The Checkmate - Gaming & Operations

Contents

1.Introduction        3

1.1 Concept        3

1.2 Location and Target Markets        3

1.3 Legislations        4

2.The Checkmate        6

2.1 Traditional Games        6

2.2 Non-traditional Games        7

2.2.1 Blackjack Switch        7

2.2.2  In Betweens        7

2.2.3 Other popular non-traditional games        8

2.2.4 Size and Casino layout        8

3. Staffing levels        9

3.1 Casino Operations Function        9

3.1.1 Table Games Department        9

3.1.2 Slots Department        10

3.1.3 Keno Department        11

3.1.4 Race and Sports Department        11

3.1.5 VIP and Hosts Department        12

3.3 Salary and Benefits        12

4. Competition with Resorts World Sentosa and Marina Bay Sands        13

4.1 Membership Card Privileges        13

4.2 Architecture Design of Premise        13

4.3 Partnerships        14

4.4 Advertising        14

5. Marketing Promotions        15

5.1 Marketing Strategy for Poker        15

5.2 Marketing Strategy for Roulette        15

5.3 Marketing Strategy for Baccarat        16

5.4 Marketing Strategy for Blackjack        16

5.5 Marketing Strategy for Slots        16

6.1 Noodle Bar        17

6.2 Café        17

6.3 Buffet        17

6.3 Casual Dining        17

6.4 Speciality Dining        17

6.5 Fine Dining        18

6.5 Snack Bars        18

6.6 Bars        18

7. Casino Entertainment Programs and Facilities        18

7.1 Showroom        18

7.2 Lounge        18

8. Additional Security        19

8.1 Slot Data System        19

8.2 Access Control System        19

8.3 Intruder Detection System        19

8.4 Radio Frequency Identification Device        20

9. Responsible Gaming        20

9.1 Responsible Gaming Support Centre (RGSC)        20

9.2 Play Safe Limit Scheme        20

9.3 Self- exclusion clause        21

9.4 Casino Control Act        21

9.5 Educating Employees        21

9.6 Promoting Responsible Gaming        22

10. Project Cost and Return on Investment        22

11. Conclusion        22

13. Appendices        23

14. References        42

1. Introduction

1.  Concept

The new casino will be known as “The Checkmate”. Casino gaming is almost similar to a game of chess. Players will either compete against one another or against the dealer. A player with a strategy is more likely to win a game than a player who counts purely on luck.

 The exterior of the casino hotel is designed to look like the king and queen chess pieces. There are two interconnected towers, one which represents the “King” and the other is the “Queen”. (Refer to Figure 1 of Appendices)  The casino will be located in the King Tower while the Queen Tower consists of the hotel. The reason why the casino is the “King” is because it can contribute up to 60% to 70% of our casino hotel revenue.

The “theme” of the casino is royalty. A palace is the official residence of a king, queen, bishop, or other sovereign or exalt personage. Therefore, the interior design is a Royal Palace which reflects glamour, modesty and luxury. (Refer to Figure 2 & 3 of Appendices for the interior designs)

1.  Location and Target Markets

Our casino hotel will be located at 10 Tuas West Drive which is five minutes away from Tuas Checkpoint. Firstly, in 2016, there will be a new mass-rapid transit station known as Tuas Link, located beside the Tuas Checkpoint (Refer to Figure 4 of Appendices). This makes it more accessible for locals to get to the casino. Secondly, our casino will be able to attract gamblers staying in the West as the two existing casinos in Singapore are located away from West area. Thirdly, it will also attract Malaysians to visit our casino as it is highly accessible by road. Lastly, there will be a new ferry terminal to create a third link to Singapore. The building is completed in Puteri Harbour, in the Iskandar region of Johor. This complex will serve ferries which will ply between Puteri Harbour and Singapore, hence enticing leisure tourists from Malaysia to come to Singapore. Ferries may also run from Indonesian’s Batam Island, serving as another entry point for Indonesians. This target group is highly important as many of the high rollers come from Indonesia. The ferry terminal, to be operated in 2013, is crucial as it is an incentive to help boost our casino’s business.

1.3 Legislations

The important legislations that are to be followed will include of firstly, the maximum gaming area of 15,000 square metres of the premises. In addition, no games are to be conducted in areas such as the major aisles, toilets, back-of-house facilities, any reception counter, retail outlet, area for food and beverage consumption, area designated for performances, staircases, lift lobbies etc. It is also important that the gaming area to be unhindered, which means that every gaming area to be clear and unobstructed from a person or surveillance equipment’s line of sight positioned in any other part of the gaming area.  At the same time, gaming areas must also be clearly defined and separated from the ancillary areas (major aisles, toilets, back-of-house facilities etc.) within the casino grounds.

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