Medianet Pvt Ltd - Marketing Management
Essay by mazim1915 • June 23, 2018 • Case Study • 3,307 Words (14 Pages) • 889 Views
ASSIGNMENT COVER SHEET (to be completed by the student) | |
AIB student ID number: | A001529199 |
Student name: | Mohamed Azim |
Course name: | AIB Master of Business Administration |
Subject name: | Marketing Management |
Subject facilitator: | AIB |
Teaching Centre: | MAPS College |
No. of pages: | 19 |
Word count: | 2414 |
DECLARATION | |
I, the above named student, confirm that by submitting, or causing the attached assignment to be submitted, to AIB, I have not plagiarised any other person’s work in this assignment and except where appropriately acknowledged, this assignment is my own work, has been expressed in my own words, and has not previously been submitted for assessment. |
ASSESSMENT SHEET (to be completed by the examiner) | |
Student name: | |
Course name: | |
Subject name: | |
Assessor/marker: | |
COMMENTS | |
Principles learnt (for example, number and understanding of principles referred to, their influence on the structure of this paper, number and correct citations of references, use of appropriate jargon) | |
/4 | |
Application of principles. That is, the analysis and evaluation of the example problem based on the principles, including the final recommendations and their justification | |
/8 | |
How well the example problem was described, including the extent and depth of information (including the data) about it that was accessed | |
/4 | |
Structure and presentation | |
/2 | |
Style, grammar and language | |
/2 | |
Total | |
Less penalties | |
GRAND TOTAL | /20 |
General comments | |
FOR MODERATOR’S USE ONLY | |
☐ I agree with the assessor’s assessment ☐ I disagree with the assessor’s assessment and the new mark is as follows for the following reasons: | /20 |
Moderator: |
Executive Summary
Maldives, a small island nation that is just beginning to see emerging technological revolution in mainstream media and internet, just over five years ago we did not experience high speed broadband internet. With improvements in infrastructure in telecommunications, technology, one company emerged to keep up with this global technological trend and is looking to further enhance their services to keep up with demand and to further consolidate their position as market leader in Cable TV entertainment.
Founded in 2005 with the merger of two companies, established them self as the largest distributor of Cable television. The company has grown from an analog cable TV provider to highly sophisticated digital TV content provider in May 2010. Setting their service standards at such a high level with both its product superiority and differentiation, they have ultimately become a dominant force in cable TV provision and enjoying the perks of being a monopoly by default in the industry and nation wide Medianet is seeking to further enhance their products both its content package and channel decoder or hardware.
Purpose of this assignment is to identification of the current the situation through SWOT analysis, Strategies for market segmentation, market targeting, market positioning, growth, competition and the tactics. Additionally, integrated marketing communicational issues have been addressed.
Table of Contents
- Introduction …………………………………..…………………………………………………………… 6
- Current Market Situation……..………..……………………………………………………….……7
- Analysis……………………………………….…………………………………………………………….7-8
- External Environment………………………………………………………………………………7
Macro Environment…………………………………………………………………………………8
Micro Environment….………………………………………………………………………………8
- Internal Environment …………………………………………………………………………….8
- SWOT Analysis ……………………………………………………………………………………….9
- Internal (PESTEL)……………………………………………………………………………….9-10
Strengths……………………………………………………………………………………………9-10
Weaknesses. …….…………………………………………………………..………………………10
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