Swot Analysis for Tropical Fruit Corpo
Essay by Sophia Natividad • February 24, 2019 • Case Study • 330 Words (2 Pages) • 1,335 Views
SWOT ANALYSIS FOR TROPICAL ASIA FRUIT CORP. (INTERNATIONAL TRADE)
- Strengths
● Market leadership driven by the passion for quality and professionalism that its global customers have come to rely on.
● Products are available all over the Philippines and exported to many countries in Asia, the Middle East, Europe, North, Central, and South America, the Caribbean, and Oceania.
● The company has four manufacturing sites located in the north, central, southern, and western parts of the Philippines to be close to the sources of various regionally grown fruits.
● Strict adherence to superior quality
● Utilized modern technology to be able to allow retention of fruits natural flavor
● Willingness to deliver as per vision
- Weaknesses
● Poor branding to promote the company and product; the company is not tech-savvy to promote the product
- Opportunities
● The organic segment where fruit puree belongs is gaining high acceptance among the population owing to increasing awareness regarding organic products and their associated health benefits
● Location is along the fruits and vegetable growing zone
● Asia Pacific tropical fruit puree market volume is projected to reach 3.2 Million Tons by 2023, expanding at a CAGR of 1.2% during 2018-2023
●. Availability of ample and variety of fruits in most time of the year
● Changing consumption pattern and high inclination towards fruit intake in North America, Europe, Asia Pacific and rest of the world
- Threats
● Economic factors that may cause fluctuation in the price of fruits that the company wouldn’t be able to sustain.
● Natural disasters and weather calamities that may affect the production of fruits
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