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A Study On Customer’S Attitude Towards Mobile Service Provider’S In Tirunelveli

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A STUDY ON CUSTOMER’S ATTITUDE TOWARDS MOBILE SERVICE PROVIDER’S IN TIRUNELVELI

A project report submitted in partial fulfillment of the award of the degree of Master of Business Administration of Madurai Kamaraj University

Done By

P.ASHOK

(Reg No. A7900143)

Chapter No. Title Page No.

1

2

3

4

5

6

7

8

List of Tables

List of Charts

Introduction

1.1 Relevance of Project to M.B.A

1.2 About Topic/Title

1.3 About Definitions

1.4 Nature and Scope of the Project

1.5 Implication ofthe project

1.6 Chapterization

Organization Profile/Review of Literature

2.1 Industry Profile

2.2 Review of Literature

Methodology

3.1 Statement of Problem

3.2 Objectives

3.3 Approach to the Problem

3.4 Conceptual Framework

3.5 Research Design

3.6 Data Source

3.7 Data Collection

3.8 Sampling

3.8.1 Sampling Size

3.8.2 Sampling Area

3.8.3 Sampling Units

3.8.4 Sampling Method

3.9Data Analysis

3.10uestionnaire Construction

3.11Limitations of the study

Analysis of Data

Findings/Suggestions

Conclusion

Bibliography

Annexure

I

II

1

1

1

2

2

2

4

5

7

7

7

7

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8

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8

9

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LIST OF TABLES

Table No Title Page No.

1 Gender wise classification of Respondents 12

2 Age wise classification of Respondents 13

3 Income wise classification of Respondents 14

4 Service Provider 15

5 Most preferred Benefits 16

6 Level of Satisfaction 17

7 Social effect 18

8 Share of Service Provider 19

9 Surrendering of Landline Connection 20

LIST OF CHARTS

Chart No Title Page No.

1 Gender wise classification of Respondents 12

2 Age wise classification of Respondents 13

3 Income wise classification of Respondents 14

4 Service Provider 15

5 Most preferred Benefits 16

6 Level of Satisfaction 17

7 Social effect 18

8 Share of Service Provider 19

9 Surrendering of Landline Connection 20

Introduction

1.1 Relevance of the project

Research means continuous search to find hidden things. Seminar on research methodology is subject in M.B.A course. A project is done as a part fulfillment of the course and also to have real time experience in implementing concepts related to

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