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Worldweb Internet Café Business Plan

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Internet Cafe Business Plan

WorldWeb Internet Café


ADM NO:      CI/00119/2013





Internet Cafe Business Plan        1

WorldWeb Internet Café        1

1.        Executive Summary        4

          1.1 Objectives        4

1.2        Mission        5

1.3 Risks        5

          1.4 Keys to Success        5

2.0 Company Summary        6

         2.1 Company Ownership        6

2.2 Start-up Summary        6

2.3 Company Location        7

3.0 Services        8

3.1 Service Description        8

3.2 Competitive Comparison        8

          3.4 Technology        9

         3.5 Future Services        9

4.0 Market Analysis Summary        10

4.1 Market Segmentation        10

4.2 Target Market Segment Strategy        10

4.2.1 Market Trends        11

4.2.2 Market Needs        11

4.3 Service Business Analysis        11

4.3.1 Competition and Buying Patterns        12

4.3.2 Business Participants        12

4.3.3 Distributing a Service        12

5.0 Marketing Strategy and Implementation Summary        13

5.1 SWOT Analysis        13

5.1.1 Strengths        13

5.1.2 Weaknesses        14

5.1.3 Opportunities        14

5.1.4 Threats        14

5.2 Strategy Pyramid        15

5.2.1 Attract Novice Internet Users        15

5.2.2 Attract Power Internet Users        15

5.2.3 Social Hub        15

5.3 Competitive Edge        15

5.4 Milestones        16

5.5 Marketing Strategy        16

5.5.1 Promotion Strategy        16

5.5.2 Pricing Strategy        17

5.6 Sales Strategy        17

5.6.1 Sales Forecast        17

7.0 Financial Plan        19

7.2 Start-up Funding        19

7.3 Important Assumptions        20

7.5 Projected Cash Flow        22

7.8 Projected Balance Sheet.        23

7.9 Business Ratios        25

8.0 Appendix        27

  1. Executive Summary

Worldweb, unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. Worldweb is the answer to an increasing demand. The public wants:

(1) access to the methods of communication and volumes of information now available on the Internet, and

 (2) access at a cost they can afford and in such a way that they aren't socially, economically, or politically isolated. Worldweb's  café goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication.

WorldWeb cafe, a cyber café located in Mama Ngina Street,Nairobi, offers a perfect spot for the public in social gathering and leisure. It provides customers free access to the Internet as well as an area for to meet together in a casual environment under an economical manner.

The business intends to obtain finance from external equity in the amount of Ksh180,000, for which the application will be for commencing work on shop renovation, equipment purchases, and as operating cash flow. Preliminary capital injection has already been secured by the initial owners, Kelvin Nyoike and Rose Ngethe, in the amounts of Ksh120,000 and Ksh60,000 respectively.

Worldweb cafe will be incorporated as a limited liability company. The two initial owners will be the shareholders and their personal liabilities will be subject to a ceiling at the amount of their respective investments.

The finance acquired through this business proposal will allow WorldWeb Café to successfully open and operate as a cyber café. A comfortable and innovative environment is provided to the customers with a casual atmosphere. Operations in year one will generate WorldWeb Café a regular customer base that will allow it to be self-maintained in year two.

     1.1 Objectives

Worldweb’s objectives for the first three years of operation include:

  • The creation of a unique, upscale, innovative environment that will differentiate Worldweb’s from local coffee houses.
  • Educating the community on what the Internet has to offer.
  • The formation of an environment that will bring people with diverse interests and backgrounds together in a common forum.
  • Good coffee and bakery items at a reasonable price.
  • Affordable access to the resources of the Internet and other online services
  1. Mission

As Internet has become more popular and grown at an expeditious pace, easy access has become a part of life. WorldWeb Café provides the public free access to the Internet, high-quality food and beverages in a comfortable environment. People from different backgrounds will come to enjoy the exclusive, stylish, and innovative environment that Worldweb Café offers.



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