What Business Area Should You Be Getting Into?

What business area should you be getting into?

Table X Game Bar is a startup table game center located in City of Industry. In case of table games among Chinese international students is popular, Table X Game Bar focuses on providing table game services and the platform for customer dating and communicating as well. With comfortable storefront environment, Table X game Bar should provide high-standard table game services in order to increase their customer base and also their customer loyalty.

Marketing geographic:

We recommend Table X Game Bar should not only focus on the potential customer who are living near the City of Industry, Chinese district, but also focus on the international students who are studying abroad by themselves and have strong demand to build relationship with other students. In this case, Table X Game Bar can put their branches near to the universities such as UC Riverside and University of La Verne that have large number of international students.

Differentiate customer services:

In order to provide differentiate and high-standard customer services, we recommend Table X provides differentiate customer services to different target customer groups to improve their game experience so that table X can improve its customer loyalty and customer return rate.

We suggest that Table X should segment the frequent clients/ players into several levels based on their different levels of understanding of the table games. Letting the senior players play together and letting the new hand or middle-level players play together. Enabling customers meeting people with common topics, both groups will have a better gaming experience.

In addition, usually a table game will last one to two hours to finish. We recommend Table X should also provide snacks and refreshing for their customers. By doing so, Table X can earn the relative extra profit and also make the customers feel more attentive.

Shopfront environment:

Warm services-- We assure that most people have played table games before. Nevertheless, for some reasons, they may have been forgotten or not considered for tabletop games for sometimes. The point is to use means to evoke their table game memories. Hire some beautiful waitresses to attract those group of people to try in Table X game bar. Then, it would revoke their memories and keep coming after they made some friends in the X game bar. In addition, Table X can hire “candy girls” who are full-time students seeking for part-time jobs. It will be better if Table X can hire the “candy girls” who also have understanding of the table games to provide more professional services for target customer groups.

Relaxing storefront decoration—Most of the customers come to the game bar to escape their studying or living pressure. The environment of the Table X should be warm and pleased. Make the game relaxed and enjoyable.

Promotion methods:

1. Table X should provide more types of games during weekdays, such as little games that don’t need too many players and too much time to play. It will attract people who just have their dinner outside and don’t want to go home instantly.
2. Table X should target the group customers, but not just individuals. We recommend offering discount coupon for the group customers during weekdays. Such as 20% off discount or one free drink.
3. The game bar’s strategy of marketing should be corporate with as more student’s union as they can. In this way, they can reach many young customers each year.
4. We might need to give full play with our geographical advantages. Considering that our potential clients would willing to play table games after they finished dinner, we can increase our awareness. For example, cooperate with restaurants or beverage shops for a win-win business plan. Those restaurants and beverage shops make advertisement for us, we offer them a food or drink delivery service in our game bar to increase their profit.
5. Offering some “genuine goods” to attract new people. Offer discounts or free beverage to those who first time come to Table X Game Bar or bring new friends to our place. Not only increase customer intimacy, but also old customers with new customers can increase our customer traffic in another way.
6. With the increase in clients traffic, we have implemented tickets for customers on Monday through Thursday. Free for Monday and Tuesday, 50% discounts for Wednesday and Thursday.

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