Swot Analysis

Swot Analysis

McDonald's vs. Burger King Organizational Diagnosis by Fastalk Consultants In

diagnosing the McDonald's organization, the first issue we will examine is their

company goals. McDonald's has a goal of one hundred percent total customer

satisfaction. However, they do realize that this goal is not always attainable.

Therefore, if for any reason they do not meet that goal, they will do whatever

it takes to correct their mistake. McDonald's has a second company goal that

sets them apart from most of their competitors. McDonald's was founded on the

principle of giving back to the community, and that remains one of their primary

goals today. Through their charities, Ronald McDonald's House and Ronald

McDonald's Children's Charities, McDonald's has pumped millions of dollars back

into the community over the years. McDonald's customer service policy is laid

out in the McDonald's Guarantee. The McDonald's Guarantee states, Your food will

be hot. Your service will be fast and friendly. !

And your drive-thru orders will be double-checked right. If you're not

satisfied, we'll make it right. Or your next meal is on us. Guaranteed. The

customer service procedures of McDonald's are centered on focusing on one

customer at a time. They are