Survey on Preferences of Internet Service Provider Among Students

Survey on Preferences of Internet Service Provider among Students

Submitted By:

Prabal Aryal

MBA III

Section A

Submitted To:

Mr. Pravat Uprety

Course Instructor

Ace Institute of Management

Affiliated to

Pokhara University

In partial fulfillment of the requirement in the course of Business Research Methodology for the degree of

Master in Business Administration

Kathmandu, July 2018

Table of Contents

CHAPTER 1: INTRODUCTION        1

1.1        Background of the study        1

1.2        Problem Statement        1

1.3        Research Objective        2

1.5        Theoretical Framework        3

1.6        Research Question        4

CHAPTER 3: RESEARCH DESIGN        7

3.1 Type of research design        7

3.2 Source of data        7

3.3 Questionnaire design        7

3.4 Sampling design        8

3.5 Data management and analysis        8

Appendix 1        i

CHAPTER 1: INTRODUCTION

1. Background of the study        

The necessity of the Internet has climbed a steep curve in recent years. Most of the households have an Internet connection, at least in the major cities of Nepal. Even the remote places of Nepal have access to Internet. Big thanks to all the Internet Service Providers. According to Internet Service Provider’s Association of Nepal (ISAN), there are 43 registered ISP in Nepal. Among them only a very few (not more than 10) ISPs have survived and are currently operating in Nepal. However, amongst the ones currently operating, there exists huge competition that has never been fiercer than any time in the past.

Even with more than 30 ISPs currently operating, this sector has recently shown appreciable performance. Internet Service seems to be more satisfactory than other services as there are more choices for customers. Going with the number of operators, the numbers of subscribers seem to grow at an appreciable number with age of Information Technology..

As per statistics suggest, the average rate of internet penetration in Nepal has increased from 13.1% in 2013 to 17.4% in 2015 and 19.9% of the total population in 2016. This suggests that with time, Nepalese people have a higher demand and usage of internet and online services.

In addition, the demand for internet service ‘quality’ has also been changing. People demand for high speed internet at low cost. According to the list provided by netindex.com, Nepal has an internet index value at 8.67 Mbps and is ahead of India in this list. This shows that Nepalese market has many ISP providers providing high speed internet facilities to Nepalese customers. Also, this information highlights the importance of internet speed to Nepalese internet users.

1. Problem Statement

From the past one decade the use of internet is increasing in Nepal. With almost 43 registered ISP, consumers time and again tend to get confused as to which internet service to subscribe to.

This study will be undertaken to understand the weightage of factors which affect the preference of ISP among the students. The major factors that will be taken into consideration while conducting this study are Cost, Speed, Customer service, Reliability of the network and Connection.

1. Research Objective

The main objective of this research will be to know the factors that affect the student’s preference while subscribing to ISP. In order to achieve this major objective, the following are the objectives to be studied:

1. To determine the most subscribed ISP by various levels of students and location.
2. To identify the major factors which influenced the respondents in subscribing ISP?
3. To determine the average spending on ISP by various category of students and age group.
4. To determine the feature/s or aspect of the ISP that is/are most significant.
5. To determine the overall satisfaction level in terms of cost, customer service, reliability and connection.

2. Theoretical Framework

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[pic 3][pic 4]

[pic 5]

The above figure shows the relationship between the dependent variable and the independent variable that affect the preference of ISP among students.

1. Research Question

1. Is there any significant relationship between education level and reliability while making a subscription decision?
2. Is there any significant relationship between education level and customer service while making a subscription decision?
3. Is there any significant relationship between education level and faster connection while making a subscription decision?
4. Is there any significant relationship between education level and cost while making a subscription decision?
5. Is there any significant association between education level and ISP preference?

Hypothesis 1:

Null Hypothesis: There is no difference between education level and cost while        making a subscription decision

Alternative Hypothesis: There is a significant difference between education level and        cost while making a subscription decision

Hypothesis 2:

Null Hypothesis: There is no significant difference between education level and        reliability while making a subscription decision

...