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Motivational Strategies Of The Ritz Carlton

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The Ritz-Carlton Hotel chain has enjoyed a long, rich tradition dating back to 1927, when the first hotel baring the Ritz-Carlton name opened on May 19th. This prestigious hotel giant was originated in Boston, according to The Ritz-Carlton website. The character and ambiance of the hotel are still in tact after 80 years of business.

The Ritz-Carlton L.L.C. was not originally founded as a hotel chain. The first business venture for Ritz-Carlton was investment banking in Europe. According to The hotel’s internet home-page the construction for the first hotel was not going to be a hotel, it was supposed to be an apartment building. However, when the contractor, Edward Wyner, was told that the Ritz-Carlton company wanted the contractor to change the place to a hotel, after he had already completed two floors of the apartment building, Wyner was eager to please.

The Ritz-Carlton company took a major hit economically during the Great Depression, but Wyner never showed that the hotel was doing poorly, so he kept the lights on in the rooms through the tragic times. The way Wyner handled himself and the hotel’s interests became a model for future hotels built by the Ritz-Carlton Corporation.

Although Mr. Ritz died in 1918 his work ethic, his socially elite status, and ingenuity are all basis for each hotel built. Each of these attributes is further mimicked by the staff hired by the Ritz-Carlton family of hotels. Every aspect of the hotel was meticulously thought out; what the hotel was going to represent, for whom the hotel was going to cater, how formal the staff was going to appear, and the logo for the hotel.

With a history this rich and management this passionate about the success of future successes of the Ritz-Carlton it takes a staff as passionate. During this essay the tactics set in place to cultivate a successful future to honor such a distinguished past will be detailed through research and examples. I will have the financial part of this for the final. There is a lot to go through. But for the rough draft it will work.

Ritz-Carlton Motivational Strategies

The Ritz-Carlton uses an effective motivational strategy to motivate its employees. The Ritz-Carlton is known for its very luxurious qualities, and it would not be able to live up to its name if it was not for its very motivated employees. The Ritz-Carlton does not only take care of its customers, but it takes very good care of all the employees that work in it. The employees’ attitude reflects from how they are being treated, and it is obvious that the Ritz-Carlton is doing a good job in using the right motivational strategies.

The Ritz-Carlton employees, from their respected locations, gather to line up every 9 a.m. to discuss the day’s agenda and remind them of the mission; which is to take care of customers through hospitality and professionalism. Each employee keeps a Ritz-Carlton Service Value Card. The Service Value Card lists a number of service values that the Ritz-Carlton lives by, and the hotel manager picks one service value for the day that is read during the morning line up. The motivational strategy that is used does not cost anything, but simply a reinforcement to remind employees that the Ritz-Carlton would not be as successful without its motivated employees.

Ideas are also welcome from any Ritz-Carlton employee. Employees are even encouraged to bring suggestions to the table during morning line-ups. The Ritz-Carlton does not discourage brainstorming, because it is where good ideas come from. Some ideas are even shared by the manager during the morning line-up to keep all employees informed about the current events in the hotel.

Financial stats are also shared within all employees. Managers announce current company financials to inform employees what areas need improvement and areas that are doing a very good job. Financial stats are usually announced in comparison to previous stats. Keeping employees knowledgeable about where the hotel stands will give them an extra boost to do even better.

The Ritz-Carlton company believes that employees must be involved with its mission, vision, and daily happenings. The Ritz-Carlton workforce is the main vehicle through its customers. The employees are usually the ones who hear the feedbacks from the customers, and these feedbacks go up to management through open communication. Without open communication, the hotel company would not be able to realize what areas need improvement. Customer service would not be as impeccable as it is now if it was not for all the feedbacks that have been provided to the hotel to make the necessary changes. A good manager-employee relationship has kept the Ritz-Carlton company successful. The hotel company is using an inexpensive motivational strategy that has proved to be an effective way through its years in business. By simply involving its employees, and believing in them through employee-empowerment, the Ritz Carlton has become one of the best luxury hotels in the nation.

Ritz-Carlton Analysis

When you think of a luxury hotel, instantly, the Ritz-Carlton hotel chain comes to mind. They have received this reputation of leading the industry not by chance but by their reputation and long history of providing excellent customer service. This could only be accomplished by the hard work exhibited by the Ritz-Carlton staff. Each employee is hand picked to become a member of the Ritz-Carlton family and it is considered an honor to work for the company. “The entire company culture is based around [this]: If we are treated with respect and dignity and there is pride and joy in the workplace, the automatic human reaction is that we will turn around and make magic for the customers”



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