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Ryanair - The Low Fares Airline, Exploring Corporate Strategy

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of rewarding employees for higher productivity by instilling fear of loss of job (e.g., premature

retirement due to poor performance). The desire to be promoted and earn enhanced pay may

also motivate employees.

Staff Training: No matter how automated an organization or a library may be, high

productivity depends on the level of motivation and the effectiveness of the workforce. Staff

training is an indispensable strategy for motivating workers. The library organization must have

good training programme. This will give the librarian or information professional opportunities

for self-improvement and development to meet the challenges and requirements of new

equipment and new techniques of performing a task.

Information Availability and Communication: One way managers can stimulate motivation is

to give relevant information on the consequences of their actions on others (Olajide, 2000). To

this researcher it seems that there is no known organization in which people do not usually feel

there should be improvement in the way departments communicate, cooperate, and

collaborate with one another. Information availability brings to bear a powerful peer pressure,

where two or more people running together will run faster than when running alone or running

without awareness of the pace of the other runners. By sharing information, subordinates

compete with one another.

Studies on work motivation seem to confirm that it improves workers' performance and

satisfaction. For example, Brown and Shepherd (1997) examine the characteristics of the work

of teacher-librarians in four major categories: knowledge base, technical skills, values, and

beliefs. He reports that they will succeed in meeting this challenge only if they are motivated

by deeply-held values and beliefs regarding the development of a shared vision. Vinokur,

Jayarantne, and Chess (1994) examine agency-influenced work and employment conditions,

and assess their impact on social workers' job satisfaction. Some motivational issues were

salary, fringe benefits, job security, physical surroundings, and safety. Certain environmental



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