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Bmw Swot Analysis

Essay by 24  •  November 16, 2010  •  293 Words (2 Pages)  •  1,830 Views

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SWOT Analysis

* Strengths

o BMW is not the best biggest but the best car company in the world.

o BMW has strongly influenced consumers through media and film industry.

o Spartanburg demonstrates that BMW is firmly committed to the US market and rededicated to the performance values that made BMW a cult here in the 1980s.

o The Spartanburg plant can build 250 to 300 cars a day and production is set up to be flexible so that it can produce several models on the same line in random sequence.

o The plant currently employs 1,500 people and the plan is to grow to 2,000 by the end of this decade.

o Spartanburg offer us the opportunity to develop a new set of relationships in North America.

* Weaknesses

o Their corporate image is too serious and tradition-bound.

o BMW was perceived to be a German-made car, not an American-made car.

* Opportunities

o The cars won't be that expensive as compared to German-manufactured cars.

o This is BMW's first auto plant outside Europe. This is the chance for BMW to take a step away from being a German car manufacturer towards its long-term goal of becoming a truly global brand.

o Spartanburg can really change what BMW stands for.

* Threats

o Other luxury car import manufacturers were rumored to have similar concepts under development.

o There are a lot of competitor luxury cars in the country.

Alternative Courses of Action

* ACA#1:

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