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  • A Successful Marketing Strategy

    A Successful Marketing Strategy

    More and more individuals have become concerned with their quality of life and have started to become more physically active. Either working out regularly at a fitness facility, developing their own routine at home or becoming a part of an organized sports team, people are exercising for a healthier heart, enjoyment or both. However, the stress of exercise can take its toll on our bodies, especially on our joints. Frank L. VanderSloot, President and

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    Essay Length: 656 Words / 3 Pages
    Submitted: March 31, 2011
  • A Successful Marketing Strategy

    A Successful Marketing Strategy

    More and more individuals have become concerned with their quality of life and have started to become more physically active. Either working out regularly at a fitness facility, developing their own routine at home or becoming a part of an organized sports team, people are exercising for a healthier heart, enjoyment or both. However, the stress of exercise can take its toll on our bodies, especially on our joints. Frank L. VanderSloot, President and

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    Essay Length: 1,074 Words / 5 Pages
    Submitted: March 31, 2011
  • -Mart Stores, Inc.: Strategies For Dominance In The New Millennium

    -Mart Stores, Inc.: Strategies For Dominance In The New Millennium

    Problem: What would be the Wal-Mart's "BIG" strategy for the next decade to allow for them to stay as world retailer leader and continue increasing sales and profits? How to sustain their extraordinary growth, as the domestic market reaches saturation, a strategy for at home and for global expansion will be necessary? Competition: Competitors are specific organizations that offer the same or similar goods and services to the same consumer or client groups. Target and

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    Essay Length: 726 Words / 3 Pages
    Submitted: April 1, 2011
  • Conflict Resolution Strategies

    Conflict Resolution Strategies

    Thesis Statement Developing conflict resolution strategies for a team charter does not prevent conflicts, using them as a reference when conflict arises should enable a team to get back on track because the strategies have been developed and agreed upon by each team member and the success of a team is directly related to the ability to resolved conflict(s) effectively. Developing Conflict Resolution Strategies The first step in developing effective conflict resolution strategies for a

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    Essay Length: 1,501 Words / 7 Pages
    Submitted: April 1, 2011
  • Operations-Based Strategy

    Operations-Based Strategy

    Analysis of the article Operations-based Strategy by Hayes and Upton. This article explains how operations-based strategy can be used to attack or defend competition. There are examples of companies that successfully used an operations strategy to beat competition and also companies who failed to use an strategy and were attacked by their competition. It must be noted that these strategies are hard to formulate and companies do not come up with these strategies overnight. Instead,

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    Essay Length: 269 Words / 2 Pages
    Submitted: April 3, 2011
  • Competition In The Bottle Water Industry

    Competition In The Bottle Water Industry

    Google's Strategy 1. Discuss competition in the search engine industry. Which of the five competitive forces seems strongest? Weakest? What is your assessment of overall industry attractiveness? Suppliers are very weak: Ð'* Computer components suppliers Ð'* ? Buyers Strong: Ð'* Advertisers Ð'* Web publishers licensing the search engine Ð'* Telephone companies Ð'* ? Rivalry among search engine firms is Very Strong: Ð'* Rapid growth in online auctions is acting to strengthen rivalry Ð'* Technology advances

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    Essay Length: 556 Words / 3 Pages
    Submitted: April 5, 2011
  • Communication Strategies

    Communication Strategies

    Task 3 Communication strategies "Communication strategies are verbal and non-verbal strategies that may be called into action to compensate for a breakdown in communication", (Canale and Swain 1980, 30). Learners use these strategies to overcome the lack of knowledge and resources in their foreign language (FL). They are used to get around both lexical and grammatical problems in the language. There are two different approaches to the study of communication strategies: Ð'* Interactional approach Ð'*

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    Essay Length: 577 Words / 3 Pages
    Submitted: April 6, 2011
  • Marketing Strategy

    Marketing Strategy

    Weight? I’m on Atkins Target market: people who want to lose weight Positioning of Atkins: offers a motto what target consumers desire for losing weight. He says” By reducing carbohydrates, our body begins to burn fats and eventually you begin to lose weight”. Atkins’ competition in this market is between some businesses that also encourage different strategies for losing weight such as diet pill and prescription sellers. In this case study, there were also some

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    Essay Length: 464 Words / 2 Pages
    Submitted: April 6, 2011
  • The Gap Extends Its Web Strategy To The Store Point Of Sale

    The Gap Extends Its Web Strategy To The Store Point Of Sale

    As part of its multi-channel strategy, The Gap Inc. is moving toward web-enabled POS terminals in all stores following a recent pilot, Cornell Williams, vice president-direct and chief technology officer for The Gap, told attendees Tuesday at the eTail 2003 East conference in Boston. Web-enabled POS is only in a pilot stage now, he said, but that will change. ?We will aggressively move forward to roll it out chainwide,? Williams said. The benefits of web-enabled

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    Essay Length: 268 Words / 2 Pages
    Submitted: April 7, 2011
  • Marketing Strategy

    Marketing Strategy

    Marketing Paper This paper will explain the how marketing differs on a B2C site compared to a B2B site. The importance to a successful marketing strategy is a grasp of the customers and their needs, and the ability to satisfy the customers' needs better than the competition can help build and maintain customer loyalty and increase sales. However, both customer needs and the business environment in which the business operates are rapidly changing. The marketing

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    Essay Length: 805 Words / 4 Pages
    Submitted: April 7, 2011
  • Whsmith's Strategy

    Whsmith's Strategy

    From its humble roots as a family newspaper distribution business using horse drawn carts from the first newspaper distribution warehouse, expanding by taking advantage of the spread of the rail network for both distribution and later book stalls in the stations which, in turn spread to form the company we all now recognise as W H Smith. The corporation is divided into W H Smith Retail (high street and travel stores), W H Smith News

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    Essay Length: 2,881 Words / 12 Pages
    Submitted: April 7, 2011
  • Strategies For Resolving Team Conflict

    Strategies For Resolving Team Conflict

    Running head: STRATEGIES FOR RESOLVING TEAM CONFLICT Strategies for Resolving Team Conflict Strategies for Resolving Team Conflict Dealing with conflict is always a challenging situation, which requires team members to be integrated into a single, organized unit (Bolger, 2003). Conflict among teams is bound to occur no matter how much one tries to avoid it. While resolving all conflicts is not possible, these conflicts can be dealt with using the correct methodology. To address team

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    Essay Length: 1,023 Words / 5 Pages
    Submitted: April 8, 2011
  • Competition Theories Compete

    Competition Theories Compete

    OUTLINE INTRODUCTION: Competition Theories Compete It is never doubted by academic circles and business environments that the strength of competitive analysis, if not the top, is one of the most important critical success factors in creating and managing marketing strategies. The way a business adapts to competitive environments, characteristic of its focus being self-centered, competitor-centered, customer-driven or market driven (Day and Nebugandi, 1994), will define its place in the complex marketing arena. However, different

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    Essay Length: 908 Words / 4 Pages
    Submitted: April 8, 2011
  • Strategies And Their Significance For Business Growth And The Success Of A New Business

    Strategies And Their Significance For Business Growth And The Success Of A New Business

    Strategies and their Significance for Business Growth and the Success of New Businesses Thesis Statement: The intent of this paper is to unveil the meaning and value of growth strategies or models in new businesses as well as to provide an in-depth study of their significance as it pertain to new business growth success. Introduction: There is a fundamental difference from corporate management, which is focused on the plans of operation, and the venture-building process

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    Essay Length: 2,770 Words / 12 Pages
    Submitted: April 8, 2011
  • Hyatt Hotels Marketing Strategies

    Hyatt Hotels Marketing Strategies

    The Hyatt Corporation was founded by Jay Pritzker in 1957. The first hotel purchased was located in Los Angeles, California. Hyatt is a management company that runs the operations of each hotel even though most of the Hyatt hotel properties are privately owned. They currently have two hundred sixteen hotels around the world and recently purchased one hundred forty three AmeriSuite hotels which were renovated and are being operated under their new name, Hyatt Place.

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    Essay Length: 3,024 Words / 13 Pages
    Submitted: April 10, 2011
  • Dell Marketing Strategy

    Dell Marketing Strategy

    This is one of my favorite stories to tell technology consulting businesses who want to market more effectively. It's a mainstay in my seminars because it illustrates such a critical marketing point -- one every business should be reminded of. Frequently. I have included a transcription here, and I believe you'll enjoy it. (For the original account this is based on, read Michael Dell's "Direct From Dell" ... an absolutely fantastic book for marketing strategies,

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    Essay Length: 562 Words / 3 Pages
    Submitted: April 10, 2011
  • Marketing Implementation Strategy Of A Retail Store

    Marketing Implementation Strategy Of A Retail Store

    Marketing Implementation Retail Project Upbeat - The Fashion Studio T.V.Swamy road RS Puram Submitted by Vidya. K Cpg05bm119 The retail store chosen for conducting this study is "UPBEAT - The fashion studio". The reason for choosing this shop for the study is the uniqueness of the products and services it offers and also the support and cooperation extended by the proprietors. Before looking into the marketing implementation of this store, it becomes essential to gain

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    Essay Length: 1,373 Words / 6 Pages
    Submitted: April 11, 2011
  • Tweeter Price Competitiveness

    Tweeter Price Competitiveness

    Tweeters price competitiveness From exhibit 13 in the case it is clear that Tweeter is price competitive in almost the entire range of items and models that it sells. In an objective model by model comparison (see appendix 1 for a sample comparison) Tweeter either matches or betters competitor's prices. Further more when you compare quality and level of service and price paid Tweeter is cheaper than the competition. However, the competitors run spot sales

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    Essay Length: 1,122 Words / 5 Pages
    Submitted: April 12, 2011
  • Dollar General Industry And Competitive Analysis

    Dollar General Industry And Competitive Analysis

    Dollar General Industry and Competitive Analysis INDUSTRY The first step to understanding a company is to examine its industry. There are four main areas to consider when analyzing an industry. These include: * Competitors There are several different types of stores within the discount retail industry, and for comparison's sake, the industry is further broken into many segments. DG is in the market segment known as the dollar store category. As a result, competitors such

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    Essay Length: 1,595 Words / 7 Pages
    Submitted: April 12, 2011
  • Kodak Strategy

    Kodak Strategy

    Kodak's Resource and Capabilities For Kodak, identifying its resources and capabilities is critical to redefine its sustainable competitive advantages in this technologically fast-moving field. After almost a century of global leadership in the photographic industry, Kodak is a well-recognized brand name worldwide. This respected brand image will enhance Kodak's ability to introduce new products to consumers especially in a market where technological change creates barriers and uncertainty to them. Within Kodak's massive and worldwide distribution,

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    Essay Length: 401 Words / 2 Pages
    Submitted: April 12, 2011
  • Outsourcing Strategies

    Outsourcing Strategies

    Towards an SME Outsourcing Strategy in Iran: Targeting the Highly Qualified Female Labour Force Introduction Outsourcing has been a part of business for centuries. It is not necessarily related to IT and is just the shipping out of some business processes to a supplier. When you think about it, very few Small and Medium sized (SME) enterprises will do their accounts, legal and marketing processes, which are cheaper for someone else to do or require

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    Essay Length: 1,524 Words / 7 Pages
    Submitted: April 16, 2011
  • Home Appliances Company : Strategy For Coffee Maker Business

    Home Appliances Company : Strategy For Coffee Maker Business

    Current Market The market size of coffe maker industry is $498.80 MM as of 2003 growing 5.3% from $473.0 MM in 2002. A survey report1) tells that 47% of coffee drinkers drink at home, 25% at work, 3% in a coffeehouse, 3% in a restaurant and 10% on the go. It also shows about how they made coffee that 8% used percolators, 3% hand drips, 56% electric drips, 1% French press and 4% espresso machines.

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    Essay Length: 469 Words / 2 Pages
    Submitted: April 16, 2011
  • Conflict Resolution Strategies

    Conflict Resolution Strategies

    Introduction to Conflict Resolution Strategies In order to be able to clearly discuss conflict resolution strategies it is first necessary to explain a little about teams and team works; define what conflict is and how it can arise when working within a team environment; and most importantly suggest some strategies to resolve conflict. The easiest way of explaining what a team is, is as follows: a co-operative group of people working together to attain a

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    Essay Length: 1,121 Words / 5 Pages
    Submitted: April 17, 2011
  • Outback Steakhouse Strategies And Beliefs

    Outback Steakhouse Strategies And Beliefs

    5. The success of Outback is the result of their "Principles and Beliefs." They believe that if they take care of their people--Outbackers, customers, suppliers, neighbors and partners--then the institution of Outback will take care of itself. The following is a section of their "Principles and Beliefs" section, which defines Outback's commitment to their Outbackers: " We keep our commitments to Outbackers, guided by our five principles. Our purpose is to prepare Outbackers to

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    Essay Length: 1,207 Words / 5 Pages
    Submitted: April 19, 2011
  • The Use Of Secondary Pervention Strategies Which Aid The Homeless Population

    The Use Of Secondary Pervention Strategies Which Aid The Homeless Population

    The use of Secondary Prevention Strategies Which Aid Homeless Population Secondary prevention involves strategies which would move the homeless as quickly as possible from their situation of homelessness into housing. These strategies also provide education or some sort of job-training programs in an attempt to prevent the individual from becoming homeless again. There are many problems which exist when trying to implement a strategy which will be affective at addressing the needs of the homeless.

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    Essay Length: 776 Words / 4 Pages
    Submitted: April 20, 2011

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