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  • Apple Competitive Advantage

    Apple Competitive Advantage

    Introduce a brief background of the business and its history. Use the 'Brand Royalty' article to help you on this. Competitive advantage is when a firm sustains profits that exceed the average for its industry, the firm is said to possess a competitive advantage over its rivals. The goal of much of business strategy is to achieve a sustainable competitive advantage. There are two main types of competitive advantage. Cost advantage and differentiation advantage. A

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    Essay Length: 3,138 Words / 13 Pages
    Submitted: November 24, 2010
  • Business-Level Strategy

    Business-Level Strategy

    A business-level strategy is an integrated and coordinated set of commitments and actions that firms use to gain a competitive advantage by exploiting core competencies in specific product market. Only firms that continuously upgrade their competitive advantages over time are able to achieve long-term success with their business-level strategy. Effective management of customer relationships help the firms answer questions related to the issues of who, what, and how. Customers are the foundation or essence

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    Essay Length: 1,261 Words / 6 Pages
    Submitted: November 25, 2010
  • A Primer On Developing An E-Business Strategy

    A Primer On Developing An E-Business Strategy

    A Primer on Developing An E-Business Strategy Table of Contents Chapter 1 Page Doing Business on the Internet 1-3 Ð'* E-Business versus E-Commerce is there a difference Ð'* The basics revisited Ð'* The WWW and the changes in the environment of business Ð'* Some E-Business statistics Chapter 2 Is E-business for me? 4-9 Ð'* Some reasons for going online Ð'* Brick and mortar versus click and mortar Chapter 3 Preparing the online business 10-12 Ð'*

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    Essay Length: 9,517 Words / 39 Pages
    Submitted: November 25, 2010
  • A Proposal For A New Market Strategy For The Thomas Burberry London Perfume Range

    A Proposal For A New Market Strategy For The Thomas Burberry London Perfume Range

    A proposal for a new market strategy for the Thomas Burberry London perfume range 1.0 Introduction The organisation I have decided to propose a new marketing strategy for is Thomas Burberry. This organisation is a distinctive luxury brand with international recognition and broad appeal. They design, source, manufacture and distribute high-quality apparel and accessories. Burberry was founded in Basingstoke, England in 1856; they have a unique heritage associated with Great Britain and position themselves

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    Essay Length: 6,553 Words / 27 Pages
    Submitted: November 25, 2010
  • Strategy And Implementation

    Strategy And Implementation

    Strategic planning focuses largely on managing interaction with environmental forces, which may include competitors, government, suppliers, customers, various interest groups and other factors that affect your business and its prospects. An organizations ability to deal with these groups will vary widely depending on the group and on the timing. For example, you may enjoy greater influence with your local government than with the federal government. Also, you may be able to get more of what

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    Essay Length: 824 Words / 4 Pages
    Submitted: November 26, 2010
  • Creating Competitive Edge In A Ever Changing World

    Creating Competitive Edge In A Ever Changing World

    C Co om mp pe et ti it ti iv ve e a ad dv va an nt ta ag ge e t th hr ro ou ug gh h s se er rv vi ic ce e i in nn no ov va at ti io on n With the introduction of �smart’ cards and �smart’ terminals, Banks now have the capabilities which use to be exploited by the largest smart-card users in the

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    Essay Length: 561 Words / 3 Pages
    Submitted: November 27, 2010
  • Communication Strategy For Miss Shanghai

    Communication Strategy For Miss Shanghai

    Communication Strategy for Miss ShangHai Introduction Clothing and fashion have become significant areas of study within the social sciences with a central assumption and analysis dealing with how clothing is used as a tool in expressing people's desires, social status and self esteem (Niessen & Brydon, 1998). As a consequence of the development of a modern system of retailing fashion clothing has become a product linked with economic, political, technological conditions as well as one

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    Essay Length: 3,092 Words / 13 Pages
    Submitted: November 29, 2010
  • Nokia's Strategy

    Nokia's Strategy

    Nokia in India Introduction Nokia, the global leader in mobile handsets had come a long way since it entered India in 1995. From winning the CII Brand of the Year award in 2005 to being invited to Harvard to talk on how the company had penetrated the Indian market, Nokia’s Indian operations had become a global case study of sorts. In brand surveys across Indian cities and demographics, Nokia topped the awareness list. More than

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    Essay Length: 1,782 Words / 8 Pages
    Submitted: November 29, 2010
  • Browns Strategies

    Browns Strategies

    Browns strategies are derived from the current ecological problems that have been fueled by our consumer oriented mentalities. To correct these problems Brown has suggested that we must implement a rapid systematic change that focuses on conserving our natural resources and environment. As consumers, our demands exceed the Earth's capability to regenerate its resources at a sufficient rate. Unless the market can convey the signals that reflect reality, consumers, government policy makers, and corporate planners

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    Essay Length: 1,315 Words / 6 Pages
    Submitted: November 30, 2010
  • Generic Strategies

    Generic Strategies

    In the article "Generic Strategies", the world-renowned master of competitive strategy, Michael Porter, pilots the reader through a macro-level guide to the three chief mechanisms that a company can use to achieve that elusive business world goal: Sustainable competitive advantage. Porter exalts that companies are essentially faced with a mutually exclusive decision in terms of broad level strategy. Deciding between more than one broad or generic strategy significantly increases the risk that the company

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    Essay Length: 339 Words / 2 Pages
    Submitted: December 1, 2010
  • Strategy Of Ikea

    Strategy Of Ikea

    Executive summary Swedish company IKEA was the world's largest furniture retailer since the early 1990s. It sold inexpensive furniture of Scandinavian design. The company operated in 55 countries with a workforce of 76,000. IKEA offered nearly 12,000 items to the home furnishings market worldwide. It sold a wide range of products including furniture, accessories, bathrooms and kitchens at 186 retail stores in 30 countries across Europe, North America, Southeast Asia, Middle East and Austral. IKEA

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    Essay Length: 4,943 Words / 20 Pages
    Submitted: December 2, 2010
  • Competitiveness Vs. Performance

    Competitiveness Vs. Performance

    Competitiveness vs. Performance Background Competitiveness played a great role in the development and a1. http://www.jstor.org/pss/2635089 2. http://www.jstor.org/pss/3069443 3. http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6WC3-45BBSRM-N&_user=10&_rdoc=1&_fmt=&_orig=search&_sort=d&view=c&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=42d9762c3d285cbe1169823233768476 4. http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6V27-3WXX91K-16&_user=10&_rdoc=1&_fmt=&_orig=search&_sort=d&view=c&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=552e41ed26f60d51407aeba06c263303 5. http://www.blackwell-synergy.com/doi/abs/10.1111/j.1467-6486.1991.tb00763.x 6. http://www.informaworld.com/smpp/content~content=a790767488 7. http://www.informaworld.com/smpp/content~content=a713843663~db=all 8. http://www.jstor.org/pss/1252289 9. http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6VF8-45V7V42-H&_user=10&_rdoc=1&_fmt=&_orig=search&_sort=d&view=c&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=4f785087e6f0bc333d4dbbd0593218c7 10.http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=E128D9658842F560E0E4831542401BAD?contentType=Article&hdAction=lnkpdf&contentId=842952 dvancement of mankind ever since it’s beginning in 8,000 B.C.E. Competitiveness introduced man’s first inventions, and ushered in capitalism as well as the nuclear age. Arguably, competitiveness was a great factor in human. A study on the competitiveness of corporate firms versus performance

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    Essay Length: 677 Words / 3 Pages
    Submitted: December 4, 2010
  • Strategy Analysis

    Strategy Analysis

    Expanding Abroad As a company looks to expand into international markets, it is essential that its entry strategy is based on the firm's larger strategy. The company should know what advantages may be gained by expanding into a new country and what competitive advantages it already has which it can bring to the new market. A company must also frame any decision to enter a foreign market in the risks associated with the market. Under

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    Essay Length: 1,906 Words / 8 Pages
    Submitted: December 5, 2010
  • Kudler Fine Foods Diversity Strategy

    Kudler Fine Foods Diversity Strategy

    Executive Summary Kudler Fine Foods will utilize diversity to strengthen its customer base and to create a workforce that reflects the diversity of its products. Goals Kudler Fine Foods expects this program to increase its customer comment card responses by 25%, thereby allowing focus on what the customer wants. It will decrease employee turnover to 50%, further strengthening stability, as well as increasing applicant flow by 25%, enhancing the potential diversity of the workforce. This

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    Essay Length: 4,710 Words / 19 Pages
    Submitted: December 6, 2010
  • Strategy Development

    Strategy Development

    STRATEGY DEVELOPMENT INTRODUCTION The analysis phase has now been completed and its time to start developing your strategy. Before you are going to formulate your strategy, it is however necessary to study and apply the strategic tools of "The Five Forces Model" and "The Activity Cost-Chain". These two very important strategic tools will help you to summarize and present all the information gathered in the analysis phase in a sensible manner. You can also view

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    Essay Length: 4,735 Words / 19 Pages
    Submitted: December 7, 2010
  • Globalisation Has Increased Competition Faced By Many Enterprises. There Are Resulting Pressures To Achieve 'World Class Standards' In People Management, Operational Methods And Service Delivery"

    Globalisation Has Increased Competition Faced By Many Enterprises. There Are Resulting Pressures To Achieve 'World Class Standards' In People Management, Operational Methods And Service Delivery"

    Globalisation Theodore Levitt, writing in 1983, is often credited with describing economic globalization as it is currently understood today. His original article was subject to a HBS Colloquium in 2003; the area of particular interest being the dissolution of national and regional preference, and the requirement for business enterprises (and those employed within them) to understand the difference between multinational and global corporations and activities; in the former an entity regards each geographic area as

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    Essay Length: 3,375 Words / 14 Pages
    Submitted: December 7, 2010
  • Services Marketing- Airlines Emotional Strategy

    Services Marketing- Airlines Emotional Strategy

    Introduction The ability to link unique positive emotions with service brands is an essential strategy for all service firms. "Consumers who have an emotional link with a brand are less likely to be price sensitive so long as they continue to derive emotional satisfaction from the brand" (Mahajan & Wind, 2002). To outperform rivals, organizations must use emotion to differentiate their services from others. The following literature analysis will examine the role of emotions within

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    Essay Length: 3,523 Words / 15 Pages
    Submitted: December 7, 2010
  • Don'T Know Much About Strategy

    Don'T Know Much About Strategy

    DON'T KNOW MUCH ABOUT STRATEGY Is the military shortchanging its war colleges - and its future? Author(s): Laura Peterson Date: July 9, 2006 Page: E4 Section: Ideas LAST SEPTEMBER, in a speech commemorating the 60th anniversary of the National War College in Washington, D.C., alumnus and former Secretary of State Colin Powell warned students that they would graduate into a world facing radically different threats, and ideas about how to fight them, than when he

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    Essay Length: 1,225 Words / 5 Pages
    Submitted: December 8, 2010
  • Entry Strategies: Strategic Alliances

    Entry Strategies: Strategic Alliances

    ENTRY STRATEGIES: STRATEGIC ALLIANCES I. INTRODUCTION The past two decades has been an era of global evolution, in which the globalisation of markets, the convergence of and rapid shifts in technologies, and the breakdown of many traditional industry boundaries, has rendered strategic alliances a competitive necessity (Ohmae, 1989). A single firm is unlikely to possess all the resources and capabilities to achieve global competitiveness. Therefore, collaboration among organisations that possess complementary resources is often necessary

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    Essay Length: 3,949 Words / 16 Pages
    Submitted: December 9, 2010
  • B2b And B2c Marketing Strategies

    B2b And B2c Marketing Strategies

    Marketing is an integral part of any business operation, regardless of platform or environment (brick and mortar versus virtual); type of product sold or service rendered and target market. With the advent of Internet technology, new business models or sites such as business-to-business (B2B) and business-to-consumer (B2C), have emerged which require the employment of different marketing strategies and tools to attract and retain customers. The following sections will provide a comparison of the marketing strategies

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    Essay Length: 1,368 Words / 6 Pages
    Submitted: December 9, 2010
  • Competition In Tne Mp3 Industry

    Competition In Tne Mp3 Industry

    In looking at the case some assumptions were made on total units sold by each organization. This was based on the statement that Apple controlled at one point 60 - 80 % of the overall MP3 market. Price comparisons are based on the entry level product in the hard disk market of MP3 players for each company since some companies did not have a second offering that could be compared. Additionally it is noted

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    Essay Length: 2,313 Words / 10 Pages
    Submitted: December 10, 2010
  • Brand Strategy

    Brand Strategy

    INDIVIDUAL PAPER: BRAND STRATEGY FOR PEEJAY ENGINEERING CO LTD. The image and value of the brand is critical in consumer markets and a strong one is invaluable to an organization especially in today's global economy, where the battle for customers is intensified each day. It isn't just about the color of the logo, the type face used or even the images used. A brand is the source of a promise to a consumer of what

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    Essay Length: 815 Words / 4 Pages
    Submitted: December 10, 2010
  • Marketing Strategy

    Marketing Strategy

    Strategy and Implementation Summary Strategy Pyramid Firstly, Trust Cleaning Services employs a strategy that targets the working society. Because working people are seldom at home to clean their homes, it is a very good idea to provide cleaning services to these people. It has been surveyed that most people do not mind paying an extra fee for a service that would ease their already burdened lifestyle. The second group that we are targeting would be

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    Essay Length: 665 Words / 3 Pages
    Submitted: December 11, 2010
  • Strategy Versus Brutality

    Strategy Versus Brutality

    Victory is oftentimes attained not only by brute strength of the fist but more so by the shrewd prudence of the mind. Homer's epics, The Iliad and The Odyssey, prove the aforementioned statement to be accurate. Set against the backdrop of the Trojan War, The Iliad additionally involves a bitter argument between Agamemnon and Achilles. Achilles, a demigod, is renowned for his awesome physical prowess that stirs fear into the heart of any man. The

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    Essay Length: 1,911 Words / 8 Pages
    Submitted: December 12, 2010
  • National Drug Strategy

    National Drug Strategy

    Proposed Strategy The President's 2004 National Drug Strategy was comprised of three key areas: prevention and education, treatment, and market disruption. The White House highlighted several programs that address prevention and education in schools nation-wide, supporting the initiatives financially. Schools that design and implement their own student drug-testing programs will receive a portion of the proposed federal budget funding. An Anti-drug campaign funneled through the media is the second highlight designed to reach out to

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    Essay Length: 1,492 Words / 6 Pages
    Submitted: December 12, 2010

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