inside ÐŽV we consider it as the symbol of passion. Nowadays, bra is a type of fashion getting restless for something new. There are dozens of bras types to fit a female consumerÐŽ¦s taste, need, style, size and particular occasion. Types such as push-up bras, full-coverage bras, maternity bras, sport

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    Essay Length: 2,246 Words / 9 Pages
    Submitted: November 28, 2010
  • How Marking Mix Elements Influences Consumer Buying Behaviour Through Psychological and Sociological Factors

    How Marking Mix Elements Influences Consumer Buying Behaviour Through Psychological and Sociological Factors

    SID 1318488/1 1. Introduction This report explains and identifies how marking mix elements influences consumer buying behaviour through psychological and sociological factors Leslie Kanuk (2012) decision making process that affects consumer behaviour from the chosen brand Adidas that is focused on clothing. http://upperreserved.com/wp-content/uploads/2013/03/adidas.jpg Fig 1.1 The Logo of Adidas Source: http://www.adidas-group.com/en/ 1.2 Current Brand Value and Maintenance Founded in August 18th 1949 by Adolf Dassler, with the mission “to be the global leader in the

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    Essay Length: 3,089 Words / 13 Pages
    Submitted: May 9, 2016
  • Factors Affecting Halal Purchase Intention:evidence from Malaysian Halal Food Sector

    Factors Affecting Halal Purchase Intention:evidence from Malaysian Halal Food Sector

    FACTORS AFFECTING HALAL PURCHASE INTENTION:EVIDENCE FROM MALAYSIAN HALAL FOOD SECTOR The article about the factors affecting halal purchase intention.The author refer to halal food sector in Malaysia.The purpose of the research to investigate the factors affecting consumers halal purchase intention from Malaysian halal food sector. In this research, there are five variables that used by reseacher. There are halal awareness, personal societal perception, halal marketin, halal certificate and religious belief. At the end of reseach

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    Essay Length: 392 Words / 2 Pages
    Submitted: November 1, 2016
  • Factors That Influence on the Purchase Intention of Samsung Smartphones in Vietnam

    Factors That Influence on the Purchase Intention of Samsung Smartphones in Vietnam

    Contents Literature draft: 2 Topic: 2 Introduction: 2 Objective: 2 Research questions: 2 Literature review: 2 Purchase intention: 2 Product feature: 3 Price: 3 Brand image: 4 Social influence: 5 Hypothesis: 6 Hypothesis 1: 7 Hypothesis 2: 7 Hypothesis 3: 7 Hypothesis 4: 7 Conceptual framework developed for the research purpose: 7 Research methods: 8 References 9 ________________ Literature draft: Topic: Factors that influence on the purchase intention of Samsung Smartphones in Viet Nam. Introduction:

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    Essay Length: 2,884 Words / 12 Pages
    Submitted: January 7, 2019
  • Pre-Purchase Stage Of Antomobile And Coffee

    Pre-Purchase Stage Of Antomobile And Coffee

    Purchasing an automobile is a complex buying behavior that consumer is highly involved in a purchase and significant perceived different among brands. And buying a cup of coffee is a habitual buying behavior as there is low consumer involvement and few significant perceived brand differences. Need recognition: Consumers purchasing an automobile may because of their esteem needs. They think that automobile is a symbol of status and self-identity and their self-image is tied to the

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    Essay Length: 265 Words / 2 Pages
    Submitted: July 14, 2010
  • Consumer Behaviour Models And Consumer Behaviour In Tourism

    Consumer Behaviour Models And Consumer Behaviour In Tourism

    Consumer Behavior Models in Tourism Analysis Study Muhannad M.A Abdallat, Ph.D. Assistant Professor Hesham El -Sayed El - Emam, Ph.D. Assistant Professor Department of Tourism and Hospitality, Faculty of Tourism and Archeology King Saud University ABSTRACT The theories of consumer decision-making process assume that the consumer's purchase decision process consists of steps through which the buyer passes in purchasing a product or service. However, this might not be the case. Not every consumer passed through

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    Essay Length: 7,881 Words / 32 Pages
    Submitted: July 14, 2010
  • Consumer Behaviour

    Consumer Behaviour

    BSBMKG507A Interpret Market Trends and Developments BSBMKG402B Analyse Consumer Behaviour Scenario-based report Report prepared for Rodney Sands Teacher, MKTNG & ADV, GCIT by Student Name: Mikaylah Murphy Student ID: 4100247810 Due Date: Friday, 11 June 2010 Table of Contents Executive Summary ii 1 Introduction 1-1 1.1 Aim 1-1 1.2 Scope and Rationale 1-1 1.3 Sources of Information 1-2 2 Product Findings 2-3 2.1 What is Playboy 2-3 2.2 The man behind the magazine 2-3 2.3

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    Essay Length: 12,826 Words / 52 Pages
    Submitted: July 18, 2010
  • Music Purchasing Online

    Music Purchasing Online

    Taking a trip to the local music store to purchase the latest CD of favorite artists is becoming a thing of the past. I used to love going to a music store to browse through different CD's and genres but now with a computer and the internet, why waste time and gas dollars to make that trip. "Today over 56 percent of American homes have a computer." Like music, everything and anything can be bought

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    Essay Length: 309 Words / 2 Pages
    Submitted: September 28, 2010
  • Is Fate A Factor

    Is Fate A Factor

    Fate is the power that is supposed to settle ahead of time how things will happen. Romeo and Juliet lives were ruled by fate. Even though they thought they should be together fate had different plans for both of them. Fate did not rule in their favour. A large part of the beliefs for both Romeo and Juliet involved fate. They believed in the stars, and that their actions weren't always their own. Romeo, for

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    Essay Length: 443 Words / 2 Pages
    Submitted: October 6, 2010
  • The Main Function Of Religion Is To Provide People With A Code Of Behaviour Which Regulates Personal And Social Life. Assess The Extent To Which Sociological Arguments And Evidence Support This View Of Religion In Modern Society.

    The Main Function Of Religion Is To Provide People With A Code Of Behaviour Which Regulates Personal And Social Life. Assess The Extent To Which Sociological Arguments And Evidence Support This View Of Religion In Modern Society.

    Religion in the modern age has been seen by some sociologists as being refreshing to the morals of society, while other sociologists feel that religion has for too long placed restrictions and limitations upon those who partake in it. Both functionalists and Marxists have identified that religion does have the main function of providing guidelines and restrictions to how someone should behave in society., albeit both perspectives have a different outlook on the result of

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    Essay Length: 980 Words / 4 Pages
    Submitted: October 9, 2010
  • Criminal Factors

    Criminal Factors

    What makes criminals? by: Brian Minor Have you ever wondered why some social groups are more prone to crime than others are? Should we conclude that some groups are more prone to crime or that they are just put in a situation that makes them more likely to commit crimes? In spite of the research in the past years there is still no conclusive evidence as to why some people in the same situations choose

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    Essay Length: 1,758 Words / 8 Pages
    Submitted: October 30, 2010
  • Coca-Cola Corp. Internal/External Factors

    Coca-Cola Corp. Internal/External Factors

    INTRO There are many factors, internal as well as external that impact the planning function of management within an organization, and Coca-Cola is no exception. More than a billion times every day, thirsty people around the world reach for Coca-Cola products for refreshment. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. The Coca-Cola franchise covers a population of approximately 398 million people. Coca-Cola

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    Essay Length: 966 Words / 4 Pages
    Submitted: October 31, 2010
  • Is Orgnaisational Culture An Important Factor For Organisational Change?

    Is Orgnaisational Culture An Important Factor For Organisational Change?

    For the last few decades, the construct of organisational culture has caused much debate from both practitioners and academics. However the general consensus is that organisational culture can be defined as the values, including attitudes and beliefs. Artefacts, including tangible material elements of the culture, such as logos or mission statements and finally assumptions referring to invisible core elements, which may include the shared collective vision within the organisation (Schein, 1985.) The way in which

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    Essay Length: 2,089 Words / 9 Pages
    Submitted: November 1, 2010
  • The Race Factor

    The Race Factor

    In a recent interview regarding the inspiration behind his new book, Foster explained his ideas regarding Canadians and their relationship with multiculturalism, "We have only a flicked-off notion of tolerance, race relations, and ethnic differences." Foster believes that "there might very well be a complacency that is arriving [in our society] that makes us think that Canada is irreversibly multicultural, and that there will always be multiculturalism." He noted that "Canadians tend to forget the

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    Essay Length: 512 Words / 3 Pages
    Submitted: November 1, 2010
  • Motivated Behaviour And The Role Of The Hypothalamus

    Motivated Behaviour And The Role Of The Hypothalamus

    The behaviours of eating and sexual activity in humans are regarded in terms of motivated behaviour such that they appear to be purposeful and directed toward a goal. The hypothalamus is a brain structure located deep within the brain that, although small in size less than 1% of the brains total mass, is largely responsible for and controls a wide variety of human behaviour including motivation, eating, sexual activity and emotion. However in trying to

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    Essay Length: 3,179 Words / 13 Pages
    Submitted: November 2, 2010
  • Stress Factors

    Stress Factors

    How to Deal With StressMany students go to school full time, and hold a part time job to earn money for school. Most students have about four classes, and each of the teacher's of these classes gives an average of about an hour of homework each night; that averages out to four hours per night of homework, plus a part time job. School causes a lot of students stress because there are so many things

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    Essay Length: 1,408 Words / 6 Pages
    Submitted: November 2, 2010
  • Factors Of Hitler's Rise To Power

    Factors Of Hitler's Rise To Power

    There was no sole cause for Hitler's rise to power. There were two. The political and economic chaos of the 1920's and the 1930's joined forces with German culture that enabled Hitler to rise to power. Both play an equal part. Together, both reasons fit together like pieces of a puzzle, to create a unique situation for Hitler's rise. Hitler was in part a product of German culture. German culture stands out as particularly aggressive

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    Essay Length: 1,344 Words / 6 Pages
    Submitted: November 2, 2010
  • @Re We Ready For E-Business?

    @Re We Ready For E-Business?

    Abstract The rapid growth of electronic business has been evident since the very beginning of the last decade. Nevertheless, so far companies experience many problems related to the implementation of e-business. The majority of small and medium-sized compa-nies (SMEs) have neither the internal expertise nor financial resources to enable in-house development of e-business. Unfortunately, they often engage consultants without any clear idea of their intended e-business strategy and without due care as to effective engagement

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    Essay Length: 1,035 Words / 5 Pages
    Submitted: November 5, 2010
  • Environmental Key Factors

    Environmental Key Factors

    Environmental Key Factors The firm I chose was Lids, Lids is a store that is known for selling hats. There product consists of hats from some of the major sports in the US today such as football baseball, soccer, basketball etc. The three environmental key factors that are most important to my firm would be geographic, demographic, and cultural. Geographic is considered a major environmental key to lids because this tell them where exactly to

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    Essay Length: 360 Words / 2 Pages
    Submitted: November 7, 2010
  • External/Internal Factors Of Fedex

    External/Internal Factors Of Fedex

    External/Internal Factors MGT/330-Management: Theory, Practice, and Application External/Internal Factors The only constant in the high-velocity world of express shipping is change. FedEx and its competitors wage an unrelenting battle to offer customers more delivery options, at lower cost, with greater convenience and reliability. The boom in e-business, home shopping networks, and mail-order catalogs for manufacturing has created exciting new opportunities for FedEx. No longer just an overnight package shipper, FedEx is a full-service logistics provider,

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    Essay Length: 871 Words / 4 Pages
    Submitted: November 9, 2010
  • 'A Few Good Men' In Relation With Organizational Behaviour

    'A Few Good Men' In Relation With Organizational Behaviour

    A FEW GOOD MEN (1992) (Tom Cruise, Jack Nicholson, Demi Moore) Table of Contents Introduction 5 Section 1.0 Movie in Relation with Organizational Behaviour 1.1 Milgram Experiment 7 1.2 Principles of Delegation of Authority 9 1.3 Flaws of Leadership 11 Section 2.0 Movie Analysis 2.1 Character Analysis 14 2.1.1 Lt.Daniel Kaffee 14 2.1.2 Col. Nathan R. Jessep 15 2.1.3 Lt. Cdr. JoAnne Galloway 16 2.2 Dialogue Analysis 17 Section 3.0 Conclusion 3.1 Summary 19 3.2

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    Essay Length: 2,474 Words / 10 Pages
    Submitted: November 11, 2010
  • Televison Viewing And Violet Behaviour

    Televison Viewing And Violet Behaviour

    Television violence and its effects on viewers has been a controversial issue for many years. Some viewers believe that there is an increasingly large amount of violence on television and this widespread public concern has "led to calls for stricter controls on the depiction of violence in programmes" (Gunter and McAleer 1990:92). Exactly how much violence is there on television though? Many cultivation theorists have studied this, acquiring data in the form of content analysis.

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    Essay Length: 3,777 Words / 16 Pages
    Submitted: November 12, 2010
  • Buyer Behaviour

    Buyer Behaviour

    Buyer Behaviour by Geoff Lancaster © 1 Importance of understanding customer motives The task of marketing is to identify consumers' needs and wants accurately, then to develop products and services that will satisfy them. For marketing to be successful, it is not sufficient to merely discover what customers require, but to find out why it is required. Only by gaining a deep and comprehensive understanding of buyer behaviour can marketing's goals be realised. Such an

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    Essay Length: 262 Words / 2 Pages
    Submitted: November 13, 2010
  • Financial Factors

    Financial Factors

    Financial Factors The income statement is a simple and straightforward report on the proposed business's cash-generating ability. It is a score card on the financial performance of your business that reflects when sales are made and when expenses are incurred. It draws information from the various financial models developed earlier such as revenue, expenses, capital (in the form of depreciation), and cost of goods. By combining these elements, the income statement illustrates just how much

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    Essay Length: 1,832 Words / 8 Pages
    Submitted: November 13, 2010
  • External And Internal Factors

    External And Internal Factors

    External and Internal Factors "Management is the process of working with people and resources to accomplish organizational goals" (Bateman-Schnell, 2003, p. 14). The four functions of management are planning, organizing, leading, and controlling. Internal and external factors such as rapid change, technology, and diversity impact the four functions of management. This paper will focus on these three factors and their impact on Verizon. The successful application of the four management functions when dealing with these

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    Essay Length: 1,229 Words / 5 Pages
    Submitted: November 15, 2010

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