How Should the Company Improve Its Data Gathering and Deliverance?

POINT OF VIEW- production

PROB. STATEMENT:

• How should the company improve its data gathering and deliverance?

Analysis

 GEN ENVIRONMENT:

-advertising revenue are on the line

- internet and digital devices made eith TV application

- Changes in viewing habits

- Televeision business gets cut into thinnier slices

TASK ENVIRONMENT:

• Clients cant allocate their resources without the ratings from the company
• Arising of cable and satellite companies,
• Clients don’t received its data
• Clients understands but have ittle sympathy
• Viewers’ think TV networks are in the business

INTERNAL ENVIRONMENT

• Advertising revenues for television industry depends on Nielsen ratings
• - managmetn primary goal is providing eyeballs for advertising
• -Since 1923, perform surveys of the production of industrial equipment
• Became household name when it launched its tv ratings system in 1950
• 60 years later, still functions near monopoly in the ratings business

OPPORTUNITIES

• Internet and digital devices that uses apps.
• Ratings the currency of the business
• $70 B of revenue depends on them.

THREATS

• Changes in viewing habits
• Competitors works on using real time TV viewing data ratings
• Continuosly unsatisfactory of the clients
• Tv business gets cut into thinner slices

STRENGHTS

• Long run in the industry
• Eyeball for advertising

WEAKNESSES

• Amount of data processed double in a year
• Overloading computer servers
• Straining company’s human system
• “amytime, anywhere medi measurement”
• Problems in its quality on gathering ratings  data.

FORMULATION AND EVALUATION OF ALTERNATIVE SOLUTIONS:

1.  Upgrade servers to acoomodate the increase in the amount of data and delegation of workload.

PROS

• Increasing data gathering
• More organized
• Assurance of service
• Attract more clients due to new servers
• Utilizes the resources
• Easy to gather data

CONS

• Time consuming
• Risky risk
• Costly

1. Give quota to the employees

PROS

• Assurance of output
• There will be no stagnant resources
• Achieve their goals
• Will not cost too much
• Make the process easier and faster

CONS

• Data are not accurate
• Employees will be pressured
• “Mag aagawan ang mga employees.”

1. Give incentives

• Motivates the employees

CONS

• Costly
• Walang assurance kung makakapag gather ng data

DECISION AND RECOMMENDATION

BEST SOLUTION AY UNG NUMBER ONE.

IMPLEMENTATION

What-who-where-how-when

1. Delegation-production-prod.office-specialization-2weeks after
2. Quality control ng data gathering-prod/marketing-working place-deliberation-1 month
3. Survey-marketing-publicplaces- questionnaire- 2months
4. Approval-owners and topline managers-head office- board meeting- 1 month

Contingency
NUMBER TWO ☺

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